Erik Qualman's Blog, page 375

Scaramucci Gets Kicked Out of the House

Too Mooch to Handle Whoever said communications wasn’t a real college degree clearly had never met Anthony Scaramucci. “The Mooch” was fired on Monday after a mere ten day run as the newly hired communications director. Just days before, in an interview with The New Yorker, Scaramucci inappropriately ranted about other members of the president’s […]

Why Social Media Marketing Will Change Your Life

Why Social Media Marketing Will Change Your Life The different forms of communication these days are continuously changing, but are definitely improving. These days, you can send a simple hi or a full-length news story to a family member or friend across the world in split second intervals, thanks to the various social media platforms […]

4 Key KPIs for Social Media Marketers

Social media marketing is a new space, and it’s changing all the time. It can really be challenging to get a grip on procedure and best practices—from new platforms popping up and going viral all the time to Facebook changing its algorithm (and revealing not a whole lot about it to begin with). Every platform […]

How Videos Impact Your Social Media Engagement

How Videos Impact Your Social Media Engagement Videos are, by far, the most interactive type of content available on the Internet. The rate at which people respond to videos is way more than other type of content such as images, blog posts, infographics, etc. For example, the way people are consuming content on YouTube supports […]

6 Mistakes When Creating a Social Media Conversion System

6 Mistakes When Creating a Social Media Conversion System Many people create social media profiles, and then simply leave them online, not particularly performing or contributing to business at all. Social media can be considered a necessary, if not a little meaningless, use of time and resources, but the people who think this way are […]

How To Get the Most Out of Micro Influencers

How To Get the Most Out of Micro Influencers There have been tons of articles written about micro influencers and how they can drive up your ROIs. Yet, people seem to be avoiding revealing the true secrets of how to get more from micro influencing campaigns. Don’t Just Pay For Loyalty, Earn It The common […]

Keep Kids Safe In The Internet With Technology Products

Keep Kids Safe In The Internet With Technology Products The virtual world has the capacity to lead even mature people astray; kids don’t hold a candle against the pull of the World Wide Web. Just like the real world, the Internet also has a dark side to it. There are a plethora of questionable sites […]

4 Golden Rules for Dominating Google Searches in 2017

4 Golden Rules for Dominating Google Searches in 2017 In recent years, Google has made various adjustments to its ranking factors. Through Google algorithm updates, this search engine has made it more and more challenging for businesses to grace the first pages of search engine results. Many websites have found themselves on the wrong side […]

7 Tips to Get the Most Out of Facebook Advertising

7 Tips to Get the Most Out of Facebook Advertising Why do you advertise? The ultimate goal is to maximize profit. When it comes to advertising on Facebook, this end goal is often overlooked, as people get lost in the “more likes, more fans” mentality, but if you don’t have the final ROI on your […]

VPN Removal

A Pressure COOKer Disaster Apple removed major virtual private network (VPN) apps from its China stores due to regulation violations. This decision, headed by CEO Tim Cook, could potentially prevent users from bypassing local web firewalls and accessing international websites. China uses VPN apps to control Internet access in the country, and Apple’s move has […]