Erik Qualman's Blog, page 352
October 11, 2017
Developing Your Business Idea and Funding Your Startup
Developing Your Business Idea and Funding Your Startup At one point or another, everyone has considered the idea of starting a business, but few have the courage to actually follow through with it. Even fewer have the necessary knowledge and tools to form, maintain and grow a successful business. The risks and investments involved — […]
Google’s Fly on the Wall
Little Brother is Listening A tech reviewer who owned an early release of Google Home Mini discovered his device was recording audio 24/7 and sending the recordings to Google. These smart speakers are only supposed to listen when you say a wake word like “Ok Google” or when tapping a button on the top of […]
October 9, 2017
How to Leverage Local Directories to Boost Your Business
How to Leverage Local Directories to Boost Your Business If you run a small business, you no doubt know that advertising and marketing budgets are something to keep a keen eye on. The more mileage you can get out of a particular kind of advertising, the better, right? Local directory listing is an effective traffic-generating […]
How to Rank Higher in Search Results
How to Rank Higher in Search Results Entrepreneurship comes with a host of challenges. In addition to knowing your own industry, you also have to know how to market your product. But marketing is no easy task. Researchers have yielded a few tips to help entrepreneurs rank higher in search engine results. Create A […]
How Social Media Can Help People Make Good Personal Finance Decisions
How Social Media Can Help People Make Good Personal Finance Decisions Long before Facebook became a place where we yell at each other about the political story du jour, it was a magical place where all kinds of stuff was posted and people were happy. As the American political climate became more and more divisive, […]
AIM Loses Its Game
Only 90s Kids Will Remember This You’ll finally be able to get rid of your embarrassing AIM screen names this December. AOL Instant Messenger announced it will be discontinuing after a 20 year run. In the 90s and 2000s, AIM dominated the online chat world in the U.S. and helped countless angsty and awkward teens […]
October 8, 2017
Incorporating Video into Your Content Marketing Strategy
Incorporating Video into Your Content Marketing Strategy As companies rely increasingly on video content to engage consumers on their websites and social media, video has become an important part of any content marketing strategy. Videos have the power to both show and tell, offering your audience a brief overview of your product without drowning them […]
Link Building Hacks for the New 2017 Google Update
Link Building Hacks for the New 2017 Google Update Did you know about 37% of entrepreneurs spend between $10,000 and $50,000 per month for optimized link building? Link building is a huge business in digital marketing and not every business can do it right. That is why, when we inquire about buying things off the […]
October 7, 2017
How to Protect Your Reputation Online and in the Workplace
How to Protect Your Reputation Online and in the Workplace In today’s digital world, it is important for business owners to keep track of their online reputation. Poor online content can be detrimental to your business growth and development. When your business name is searched online, negative information may affect the way clients and customers […]
Considering ERP for Small Businesses
Considering ERP for Small Businesses Many larger companies use ERP, or enterprise resource planning systems, to facilitate a wide range of processes. For example, this type of business management software solution has applications in sales, marketing, development and other areas. An ERP system can typically be customized well to meet a larger company’s unique needs, […]
