Erik Qualman's Blog, page 353
October 6, 2017
How to Effectively (and Responsibly) Market to Children
How to Effectively (and Responsibly) Market to Children Children are major influencers on purchasing decisions in their households — and we’re not just talking about toys and breakfast cereals. Among other things, they impact which groceries, entertainment choices, and clothing a household elects to buy. Naturally, some businesses will want to market to this lucrative […]
Marketing Technique for The Arts Industry
Marketing Technique for The Arts Industry Digital marketing challenges companies in practically every industry. As new tactics increasingly overshadow the old, businesses must adapt their messages for large audiences. Of course, that only describes part of the challenge that faces modern marketers. Brands must meet the needs of customers, so part of their job is […]
Pixel Buds Are a Tourist’s Best Buds
Study Abroad Will Never Be the Same Google is launching Pixel Buds for $159 in November. They don’t look like your typical in-ear headphones, and they sure don’t work like them either. The buds are non-noise-isolating and there is an adjustable loop at the top that secures them in your ears. There is a touch […]
How to Curate Influencer Sourced Content Assets for Social Media: 3 Tricks & Tools
How to Curate Influencer Sourced Content Assets for Social Media: 3 Tricks & Tools It’s harder for content to get noticed these days. Content marketers spend hours on research and writing only to see their posts go unnoticed and unappreciated. One way to overcome this issue is to collaborate with influencers who already have access to […]
October 5, 2017
5 Strategies for Creating a Winning Email Campaign
5 Strategies for Creating a Winning Email Campaign Email marketing is still one of the most effective channels for digital marketing. While content marketing, social media, and display advertising has caught everyone’s attention, one DMA report shows that email marketing returns $38 for every $1 spent. However, many businesses fail to get results with their […]
How to Start a T-Shirt Business with No Upfront Costs
Is It True That Entrepreneurs are “Risk-Takers”? According to, well, everyone… “they put it all on the line, gamble their money, take chances no one would have the guts to, etc.” Perhaps there is some small fragment of truth here. However, I’d argue that it’s quite the opposite. In fact, entrepreneurs are some of the […]
3 Ways That 2017 Has Been a Big Year for Digital Marketing
3 Ways That 2017 Has Been a Big Year for Digital Marketing Technological advancements have continued to boom throughout 2017, and accompanying this boom is an increased pressure for businesses to expertly execute digital marketing strategies that are keeping up with the times. Forbes reported earlier this year that although print marketing still retains some […]
The Ultimate Guide to Understanding the Secrets of Link Building
The Ultimate Guide to Understanding the Secrets of Link Building The technology we use today is rapidly evolving, and so are the different methods of marketing. There are many ways in which you can gain more traffic to your website as these techniques are evolving as well. SEO and link building methods are changing with […]
October 4, 2017
The Best Ways to Advertise Your Franchise
The Best Ways to Advertise Your Franchise You are probably an expert in your industry, but marketing is a different animal. Some entrepreneurs who legitimately had good ideas have failed because they did not know how to market those ideas. If you are struggling with digital advertising, there are a few places to start. […]
“Alexa, I’ll see you in India.”
Amazon’s Global Echo Amazon is bringing Echo devices to India, the world’s second most populous country, at the end of October. India is saturated with many e-commerce companies, such as Flipkart and Snapdeal, so Amazon hopes to convert Echo users into Prime members. Echo is currently sold in the US, UK, Germany, and will be […]
