Erik Qualman's Blog, page 232

5 Photography Marketing Tactics for Success

5 Photography Marketing Tactics for Success Photography is your passion. You’ve studied it, explored its different genres, experimented with its curvatures, refined your skill with experience, and now, you’re ready to step out into the market. Except, the market is already full of professional photographers doing exactly the same things you’d be doing. How would […]

The Pros and Cons of Offshoring

The Pros and Cons of Offshoring In case you’re a business owner looking for ways to boost your profits, you should definitely consider offshoring. This is an activity that involves the relocation of a certain business process to a foreign, typically developing, country. When you manufacture products in the United States, you’ll likely have to […]

Improve Sales with Social Media Marketing

Improve Sales with Social Media Marketing If social media were a country, it would be the largest and the most populated place on earth. Virtually, it is! People across the globe use social networks to connect with their friends and social media and find information related to their interests, likes, and dislikes. 85% of US […]

How AR and VR Affect the Marketing Industry

How AR and VR Affect the Marketing Industry Augmented and virtual reality are some of the most innovative technologies right now, particularly in the advertising and marketing industry. But it isn’t always clear to marketers and brands how they can be used to drive sales. People are becoming more and more selective in their product […]

3 Keyword Research Tools: Content Creation

3 Keyword Research Tools: Content Creation Your blog posts will be more effective if you have a data-backed method of analyzing keywords surrounding your topic. Keyword research tools help you gauge which topics are attracting your audience’s attention. It also shows which phrases your competitors are using in their content. When you write relevant blogs, […]

IGT to Enhance its VIP Experience for Players

IGT to Enhance its VIP Experience for Players Pearl River Resort is known for being a gaming resort that is operated by the Mississippi Band of Choctaw Indians that is federally recognized. This year, Pearl River Resort is upping its VIP experience through its partnership with IGT. Two land-based enterprises under the Mississippi Band of […]

Marketing Luxury Via Social Channels

Marketing Luxury Via Social Channels The rise of social media influencers has changed how we think about marketing. We no longer study traditional advertisements; instead, we watch people presented as our peers living their best lives … and we try to figure out what they have that we could acquire, so we might do the […]

Updated 8 Step Guide to Using Instagram Ads

Updated 8 Step Guide to Using Instagram Ads Leveraging Instagram ads for your brand is a great way to grow your audience. Not only does Instagram have over a billion monthly active users. Its engagement levels are also higher than both Facebook and Twitter. Today, we will walk you through the basics of Instagram and […]

Tips To Choose The Right Digital Marketing Agency

Tips To Choose The Right Digital Marketing Agency When you run a business, you do so because you have knowledge and experience in that field. Even then, there are many aspects of the business that you are not able to handle all on your own. That is why there are various departments in an organization. […]

13 Ways to Choose a Brand Influencer

13 Ways to Choose a Brand Influencer Have you ever considered influencer marketing for your brand? Of course you have. That’s why you’re here! And I must tell you that you have made the right choice by opting for influencer marketing. With 83% of shoppers making their purchase decision inspired by an influencer they follow, […]