Erik Qualman's Blog, page 224

What Are the Five Cs of Credit and Why Should You Care?

What Are the Five Cs of Credit and Why Should You Care? Hazy on the borrowing experience? When you’re in a tight spot, your lack of know-how is a frustrating speed bump along the way to getting funding. Understanding the basics can go a long way to shedding light on your options. Ask yourself: what […]

The Rise of Online Therapy, and Mental Health Apps to Try in 2020

The Rise of Online Therapy, and Mental Health Apps to Try in 2020 Online therapy. What do you picture when you hear those words? Ten years ago, you may have imagined an anonymous person on a message board or a know-it-all on Facebook giving you unsolicited or unhelpful mental health advice. This isn’t to say […]

Top 6 Mobile App Marketing Trends to Watch in 2020

Top 6 Mobile App Marketing Trends to Watch in 2020 When it comes to promoting a product or service among a target audience, marketing strategies are what companies and brands usually rely upon. But the thing with these strategies is that they are not always effective. In other words, we can also say that there […]

10 Trends in the Internet of Things That Will Disrupt the Tech World in 2020

10 Trends in the Internet of Things That Will Disrupt the Tech World in 2020 The Internet of Things (IoT) has begun to permeate the consumer, communications, and industrial worlds. IoT services are shaping finance, logistics, retail, and healthcare. IoT solution providers who create innovations in sensors, network communications, applications, and the IoT cloud will gain lasting competitive advantages over companies that are […]

What is Liquidity and Volatility in Forex?

What is Liquidity and Volatility in Forex? Forex is one of the most popular markets for trading in the world today. When used correctly, investors can access the landscape to make quick money by trading currencies when slight changes happen in the geographical environment. While there are a lot of things that make this type […]

Empower Your Sales Team with Real-Time Data

Empower Your Sales Team with Real-Time Data A successful sales team can adjust its strategies depending on what’s working and what isn’t. It can often be hard to see the big picture, though, especially if you don’t have the right technology to help you track the data. How can you accurately follow trends and manage […]

IoT in Energy and Utilities: An In-Depth Look

One of the most important sectors in existence, we rely on energy and other utilities for a wide variety of things. Indeed, despite the fact that we are attempting to create more green-friendly methods of acquiring energy and other utilities, the world as a whole, is still very much dependent on energy to regulate various […]

Why Advertising in Europe is Different From Advertising in The US

Why Advertising in Europe is Different From Advertising in The US No news that American and European companies operate in different environments including culture, government, and politics. Satisfying European and American customers have already required different approaches. To engage the target audience and drive sales company owners and marketers need to understand the cultural, business, […]

What Is a Social Media Influencer, Anyway?

We’re living in the era of the “social media influencer,” a powerful social media user capable of swaying people’s opinions, and therefore capable of attracting sponsorship and advertising revenue. In some cases, the “influencer” label is applied to genuine authorities who are knowledgeable on a given topic or active in a given community. Other times, […]

Do’s and Don’ts when Launching Social Media Campaigns

Social media marketing is one of the biggest forms of marketing strategies in 2019. With 3.2 billion people on social media alone, it gives you an idea how powerful these platforms can be when marketing your brand. However, marketing on these platforms is not simply taking a picture or video and posting it online. There is more […]