Erik Qualman's Blog, page 502

5 Top Methods of Link Building in 2015/2016

Just like a few years ago, link building remains important for true SEO experts, so all those linking-must-die talks can be considered as a pure nonsense. In fact, links make a great ranking factor connecting pages of a website. Analyzing them, search engine can determine the way pages relate to each other and provide actual information concerning the website’s popularity ranks in the Net. So you can’t do without ranking and link building these days.

On the other hand, building links to a particular source can be associated with risk to get penalties from Google. Why is that? Just because Google is getting smarter and more demanding as time goes by. Still, it doesn’t mean you should forget about providing your site with a better future. There are five secure ways you can follow to avoid getting in serious troubles with search engines. They are:

1)      Guest Posting.

Modern guest posting is a better-than-bad way to increase the intensity of the source’s traffic by publishing high-quality content so as to attract users’ attention. In other words, you can both provide excellent content for your potential partners to post it on their sources, and publish their posts on your own blog. What does it mean for you? It is a great opportunity to build up your business mail list which is hard to overestimate in the world of e-commerce.

2)    Using Infographics.

Who’d have dreamt it?! Good old infographics are still in a big game! Seriously, today this method of link building remains quite popular (and still efficient!) for online business owners. There are at least three reasons that save infographics from oblivion:

●     links can be built fast enough to affect changes in expert ranking;

●     it makes links cost-efficient which means you can save some money for other needs;

●     it’s a safe way of link building. Anyway, Google looks favorably upon that kind of statistics.

3)    Asking For Links.

Though some guys may think that asking someone for links is kind of humiliating, this way can be considered as the easiest one to get hot links your website needs. Besides “asking” doesn’t mean “begging.” The idea is quite simple here: when you do something nice for a partner-to-be, you actually can count on getting the same nice thing in response. In this regard the most efficient way to ask for links is to contact people you know personally. Within time the list of your contacts will get longer, that’s for sure.

4)      Creating a Brand.

That’s right, when you got a bunch of people you can contact for links exchange, it’s about time to think of your personal brand – get a true professional. Let people talk about you; let Google spread the link about your blog! Keep on guest blogging, posting on Twitter and Facebook – do your best to win users’ trust as your personal brand is very similar to an average company brand: a name that works for you.

5)      Commenting on Blogs.

Here’s one rule you should follow: commenting just for getting links makes no sense as your posts risk to get right to a SPAM folder, cause in most cases they are nothing but keyword rich texts. While posting a comment you should act absolutely naturally. Remember, healthy commenting and spamming don’t go together!

So, use these methods and your SEO strategy will bring fruits. Good luck!

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Start Delegating Social Media to Your Employees

As a business owner, one of the most important skills you can adopt is the ability to effectively delegate tasks and responsibilities to the right employees. Not only does this free up your schedule to focus on other things, but it also allows your employees to grow.

The Dual Benefits of Delegating Social

In theory, delegating social media to your employees should provide two overarching benefits to your company. Let’s take a look:

1. Allows You to Focus on Growth

There are two types of tasks every business must take on. The first set of tasks is necessary to sustain the business, but doesn’t encourage growth. The second set of tasks is also necessary, but simultaneously spurs growth. As a business owner, you must delegate the former while focusing your attention to the latter set.

Field Trip, a Brooklyn-based beef jerky company, provides a good example of this. In the early days, the company’s co-founders would ride their bikes to local grocery stores and conduct in-store demos in the hopes of signing up new accounts. They successfully signed up 60 stores within the first three months, but soon realized that this wasn’t a sustainable model for long-term growth. They ultimately decided to delegate this task.

“Even though it was a very important part of our business, delegating that job to someone else freed up our time so we could focus on growth and building our bottom line,” said Matthew Levey, one of the co-founders. The company now has products in more than 5,000 stores nationwide.

2. Allows Employees to Grow

The second major benefit of delegation is that it allows employees to grow. If your employees are always handling menial tasks and never given important responsibilities, how are they supposed to improve? By entrusting them with critical tasks, you can effectively mold them into the leaders you want in your organization.

Dragon Products Ltd., a leading manufacturer in the energy and industrial industries, is a prime example of a company that understands the power of delegation in growing employees. As the company’s core values read, “A spirit of entrepreneurship encourages ownership of tasks and processes from the smallest to the biggest and the simplest to the most complex.” In other words, the company believes employees shouldn’t just perform tasks – they should own them.

Tips for Proper Delegation

While delegation happens at all levels, let’s briefly examine what it looks like in terms of social media efforts. Here are some helpful tips:

Be involved in the big picture. Regardless of how skilled the employees are, you still need to be involved in the big picture of social. Any time major campaigns are being created or launched, you need to be involved.


Delegate, but oversee. When you give your employees the opportunity to handle social media, you want to make sure you’re still overseeing their work. The viral nature of social media means one ill-timed post can create weeks of backlash.


Choose someone you trust. Any time you delegate a large task, you need to entrust one person to oversee it. This prevents you from having to communicate with a handful of employees. This individual is your “point person,” so to speak, and should provide you with regular updates.


Provide support and training. You can’t hand over tasks and then walk away. Provide support and training in the initial weeks so that the employee understands you want them to succeed.

Delegating social media is a smart choice. It’s such a time-consuming task that it prevents key decision makers from focusing on big-picture growth. With that being said, you don’t want to hand off social media without a strategy. Use the tips mentioned in this article, and develop a plan that allows everyone to succeed.

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Anonymous Puts up their Dukes

Anonymous not silent on their attack of ISIS

Hackers’ collective Anonymous has begun initiating its campaign to fight ISIS. One of their first public moves was releasing a video warning ISIS that they’re coming, now the hackers have recently disabled 20,000 Twitter accounts associated with the Islamic State. Anonymous warns “This is only the beginning, ISIS. We will hunt you, take down your sites, accounts, emails and expose you.”ome experts are criticizing Anonymous  for overhyping, and just looking for headlines. Anonymous expert Gabrielle Coleman claims that the group was much more effective in dealing with the “Charlie Hebdo” killings earlier this year. Another criticism? Many of the Twitter accounts that were disabled weren’t affiliated with ISIS at all.  ISIS has been very successful in spreading their message and recruiting via different social media channels, however  that’s not to say Anonymous’ #OpParis won’t be able to gain some traction. (Source CBS News)

Happy Holidays Hackers

Connected devices are all the rage this holiday season, from wearable fitness bands, smart watches, connected appliances, & more. According to security experts, these connected devices are a dream come true for hackers since they act as “pivot points” into your network. Drones for instance, give hackers access to your smartphone and cloud data. Hackers then can install malware and decode your passwords, according to Bruce Snell cybersecurity & privacy director of Intel Security.

In one experiment, experts used a Nest home thermostat to track homeowners browsing searches and private information. The reports noted Nest is relatively secure, but manufacturers of all IoT devices should make security a top priority. Connected devices should begin to limit the amount of consumer data they collect and store. Quick reminder that not all information should be shared and we can tell you why. (Source MSN)

Back to Basics

Grandma’s extra happy this year. In a reverse trend, many big retailers are keeping their doors closed on this year’s turkey day. Marshalls, Costco, Nordstrom, & more are opting for more family time in hopes to spark some quality “goodwill” with shoppers. The retailers are making this move after a 4% decrease in shopping last year compared to years past. That means no excuses when grandma asks to play scrabble. They are also taking a page from REI – remember REI is closing their stores on Black Friday in hopes that people will enjoy the outdoors.  (Source WRAl)

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Social Media and Driving Currency

If you’re trying to figure out the best way to transfer and send money, then social media is an excellent resource.

Whether you need to transfer funds in order to complete a transaction or you just need to send money to a friend, you can use social media sites like Twitter and Facebook as a currency research tool.

Here are a few ways to do exactly that:

Reach Out to Friends and Family

Social media is a great way to reach out to your friends and family, especially when it comes to gathering their opinions on important financial topics. If you’re looking to send or transfer money but you don’t know where to start, try turning to your social followers.

There’s no better advice than firsthand advice from trusted sources, which is exactly where social media comes into play.

You can ask family members and friends how they’ve transferred money in the past or you can private message your followers to get advice on your specific money-transferring situation.

Social sites like Facebook even offer online chat tools that allow you to have a discussion in real-time. Even if you don’t think your social followers have advice in the fund transferring department, ask anyways.

If your friends and family can’t help you directly, they probably have social friends who can.

Follow Banking Companies

More and more companies are creating their own business pages on Facebook and opening social accounts on Twitter and LinkedIn.

As the following article looks at, by following these businesses on social media, you can stay up to date on the different options for sending money and transferring funds.

You can also post questions directly on the social business pages of banking and financial institutions.

Whether you need to know your options for transferring funds online or accepting money through a mobile banking app, most businesses are more than happy to answer your questions through their social business pages.

Take Advantage of RSS Feeds

If you’re on Facebook, you can connect your Facebook account to your RSS feed in order to track news, posts, and updates from the financial institutions you’re following. Your RSS feed is basically another way to monitor social media activity that has to do with finances, money transfers, and so on.

You can set up the RSS feed to import news feeds from all of your Facebook followers or from specific followers and businesses of your choice.

Just make sure you check your RSS feed results on a regular basis so you don’t miss out on the latest finance-based posts.

Read Up on Financial Blogs

In terms of gathering information on the money sending and fund transferring process, blogs are just as helpful as the social media sites mentioned above.

Banks and financial professionals of all kinds are blogging about financial topics such as money transfers on a regular basis.

If you’re unsure of where to look for a quality financial blog, you can start with your bank’s website. That’s right; many national banks have their own blogs, so you know you’re getting trusted information directly from knowledgeable financial sources.

The next time you need to transfer or send money, let social media help point you in the right direction.

Photo credit: BigStockPhoto.com

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Coolest 10 Free Social Media Tools

If you’ve got a business that you’re trying to get off the ground, or even if you simply want to establish your own special personal brand online, you probably already know that social media is a valuable resource. However, with social media services exploding over the last decade, the choices seem endless, and daunting. In addition to managing different social media accounts, you may also feel the pressure to produce fresh, unique, and content that you can share with your followers everyday.

All this may seem like a tall order, but there are a couple of apps and services floating around in cyberspace that can help you manage your social media presence easily and effectively. Take a gander at some of the coolest ones below.

DrumUp
A free content discovery tool, DrumUp ensures that you’re able to set, and maintain, a content delivery schedule that is required to boost your online presence. From finding relevant content for your brand to curating and scheduling posts for publishing, DrumUp is the one-stop solution for all your content delivery and management needs. DrumUp also allows you to create and schedule custom posts, which is an immensely useful feature. The tools also lets you curate content on the go with its nifty content curation app for Android.

 

Newsle

Founded by two Harvard students, Newsle is a content discovery tool that allows you to search for people across multiple news publication sources. All the articles found based on your search parameters are then compiled on a newsfeed type interface that lets you view every article. A very useful tool to keep tabs on the number of pubic mentions made about people in your networks, Newsle is also a great way to keep track of your brand or your client’s personal brand.

Canva

Canva is a content creation tool for visual content, and allows you to create well-designed visual collaterals for your social media needs. With templates created by designers using stock images, Canva offers a range of free designs, and also offers premium designs at $1 per  design element. Design your new social media images on Canva and revolutionize your social media presence.

TweetDeck

A useful tool to get a handle on your Twitter presence, TweetDeck allows you to see all your Twitter streams on a single, user-friendly interface. With query options to help you find tweets based on filters, TweetDeck can help you gain a comprehensive view of what your Twitter account looks like. TweetDeck also helps you engage with tweets and streams quickly, allowing you to stay on top of breaking twitter trends. The biggest advantage with TweetDeck is that it offers real-time Twitter management, which can help immensely in today’s social media environment.

Followerwonk

Followerwonk is a Twitter discovery and analytics tool that helps you take your Twitter presence several notches up. The tool enables you to profile your followers by gender and location.  It also allows you to figure out when they’re active on twitter, giving you data around which you can change your own Twitter habits to reach out to the maximum number of people. The tools also has several other useful features, including sorting Bios and profiles by keywords.

Ease.ly

Ease.ly is an excellent web tool that helps you create infographics for your blogs and social media accounts. With multiple well-designed, fully customizable and easy to use templates to choose from, Ease.ly allows you to create great visual content at absolutely no cost. It also works just as smoothly on Explorer, Firefox and Chrome.

Commun.it

Commun.it is a great social media management tool for Twitter that allows you to manage your followers, influencers, audiences and the people you follow through a simple, centralized dashboard. With detailed information on engagements, engagement history, followers, people who have unfollowed you, and influencers, Commun.it allows you to engage better with your Twitter audience. 

Crowdbooster

Crowdbooster is an app that allows you to manage your twitter presence easily and effectively. Catered for professionals with detailed real-time data that is up-to-date and comprehensive, Crowdbooster does exactly what its name suggests—in enables you to boost your Twitter presence and increase engagement with your followers.

Bitly

Bitly has two primary functions that make it invaluable to social media marketing professionals, and pretty much anyone else who shares links on social media. It shortens links, and it allows you to create fully traceable links that you can track to see how people interact with it. Useful for multiple social media platforms, Bitly is a free service that you really should check out.

SocialMention

SocialMention is a social search tool that allows you to find out who’s talking about your brand on social media. Pulling information from a variety of social media sources, SocialMention is a great way to see how well-circulated your brand is on the internet. You can search for your brand, your website, or even your name on SocialMention to generate data. SocialMention analyses data in terms of four measures:

Strength: a measure of the likelihood of your brand being discussed on social media
Sentiment: a ratio of positive to negative mentions
Passion: a measure of how likely people are to keep mentioning your brand
Reach: a measure of the influence of your brand.

A social media manager’s arsenal includes tools that not only offer great functionality, but also improve efficiency, helping you complete your tasks faster and better. What tools would you recommend?

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What To Say After A Bad Breakup…

What To Say After A Bad Breakup…

Time to change my Facebook settings. Facebook knows that breakups are hard so they want to help. While they can’t bring you ice cream, they can help you stop stalking you-know-who. Facebook announced in a blog post that they are testing out tools on how you can interact (or avoid all interaction) with that ex. Once you do the dreaded ‘change the Facebook relationship status’, Facebook will prompt you to see less of that person or limit what they see you post. While Facebook can’t mend a broken heart this is a step in the right direction. (Source Mashable)

Quote of the Day: “We have a limited supply of Apple Pencil and the Smart Keyboard in Apple Retail stores.”

Remember when Apple announced the Apple Pencil and everyone laughed at it? Well it’s not funny anymore because people actually want them. They sold out quickly online and now have a four to five week wait. You won’t have much luck going to an Apple store right now either because stores received a limited supply. Those lucky enough to buy them are about to make a profit, but only for a short time. Apple Pencils retail for $99 but are going on eBay for $500. Don’t drop $500 on the stylus now since stores are expecting to receive large quantities soon. (Source CNN)

#BrusselsLockdown

The people of Brussels decided to fight terror with humor. While police were searching for Paris attackers in Belgium, Brussels residents started using the hashtag #BrusselsLockdown. However, police asked residents to not share details of the operation on social media. So….they started sharing cat pictures. If you search #BrusselsLockdown on Twitter, you’ll find hundreds of silly cat photos and videos. (Source TIME)

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How to Optimize Your Digital Marketing

Optimizing Your Digital Presence

We are now in the digital era. Meaning, print ads and newspaper articles will not get the job done when it comes to raising revenue and awareness of your business. And no, digital is not just social media. Optimizing your digital presence goes beyond social media posts and Facebook ads. Here are five tips to fully expand your digital presence.

1. Attractive Website – The first thing someone who is interested in your company (or just browsing the web) will do is look at your website. If your website looks like it was built in the 90s, your credibility will decrease tremendously. As a company, it’s your job to appeal to customers and draw them in. When you have a professional, clean and updated website like The Lockview allows your business to be “open” 24 hours a day. It consistently builds brand awareness and will increase engagement with your consumers. Long story short, invest in a good web designer.

 2. Partnerships or Sponsorships – If you want to go outside the box and really increase awareness for your company, partner with a celebrity or another company or take part in a sponsorship. Why does this work? Well you’re not only reaching your audience with new initiatives, but you’re also reaching an entire different audience as well. Leaf Filter Gutter Protection teamed up with NASCAR driver Blake Koch as a sponsor. They are now reaching NASCAR’s huge fan base in addition to the consumers they already had.  

 3. SEO to the Max – If your company doesn’t appear on the first page of a search engine, you’ll most likely lose a customer. People want results quick and easy so it’s imperative for your company to be easily searchable. It gives your company credibility and increases your chances of engagement. Barnes and Noble implements a great local and national SEO plan. They are featured on the first page of search results when you search for “bookstore” and “books”

4. Mobile Optimization – People are using their cellphones more than laptops to look up information on the go. Don’t forget to implement tactics that target the hardcore mobile users. Tactics can include: push notifications, apps, mobile banners or location services. More importantly, optimize your website to be compatible with a mobile phone. Take a look at Panera’s mobile site. The mobile site for the company is clean, concise and organized. They prioritized the information so the flow is easy for the viewer.  As the use of mobile increases, so should the initiatives to reach this audience.

5. Smart Social – I know I said optimizing your digital goes beyond social media, but social is still a huge part in increasing your digital presence…if it’s done correctly. It’s not enough just to update your social media accounts regularly. It’s called social media. The point of social media is to engage with your followers and have your followers engage with you. Retweet, share and respond to comments, both positive and negative. Not being social on social media is like agreeing to an interview but refusing to answer any questions. Coke does an amazing job with engaging with customers.

Multiple elements can be implemented in order to have a strong digital presence. Most importantly, remember that commitment, content and creativity is what will make your digital presence truly optimized.

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What Is The Best Content Type To Share On Facebook?

Online marketers from all around the world struggle to find the answer to this question and the truth is that there are not many things associated with digital marketing that are as controversial. Some of the marketers will tell you that you have to share funny, witty images. Others will say that links are better since you can directly promote services and practices. There are marketers that recommend using videos as much as possible on Facebook and others believe that infographics bring in the quality that people are looking for.

via pixabay.com

It Is All About Target Audience

The basis of this question is automatically connected to a Facebook page’s visitors. The target audience is the one that should decide exactly what content they want to see on social media. This is something that can easily vary from one page to the next. The highly successful internet marketers realized that what works with one page may have absolutely no engagement with the public on another page.

While trying to determine what type of content you want to share on the managed Facebook page, the most important thing that you have to do is analyze the followers. This practically means learning all that you can about their likes and dislikes. That will help you a lot in deciding what you have to use.

Experimentation

Marketing in general is highly volatile. Even if you do manage to conduct a really accurate market research, it is still possible that you are not going to be able to end up with the quality that you are currently looking for in the sense that engagement will be lower than expected.

You need to be sure that you mix up your posts, even if you identify a specific post type that would work really well. Try to share different content ranging from relevant how to do articles to motivational quotes. Experiment with content type and time when it is shared. Only after around a month of constant posting and experimentation you have a possibility of finding a good recipe that can be used in the future for engagement growth.

Engaging In Conversations

No matter what content type is shared, if you want engagement to be really high, you need to interact with the followers. This practically means that you have to engage in conversations. It is really important that you never stay focused just on the content type. This is due to the fact that no matter what the content type is chosen because of efficiency, it can still lead towards problems as engagement can still be low.

Conclusions

On the whole, determining the best possible content type to share on a Facebook page is a process that does take some time. It has to be carried out with every single new page that is managed and once in a while, the trends can change as new likes are gained. It is important that you constantly analyze insights and that you notice what the current followers like to see most.

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What to Say When Your Friend’s Card Gets Declined…

What to Say When Your Friend’s Card Gets Declined…

I got you. That’s what YouTube is saying to some video creators. YouTube announced yesterday that they have their creator’s backs and are increasing their efforts to protect them. What a good friend. The Digital Millennium Copyright Act takes down videos that fall under protections provided by “fair use”. YouTube says in certain cases they will help out creators who might be in trouble by keeping the videos up, showing them off as examples of fair use in the YouTube Copyright Center and cover the cost of lawsuits presented to them. YouTube’s singing “You’ve Got A Friend In Me” to all their creators. (Source TechCrunch)

Quote of the Day: “You can’t deny Tinder is what the world wants…”

Cue the PR team at Tinder cleaning up the mess made by Tinder CEO, Sean Rad. Tinder’s parent company, The Match Group, is going public so Rad was supposed to be promoting that in an interview with Britain’s Evening Standard. Rad decided however that this interview would be a great place to say some really dumb things. Highlights from Rad’s interview include:

“You can’t deny Tinder is what the world wants…We’ve solved the biggest problem in humanity: That you’re put on this planet to meet people.”

“Feminism has led to it because now women are more independent and pursuing their desires. And that leads to both parties being more sexually active. It’s not because of Tinder.”

“If someone is rude do you blame the restaurant where it happened, or civilization as a whole? All we are is connecting people. And yeah, there are some disturbing people out there.”

Looks like the dating app might have to have a stern discussion with Rad. It’s unlikely that the 80 million swipers will ditch the app because of this but their IPO might not be too hot.  (Source CNN)

In Case You Missed It…

Adele came out with a new album today and people are really excited. But Adele is pulling a Taylor Swift and not streaming it on any streaming services (Think – Spotify, Apple Music). So if you want to listen to Hello on repeat, you’re going to have to buy it on iTunes. (Source The Verge)

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Unpacking the Perfect Business Social Media Page Design

By now everyone knows that to have a successful online marketing strategy you need social media pages dedicated to your business or brand. However, not all pages are created equal. Have you ever gone on to a business social media site and really felt like they put together a great page? I can tell you first hand that this effort plays a big role in overall success. Below primarily talks about Facebook and Twitter as example social media platforms, but remember that you can apply these concepts to whatever relevant social pages your business works with.

Before You Get Started

Before we dive in to the critical features of your social page design, there are a couple of things you need to keep in mind. First, if you are a new business and have not yet had graphic work done for your company (logo, website design, promotional pictures, etc.) then you want to go work on that before you work on this. Those virtual materials will be essential in designing your social media pages. In fact, if you are just starting out and need to develop a social media marketing plan, take a break from this article and check out our social media marketing company to help you create more of an overall strategy for social first before diving into the tips mentioned below.

If you are not just recently starting up and you have this set in place (and you are happy with the way that they look and represent your company), then you’re ready to go.

Extra: Also keep in mind that if you ever want to use photos on any of your webpages that are not directly created by your business or you do not have the rights to them, then you should not post them (it’s actually illegal). If you want to use any photos of generic things, scenes, or people you can buy the rights to use them on a stock photo site such as Shutterstock or one of my personal favorites, 123RF.

Keeping that in mind, let’s cover five key features to a successful business social media page:

1. The Banner Photo

The banner photo is literally one of the first things that people see when they land on your social media page. However, it is also used in other parts of certain platforms. For example when users scroll over the name of your business in a comment or on a post you make, they are also going to see your Facebook banner (see the screenshot below):

 

So not only does the banner photo you choose impact your actual page, it follows you around wherever you post (so-to-speak). Of course, you also want it to look good on your actual page as well. This means that you want something that contrasts well with your profile picture. I personally like what the Chicago Blackhawks have going on with their page:

Here are some things to keep in mind when you are choosing a banner for your page:

As always, choose something relevant to your brand or business
Make sure it compliments/contrasts well with your profile picture (more on that next)
Make sure that it looks good both on desktop AND mobile—banners can look different on mobile devices, and you want to make sure it is sharp on any device!
Make sure the image is high quality, no one likes a pixel-ly banner

Also don’t forget that when it comes to a banner image, change is good. Shake things up by changing the photo from time to time. You want to remain consistent, but a banner photo is a great place to make small changes to keep viewers engaged.

2. Your Profile Photo

This section is going to be short and sweet. In most, if not all cases I can think of, your profile picture is best served as your business logo. There may be exceptional times if you are trying to promote a big event (and thus want to post the flyer as your photo), or if there is a social movement that is going viral on Facebook and you want to support it. Other than that it is better to always have your logo as your primary picture. Remember every time you post, that is what people are going to see. You want them to be able to tell it is your company or brand with just a glance.

3. Page Information

You want to give people that visit your social media site all of the information they would find on your website in an “about us” section, but condensed. Both Facebook and Twitter (as well as other social platforms) provide a space for you to write a short bio, link a website, and provide your location. While Facebook will actually post a map of your location in the overview section, Twitter at least lets you post your general city and zip so that people can more easily find your location. On the left hand side you can see the location and main website on Twitter:

On Facebook, the Overview page shows a map of your location, along with the address, phone number, and website. On the “page info” tab directly below it you can see a lot more detailed information as well.

4. “Shop Now”

If you are an e-commerce site, I cannot stress this new Facebook feature enough. This new design feature gives your visitors a call to action button right on the banner section of your page. Note in the example below, Nike has a “shop now” button embedded on their banner that directly links to their retail site. This is both convenient for customers and smart for your business. If people visit your page because of a post or referral from another user, you want to make it as easy as possible for them to show with you and visit your full business site. So as Nike would say, “Just Do It”, add that ‘shop now’ button to your page, which you can learn more about here.

5. Get Creative

One of the best things that you can do when considering how to design your social media pages is to get as creative as possible. Do you have graphic design content or video content that you have really wanted to utilize? Creative graphic pieces can serve for wonderful banners or promotional photos to make into posts so that when users use their infinite scroll on your page it is as colorful and interesting as possible. As I was looking around at business sites, I also saw that many successful pages are now embedding promotional videos into their “about” section that is visible on the main page. Notice Nike does this nicely with their website just below.

The Takeaway

There are a lot of different ways to approach designing your social media pages. Make sure it is creative and that all of the visual elements (and wording for that matter) that you use are your own. If there is one thing that seems to be very consistent across beautiful designed social media pages, it is definitely having the logo present as a profile picture, along with an eye-catching banner. Successful pages also make good use of the information spaces they are provided. Remember that social media sites are putting out new features all of the time, like the “shop now” e-commerce feature, so stay on top of trends so that you can take full advantage of what is available to you.

Do you have ay thoughts on social media page design? Are there any “don’ts” that should be mentioned? Let us know your thoughts in the comments section below.

 

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