Erik Qualman's Blog, page 363

Marketing Metrics for B2B Marketing

Marketing Metrics for B2B Marketing The goal of any business is to grow and develop, but this is impossible without a regular analysis of numbers connected to it. It is important to track several important metrics to see the direction your business is moving towards. According to Hubspot, only 23% of companies are capable of […]

Move Beach, Get Out the Way

Move Beach, Get Out the Way From a category 5 to a now category 4, Hurricane Irma is still the most powerful Atlantic hurricane on record stretching over 800 miles wide. That’s roughly the size of Texas, y’all. “Irma is anomalous,” says Jim Kossin, an atmospheric scientist with the National Oceanic and Atmospheric Administration’s National […]

Linkedin: Live Streaming 30-Second Videos

Linkedin: Live Streaming 30-Second Videos At the time of this writing, LinkedIn just announced they would be testing live streaming video with 500 select influencers. If all goes well, they will roll it out to everyone. I strongly encourage you to test a few videos when this capability becomes available. It will not be for […]

Role of Social Media in Your Marketing Strategy

Role of Social Media in Your Marketing Strategy Marketing has evolved over the years. The dynamics of marketing have changed, and the scope of marketing has swelled to a great extent. Along with that, the techniques and methods of marketing have also evolved, making it much more than advertisements and publicity.   Why is Social […]

5 Non-Sexy Brands Crushing Content

5 Non-Sexy Brands Crushing Content Anyone with even a passing familiarity of digital marketing has likely heard the phrase “content is king.” When it comes to building an online following, developing a loyal fan base and keeping customers engaged with a brand, content – in all forms: video, written, visual, etc. – is the key. […]

10 Instagram Features for Instagram Newbies

10 Instagram Features for Instagram Newbies Instagram is the 3rd largest social media website after Facebook and Twitter, ranking in at 700 million active users. But still, Instagram has some lesser known tricks and features which can take your Instagram usage to the next level. So let’s get started!   1) Receive Notifications from Your […]

Adopting Digital Tools Can Make Your Local Business Thrive

Adopting Digital Tools Can Make Your Local Business Thrive You’ve built your small business from scratch with your own hard work, while having complete control and doing a great job all the while. But now the business is in stagnation and you’re working even harder just to keep it alive, instead of thinking about its […]

5 Ways to Build a Brand for a Small Business

5 Ways to Build a Brand for a Small Business Building a brand for small businesses isn’t easy as it requires successful planning and the right marketing strategies. The goal of a small company is to get high returns on minimal investment as there is a lack of funds at least in the initial stages […]

Sure-Fire Tips for Driving Targeted Traffic to Your Blog

Sure-Fire Tips for Driving Targeted Traffic to Your Blog Are you wondering how to drive massive and targeted traffic to your blog? With over 100 million active blogs on the blogosphere competing for the attention of online users, getting a decent amount of traffic is growing harder by the day. But if you follow the […]

Reducing Social Media Security Risks

Reducing Social Media Security Risks Social media is not just used for chatting with your friends or colleagues. These days, social networking sites are widely used as a place for traditional advertising. Social media is one of the best places to promote the product and find more customers. Social networking portals such as Facebook, Instagram, […]