Erik Qualman's Blog, page 373

Should I Apply for a Business Credit Card, a Line of Credit, or a Business Loan?

Should I Apply for a Business Credit Card, a Line of Credit, or a Business Loan? It’s no secret that running a successful business is difficult. Nobody sets out when starting a business thinking that they won’t find success. Nearly all entrepreneurs need a little financial assistance to help run and grow their enterprises at […]

How Using Case Studies Can Earn You Natural Backlinks

Case studies represent a type of a qualitative research which does not involve testing a hypothesis. They are used across a variety of disciplines and have managed to prove their value in the SEO industry, as well. Cases are also used by inbound marketing specialist to clearly represent traffic growth, conversion metrics, website interaction and […]

Reporting and Measuring Inbound Marketing ROI: A Short Guide

Still, the practice is often played down and misinterpreted. This is particularly true when it comes to the hugely popular key performance indicator ROI (Return on Investment). Just look at this article – “A recent survey of 1,200 CEO’s indicated that nearly 70% had lost trust in their marketers’ ability to deliver growth, in part […]

3 Must-Try Digital Marketing Tactics In 2017

So far this year, it has become clear that businesses—both big and small—feel more confident in investing their marketing dollars towards building their digital brand. This doesn’t come as a surprise, considering the fact that the digital era has opened a lot of doors in terms of reaching out to a wider targeted audience. It’s […]

4 Ways To Introduce People on LinkedIn

4 Ways To Introduce People on LinkedIn Why: Introducing the right people builds trust and positions you as a leader. How: Here’s the easiest way to introduce your LinkedIn contacts: Click your “Inbox” icon (looks like a cartoon message bubble) on the top right of any LinkedIn page. Click “Compose a new message” (blue circle […]

The Top Five Ways You Can Boost Your Banner’s Attractiveness

The Top Five Ways You Can Boost Your Banner’s Attractiveness Whether you want to refer to them as pop-up banners, pull up banners, roller banners, and so on, they all basically amount to the same thing: an effective marketing and promotional tool which you can utilise for your business. And utilise them, you can – […]

Boost Your Small Business Tech Innovations

Boost Your Small Business Tech Innovations The world we live in is full of tech innovations — you can either use them to your advantage, or you could easily get inundated if you’re not able to keep up. This is true not only for individuals, but also for businesses. If you don’t use the latest […]

Nissan Puts Safety First

Fighting the Statistic Safety experts say that an average of 37 children die in locked vehicles every year. Starting in 2018, the new Nissan Pathfinder will include sensors that can detect when the rear door is opened before a trip, so that if the driver neglects to close the rear door again after the car […]

LinkedIn Becomes the New Tinder

Swipe Right on Your Future In the latest attempt by LinkedIn to connect with the hip, millennial social audience, the company announced it’s introducing a “Tinder-style” feature to pair mentors with those looking for professional advice. LinkedIn reportedly launched the feature originally in beta last month, and it’s since brought the full version of the […]

Online Efficiency: 4 Tips for Optimizing Your Website

Online Efficiency: 4 Tips for Optimizing Your Website Everyone uses search engines to find companies and products online nowadays. 60 percent of these consumers use Google search to find the products they desire, and more than 80 percent of all online searches culminate to in-store visits or direct sales. By optimizing your website, you want […]