Erik Qualman's Blog, page 226

How To: Successful Technical Translations

How To: Successful Technical Translations Technical translation is the specialized interpretation of documents that are written in technical language, Often, it is concerned with elaborating on the applicability of information of a scientific and technological nature. It goes without saying, therefore, that technical translators need to be individuals who are well- versed in the intricacies […]

Impact of AI: Sustainable Development Goals

Impact of AI: Sustainable Development Goals From healthcare to the manufacturing industry, artificial intelligence is changing our world very rapidly. AI has been around us since the 1950s but with the abundance of data from connected devices and recent improvements in processing power, it led to AI-driven innovations in every sector. More than half of […]

Brand Consistency: Why Is It So Important?

Brand Consistency: Why Is It So Important? Brand consistency is the secret to achieve brand success. It is the form of expression that influences what people think about your business. Consistency means your target audiences are being repeatedly exposed to visual branding, core messages, and other branding factors, which help to strengthen your brand recognition. […]

6 Lessons Webmasters Must Learn From Amazon

6 Lessons Webmasters Must Learn From Amazon Steve Jobs changed the way people look at computers, Mark Zuckerberg transformed how people connect, and now Jeff Bezos changed the way people shop! These innovators are hailed as one of the greatest ever because of their audacious approach and the immediate impact of their product on people’s […]

Successfully Achieving Personalized Marketing

Successfully Achieving Personalized Marketing There have been some bad words spoken recently about how effective personalized e-commerce is. Some are claiming that it doesn’t work and that just isn’t true. It all seems to come down to how this practice is implemented and what tactics are being used that drive results. It looks like our […]

Pursuing a Career in Cybersecurity

Pursuing a Career in Cybersecurity The cybersecurity job unemployment rate in the U.S is zero. Virtually anyone looking for a job in the field can find stable work, good pay, a generous benefits package, and probably a corner office with a view. In fact, 3.5 million cybersecurity jobs in almost any industry are projected to […]

Reaching Men On Social Media

Reaching Men On Social Media Influencers play a central role in modern marketing strategy, but a quick look at social media reveals that the vast majority of influencers are women. What’s a brand to do, then, when their target audience is mostly men? In order to connect with their audience on social media, these brands […]

SAP S/4 HANA Implementation in Business

SAP S/4 HANA Implementation in Business SAP S/4 HANA leverages the in-memory platform of the HANA system, including its columnar data storage mechanism. The result is real-time computation capabilities and real-time analytics. For this reason, many companies are making the transition; however, the requirements cut-off is coming up quickly. It is important for businesses to be ready. For […]

The Right Strategies for Social Media Success

The Right Strategies for Social Media Success Over the past few years, businesses have been investing greater time, money and resources for better online marketing outcomes. It is expected that in 2019, social media spend alone will cross $30 Bn in the USA, with more than 90% of the companies using it for marketing purposes. […]

How Casino Technology Has Evolved Over Time

How Casino Technology Has Evolved Over Time One factual thing about change is that it is inevitable, and that is why innovations and gadgets are seen every day. With new and advanced technology, casino and gambling industries are regularly changing. These innovations offer enhanced games, easier access, and better casino services. The advancement of internet […]