Jacob S Paulsen's Blog, page 36
March 1, 2009
February 16, 2009
Focus on You! Human Life Value
In order to be effective in marketing you must form relationships with others in which you create value for others. Before you can effectively create value for others you must first become more than you are today. This applies in both online and offline marketing. People are drawn to people who exemplify the traits that they themselves want to learn.
Think of it in terms of asset management. You are your greatest asset. In the insurance industry they use the term Human Life Value. When I use this
February 3, 2009
Social Media Summed Up
Internet Marketing is changing. With the buzz right now about social media and how it is changing our focus I wanted to give all of my readers an umbrella concept that will hopefully clarify what all of this means and how each of us should be acting to take advantage of these changes.
PRINCIPLE 1: Marketing is and always has been a relationship business. You have been told before that buyers never purchase a product or service. They always purchase a salesman or sales promotion. The best sales-re
January 30, 2009
The Social Media Revolution
Social Media is changing the world. No longer do people turn to traditional forms of media such as tv, newspapers, radio, etc for their news & information. The internet has made the world transparent and social media networks such as facebook, youtube, twitter, etc are changing the way people get their information.
Business owners and advertisers alike must take this into consideration. Without wasting huge amounts of time and without becoming spammers we must embrace this revolution. More to com
Dollars Follow Value
If you wake up in the morning and ask yourself “How can I make more money today,” this article is for you. Our whole lives we have been trained incorrectly. The first time I heard the words “Dollars Follow Value,” it kept me up at night. This is about a shift in inward thinking.
The basic concept is that every dime that you earn will come out of someone else’s bank account. That means that you are ultimately trying to find a way to get more people to give you more money. That poses the question:
January 8, 2009
2009 Paradigm Shifts
Quickly, I want to talk about some of the upcoming MegaTrends of 2009. If there is a way for you to get involved in a business that will benefit from these trends, do it!
Social Media VS (books, newspapers, news, tv)
By the end of 2009, we will find people walking away from Books, Newspapers, TV, Radio, etc. Even TV will be pushed aside. People are becoming so involved with the computer because it is the new media. News, movies, tv shows, music, books, and every other type of media is being dup
December 31, 2008
Social Media & Personal Branding Tools
My purpose in Social Media is quite simple. To establish meaningful relationships, brand myself as a marketing professional, and to make a profit. My greatest fear in all of this is the general amount of time I can waste in all the social media networks. So, my purpose in this article is to share with you the best tools that I have found to accomplish these; my three goals without wasting time.
Ping.fm – Twitter has shown us the power of connecting with large groups of people and sending out cons
December 12, 2008
Pay Less in Taxes Through Business Incorporation
Those who are (for all tax purposes) self-employed, fall into two categories: those who work for a marketing or sales organization (MLM, Real Estate, Insurance, Sales) as 10-99 contractors; and those who run a small business out of their home without any business license or business entity protection.
There is nothing illegal about these scenarios. The IRS is quite happy to allow people to operate a “business” without setting up a legal business entity. This is because the IRS will make more in t
November 27, 2008
The Importance of Re-Alignment
The Importance of Re-Alignment
Not to long ago someone explained to me how the auto-pilot system of an airplane functions. I have always been under the impression that the auto-pilot maintained all the system controls at a specified position keeping the plane going straight. I was mistaken. It seems that if a plane were to maintain constant controls such as speed it would eventually go off course because the elements working on and with the plane are not constant. The wind,
October 7, 2008
Owning Your Own Business is the Path to Freedom
What do you want? Most of America is satisfied with the 40 by 40 plan, which is 40 hours per week for 40 years. In choosing a career, you see, we pick between two different factors: freedom and security. At first these two are opposites. If you choose security you will never achieve true freedom. If you choose freedom you will likely begin with no security at all and only achieve it after time. That is why the first decision you must make is Freedom; freedom over your time, your resources, and y
