Phyllis Zimbler Miller's Blog: Phyllis Zimbler Miller Author, page 73

Effective Marketing Today Requires a Different Mindset Than That for Traditional Marketing

Until rather recently the format of effective advertising/marketing was pretty much set in stone. You used an advertising agency to create print and possibly television and radio ads for your company's products. Then the advertising agency's media department figured out where the best "buy" was for those ads based on a range of variables (target market, cost per thousand impressions, etc.)

Today social media has drastically changed this advertising/marketing landscape even though many...

Review, Review, Review: For Effective Internet Marketing Always Review Everything

Internet marketing is an always-challenging, always-changing field. And it's also always a toss-up between learning new information/actions and reviewing previous information/actions.

Yet it is very, very important to review your website and your Internet marketing strategies. Here's an example of something I had previously overlooked:

I'm a member of Terry Dean's monthly mentoring club. I look forward each month to receiving (in the mail!) his newsletter of valuable information. There's ...

Coaching/Consulting Offers Through Your Website

Here is one of the options for monetizing your site/blog without ads:



Coaching/consulting for a limited time period

If you have a great deal to impart to people who are interested in the knowledge/expertise you have, you can use an online payment option to charge for your time. You can put a payment option on your site or email a PayPal invoice.

1. You can charge for consultation time provided by email or phone.

2. You can charge for group teleseminars or group webinars held by telephone or...

The Book "Social Media Is a Cocktail Party" Effectively Introduces Social Media

While the book "Social Media Is a Cocktail Party" by Jim Tobin with Lisa Braziel is copyrighted 2008 — and things change very quickly in the social media world — this is an excellent introductory book for companies/organizations that don't yet "get" the value of utilizing social media marketing.

As the authors point out, they are often asked how social media marketing is measured. And the truth is that measurements on the Internet are much more accurate than trying to measure print or...

Website Navigation: Make It Very Clear Where You Want People to Go

My business partner Yael K. Miller and I just attended the special exhibition "Renoir in the 20th Century" sponsored by Los Angeles County Museum of Art (LACMA), a place that Yael and I have both been to many, many times.

The special exhibit turned out to be in the new BCAM building – Broad Contemporary Art Museum. As we stood in our ticketed line, the museum staff person explained that we would take the escalator up to the third floor and then take the elevator down to the second floor.

We...

Everything You Do Online Reflects on Your Reputation

I'm about to share a true story with you as a cautionary tale that I hope you will take to heart in order to protect your own reputation.

Here's the story:

My email marketing system sends me an email notification each time someone signs up for one of my free reports. Usually I just glance at the email subject line to see for which of the reports the person signed up.

Yet sometimes I click open the email to see who the person might be. If the person's email includes a website URL, I might...

My Weekly Facebook Page Update Surprise

I just noticed that Facebook has started to send me a weekly report entitled "Your Weekly Facebook Page Update." This report has statistics on my company's fan pages, including how many visits each page had this week and last week.

I scrutinized the report and, boy, was I surprised!

A Facebook fan page that I created over a year ago is getting many more visitors than I would ever have expected, particularly as I have done nothing to promote the page. Thanks to the Facebook report I suddenly r...

What Is Your Strategy for Signing Comments You Make on Blog Posts?

Do you have a strategy for signing comments you make on blog posts? And does this strategy vary with the blog on which you're leaving the comments?

Here's what I'm talking about:

Some blogs have plugins that show your own latest blog post when you leave a comment. Some blogs, when you sign in to leave a comment, automatically connect your name with your website URL that you also provide. And other blogs have other options.

On LinkedIn your photo and name with brief info appear to the left of ...

Einstein Bros. Bagels Conducts a Highly Successful Facebook Fan Page Campaign

Thanks to Publicity Hound Joan Stewart's free ezine I learned about the Ragan.com blog post by Lindsey Miller (no relation) on how Einstein Bros. Bagels used a coupon campaign on its Facebook fan page to explode its Facebook fan base from 7,000 to more than 405,000.

What is most interesting to me about this Facebook fan page campaign is how the brand listened to its fans before launching the campaign and then continues to listen now that the campaign is over. The company is building a...

What Does Your Website Say About You?

I'll admit that, no matter how careful we are, there will be mistakes that will slip onto our websites.

Personally, although years and years ago I taught copyediting courses at Temple University in Center City Philadelphia, I'm sure there are a few errors on this website that have gotten past my copyediting. (Plus there are two major schools of thought on commas — and I belong to the less is more school.)

But I try very hard to have accurate copy because I know that typos and other errors can ...