Erik Qualman's Blog, page 378
July 24, 2017
3 Niche Demographics to Reach Through Instagram
Boosting growth is (or should be) the concern of every serious social media marketer. But sometimes, it can be hard to find our segments out there in the wild world of social media. Sometimes, it can feel like each platform is hiding different segments that could be extremely lucrative—if only we knew what they were […]
Leadership Change in the White House
New Faces Cause Ripples at the White House President Donald Trump sought to impose order in the White House in the face of a widening Russia investigation. White House press secretary Sean Spicer resigned on Friday after news broke that Trump hired financier Anthony Scaramucci as communications director. A day earlier, the spokesman for his […]
How P2P Investment Can Play an Important Role In Digital India
The great digital spree in India has led to numerous changes in all sectors of the society. However, the major regions of the society that are experiencing the most significant impact of the latest Digital India initiative are the technology and finance sector. Both of these sectors are responsible for driving large amounts of income […]
July 21, 2017
5 Tips for Finding Patterns in Customer Data
5 Tips for Finding Patterns in Customer Data One of the most important aspects of business in today’s world is finding patterns, following trends, and anticipating important changes. Before starting a new marketing campaign, it’s important to understand how customer behavior changes over time. Below are a few ways you can get into this habit […]
A Social Media Strategy Guide for Self-Storage Companies
Social media is exploding and ever-growing in popularity. A lot of businesses are catching the wave, and making profiles on different media outlets to ensure their company’s visibility and customer loyalty. All businesses can profit from this, even if it deals with purely face-to-face services like storage and moving. All you need to do is […]
Make Infrastructure Great Again
Musk’s Underground Hyperloop Elon Musk said on Twitter that he received “verbal government approval” to build an underground Hyperloop transit network connecting New York, Philadelphia, Baltimore and Washington DC, with stops connecting each city center, and a dozen more entry or exit elevators located within each city. The project would be run through The Boring […]
How To Perfect Your Social Media Strategy To Engage More Users?
What is it that every marketer loves yet dreads at the same time? Social media of course. It is true that most companies would be dead without the subtle nudge of social media marketing. They are right in fearing the power of social media as well. Once you go public with your website or blog, […]
July 20, 2017
How Retailers Are Using Technology To Drive Footfall
Rapid advancements in innovative technologies are changing the game when it comes to bricks-and-mortar retail. Smart-thinking companies are increasingly using technology – from VR to click-and-collect and everything in between – to drive customers to their physical stores and improve footfall, connecting the online to the offline world in the process. Here are four ways […]
How Small Businesses Can Benefit From Supporting Charities
All charities, from the established to the fledgling, need support. Yet, despite the good and valuable work they do helping their communities, many charities struggle to raise sufficient funds to continue helping those people who are most in need. From losing financial support to failing to get grants, many charities face a constant battle to […]
The Importance of Social Media Etiquette
Social media has become an all-important aspect of modern business. In this day and age, if a company aspires to be successful, it needs to weave a social media strategy within their overall marketing efforts. Failure to take advantage of social media platforms could result in lost potential. It’s no wonder that 76% of businesses […]
