Erik Qualman's Blog, page 230

Content That Performs Well on Social Media

Content That Performs Well on Social Media While you might think it’s the communal aspect of social media that drives it forward, content is ultimately the gas in the engine. Without content, platforms like Facebook, Instagram, and YouTube crumble. The question is, are you sharing the right type of content with your followers? The Best […]

How Big Data Prevents Fraud Across Industries

How Big Data Prevents Fraud Across Industries No matter the industry, fraud is a constant threat. Some industries are more closely associated with fraud — like insurance — but all industries can benefit from new technology and practices that make fraud harder for bad actors and easier for businesses to catch. Advances in computer technology […]

Is AI a Boon for the E-commerce Market?

Is AI a Boon for the E-commerce Market? When it comes to the best of technology, one can’t ignore the infinite power of artificial intelligence. It has been an invention that has automated operations to an extent that has added sophistication to businesses. One such area where AI has been spreading its magic narrows down […]

Tips for Preventing Avoidable Data Loss

Tips for Preventing Avoidable Data Loss The biggest mistake that any company could make is assuming that the threat of data loss does not apply to them. The fact is that the possibility is very real, and if you are not prepared, your business could fall victim.  Whether it is due to a damaged server, […]

Sales Enablement: No Lead Left Behind

Sales Enablement: No Lead Left Behind A high-performance content funnel attracts your target audience, helps provide key data and audience metrics, and more importantly, doesn’t let them slip away when it comes time to make a purchase. Your entire strategy should redirect its focus to the customer while ensuring they have the best user experience at […]

Social Media’s Growing Influence and Hazards

Social Media’s Growing Influence and Hazards Almost 1 in 3 people living on the planet use one or the other social media site. And two-thirds of all internet users are on social media platforms (Our World in Data). Today, not only is social media growing, its impact is growing at an even bigger rate. Social […]

Tips for Leading Across the Generation Gap

Tips for Leading Across the Generation Gap As hard as it can be to believe that oneself is out of touch, it’s more than likely true. Each new generation is vastly different than the one that came before it, and those differences come with different cultures and mindsets. The cultural disconnect can be wide in […]

6 Ways to Get More ROI From Instagram Ads

6 Ways to Get More ROI From Instagram Ads Advertising is essential for growing a business, and many business owners are using Instagram advertising to do the job. As the fastest-growing and the second-largest social media platform, Instagram makes a great stage for your advertising. Plus, the geo-targeted nature of these ads increases the return […]

How Safe is 4G in Comparison to Public Wi-Fi?

How Safe is 4G in Comparison to Public Wi-Fi? One just CAN-NOT pull away from the sweet lure of public Wi-Fi.  Well, why not, since it’s free and it lets one scroll through their social media profiles without wasting any mobile data on it. Isn’t this reason enough to love our favorite coffee places even […]

Mobile Security Tips for the Impending Streaming Wars

Mobile Security Tips for the Impending Streaming Wars The digital revolution has dramatically changed how the average person consumes media content. Gone are the days when people would drive to their local video store, browse the supply of VHS tapes and DVDs, and then come home to play them on their televisions through a VCR […]