Erik Qualman's Blog, page 356

Technology Impacts our Digital Marketing Campaigns

Technology Impacts our Digital Marketing Campaigns The growth of the Internet has impacted digital marketing in an enormous way. We see ourselves influenced by social media every day. Marketing has always been a professional area that has been exploited throughout history. To aspire to be a pioneer of the new marketing methods, we must accurately plan our […]

Can Your Business Survive a Disaster?

Can Your Business Survive a Disaster? You can be forgiven for thinking that the worst thing that can happen to a business is the website going down. It’s not. Most businesses still deal in hard goods or need a physical location to deliver services. There are a lot worse things that can happen than the […]

Life, Death, and Legacy of Mobile Apps

Life, Death, and Legacy of Mobile Apps The number of apps in the App Store & Google Play is never stagnant. Thousands of apps keep entering the market with every passing minute as it has become more like a stock market. Some apps go to the graveyard and some become reborn with updates. An individual […]

4 SEO Facts You Didn’t Know About

4 SEO Facts You Didn’t Know About Today, having a compelling online presence is one of the most important things for websites or businesses. Without the support of the online medium, rewards are going to be significantly lower and that website or business would be losing out on a huge portion of its potential profit. […]

Tips for Transacting Customer Payments Securely in Your Business

Tips for Transacting Customer Payments Securely in Your Business These days, less people want to pay for goods and services with cash, and instead want to make use of payment options such as credit card transactions, mobile pay, PayPal transactions, mobile wallets, etc. If you want to cater to this demand, and/or sell online, it is […]

Why Is My Business Site Taking 20 Seconds to Load?

Why Is My Business Site Taking 20 Seconds to Load? No site should take more than five seconds to load on a fast Internet connection. Every second of loading time means a prospective reader gives up and goes elsewhere. Factors such as slow 3G speeds are beyond your control, but that just increases the importance […]

Early Birds Double down on Twitter

Twitter’s Bird Gains Some Weight Twitter is testing a new 280-character limit with a small group of users. The original 140-character limit was difficult since some languages, like English, take twice as many characters to communicate the same idea. #blessed #diversity (Source: TechCrunch) Note: This is big news for Twitter and all of social media. […]

Top SEO Trends to Follow to Increase Your Website Rankings

Top SEO Trends to Follow to Increase Your Website Rankings When you own a website or blog, online traffic is important for the competitive world of online business. To do so, you need to keep up with search engine trends in addition to learn how you can optimize your website for all search engines. This […]

How Much Insurance Does Your Small Business Need?

How Much Insurance Does Your Small Business Need? Most small business owners have accepted a particular truth: they need insurance for their small businesses. From worker’s compensation insurance to E&O coverage to property insurance, protecting your company from the financial costs is associated with errors, accidents, lawsuits, and more. The next question, however, is more […]

Common Startup Traps to Avoid That Could Lead to a Chapter 7 Bankruptcy

Common Startup Traps to Avoid That Could Lead to a Chapter 7 Bankruptcy In the 21st century, building a company from the ground-up is every budding entrepreneur’s dream. But things aren’t always peachy when it comes to doing that. Starting a business of your own not only requires your complete attention, devotion and untiring efforts, […]