Erik Qualman's Blog, page 234
October 8, 2019
Re-purpose Social to Hire Local
Re-purpose Social to Hire Local Social media remains a wide-open frontier these days, with 3.2 billion users — 42% of the global population — logging in to peruse content and converse with friends for an hour and a half every single day. It’s such an unwieldy market for goods and services that we instantly become […]
October 6, 2019
How Businesses Benefit From Social Media
How Businesses Benefit From Social Media Don’t be one of those well-known companies that ruined their reputation with one social media campaign. Pepsi’s anti-Black Lives Matter commercial went viral online for all the wrong reasons. An unfortunate McDonald’s hack seriously trashed POTUS on Twitter. The Department of Education misspelled a popular author’s name. Whether it’s […]
October 5, 2019
Is FICO Under Threat of Fintech Disruption?
Is FICO Under Threat of Fintech Disruption? Credit scoring is one of the pillars of responsible consumer finance. Without understanding the creditworthiness of a person, predicting the chance of default would be a much harder and more time-consuming undertaking. The business of debt would be more risky than lucrative, and consumer spending would not be […]
October 3, 2019
How to Incorporate Visual Content on Your Website
How to Incorporate Visual Content on Your Website Visuals are excellent ways to capture the attention of your readers and keep them engaged on your website. Visual content was the most successful form of content for 23% of small businesses in 2018, according to a recent survey from Visual Objects. There are several ways to […]
October 2, 2019
How to Establish a Unique Domain Name
How to Establish in a Unique Domain Name Choosing a good, unique domain name is not as simple as you might think. Millions and millions of domains have already been registered, and the online market is expanding rapidly so that trend will not stop soon. If you want to launch a site for your business, […]
October 1, 2019
Conversational eCommerce Apps on iOS
Conversational eCommerce Apps on iOS The ways consumers communicate with businesses are changing rapidly. Every sprouting customer expectation from retailers have spurred new and advanced innovations; that are opening up different modes of seamless communication. Today’s consumers can easily chat with company representatives, get 24X7 customer support, get personalized product recommendations, and easy comparisons between […]
The Best PC Cleaner to Speed Up Your Computer
The Best PC Cleaner to Speed Up Your Computer The overriding purpose of PC cleaners is to optimize the settings of your computer and make it run faster. It is really hard to do this manually. So the best thing you can do is to install and use PC cleanup tools that will easily optimize […]
September 30, 2019
6 Big Differences Between Big Data and Smart Data
6 Big Differences Between Big Data and Smart Data If you’ve read a tech blog at any time in the past few years, you’ve probably noticed that big data is a hot topic. That’s not surprising since companies can now extract insights from databases in ways that were impossible without its help. However, there has […]
Use Social Media to Win Your Next Trade Show
Use Social Media to Win Your Next Trade Show Although you’ll need to pay for space and work hard to organize your presentation, trade shows provide fantastic marketing for your business. However, you can’t just show up to a trade show and expect magic to happen. You need to market your presence at each upcoming […]
September 28, 2019
Industries That IoT Will Disrupt
Industries That IoT Will Disrupt To many of us, IoT is still a queer term to comprehend and people feel alien to it. However, we don’t realize that it is not a new concept, even if the term may feel like it. You will be surprised to know that we have been using IoT for […]
