Erik Qualman's Blog, page 371
August 15, 2017
Expert Discussion on Leveraging Social-Intent Data to Complement Email Marketing
As of late, most marketers adopt high-end digital marketing platforms to reap results. They try to nurture their prospects and results by increasing online conversation and generating leads and revenue. However, even experienced marketers struggle to engage with their audience effectively through email. Recent researches have shown that a socially active average individual receives nearly […]
How Exactly Does Social Media Marketing Benefit Your Search Engine Optimization?
This statistic that states the number of social media users worldwide from the year 2010 to the year 2016 is astounding, to say the least. As per industry experts, the number of worldwide users is set to reach around 2.95 billion by 2020. Brands, smart ones, are never far behind when it comes to […]
Do You Really Need a Business Mentor to Guide You?
The answer to this question depends on a lot of factors like who you are, the kind of experience you have and the type of business you are in. While you may not actually “need” a mentor to succeed in business, chances are that you will probably grow a lot more and a lot faster […]
August 14, 2017
10 Tips on How to Create an Effective Banner Ad
People do not like clicking on ads. As a matter of fact, there are several tools on the market that block ads entirely, meaning advertisers need to become more creative in the way they present their best banner ads. Banner advertising is a traditional method of digital advertising. However, you need to know that customers […]
The Top 10 Branded Videos of 2017
The Top 10 Branded Videos of 2017 Branded videos are one of the most effective ways for companies to get their message across to a wide audience. Many of these videos can also be utilized as commercials on traditional media, but their true impact comes when they become viral videos on social media. That’s when […]
Tragedy in Charlottesville
Summer’s Darkest Day One person was killed and 19 injured as a speeding car slammed into a throng of counter-protesters in Charlottesville where a “Unite the Right” rally of white nationalists and other right-wing groups had been scheduled to take place. Virginia Governor, Terry McAuliffe, had a pointed message for the right-wing groups that flocked […]
Linking Out With LinkedIn
Linking Out With LinkedIn Why Putting relevant personal or company website links in your profile will 1) drive traffic to your product/service/brand 2) help your Google search engine ranking—it’s like a healthy scoop of broccoli for Search Engine Optimization. How You can display as many as three website links on your profile, and they can […]
August 13, 2017
How to be Overly Polite on LinkedIn
How to be Overly Polite on LinkedIn Networking is a two-way street. After requesting or accepting a connection, reach out with a friendly, personalized message. Send a sincere compliment and a reminder of who you are and how you met. Scan their profile to learn mutual interests, groups or even universities to bring up […]
August 11, 2017
What 3 Failed Businesses Taught Me
What 3 Failed Businesses Taught Me From the time I was a child, I had my heart set on being a baker. I wanted a big bakery with gourmet treats that could make your mouth water. So, when I was 24 years old, I got a loan and a building to open my first place. […]
Biology Has Nothing to Do with It
The Controversial Plot Thickens Google fired engineer James Damore for writing a controversial memo that suggested biology is the reason for the lack of women working at Google. Google CEO Sundar Pichai told employees that Damore violated company rules by penning and publishing the memo. The controversy arises as Silicon Valley grapples with how to […]
