Erik Qualman's Blog, page 504

Top Online Marketing Ideas for Auto Broker Business

Car broker business has become more competitive than ever and in order for one to flourish at it there is need to leverage the use of modern online marketing technologies. Online marketing forms an integral part in car broker business in an effort to make car sales. However, the online market world is always on a constant change and one must be on their toes always to use it effectively. Below are some useful online marketing ideas that could help you out.

Connecting with Online Leads Effectively

Most car brokers do not leverage effectively the many online leads they get on their social media pages or websites. They spend so much time and energy in getting more potential buyers to visit their websites and like their pages but do not exploit this resource avenue adequately. You should draw in your online visitors by placing calls to action and signup forms on your social media account pages or website. This will help you convert your online buyers to potential car buyers and thus make your cut easily. You could convince your online visitors to subscribe to your marketing emails and messages as well as other marketing resources to help you make a car sale happen fast.

 

Personalizing Marketing Campaigns

 

Ensure that your online marketing social media pages and sites are updated at all times and incorporate resourceful marketing campaigns in them. In order to hit it big, try personalizing your online marketing campaigns to create campaigns that fit seamlessly to a particular customer’s car preferences and tastes. In order to do this perfectly, ensure that you get your customer’s specific car preferences and details they look for in a car they wish to purchase. You should then get a personalized marketing campaign that will satisfy all these preferences and details to make such a customer make that order promptly.

 

Responding promptly to online feedback

Just as it is important to respond promptly and cohesively to a face-to-face encounter with a potential client, ensure that you also replicate the same urgency to online feedback. You should respond to all customer comments or queries in a polite, friendly and professional manner. Prompt feedback portrays a positive image to a potential client and this could eventually convert it to a sale easily. Restrain from arguing with a customer either on your website or on social media as it could damage your reputation badly.

 

Offering Special Promotions

Another great online marketing idea is offering special marketing promotions to potential car buyers. These special promotions have a way of making buyers ditch other previous car deals in favor of your offer as it could have an edge over the others. You can use attractive coupons, contests or auto sales on your social media platforms or website to draw new clients. It is important to ensure that you do not overdo the promotions as some clients may deem them a nuisance whenever they try accessing your pages or website.

 

Using Multimedia Graphics and Videos

 

Turning to the use of multimedia messages as well as videos could also be an effective and great online marketing idea. These videos should be informative, interesting and engaging to an interested automobile customer. They are a great way of advertising the latest car arrival, special discounts as well as show customers the different specifications different cars on offer have in an effort to hasten the car sale. Multimedia messages and videos can be shared easily among many people thus widening your market reach.

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Anonymous Responds To Paris Attacks

What to Say When You’re Angry…

“War is declared. Get prepared.” That’s what hacker collective, Anonymous, is saying in response to the tragic Paris attacks that took place on Friday. In a video uploaded on Friday, an Anonymous spokesperson announced that the group plans on hunting the ISIS militant group down in what they are calling their “biggest operation”.

Anonymous might start with exchanges between the terrorists on Sony PlayStation. What? Officials think the attackers may have communicated through PlayStation 4, which has a message feature that authorities can’t monitor very easily. Officials in Turkey also saw tweets a few days ahead of the attacks and alerted French officials.

Anonymous is a loosely associated international network of hacktivists. The controversial group, with “a very loose and decentralized command structure, is best known for publicized stunts and distributed denial-of-service (DDoS) attacks on government, religious, and corporate websites. Hopefully the anonymous attackers from ISIS get a taste of their own medicine. #LoveInParis

(Source TIME)

Quote of the Day: “Show them you really don’t care.”

Breakups. No one really wants to do them so The Breakup Shop is solving this problem. The Breakup Shop offers breakup services from a personalized breakup phone call to a broken heart gift pack. For $10, you can have a breakup text sent for you or if you are feeling a little classier one can have a breakup phone call for $29. When you care enough to send the very best now isn’t just from Hallmark.  (Source Forbes)

In Case You Missed It…

Check out the video below of kids using a Walkman for the first time. It’s quite different than the iPhones they are used to using. No Apple Music here. (Source Thrillest)

 

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How social media and DBA experts will help your business grow

The world of social media has totally revolutionized how people communicate. Do you want to talk to your friend who is on the other side of the planet? There are all sorts of social media platforms for that. Who sends postcards in this day and era while they can just post something on Instagram or Facebook? Whilst vacationing in the Maldives, you can let the whole world know what you are experiencing and feeling. Truly, social media has had a strong impact in the lives of people across the globe. Social media has a great influence on just about every aspect of human life including business.

The world of business is probably the biggest beneficiary of social media developments. For a business to prosper it needs people (customers) and social media platforms have these people. There are hundreds of millions of people using Facebook all over the world. Twitter is not any different. There are so many social media platforms and each of them with an amazing concept behind it. It is these amazing concepts that are being harnessed for marketing purposes.

How does it help your business?

When you start your business, you want people to be attracted to your products and services. They are only able to do this if you have advertised the products. Advertising on social media is a really good way to get word out there that you have this product or service. As long as people know that you are in business, you are good to go. It might take time for that to happen but then, you can be sure that you will be impressed by the results you will get.

1. Learn more about your customers

Social media is not only about sending lovely photographs of where you are vacationing and sharing your emotions. You can also get to learn more about your customers. You can get to learn age, gender, the dominant languages that are spoken, the number of  your customers and so much more. This is probably the biggest benefit of social media platforms. It will provide you with insight concerning what your customers like. If you are good at picking up trends, then social media will work well for you.Reach target audience effectively

One of the best ways to reach out to your target audience more effectively is to use social media. As you probably know by now, birds of a feather flock together. People who are used to buying a certain product tend to have similar habits on the internet when it pertains to that product. You can target your audience with more effectiveness.

2. Find new customers and expand your reach

If you have not heard about social media marketing, then you need to do plenty of research concerning it. This is one of the hottest things currently. Businesses are making really good money by marketing their products online and precisely on the social media platforms.

Supposing you are running a business, offering DBA expert services, (database administration services) and you want to find new clients. The internet is a really good place to do all this. You can find those new clients without having to spend a huge amount of money advertising on TV or the newspapers.

3. Instant feedback

In order for your business to perform extremely well, you will always need feedback. One thing that keeps the customers from giving feedback is the distance. For instance, you send a person a letter asking for feedback, the first thing that comes to mind is time. Who has time to write a letter on feedback, mail it and such issues? No one does. However, social media gives the business an opportunity to gain instant feedback. You post something about your business right now, you will have people giving comments about how good it is, what needs to be changed and much more.

4. Market research

Doing market research has become so much easier nowadays. This is because of the connectedness and convenience that social media provides. You want to find out how people are responding to remote DBA services? All that you need to do is post a question on the innumerable social media platforms and people will be more than willing to tell you what they think. There are even some websites that are devoted for the purposes of questions and answers only. Market researching has never been easier, all thanks to social media.

5. Increase traffic to your website

One of the best things that you can do for your website is to advertise it on social media. Websites’ performance is rated according to the amount of traffic that is directed to them. By promoting the website on social media, you are exposing it to a whole lot of people who are likely to visit. Your ranks on the search engines will increase significantly.

However, you should be ready for the traffic that will come to your site. When people come to your website, they should find good content and if they want to subscribe they should be able to. If you are taking down your visitor’s information, you should have a good database in place that will store this information safely and conveniently.

Database for your website

When you are creating your website, you should have a database that will be taking down whatever data is relevant to your site. There should also be a database administrator who will be assessing and monitoring the performance of your database. Nowadays, you can get excellent remote DBA services with such tremendous ease. All that you need to do is find a company that provides these services and you will be good to go.

Conclusion

Social media and remote DBA services can help to take your website to a whole new other level. All that you need to do is make use of them. Make the most of social media platforms like Facebook and others, to promote your website and business. At the same time, hire a DBA who will monitor your website’s database to ensure that the data you collect is not only safe but also the most relevant for your site.

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Get More Social on Your SEO Needs

When you’re in need of search engine optimization (SEO) services, do you think of turning to social media?

If the answer by chance is no, then it would behoove you and your business to think again. As more and more folks have been discovering in recent years, engaging in social networking when you’re in need of a service or product is a great means to increase the odds you find what you are looking for.

So, how can turning to social media give your business the SEO services it needs or any other product or service for that matter?

Social Networking Should Be a Necessity

As brands across the nation and worldwide for that matter get set in less than two months to turn the calendars to 2016, it is all the more important that they know how social media can help them, especially as it related to SEO.

For those not familiar with SEO, it should be high on the list of business needs and honestly, requirements.

With the right SEO approach, your business, whether it is in need of SEO San Diego or another such area, can benefit greatly from the right search engine optimization approach.

Such an approach involves not only sound content marketing, but also strategically linking keywords and finding the appropriate means to bring traffic back to your website.

So, how can social media assist you in this all-important need?

For starters, you can turn to social networking for the following:

Reviewing SEO providers – A good search engine optimization provider will have a solid social media presence, something that in turn they will tell you is a must for your business, especially if you want SEO to work for your brand. If you decide to go with an SEO company to put your brand in the limelight, make sure to vet any and all such providers. Are they active on Twitter, Facebook, LinkedIn and even YouTube? If the answer is no, then their social media judgment might very well be called into question;
Reviewing other businesses using SEO – What are other brands (perhaps even your competition) saying about their SEO experiences? Tuning in regularly to social sites is a great means to find out how others’ are doing with search engine optimization. The more you can learn, the better situated your brand will be moving forward with SEO.

Keep in mind that any SEO approach you (and your provider if you are using one) take needs to be regularly reviewed and tweaked when necessary.

By being more social in your SEO plans, you not only can improve your chances of finding a hard-working and honest search engine optimization provider, you also improve the odds of increasing your website traffic.

When all is said and done, get more social on your SEO needs today.

Photo credit: BigStockPhoto.com 

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New Branding Techniques in Digital Environments

A decade or two ago, businesses could easily identify and quantify where,
when, and how to reach web users effectively. However, this is not true today
because the web has evolved into a network that consists of industry-specific
platforms, social networking sites, e-commerce sites, publicly accessible
databases and blogs. Furthermore, consumers can access the Internet using
devices such as smartphones, tablets, smart TVs, and gaming consoles. This means
businesses need to bridge this digital divide in order to run successful
branding/marketing campaigns.

The Digital Divide Hurdle

According to a 2014 Millennial Media report dubbed "Cross-Screen Consumer
Behavior Decoded," 70% of web users own and use multiple devices to access
the Internet. Out of these, 67% of millennials interact with two different
devices within 24 hours. This is in addition to 30% of millennials who
interact with four different devices every 24 hours. While this is good
from a consumer standpoint, it is a challenge for marketers who must
devise ways of reaching platform agnostic consumers, according to Mollie
Spilman, EVP, Global Sales and Operations at Millennial Media. Moreover,
multiple device ownership means marketers and brand evangelists have to
deal with an ever-increasing number of consumer "touchpoints" (any time
consumers encounter brands). In spite of these hurdles, 90% of consumers
expect brand engagements to remain consistent across devices and marketing
channels. At the same time, 60% of millennials expect smooth customer
experiences whether they engage with brands online or in-store. Up to 58%
of the same demographic expect brands to be easily accessible regardless
of channel. Finally, it is worth noting that companies that offer online
marketing services are not making it easier for businesses to identify
and reach the right consumer audience according to a Forrester paper
commissioned by Google.

A manager in charge of marketing and media services at an unnamed company
interviewed while carrying out research for this paper expressed
exasperation with an increasingly complex ad-buying process that includes
portals and exchanges. This makes it hard for businesses to identify
their real consumers.

Bridging the Digital Divide

Despite the challenges discussed above, it is possible for a marketer to
develop and launch a branding campaign that is not channel-specific. To
do so effectively, one must adopt a multi-pronged approach that encompasses:

1. Content

Stephanie Gaines, Vice President of Corporate Marketing at digital video
brand advertising firm YuMe, says content is at the heart of the digital
media industry. As such, it should be a key element in all branding efforts.
To increase the likelihood of branding message resonating with target audience,
Gaines recommends creating unique content and delivering it in an innovative
manner that suits content context and circumstances. No one illustrates the
power of creatively packaged content better than the Hip Hop rapper Drake.
According to choreographer Tanisha Scott who also appeared in Drake's Hotline
Bling video, Drake expected music fans to create the memes, gifs, and mashups
that made his song go viral. This is the right approach given 80% of consumers
say content authenticity influences brand loyalty. The "type of content"
packaged for marketing purposes influences brand perception among 83% of
consumers.

2. Cross-screen behavior data analysis

Data from Millennial Media's "Cross-Screen Consumer Behavior Decoded" report
shows that cross-screen behavior varies depending on content type. For instance,
80% of consumers use traditional PCs (desktop or laptop) to access B2B content.
On the other hand, web users consume 79% of streaming radio content, 79% of
gaming content, 61% of social media content, and 61% of weather content via
mobile devices. As such, businesses should invest in marketers with data
analysis skills or hire data analysts who can collaborate with marketers to
analyze cross-screen data. This will enable marketers to develop effective
data-driven branding strategies.

3. Good grasp of modern ad-serving technology

According to an Accenture digital advertising report, marketers should be
well versed in new advertising models and technologies. This includes Real-Time
Bidding (RTB)/programmatic buying, Pay for Performance (PFP), Convergence Buys,
and consolidated buying platforms. Without a good grasp of these technologies
and ad models, it is hard for a marketer to determine a branding campaigns' ROI.

Major Branding Channels

To start with, marketers should use social media for branding because sites
like Facebook and Twitter reach 80% of consumers. Out of these, Facebook commands
16% of the mobile ad market. Other notable players on the social media front
include LinkedIn, Pinterest, YouTube, Instagram, and Google+. Another key
branding channel is search engine marketing. Google AdWords is the leader in this
space reaching over one billion unique searchers globally. The Yahoo Bing Network
reaches 516 million unique searchers worldwide.

Conclusion

To roll out a successful digital branding campaign, marketers must develop
branding strategies that revolve around delivering unique content
innovatively, cross-screen behavior data analysis, and good grasp of modern
ad-serving technology. By doing so, a marketer can identify all customer
touchpoints. Businesses can use search engine marketing and social media
marketing to reach the right brand audience.

NJIT Online

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6 Brilliant Online Marketing and Advertising Methods for Internet Businesses

Whether you are just beginning your e-commerce adventure or you already have an online store, you cannot succeed if you cannot lure in customers to your business. This seems easier said than done because it can be immensely time-consuming and difficult for any business to acquire customers. There are a horde of advertising and marketing methods at the disposal of companies these days, thanks to digital media. There are numerous techniques and tricks that can be used for getting traffic to your website and without burning a hole in your budget.

Here are just some of the best advertising and marketing techniques that businesses can implement for attracting their target audience and developing long-term relationships with customers:

1.    A beautiful website

The very first thing that your business needs is a beautiful website. Remember that first impression is the last impression and your visitors will not be convinced to stay on your website if it doesn’t look well. It is essential to understand that it takes just 2 to 3 seconds for the users to decide if they are interested in the business and its products. Therefore, your website has to be such that it appeals to them and gets them to see you as trustworthy and reliable.

2.    Social media activities

One of the channels that allow you to promote and advertise your brand and products free of cost is social media. Sure, you may eventually have to pay for ads, but your presence on the social media networks isn’t going to cost you a dime. The key to succeed on social media is to ensure you are offering quality and relevant content to your audience. You want to make people come to you, which means you need to be outstanding and interesting. If you are successful, you will have an excellent marketing channel at your disposal that will not cause you any financial difficulties. If you aren’t sure of how to go about social media, these tips can help:

Post regularly: Develop a routine of posting regularly to keep yourself on the minds of your customers. However, don’t post unnecessarily because that’s going to end up annoying your audience and this is the last thing you want.
User engagement: In order to catch the attention of your users, you should ask them questions, respond to their comments, request their feedback and engage them in conversations pertaining to any hot topic and not just your business.
Channel selection: There are a plethora of social media networks such as Facebook, Twitter, Instagram, Pinterest etc. and you should opt for those that can work well for your business. Rather than trying to maintain a presence on all, stick to the top few that cater to your target audience.
Use graphics: Statistics show that posts that contain images are 50% more likely to engage users rather than just text. Incorporate images in your post for getting the best response.

3.    Customer service

Outstanding customer service is another great weapon that you can use for luring in more customers. You have to remember that satisfied clients can offer you the best possible promotion. Hence, you should aim at offering a remarkable experience to your users, which will convince them into coming back. Research shows that about 45% of the customers abandon transactions if their questions and concerns aren’t addressed promptly and properly. This means that you have to be present for your customers and provide them answers to their inquiries and queries. Whether you are responding to customers on social media or on phone, you have to be helpful, nice and friendly because your goal is to build a rapport with them. The power of word of mouth marketing cannot be and should not be underestimated.

4.    Email marketing

This is an effective and cheap solution for attracting customers. Sending emails will create a positive attitude amongst customers because you keep them apprised of your activities. Customers remember the emails you send them, as long as they have the right content. Here are some tips for effective email marketing:

Send emails about discounts and promotions.
Send emails for informing about upcoming or new products
Send some tips or information concerning your products that have been purchased by the customer
Send them emails containing a list of products related to those they have already purchased.

Emails can also serve as a reminder to customers about your brand name in case they have forgotten. You can send customers special deals and packages via email as well. Let them know when you are organizing a sale or something similar.

5.    Announcing promos and discounts

Who doesn’t love discounts and promos? Even if someone isn’t in the mood to shop, these words alone are enough to get their juices moving. As a matter of fact, the word ‘free’ is known to cause excitement amongst people, which is usually associated with positive emotion. How can you tempt clients to shop with you? Offer them discount coupons. These can be provided to new clients for encouraging them to make a first purchase and to loyal clients as a reward for their faithfulness. Giving special treatment can also go a long way in keeping the clients happy.

There are other promotions that you can also offer, such as free delivery deal and codes for a specific time period or for others above a specific amount. Furthermore, you can also offer cross promotions, which means teaming up with other firms and businesses to expand your audience. You can offer package deals with that company and get access to their customer base as well. This can work out quite well.

6.    Article marketing

With a successful article marketing strategy, you will be able to get the right traffic to your website and also optimize your web pages for search engines. As long as the articles are well-crafted and submitted in major directories, you will see a large increase in visitors on your website and it will also get you better rankings in search engines.

These are some of the best advertising and marketing methods at the disposal of businesses.

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What to Say When You Get Stuck Behind a Student Driver…

What to Say When You Get Stuck Behind a Student Driver…

“Can you please go a little faster?” That’s what a cop had to say to a Google self-driving car on Thursday. The self-driving car was going 24 mph in a 35 mph zone in Mountain View, CA. But how does a self-driving car get a ticket? It doesn’t. Thankfully there was a passenger in the car for the cop to ask about the self-driving car and how it decides on speeds for various roads.Google has capped the speed of its vehicles to 25mph for “safety reasons.”

“In this case, it was lawful for the car to be traveling on the street as El Camino Real is rated at 35 mph,” said Mountain View police department. (Source CNN)

“You are driving slower than my Grandmother” is being replaced by “You are driving slower than my Google Robot Car.” Shade thrown.

Quote of the Day: “YouTube Music is all about discovery.”

Google has launched YouTube Music. The app is available for Android and iOS. YouTube Music is all about discovery.. When you search for an artist or song, the app will bring up everything from official music videos to concert videos. YouTube Music is free and for those with  a YouTube Red subscription get a few extra features such as offline syncing and no advertisements. Will YouTube Music stand out in an already crowded field of Spotify, Songza, Pandora, and iTunes Radio? Video killed the music star. (Source Mashable)

In Case You Missed It…

Facebook wants to be Snapchat. Or at least be like them when it comes to disappearing messages. Facebook is testing out the feature in France to see how it works out. The disappearing feature can be activated by tapping an hourglass icon in the right corner of the window to enable or disable if you want your messages to stay or disappear. You can turn this off and on depending on who you are talking to, so that could be used to your advantage. (Source MSN)

This is our time to remind everyone though that What Happens in Vegas Stays on YouTube. Shameless Plugged.

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The 5 Biggest Tech Hubs in the U.S.

The level of innovation currently happening in this country is incredible. Startups seem to be popping up every day in every city. But are certain areas of the country more innovative and creative than others – especially when it comes to technology? While some would argue that creativity is spread pretty evenly across all demographics, the reality is that there are a handful of ‘hubs’ that stand above the rest.

1. San Jose, CA

You obviously can’t talk about tech hubs without referencing Silicon Valley. It should go without saying, but this lush area consisting of San Jose, Santa Clara, and Sunnyvale is by far the most active tech hub in the U.S. Frankly, it’s not even close. When you look at the number of patents per 1,000 residents, the venture funding per capita, and the tech startup density in the area, no other city in the country comes close to matching what Silicon Valley has.

2. San Francisco, CA

Just north of San Jose there’s San Francisco. And while there’s a lot of overlap between Silicon Valley and San Francisco, these are two very distinct tech hubs. San Francisco is filled to the brim with wealthy investors, Fortune 500 companies, young professionals, and access to vast amounts of resources. It’s an entrepreneur’s dream, which is why the Bay Area is seeing such an influx of new residents and sky-high real estate prices.

3. New York City, NY

While the glitz and glam of New York City may attract tourists, it’s the nitty-gritty entrepreneurial activity that’s enticing startups and new ventures. New York City gives entrepreneurs access to just about any resource they could ever need, but you could make the argument that few are as valuable as the community support. The city has dozens of incubator programs and accelerators that are perfect for young companies in need of mentorship and guidance. That’s what truly sets New York City apart.

4. Austin, TX

At the beginning of this year, Forbes contributor Nav Athwal placed Austin, Texas on his list of five cities that are poised to become the next Silicon Valley technology hub. “Arguably the most attractive of these Tech hubs has been Austin,” he writes, “which has a young, educated population and a large VC presence, along with a burgeoning restaurant and music scene.” He also mentions affordability, real estate outlook, and access to funding as key reasons behind Austin’s growth.

5. Miami, FL

Don’t forget about Miami. While it may be renowned for its bikinis, beaches, and luxury high rises, Miami is also home to a growing startup scene. Athwal placed it on his list, mentioning the fact that many Latin American entrepreneurs are leveraging Miami for a foothold in the U.S. He likes to use the word “resurgence” when discussing Miami’s startup scene, stating that the city’s recovering economy will attract increased investor demand moving forward.

Flourishing Tech Hubs

You can launch a tech startup anywhere in the country, but if you want to position your startup for long-term success, it may be wise to consider one of the tech hubs mentioned in this article. San Jose, San Francisco, New York City, Austin, and Miami are five cities currently leading the charge of tech innovation in the U.S. Will you be a part of the movement?

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What to do after you Stepped on Someone’s Toes

 

What to do after you  Stepped on Someone’s Toes

LinkedIn has been staying low key lately and for good reason. Earlier this year they got in trouble for spamming users inboxes and were slapped with a $13 million class action lawsuit. Now they’re sending 50% fewer emails and working on a whole new platform called Air Traffic Control (ATC). The system uses learning algorithms to observe members actions toemails, push notifications, and texts. The new platform sends fewer notifications based on how frequently you visit the site, figuring that you’ve already seen this content. ATC learns what kind of content you prefer to view and your preferred communication style all in the hopes of delivering the user more relevant content. LinkedIn indicates this should eliminate any spam issues. “Yes I received another e-mail!” said by no one, ever.  (Source MSN)

Love will Keep us Together.

Tinder believes in love, and on Wednesday they’re newest update completely reformatted the aesthetics and algorithm of the app. Due to popular demand, profiles now show education and career information. “At Tinder, we’re on a mission to bring the world closer together through new connections — Today’s updates demonstrate our commitment to enhancing the connectivity that our users are experiencing” said Ryan Ogle, Tinder’s CTO. With 10 billion matches and counting what’s next? Perhaps  a protective thumb sleeve for swiping right?! (Source Digital Trends)

15 Minutes of Fame … ( or more)

We’ve all had the dream of uploading the next viral YouTube video. Well some social media stars recently hit the jackpot. CBS turned to YouTube, Vine, and Instagram to cast their newest season of The Amazing Race. The 10-time Emmy Award-winning TV show turned to popular influencers Burnie Burns, Tyler Oakley, Blair Fowler, and others to capitalize on their millions of followers. Another example of why it’s better to be a social media star these days than a television network.  (Source Mashable)

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Big Data & How It Will Benefit Your Business

Big data is surely the buzz word in the contemporary technological scene. This evolving term is deployed to define a voluminous sum of semi-structured, unstructured & structured which can be mined to gather important information. Now, if you want to be specific about the data amount here, you should know that big data does not actually refer to any kind of specific quantity but it’s mostly used while speaking about Exabyte and Petabyte of data – that doesn’t assure easy integration.

It’s to note here that conventional databases is not suitable to load Big data as it takes enormous time and money to load it given its magnanimous nature. Thus, new approaches have come up for storing & analyzing big data which doesn’t much rely on data quality and data schema. Cloud computing is increasing being associated with big data storage & analytics.

According to experts from 247VirtualAssistants, big data analytics would be really useful for your business. How? Well, here goes a brief on benefits of big data for your enterprise.

Engagement with customers

Customers are a smart lot who always tend to look around prior to buying, discuss about their shopping over social media – long to be looked upon as somebody unique & wish to be thanked sincerely for shopping from your site. Big Data will enable the businessman to profile the customers in far-reaching manner to engage in real-time one-on-one interaction with them. This makes it easier for you to know more and pamper your customers so that they stay loyal to you.

For example, when a customer goes to a bank, the Big Data weapons enable to clerk to get hold of the client’s profile -& have an idea on the pertinent services or product he or she might advise.

Unification of physical & digital shopping spheres

Big Data even plays a major role in unification of physical & digital shopping spheres. For example, say you have a land based shop on mobile carriers. Your Big Data excavation on social media will reveal to you which potential consumers have indicated on the need of a carrier over the social networking sites- so that you can cater to them accordingly.

Understanding of Product makeover

Your customer is your king and hence you have to ensure that your products are always aligned to their preferences and specifications. Big Data helps you to have an idea on how your potential audience views your offerings which further helps you to adapt them according to their specifications- if need arises. With the help of Big Data, you can have a full analysis of data from social networking sites that will uncover sentiments of the clients for a better understanding of their expectations, needs and demands.

Finally it can be said that Big Data might be a huge thing today but you cannot make the best of it, if you are not proper with data mining.

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