Erik Qualman's Blog, page 360

New York Wants Amazon

One Hand in the Air for the Big City Amazon is looking for a second home to house 50,000 of its employees, and New York wants in. Google, which now has 5,000 workers in its Manhattan office, is a prime example of how West Coast tech companies can thrive in the hustle and bustle of […]

6 Tips for Outsourcing Apps

6 Tips for Outsourcing Apps Companies need apps these days, for one thing or the other. Even small businesses are launching their own apps to make it easier for consumers to interact with them and purchase products. It is far easier in an app than it is on a website. Apps make things more personal, […]

How to Build an Online Presence from Scratch

How to Build an Online Presence from Scratch In this modern digital world, all businesses including start-ups and established companies must consider building their online presence. Connecting with clients online is no longer an option but a necessity for all types of businesses. You may dismiss the idea of building a website or social media […]

Inclusivity Multicultural Business Space Lesson for Entrepreneurs

Inclusivity Multicultural Business Space Lesson for Entrepreneurs “That is a great idea, but I don’t think I need to meet her. Just get the job done.” This was the response I got when I offered to connect one of my clients with an influential person, someone whose network could well turn out to be of […]

4 Important Reasons to Get into Video Advertising

4 Important Reasons to Get into Video Advertising There was a time when the Internet was ruled by static ads that featured text and maybe a graphic or two. While those ads are still around and can be effective, there are more choices you can make for your advertising dollars. One that should be considered […]

Creating an Office Space for a Startup Business

Creating an Office Space for a Startup Business For a startup business, building an office space can be challenging as there is not enough money to build a whole infrastructure. It is crucial to invest money which provides value to employees and motivates them to work. This will increase the efficiency and productivity of office […]

Optimize Social Media for Successful Brand Awareness Campaigns

Optimize Social Media for Successful Brand Awareness Campaigns Social media with its vast popularity, unlimited growth, and ease of access have become the latest trend. Social networking sites have indeed taken the world by storm. Gone are the days when televisions, radios, newspapers, and magazines were the primary sources of advertisement and in turn marketing […]

A Midlife Crisis is the Result of a Serious Mistake: You’ve Been Going with The Flow

A Midlife Crisis is the Result of a Serious Mistake: You’ve Been Going with The Flow In our youth, parents encourage us to form positive visualizations of the future. If you’re like most other people, you’ve probably wished for something big, like being a movie star, a superhero, or a massively wealthy philanthropist who will […]

Five Online Marketing Techniques

Five Online Marketing Techniques Looking for an effective online marketing technique to jumpstart or grow your business? Online success for anyone is always related to the amount of traffic they can attract to their site. Whether your business is new or established, the more traffic the better. Here are 5 low cost traffic generation techniques […]

4 Tips to Make Local Marketing in the Online Space Easier

4 Tips to Make Local Marketing in the Online Space Easier If you have been in the arena of digital marketing for a quite some time now, you already know that search engine optimization is always changing. These new changes undoubtedly take some time to fathom, and in the meantime, your page’s ranking gets affected. […]