Erik Qualman's Blog, page 357

5 (New!) Skills You Need to Embrace Web Writing

5 (New!) Skills You Need to Embrace Web Writing For anyone new to the scene, web writing is a skill in its own right. One that combines traditional copywriting, feature writing, storytelling, visual design, ergonomics (usability), accessibility and psychology. And it’s come a long way over the last decade, evolving alongside Internet culture amidst the […]

5 Tips to Maximize Both Your Current and Long-Term ROI

5 Tips to Maximize Both Your Current and Long-Term ROI You don’t need to take an Economics 101 class to understand the concept of Return on Investment, because life is full of opportunities to get to know what this particular phenomenon exactly is, firsthand. But if you’re still looking for an explanation, let us explain […]

Why Do Companies Need a Cloud Access Security Broker for Cloud Storage

Why Do Companies Need a Cloud Access Security Broker for Cloud Storage As more and more information moves to cloud applications, how do you protect that data from the myriad of security threats and potential data loss? In the past, enterprises relied on traditional security controls to protect their data in on-premises data centers. Firewalls […]

Zuckerberg Decides to Share His Shares

The One Time Oversharing on Facebook is Okay Sharing is caring (or at least it might get you out of a lawsuit). Facebook abandoned its plan to alter the company’s share structure as investors sought control over the world’s largest social media platform. This plan would have allowed CEO Mark Zuckerberg to keep voting control […]

How to Detect Workplace Hazards | Tips to Eliminate Them Completely

How to Detect Workplace Hazards | Tips to Eliminate Them Completely Accidents and injurious incidents in the workplace can be catastrophic when it comes to running a business. Employers can lose a lot of money, along with losing precious time and manpower. So with all these downsides attached to workplace hazards, it makes sense if […]

Why Should You Add Watermarks to Your Instagram Photos to Protect Your Brand

Why Should You Add Watermarks to Your Instagram Photos to Protect Your Brand Social media marketing has become one of the pillars for granting a brand’s steady growth in a short time-span. However, with massive media services, we are also exposed to plagiarism, not to mention the unauthorized use of our content as the saying […]

3 Email Automation Tools Every Marketer Should Review

3 Email Automation Tools Every Marketer Should Review Email is the cornerstone of any e-commerce business. Without a way to personally reach out to customers after the sale, a business can only hope that the customer will re-engage through its website or social media presence. However, simply sending an email is not enough. Savvy email […]

The Organizational Benefits of Outplacement

The Organizational Benefits of Outplacement Being laid off sucks, but it seems to be worst for the worker who gets the ax. After all, the employers will likely continue to exist — thrive, even — after a few employees see the door. However, the truth is organizations can struggle significantly during periods of reduction to […]

How Modern Technology Has Helped Several Industries Show Tremendous Growth

How Modern Technology Has Helped Several Industries Show Tremendous Growth Technology has developed quite rapidly in the last 20 years or so; we have seen the rise of the Internet and smartphones and numerous other gadgets and electronics. The introduction of new and innovative technology has changed industries dramatically, some of which are thriving while […]

9 Writing Basics to Engage the Online Consumer

9 Writing Basics to Engage the Online Consumer Did you know when it comes to writing for online posts, you need to think like a producer of a television broadcast rather than as an author? The truth is that the Internet is a multifaceted medium, not only expressed through written language. If you want to have a […]