Jacob S Paulsen's Blog, page 28
October 7, 2010
Video Marketing: SEO and Content Syndication
As part of any online campaign you should be considering how to utilize video syndication as part of your strategy. Video Marketing syndication is getting a lot of buzz and attention right now because of 2 simple reasons.
Firstly its a free HUGE back linking system that doesn't cost anything. Everytime you publish a video to all the various video websites (YouTube & it's copycats) you are giving yourself another backlink to your site. This is very easily done by inserting the URL at the very front of every video description that is uploaded.
Secondly, Video Marketing represents a huge SEO opportunity because Search Engines give videos their own search priority. Every video on YouTube (or other video sites) has a description, title, and keyword tags. This means that each individual video becomes it's own optimized piece of content.
Other advantages of Video Marketing include the social aspects of YouTube. Youtube is the 3rd most popular website in the country and as a business you can establish a youtube channel for each station. Check out www.youtube.com/toyota to see how big US companies are taking advantage of this. Toyota has 3,944 subscribers to their YouTube Channel.
HOW: There are a variety of high quality video syndication tools online that simplify the process of submitting videos to all the various video sites like youtube. The most effective of these tools is http://www.trafficgeyser.com/ It is a paid tool, but it is the best. I use a service called www.tubemogul.com that is also effective and offers both a free account and a premium upgrade. TubeMogul also offers effective tracking options to help you keep track of how many video views you are getting. Either of these tools allow you to upload the video once, inputting the Title, Description (with URL), and the keywords; and then submit it automatically to all the various video sites including: YouTube, Vimeo, Viddler, Facebook, MySpace Video, Yahoo Video, Veoh, Blip.tv, MetaCafe, etc.
Example: Yesterday I deployed a new video via TubeMogul.com It was syndicated to 7 different video websites. Within 24 hours I was in 3 positions on the first page of Google for the keywords I was targeting. This stuff really works
Jacob S Paulsen
TubeMogul Overview Video
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September 28, 2010
WordPress Overview & Tutorial How to Edit Pages & Blog Posts
This 10 minute tutorial video is designed for people who are new to WordPress and are logging in for their first time.
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September 5, 2010
Harry Potter on Personal Development: Keys of Leadership
In every possible way Albus Dumbledore is the epitome of a great leader. There is of course the first are foremost organization of Hogwarts school that he leads forward with great leadership but much more importantly he is the leader of the greater fight against evil. There are a long list of things that make Dumbledore a great leader. Among them are some of the manager qualities of organization, reporting, and communication. However management never was leadership and Corporations who don't ...
August 28, 2010
Utah Paulsen Vacation
This week Ami and I celebrated our 5th wedding anniversary. Since we spent last week together in Denver we decided to have our family vacation here in Utah. We saved a lot of money by not traveling and staying in a hotel so we had a greater ability to do some fun things and go to some great places.
Activities included:
The Bean Life Science Museum at BYU (Free)Camping Night w/ Shannon's Family. We roasted dinner and smores on the fire but slept at home.The Museum of Ancient Life at...August 8, 2010
Team Paulsen Triathalon
One year ago today I ran my first 1/2 marathon. Yesterday I competed in a Triathlon relay with my Father and my Brother. One year from now… who knows.
The BAM triathlon takes place in Midway UT. My 35 yr old brother Jeff swam 1500 meters in the Deer Creek Reservoir to start off the morning. While he swims on a regular basis he still had to face his first ever swim in open water and having to wear a wet suit which constricts movement and breathing to a certain extent. He did fantastic and...
August 2, 2010
10 More Useful WordPress Plugins
In the past I have done a variety of tutorials about great WordPress Plugins. It started with my youtube video about how to post correctly on WordPress back in April 2009. Since I have also done a tutorial video about All In One SEO, cForms, Google Analytics, and Google XML Sitemap plugins. In January I also did a very popular article about WordPress Blog security which gave an overview of plugins that can be used to protect your site from hackers.
Today I want to talk about 10 other plugins t...
July 24, 2010
Boston, The Great American City
I had a great trip to Boston a few weeks ago. Boston is in every way the classic American city. Since I was in town for business I was only able to do any sight seeing in the evenings. My first evening there I walked around Harvard square, and drove through and past MIT, Harvard, & Boston College. What wonderful culture and history!
On my second evening in Boston I took the train to Boston Commons and walked the Freedom Trail. The Freedom trail is a 2 1/2 mile "red brick road" that takes you t...
July 2, 2010
Honoring our Nation / My Trip to DC
July 4th is perhaps my favorite of holidays. The last several years I've been on a bit of a US history kick reading all the books I can on founding fathers and the revolutionary war. Thinking about the miracle that surrounds our nation's independence is truly awe inspiring. The founding fathers often referred to "providence" when referring to the many miracles that brought our country into existence. Referring to Providence was their way of saying it was God's Hand that saw it done. Our...
July 1, 2010
Facebook & Twitter for Local Businesses
One of the most common things I've heard from local advertisers when discussing internet marketing and SEO is, "How am I supposed to use Facebook & Twitter for my business?" Local businesses know very little about internet marketing on average. They generally know that they need a good website and that they are supposed to have a Facebook page and Twitter. In a society where 4 of the top 10 most popular sites online are social networking sites, local advertisers are being bombarded with...
May 17, 2010
Self Discovery: Retracing my Steps
One of the biggest steps of personal development is self odiscovery. Self discovery includes the search for one's own strengths, weaknesses, inspirations, motivations, and more. The better you understand yourself the greater chance you have at improving the core.
One of the things I have been doing recently to understand myself better is in searching my past to find the source of my own personality and carachter attributes. This is a long and difficult process.
For example, why do I run? When d...
