Erik Qualman's Blog, page 241
August 9, 2019
Copy vs. Content: Their Roles
Copy vs. Content: Their Roles Many marketers confuse copy with content and the other way around. The truth is that copywriting and content creation are two sides of a coin – they complement each other. One communicates the USPs of products and services, while the others, shy away from talking about business offerings. Understanding the […]
August 8, 2019
Denzel Washington | Super U Podcast
Denzel Washington | Super U Podcast Our new episode of the Super U Podcast is live! The Super U Podcast delivers curated tips from top performers and thought leaders to help unlock and unleash your inner superpower. This week’s episode features tips from Denzel Washington, the sixth actor in history to win both the Best […]
Ways to Prevent Data Leaks in Remote Teams
Ways to Prevent Data Leaks in Remote Teams The ability for employees to work remotely is growing significantly. It’s expected that as much as half of the entire U.S. workforce will soon be doing at least some work outside the job site. Technology now allows remote workers to do business just as efficiently as if they […]
August 7, 2019
Lockable Juul
1. Lockable Juul UK trials have begun of an e-cigarette that can be locked to prevent anyone but its owner puffing on it. The Juul C1 e-cigarette pairs with an Android smartphone “to limit who can use it as well as to provide a way of monitoring how often the user vapes.” Juul UK boss, […]
How to Help Startups Conserve Their Budget
Solutions to Help Startups Conserve Their Budget Keeping your startup business up and running can be overwhelming, especially since most small businesses operate on a smaller budget. It’s a well-known fact that about 9 out of 10 startups are doomed to fall within their first five years. The reasons for this are many, but lack […]
How to Break Into the International Markets
How to Break Into the International Markets If you’re thinking about trying to sell your product or service as an SME (small to medium business) in international markets, there are a few things you need to consider first. Here are the key ones… Tailor Your Strategy Some might say that you need to have a […]
August 6, 2019
7 Powerful Social Media Customer Care Tips
7 Powerful Social Media Customer Care Tips Any modern business that has an online segment to its operations, like an e-shopping platform, should establish a social media presence as well. People are so used to social media that they literally expect the company’s customer care service to have an account on the platform they use. […]
August 5, 2019
Facebook + WhatsApp + Instagram
1. Facebook+ WhatsApp + Instagram When was the last time you saw Facebook in good news? Well, that’s today! Facebook Inc. is attaching its name to Instagram and WhatsApp in a rebranding attempt. The rebranding, “will bring Instagram and WhatsApp in line with Workplace, Portal and Oculus, all of which incorporate Facebook into their marketing.” […]
August 4, 2019
10 Traits of a Great Product Manager
10 Traits of a Great Product Manager A product manager can be one of the most critical hires on your team. This individual works across multiple teams to set the technology strategy, roadmap what will be built, and define the features of the product or product line. He or she will need deep technology experience […]
August 3, 2019
Tricks to Improve Your Brand on Instagram
Tricks to Improve Your Brand on Instagram Readers of this blog need no introduction to the popularity of Instagram and why this platform is critical for your business. While a new user on Instagram might face challenges with respect to building a following or growing their account, businesses typically realize that a large following alone […]
