Erik Qualman's Blog, page 351

Facebook Page Optimization: 5 Underrated but Effective Tips

Facebook Page Optimization: 5 Underrated but Effective Tips In a study with 4,700 small businesses, only 24% claimed to have seen a positive ROI on Facebook. That’s a rather small percentage for Facebook’s massive reach and diverse demographic. One of the issues that marketers face is connecting the dots between their Facebook efforts and ROI. Usually, […]

Hit the Road @Jack

Twitter Suspends Rose McGowan Twitter temporarily suspended Rose McGowan’s account while she was using the platform to speak out against sexual harassment in the midst of allegations surrounding Hollywood producer Harvey Weinstein. Apparently, Twitter’s anti-abuse algorithms triggered McGowan’s suspension. While her account has been reinstated, this isn’t the first case of Twitter shutting down someone’s […]

Business Security: How to Handle Technological Vulnerabilities in Your Business

Business Security: How to Handle Technological Vulnerabilities in Your Business Most businesses that are optimizing the online virtual markets and embracing various technological advancements in their operations have predisposed themselves to critical technical vulnerabilities like being a hacker’s paradise. In order to combat these technical issues in a business’s Information Technology (IT) department, an organization […]

5 Brilliant Tips to Make Small Business Blogging Easier

5 Brilliant Tips to Make Small Business Blogging Easier Regardless of its size, every business needs to focus on marketing, but a successful marketing strategy is of much more importance for a small business or startup than an already established operation. This is primarily because small businesses are often constrained by time and capital; they […]

5 Top Reasons You Should Blog with LinkedIn Pulse

5 Top Reasons You Should Blog with LinkedIn Pulse As a rule of thumb, it is a very good thing to have content in more places. Why? Simply because it ensures that your content is viewed by as many eyes as possible. However, marketers are aware that there are only so many hours in a […]

5 Powerful Ideas for Startups to Build Great Client Relationships

5 Powerful Ideas for Startups to Build Great Client Relationships The founder and CEO of Denisoff Consulting Group, Michael Denisoff, says, “without strong relationships, it is impossible to have success as a business owner.” Quite often, business owners are so immersed in the details of their product or service that they literally forget the importance […]

6 Inventive Ideas to Improve Event Ticket Sales

6 Inventive Ideas to Improve Event Ticket Sales Selling event tickets can be a very tiring and time-consuming process. And not only that, but you have to strive to sell all of the event tickets. Reputable companies who organize and promote events never feel the hardship of companies who do average work. Selling tickets is not […]

How to Curate Content Properly, Plus the Tools You’ll Need

Why Content Curation? The beauty of content curation is that you don’t have to create it. In the world that we live in, at least the online part of it, there’s too much content. Not only does this make it more difficult to stick out, but it also means that there is a lot of […]

How to Grow Your Business without Losing Control

How to Grow Your Business without Losing Control Building a business is a labor of love for many businesspeople and entrepreneurs. Growing a business often requires plenty of sweat equity in addition to a well thought-out plan. At some point in the growth process, the need for capital growth becomes urgent enough that business owners […]

Social Media and Security: 4 Necessary Tools

Social Media and Security: 4 Necessary Tools Social media has become one of the most valuable tools for marketing, especially for small businesses that don’t have a large marketing budget. While using social media can certainly help you get ahead and compete with larger companies, it does have its drawbacks. Few social media sites truly […]