Erik Qualman's Blog, page 231

SEO Is More than Just Optimizing for Google

SEO Is More than Just Optimizing for Google The search industry is always on a buzz about how to crack the Google algorithm updates and rank in search engine results. But is SEO just about Google? Too often we only think of Google when it comes to SEO because you want to rank in the […]

Smart TV’s Big Impact on Entertainment

Smart TV’s Big Impact on Entertainment With the rise of the internet, the entertainment market has evolved big time. Streaming is the new cable and DTH. Today, Smart TVs, screen mirroring, Firesticks, etc. are all the buzz⁠—essentially Smart TV is most people’s go-to source of entertainment. How Did This Happen? There are quite a few reasons […]

How Great PR Helps Your SEO Efforts

How Great PR Helps Your SEO Efforts With customers’ digital buyer journey often begins with an online search, SEO has become integral to business success. But in a world where content and building relationships have also become so valuable, incorporating public relations to SEO can prove to be a practice beneficial to most brands. The article […]

Benefits of Using Social Media in Market Plan

Benefits of Using Social Media in Market Plan You may be starting a business and don’t know how to get your brand out there or where to start on the marketing journey. It is important to supply yourself with a starting point to put your company on the map by selecting the best social media […]

5 Hidden Costs in App Development

5 Hidden Costs in App Development When you’re thinking about building and launching an app, one of the first things you’ll want to know is how much it’s going to cost. It’s a logical question, but the answer is complex. That’s because costs will vary greatly depending on the app itself and the functionality. The […]

Social Media’s Revolutionized Business World

Social Media’s Revolutionized Business World All businesses strive to increase their customer base. Even if the business is located in a small town or large metropolis, obtaining a large following is important. Before the internet, businesses were working with limited advertising options. Fortunately, this has all changed. Today, businesses rely on the Internet to market […]

How Web Accessibility is Changing the Internet

How Web Accessibility is Changing the Internet Web accessibility refers to designing a website in such a way that it is accessible to every visitor, including those with disabilities. Usually, a person with some kind of disability uses assistive technology, such as screen readers, to get the feel of a website.  Web accessibility is not […]

Tech Is Driving The Big Business Of Casinos

Tech Is Driving The Big Business Of Casinos Technology can improve every aspect of your life. Ordinary individuals can shop online to save themselves time and energy. Simultaneously, they can use the Internet to communicate with people without jumping through too many hoops. Consumers should realize that business is driven by technology. During the past […]

Social Media: Does it Increase Depression?

Social Media: Does it Increase Depression? The use of social media has increased tenfold with the growth of smart technology and ease of access to the internet. Without a doubt, Facebook, Snapchat, Instagram, and Twitter have all made it easy for people to interact effortlessly and seamlessly without being restricted by regional borders. The sharing […]

Seven Deadly Sins of Video Content Creation

Seven Deadly Sins of Video Content Creation We’re living in a visual world today. Most of us would rather watch a video than read a description. Creating content that converts is tricky, though. In this post, we’ll go through the seven deadly sins of video content creation. You’ll learn what these mistakes are so that […]