Erik Qualman's Blog, page 367

Amazon’s First Day

Whole Foods Gets a Makeover Your organic, gluten-free, soy-free, cage-free groceries just got a little bit cheaper. On Amazon’s first day taking over Whole Foods, they cut prices up to 43 percent on certain items. “Price was the largest barrier to Whole Foods’ customers,” said Mark Baum, a senior vice president at the Food Marketing […]

Mapping Digital Customer Journeys – The Right Way

If you’re not using data to drive your marketing endeavours, you’re most likely missing a fair few tricks. Having said that, knowing how to do so, and where to start when there’s heaps of data to analyse can be overwhelming. Yet, optimising the digital customer journey is a delicate process, and whether you’re looking to […]

How Big Data Boosts Small Business

The US economy is built on entrepreneurship and the expansion of small business. Small companies create 70 percent of new jobs. In-house technology also allows companies to capture a steady stream of data on processes such as manufacturing output, warehousing, order fulfillment, fleet operations, and many other operations. But with the rise of the internet, […]

How to Use Facebook Groups for Business

How to Use Facebook Groups for Business There are many Facebook groups that are associated with various subjects and issues. Some Facebook groups are smaller with a few no. of members while there are others that have a huge no. of members. However, there is a chance that not all “huge” Facebook groups are equally […]

How I Transitioned from a Company Manager to a Full-Time Freelancer

How I Transitioned from a Company Manager to a Full-Time Freelancer Since 2015, there has been about 53 million Americans with freelance jobs, which now make up about 34 percent of the U.S. workforce according to a survey conducted by Edelman Berland. Over the next four years, millions of Americans will transition into freelance jobs, […]

7 Reasons to Start a Business While in College

7 Reasons to Start a Business While in College The ultimate goal of any college student is getting a job after graduation. A common misconception is that one has to wait four years until integration into the working world. There are countless stories of successful young entrepreneurs from all over the world. Many of them […]

Effective Social Media Strategies for Boosting SEO

SEO and social media marketing are supposed to be the two closely interlinked strategies. Both are inbound and organic strategies that concentrate chiefly on creating a fascinating identity which would be attracting visitors naturally. As social media depends chiefly on top quality content and a robust and visible brand presence, all your SEO efforts could […]

5 Facebook Marketing Tips for Small Businesses

5 Facebook Marketing Tips for Small Businesses Like nearly everything else in our society, marketing has changed drastically over the last decade. Until the explosion of smartphones and social media, the majority of all small business advertising was still performed in traditional print, radio and television forms, but now these outlets have nearly disappeared in […]

Taylor Swift Just Eclipsed the Eclipse

Taylor Swift Just Eclipsed the Eclipse Fans have been freaking out about T-Swift completely wiping out all of her social media last week. Left completely in the dark up until the day of the solar eclipse when Swift released images of snakes on her Instagram, the announcement of her new album Reputation finally arrived. This […]

Millennials: Are They Using Technology Properly?

Millennials: Are They Using Technology Properly? Millennials are the generation everyone is talking about right now. Some blame them for being distant, eccentric and immature while others say that they are the best generation to come. Who is right? No matter what you might think, there are always going to be two sides of the […]