Erik Qualman's Blog, page 239

AI and Blockchain to Solve Problem Gambling

AI and Blockchain to Solve Problem Gambling Could blockchain and artificial intelligence help solve gambling addiction? Yes, say recent findings, but the implementation of these technologies is not without its dangers. Using data from the Guardian and popular gaming websites, this detailed infographic provided by OnlinePokerAmerica.com explores the positive effect automated solutions could have on […]

4K Video Could Save the Titanic

1. 4K Video Could Save the Titanic It had been 14 years since divers visited the wreck of the Titanic. A Titanic historian told CBS News that the level of deterioration is shocking and that the captain’s bathtub — a favorite image from the wreck — is already gone. But now a new team of […]

B2B Social Media Case Studies

B2B Social Media Case Studies B2B marketing is very tricky but it does overpower traditional marketing strategies when dealing with people with technical knowledge. B2B governs another factor that a purchase is not a decision of one person alone but by a team to assess features. B2B marketing has a different goal. It reaches the […]

Data Security Tips & Tricks for Android Users

Data Security Tips & Tricks for Android Users Android is built for security from the ground-up, but it doesn’t mean you can’t lose your critical data. Norton writes in a post: “Apple’s iOS operating system has long been considered the more secure of the two operating systems.” However, iOS is not completely secure as well. […]

Tech’s Role in the Home-Buying Process

Tech’s Role in the Home-Buying Process We’ve all heard it before: the three most stressful experiences in life are the death of a loved one, getting divorced and moving home. Whether this is true or not depends on the individual, but there’s no getting away from the fact that buying a house is hugely stressful, […]

The New Question Sticker by Instagram

The New Question Sticker by Instagram Last year, Instagram added an interactive, entertaining feature to its social media platform – the ‘Questions’ sticker. The new feature makes it possible for your followers to post questions on stories that are shared on the platform. In the same way, your followers can submit questions about your business […]

Robot Food Delivery Hits Campuses

1.  Robot Food Delivery Hits Campuses Starship Technologies has launched their own delivery service for food and groceries at two US universities using self-driving robots. Now, they want to expand it throughout all US university campuses.  The San Francisco-based startup announced on Tuesday that “it will expand this service to 100 universities over the next […]

4 Features for Mobile App Success

4 Features for Mobile App Success Having a brilliant idea doesn’t guarantee success in this competitive digital space. The majority of apps fail not because of a bad idea but because of usability issues. Factors such as luck, competition, and budget may dictate the outcome whereas lack of important features, poor design, support, and performance […]

Amazon’s 30 cents

1. Amazon’s 30 cents Gas for 30 cents? Just kidding! The cheap gas promotion was part of “Maisel Day, an Amazon marketing campaign attempting to highlight the Prime Video series The Marvelous Mrs. Maisel (and its 20 Emmy nominations) ahead of the awards ceremony next month.” Due to the high demand for cheap gas, Santa […]

5 Tips to Improve Your Retargeting Campaigns

5 Tips to Improve Your Retargeting Campaigns Did you know that just a measly 2% of first-visit traffic converts to a sale? If marketers relied on this touchpoint alone, a lot of business owners would be changing careers, quickly.  Retargeting campaigns have done amazing things for the social media marketing world. What once took years […]