Phyllis Zimbler Miller's Blog: Phyllis Zimbler Miller Author, page 75

Tips for an Effective Facebook Fan Page

Facebook has become a much friendlier place for businesses since the fan pages (think business pages) have been given increased functionality.

Here are important tips for optimizing a fan page:

• The title of the fan page can have up to 75 characters (including spaces). Use as many characters as possible and think keywords. This is especially relevant because these titles can be searched inside and outside Facebook.

• Mini-bio box: This is under your photo/logo and you can include a live link ...

Warren Whitlock Describes the 3 Stages of Twitter

If you haven't read book marketing expert Warren Whitlock's blog post on the three stages of Twitter, I recommend you read it now (see link below).

Whitlock, who is the co-author with Deborah Micek of the excellent book "Twitter Revolution," has written the wisest brief answer that I know of for people who denigrate Twitter. (Note these are usually people who are not actively participating on Twitter or even on Twitter at all.)

Here is what Whitlock wrote:

Most people go through 3 stages...

Avoiding the Black Hole of Facebook

Everywhere you look web marketing experts are warning you what to avoid doing on Facebook.

Joan Stewart (@PublicityHound on Twitter) reminded her ezine subscribers:

"Fan Pages are the only place on Facebook where you can actively promote. If you're caught promoting from the status update on your profile page, Facebook can close your account."

I read this warning immediately after meeting with people to whom I had been describing a strategy of sending their tweets through to Facebook and...

Leave Thoughtful Comments on Other People's Blogs to Increase Traffic to Your Blog

Bloggers want more readers. And comments left on blog posts encourage search engines to find the blog. Ergo, to get more readers it helps to get more comments.

And what follows from this is: If you want people to leave comments on your posts, it's a good idea to leave comments on other people's posts.

Clarification: I'm talking about thoughtful opinions or questions in connection to the actual content of the blog post. (Yes, you have to read the post before leaving a comment.) The...

Create Short Videos to Showcase Your Company's Features, Advantages and Benefits

Click here to view the embedded video.

The above video for the Miller Mosaic Power Marketing client Deluxe Kosher Tours demonstrates an online marketing technique taught by Internet marketer Andy Jenkins.

Jenkins teaches this three-part formula for each slide created: features, advantages and benefits. An image on each slide evokes the emotional "tug" of the advantages and benefits.

What's particularly effective in using a video to get these points across is that the video can be uploaded to...

How to Put a Countdown Clock on Your Website for Twitter Contests

Click here to view the embedded video.

The above is just one of the incredible techniques that Tony Eldridge shares in his new video/ebook product on how to conduct contests on Twitter.

Then you'll be able to conduct contests on Twitter like the pro Tony Eldridge does. (P.S. I haven't seen anything like this information — Tony has developed a step-by-step system to make it easy for you to follow.)

(Note: This is an affiliate link — I truly believe in Tony and his incredible material.)

Post f...

Providing the Solution to the Problems of Your Target Market

To use the Internet effectively to reach your target market, you first must be clear what are the problems of your target market that you can help solve.

And these problems must be ones that your target market want solved and not problems that you think your target market should want solved.

One way of finding out what problems your target market want solved is by being actively involved in social media networking sites such as Twitter, LinkedIn and Facebook.

Each one of these social media...

Will Google Buzz be good for the Internet?

For the just-introduced Google Buzz the expression "early days" is particularly apt.

I'm still digesting Google Wave. So, for me, at present there's already plenty on my Google menu of new applications/functions.

...

How to find the most recent tweets on a topic when using Google search

If you are using Google to search for information on a topic, besides finding websites and articles on that topic, you might also like to find the most recent tweets about this topic.

The following can only be done if you use the web browser ...

Repurposing online content for video marketing

I've talked before about repurposing your own online content so that you can get more bang for your buck.

Now I want to recommend that turning your written content into short (2-3 minute) videos can be a very effective way to repurpose ...