Erik Qualman's Blog, page 359

E-commerce Marketing Plan to Defeat Your Competitors

E-commerce Marketing Plan to Defeat Your Competitors The e-commerce industry is constantly evolving, and those who don’t remain at the top of new improvements and trends, will quickly fall behind the competition. In spite of the healthy growth in the e-commerce market, numerous online business owners are finding it difficult to break through the noise […]

7 Quick Wins on LinkedIn in 2017

7 Quick Wins on LinkedIn in 2017 I’m sure you’ll agree when I say: Facebook and Twitter remain the most sought after social media platforms by most brands and businesses in the world. In fact: Research by Forrester reveals that Facebook dominates the social landscape with 63% penetration and is followed by Twitter with 22% […]

The Drones are out for Blood

A Bloody Good Drone Matternet, a logistics company based in California, is launching the world’s first permanent, urban drone delivery network next month. Drones will fly over densely populated areas in Switzerland, delivering medical samples like blood tests between facilities and labs. These urgent items can be delivered within 30 minutes. Matternet hopes to tackle […]

7 Features of Eye-Catching Images on Social Media

7 Features of Eye-Catching Images on Social Media Social media is a crowded space. If you want your brand to stand out, you need images to do it. Not only do images have greater visibility in user newsfeeds, they also influence higher information retention; in fact, when presented with an image, users remember up to […]

7 Tips to Land a Career in Social Media Marketing

7 Tips to Land a Career in Social Media Marketing Even the most serious social media marketers will tell you that, on paper, their job looks easy. The cultural perception is that social media marketers spend their days “playing” on social media, in the same way that individuals on Facebook scroll through an endless newsfeed […]

How Social Media Has Changed Consumerism

How Social Media Has Changed Consumerism Social media is everywhere. There are 2 billion users on Facebook, 700 million on Instagram, and despite dropping numbers, Twitter has 68 million users in the United States alone. All that is to say, social media is incredibly popular, like radio and television before it. Which is why it […]

How to Train Company on New Technologies

How to Train Company on New Technologies Technology has changed. As each business-oriented software rolls out, companies are always there to try it. It is one way of ensuring they are competitive, if not, then to better their products and services. However, there is a slight challenge to this innovation; getting employees to embrace the […]

10 Social Benefits to Excel a Business

10 Social Benefits to Excel a Business Online business means selling goods and services to people who spend time engrossed on the Internet. In order to attract present-day customers, every business should use social media. Much has been said about social media being good for business, but things change, and every day brings something new. Umbrella, […]

Electric Earnings: 4 Reasons to Consider a Career in Electrical Engineering

Electric Earnings: 4 Reasons to Consider a Career in Electrical Engineering Are you stuck trying to figure out which career path to take? Well, there’s one that might make you light up (figuratively) as you learn about all the intricacies of making things… well, light up. Electrical engineering has been an in-demand field since the […]

A Comprehensive Guide on Leveraging Email Marketing for SEO

A Comprehensive Guide on Leveraging Email Marketing for SEO Is email marketing dead? This is a question virtually every online marketer is asking as the search for the ultimate search engine optimization (SEO) toolkit continues. The place of search engines in the Internet marketplace cannot be gainsaid, and it is for this reason that marketers […]