Everything You Do Online Reflects on Your Reputation

I'm about to share a true story with you as a cautionary tale that I hope you will take to heart in order to protect your own reputation.

Here's the story:

My email marketing system sends me an email notification each time someone signs up for one of my free reports. Usually I just glance at the email subject line to see for which of the reports the person signed up.

Yet sometimes I click open the email to see who the person might be. If the person's email includes a website URL, I might...