Erik Qualman's Blog, page 238

Current Trends in Digital Marketing

Current Trends in Digital Marketing Digital marketing continues to evolve at a rapid pace with the assistance of automation to analyze and predict market trends and sales. Technology provides more marketing trends, offering a bird’s-eye view or a granular analysis of marketing strategies. Think of marketing technology as a living Google map, granting you the […]

Musk’s Holiday Inn Stay & Tesla China Tax Break

Musk’s Holiday Inn Stay & Tesla China Tax Break Hotel, motel, Holiday iiiinnn. During a visit last week to China, Tesla CEO Elon Musk won a tax exemption for the electric-car maker and drew praise on social media for his frugal food and accommodation choices — he was spotted eating dumplings and staying at the […]

Logo Design Strategies

Logo Design Strategies Creating a competitive edge in a business is a crucial step every entrepreneur needs to take. A business’s success does not only depends upon the operational values and efficient working of the employees but the company’s brand identity towards the targeted audience. Customers usually purchase products of the brand that is easy […]

Google Being Accused of Bias

Google Being Accused of Bias One of the recent happenings in the world of tech is search engine giant Google, being accused of bias against conservatives. Being a search engine that hosts websites, blogs, forums, social networks, etc. and almost all that exists on the internet, it already seems far-fetched to accuse Google of any […]

Influencers: The Good, the Bad & the Trending

Influencers: The Good, the Bad & the Trending Scroll through your YouTube feed, swipe through your row of Instagram stories, or check your Facebook or Twitter timeline, and you’re bound to see at least one of them, staring at you through the screen, ready to unbox some sparkly new product: The ubiquitous social media influencer. […]

NASA Asks Students to Name the Rover

NASA Asks Students to Name the Rover The next NASA Rover is on schedule to land on Mars in February 2021, but it’s still missing one vital component: a name. In order to create interest in the mission, and to inspire students to join in the STEM subjects that make space exploration possible, NASA is […]

Uber Safe Ride Fraud

Uber Safe Ride Fraud Uber imposed a $1-per-ride called “Safe Rides Fee” in 2014, but turns out that it was all for profit. At the time, Uber was facing major expenses with insurance and background checks, so they came up with the idea of imposing safety fees to help boost its margins. Similar to how […]

How Fintech Apps Are Changing E-commerce

How Fintech Apps Are Changing E-commerce The financial services industry and e-commerce world are a complex one, and business here is not so customer-friendly. The challenges are more when the business is a start-up and has limited resources in the market. However, ever since the advent of Fintech, the scenario has changed, and customer service […]

Social Media: The Best Marketing Tactics

Social Media: The Best Marketing Tactics With the advent of home computers in the 80s, social media exploded onto screens in 1997. That’s when a site called Six Degrees created an environment for users to upload profiles and make friends. Fast forward to the 21st century. Social media is now the most popular way for […]

A Look into Konami’s Expansion in Gaming

A Look into Konami’s Expansion in Gaming Konami has been on a retreat from their video games to focus more on amusements such as Pachinko not forgetting gambling operations as well. This started out about 4 to 5 years ago. However, it appears things didn’t go as planned as is evident from the company’s financial […]