Erik Qualman's Blog, page 240
August 17, 2019
How Psychology Can Help You on Social Media
How Psychology Can Help You on Social Media Why do people love scrolling through Instagram? Liking stuff on Facebook? Pinning things on their Pinterest boards? There’s a reason behind every trend we experience and app we love. The more you can come to understand your target audience and why they do the things they do, […]
August 16, 2019
Amazon’s Twitter Reps: Fact or Fiction?
1. Amazon’s Twitter Reps: Fact or Fiction? The public-relations apparatus responsible for managing Amazon’s relationship with our democracy has continued to undertake information operations designed to burnish its image. And this week, the world took notice. Amazon has long faced criticism over the working conditions in its fulfillment centers, where workers strive to remain marginally […]
August 15, 2019
Engagement Lessons in Video Marketing
Engagement Lessons on Video Marketing With the rise of social media, video marketing has gained enormous popularity. There’s no doubt that video marketing is making a splash and is helping to drive serious business. A survey conducted by WordStream shows, video posts generate a stunning 1200% more shares than both text and image posts combined. […]
August 14, 2019
Alexa Goes to College
1. Alexa Goes to College Just west of downtown St. Louis, a stone’s throw from the Gateway Arch, sits St. Louis University. Founded in 1818, this private, Catholic university is steeped in tradition and school pride. But the centuries-old school — the oldest university west of the Mississippi, in fact — is the first to […]
August 13, 2019
7 Team Building Strategies
7 Team Building Strategies One of the secrets to managing a successful team of marketing employees is fostering an environment where those employees are comfortable collaborating with each other. If your team members are capable of communicating efficiently, sharing when they’re overburdened and splitting the workload, and genuinely enjoying each other’s company, they’ll be much […]
August 12, 2019
School Introduces Gaming Curriculum
1. School Introduces Gaming Curriculum Gaming may have a reputation for being a time-waster, but a school in the UK is thought to be the first one to introduce a gaming curriculum to its school. For one student, Jack, who struggles to maintain relationships in school, the games have brought him a step closer to […]
August 11, 2019
The Tech to Use in Risk Management
The Tech to Use in Risk Management Risk management is a major concern for any growing or established business. Sometimes risks pay off; other times, risk can damage your company’s reputation for years. Whether your failed risk was an advertising blunder or a faulty investment, all you can do is repair your company’s reputation once […]
August 10, 2019
Internal Link-Building Strategies
Internal Link-Building Strategies When most website owners think of link-building, they picture links from other websites pointing to their own. And with good reason. Links from other websites bring customers, and that is always a good thing. Links from other websites boost search engine rankings, which also bring customers. So, that is also a good […]
August 9, 2019
Key Concepts of ERP
Key Concepts of ERP Having a sound ERP strategy is vital at the Fortune 500 level. It’s essential to even way below that. Before coming up with the pitch-perfect strategy, one must understand the core concepts of ERP and what it was intended to do. In this post, we will discuss the finer aspects of […]
Sip & Slurp
1. Sip & Slurp Mukbang, the South Korean phenomenon in which vloggers stream themselves eating large quantities of food, has now made its way to the W Hotel in Washington, DC. The W is introducing its Sip & Slurp menu, an extravagant $285 room service package that comes with a lavalier lapel mic and a […]
