Rick Mathieson's Blog, page 27

GEN WOW AWARDS: TOP 10 BEST AUGMENTED REALITY CAMPAIGNS 2015

Even Marty McFly knew augmented reality would be big this year.

As 1989���s ���Back to the Future II��� showed us, 2015 would find Live AR movie promotions for 'Jaws 19' and teens and adults using AR-enabled goggles along the lines of Google Glass (if Google Glass looked like Google Cardboard).

Of course, with all the excitement around Oculus Rift and the aforementioned Cardboard, one could be forgiven for wondering if this is the year virtual reality (or VR, immersive experiences within virtual environments) overshadowed AR (which layers virtual elements over the physical world in front of you).

It doesn���t help that there has indeed seemed to be a dearth of truly cool AR marketing initiatives this year, at least compared to 2014 and 2013.

But doesn���t mean there weren���t some brands doing their best to capitalize on an emerging technology expected to eclipse VR with $120 million of the total $150 billion AR/VR market by 2020, according to a recent report from Manatt Digital Media.

Among the more positive trends this year: A move beyond (just) promotional eye candy to showroom and retail sales tools and apps, as well as AR-enhanced commerce.

As what has been described as the ���Internet on Things��� ramps up for what will hopefully be a more promising year ahead, here���s a look at some of our favorites in AR-enabled marketing and advertising from 2015���at least so far���below.

What made your list? And what AR campaigns would you add to ours? Do share!

10. AZEK: AR HOME IMPROVEMENT IPAD APP

 

What Ikea long ago started doing for interiors, exterior building products maker AZEK is doing for dealers and contractors trying to help clients make decisions for their home improvement projects. The AR Home Improvement App offers the ability to show prospects and customers how new pavers, patio finishes, porches, railings, and light fixtures will look when in situ (albeit on a representative home, not their own), save the visual, and even share it via social media. Built by Marxent Labs, the app is in use by 75% of all AZEK resellers, with 1,000 new downloads per month. Now that���s something to write home about.

9. MANOR PLUS: AR CATALOG

Also making a nod to Ikea's catalog playbook: Zurich���s Manor Plus Summer 2015 catalog, which featured AR elements that helped its merchandising come to life.

8. TOYS 'R US: 'TRUE MAGIC IN-STORE AR

 

How do you get shoppers into store locations during the Easter season? Launch an AR Egg Hunt for the chance to win store gift cards. Here���s a brick & mortar retailer that refused to shy away from mobile and instead embraced it to enhance the retail experience.

7. MICROSOFT HALOLENS: 'TRANSFORM YOUR WORLD'

 

Okay, this is cheating, since HoloLens isn���t even out yet. But it perfectly captures the value proposition for augmented reality. And it happens to top ADWEEK���s branded video charts just now. When I wrote about the future of augmented reality in my second book, THE ON-DEMAND BRAND, this is definitely the kind of thing I envisioned. Be sure to check out this gaming demo as well.

6. MINI USA: 'AR VISION'

 

We���re cheating again here, too, as this is conceptual marketing from MINI. Called Augmented Vision, this wearable AR concept will hypothetically be tied to the MINI Connected Infotainment platform, to ���enhance the driving experience by seamlessly interconnecting applications inside and outside the vehicle while providing the driver with greater vision and increased safety.��� Unlike the HoloLens demo, which is for an actual product, this concept is, as far as we know, still very much in development at BMW���s lab in Mountain View, California.

5. LEXUS & FERRARI SHOWROOM AR

 

Lexus has done some very cool work with augmented reality in years past. And Ferrari is, well, Ferrari. But a trend to note here is that, like Azek in its own category, these celebrated upscale to uber-luxury brands are now moving beyond AR promotions to include useful support tools sales people can use to give clientele a closer look at upcoming cars and to showcase automobile innovation. On another end of the automobile spectrum, look also at Hyundai���s new Virtual Owner���s Guide, which is designed for customers as part of the actual brand experience.

 

4. JOHN LEWIS: 'MAN ON THE MOON' AR APP

 

This Christmas TV spot from UK retailer John Lewis is going to instantly get you in the spirit of the season. It���s already the early favorite of the Holiday ad season internationally, inspiring a perhaps inevitable ���Star Wars��� parody. And it also has its own mobile app, which includes, among other things, an AR feature that lets you hold your phone to the moon to view interesting factoids, or at John Lewis in-store posters and shopping bags to unlock free downloads at the retailer���s site.

3. UNIVERSAL STUDIOS: 'FURIOUS 7' LIVE AR DISPLAY

 

In the vein of great mobile AR apps like the special effects app from JJ Abrams��� production company Bad Robot, this live AR display enables you to watch yourself get killed by a falling car in front of friends and perfect strangers at the mall. Morbid as it may seem, it���d be hard for the target audience for the latest installment of the mega hit ���Fast & Furious��� franchise to ignore. Kind of makes you wonder what a similar AR promotion for ���San Andreas��� might have been like.

2. MICROSOFT: 'SUNSET OVERDRIVE' BUS SHELTERS

 

The whole AR-enabled bus shelter has been done before, but it still can���t help but draw you in���especially when it involves mutant monsters coming your way on the street in front of you. Still, as cool as this promo for the new Xbox game ���Sunset Overdrive��� looks, the Overcharge Delirium XT energy drink it features sounds like it may be even more tempting than the game itself.

1.  SNICKERS: 'HUNGER BAR'

 

You���re not quite you when you���re hungry, are you? Which is why Snickers rolled out this new installment of its long-running "You're Not You" campaign, which includes a mobile app that enables consumers to create images related to their particular hunger symptoms and share them socially. The key isn���t to show off what kind of hungry you are, of course, but in calling out family and friends for acting ���snippy,��� ���loopy,��� ���cranky,��� ���confused,��� ���spacey," or ... insert your own adjective here.

BONUS CAMPAIGN: SEAGATE 'HOLIDAY SMOOCH BOOTH'

In the same vein as the Snickers ���Hunger Bar��� campaign, this Holiday 2015 promotion from storage solutions provider Seagate enables you to snap a selfie or upload an image from your photo library, and then proceed to augment your reality (or somebody else���s) with holiday visuals (Santa hat, reindeer antlers, etc.) and send personalized seasons greetings. I���m biased, since I had input on this web app from Havas SF. But having developed promotions like this for other brands, I know it's an approach that can make for powerful experiential marketing.

 

NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes

2015 Mobile Marketing Predictions���from 2005: The Internet of Everything

Let's just say I was into the "Internet of Things" before it was much of "a thing" at all.

Never mind that a survey this year finds 87% of consumers say they've never heard the term. In my 2005 book BRANDING UNBOUND, I wrote extensively about the Internet of Things (or, IoT), and such coming innovations as "smart clothes" that would one day routinely monitor heart patients and alert doctors of impending heart attacks.

And intelligent homes, buildings and stores that will react to, and even predict, your every command���setting temperatures and lighting to your liking, and offering up goods and services based on your personal preferences.

Then there was the personalized content streamed direct to your car. Designer clothes that tell the washing machine, "don't wash me, I'm dry clean only." Medicines that warn users of dangerous interactions. Cars that get "upgrades" remotely via mobile software. And frozen dinners that tell the microwave oven how to cook them to perfection.

Nest, Tesla, Pandora, Proteus Digital Health's "smart pill," the Apple Watch and the Polo Tech Shirt notwithstanding, this world of pervasively interconnected services and solutions remains in its earliest stages. And yet, as far as the brand experience goes for these companies and others, it is beginning to create meaningful differentiation that is shaping consumer expectations with each new day.

SMART START

When Tesla recently faced a recall nearly 30,000 Model S cars because of overheating issues with their wall chargers, the company was able to fix the issue by simply update the software in each care remotely, eliminating the problem without owners needing to go to their dealerships. What have other car brands have to compete with that?

While not quite proactively ordering new supplies, Amazon's Dash devices, WalMart's Hiku roll out this week, and Red Tomato Pizza's refrigerator magnets mean all you have to do is push a button or swipe an empty container to have laundry detergent, groceries (or piping hot Pepperoni Pizza) heading your way, without ever having to take out your mobile phone, activate an app and enter an order.

Netflix even recently released DIY instructions for building a push button that dims your lights, orders food, silences the phone and fires up Netflix queue.

Factor in product innovations���such as the Nike+ Running System (which runners found so compelling that the brand's already enviable share of the running shoe category skyrocketed from 48% to 61% in its first 36 months); Prada's continuing refinement of retail technologies (which identify what garments you pick up and instantly showcase runway video and accessories on the nearest store display); or new Johnnie Walker bottles that let you create personalized gifting experiences, and interact with brand promotions, using your mobile phone���and it's easy to see that brands that leverage IoT technologies stand to benefit mightily while those that don't may fall evermore behind.

At stake���a slice of a market expected to top $1.7 trillion dollars in value by 2020, according to IDC.

Yet even big winners will need to tread carefully.

LIFE AS A POP-UP AD?

Even back in 2005, I warned that interconnected everything means you can run, but never truly hide.

Or, as techno-anthropologist Howard Rheingold tells me in the book, "A world in which you are connected infinitely is a world in which you are surveilled infinitely."

Yes, online ads and street side billboards that call out to you on a first name basis, offering exactly what you're looking for���even before you realize you're looking for it���will have their place. Much of this will seem quite magical���at rightly so. But brands and media partners must be careful to resist the temptation to personalize pitches to the point of creeping consumers out.

Or putting them in danger.

One need not look beyond recent news reports on automobile software systems being hacked from afar to understand personal information is not the only thing put at potential risk in this interconnected world.

As I write in the book, as marketers (and as consumers), you and I will face decisions our predecessors could never imagine about what is acceptable���perhaps even moral���when anything and everything is possible.

As brands we exist to serve our customers and their needs, not the other way around.

Ultimately, that may mean recognizing that consumers should be able to control how "smart" they want their "smart products"���and advertising aimed at selling them those products���to be.

Perhaps they even need control over deciding which "Things" (and the associated data) that they want to be part of this "Internet of" ���to better serve them, in the ways they want to be served���even if that sometimes means less, instead of more, of what we hope to sell to them. Even while making what we do sell them more profitable.

The brands that get this balance just right will not only attract consumers. They'll gain their loyalty and their trust.

Perhaps that's where the true power of the IoT is waiting to be found.

READ MORE FROM THE '2015 MOBILE MARKETING PREDICTIONS���FROM 2005' SERIES:

PART 1: A BOOM WITH A VIEW: WEARABLES

PART 2: REACH OUT & SELL SOMEONE: MOBILE ADVERTISING

PART 3: SHOPPING FOR INSIGHTS ON THE MOBILE FRONTIER: MOBILE AT RETAIL

NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes

2015 Mobile Marketing Predictions���From 2005: Mobile at Retail

What a difference a decade makes.

Two years before the launch of Apple's iPhone, my book BRANDING UNBOUND went out on a ledge to explore the future of advertising, sales and the brand experience in the mobile age.

Excerpted in ADWEEK, the book generated a lot of attention for presaging a world of mobile games, music, video, commerce and more via mobile devices.

Looking back now, it's fun to see what I got right���and where I went laughably wrong.

SHOPPING FOR INSIGHTS FROM THE MOBILE FRONTIER

I recently found myself chuckling about how I predicted Apple would indeed create a mobile phone, and by 2010 potentially go onto become a MVNO - a mobile virtual network operator - piggybacking on say, AT&T's network to offer its own branded Apple mobile service.

As it turned out, it was August 2015 before news outlets reported on potential plans for an Apple-branded service in Europe (a rumor Apple quickly denied).

Hey, playing marketing futurist isn't a certain proposition.

But long before you could name the topic and rest assured that "yes, there's an app for that," I wrote about the potential for m-wallets that enable you to purchase goods in physical world stores and have it charged to a pre-pay account, a credit card, or as a debit on your phone bill. And how one day, we will walk into stores and scan tags to place a purchase and simply walk out the door without ever digging for cash, swiping a card, writing a check���or ever again standing in line.

To be fair, a lot of this was already in its early stages in other countries and only seemed impossible (or improbable) in the US because of a lack of standards and interoperable mobile networks. But that day did indeed come, even if they are still in their early stages.

MOBILE EVERYTHING

Looking ahead, I also write about how by 2015, services deployed over mobile networks will wake you up in the morning, deliver email, enable you to schedule and reschedule your day based on real-time traffic patterns, travel plans, unexpected meetings, and more. You'll buy plane tickets on the fly. You'll call up news, entertainment, and shopping content anywhere, anytime. And how everyday consumers will gravitate toward solutions "that make their lives easier and help them do thing things they already do easier and faster, whether it's staying in touch with friends, capturing life's moments, listening to music, or playing games."

For marketers, this would mean location-enabled, or place-based, personalized advertising that calls up "relevant offers based on personal buying behavior"���in-store or on the go.

To be sure, much of what I write about has yet to be realized���like product innovations such as tags on frozen foods that tell the microwave oven how to cook them to perfection, or coffee machines that serve up the perfect brew based on instructions from tags on the bean packaging. But it is amazing to look back now at how so much of what seemed fantastic at the time has become part of our everyday lives.

That last part is more about the Internet of Things, which I write about extensively in the book. We'll save that topic for a later installment in this series.

In the meantime, you might enjoy reading about what I got right and wrong on wearable technology (let's just say I was bullish on what Google Glass would one day seek to deliver consumers) and mobile advertising (I predicted the current state of mobile advertising, but thought it would progress to its next, far more powerful stage by now). 

One thing is for sure: Here in the last few months of 2015, innovative retailers and their pure-play digital competitors are using the mobile channel to actively reshape what it means to shop in the twenty-first century. Which means if you're not already embracing mobile-enabled retailing, don't worry.

It's already on its way to you.

PART 1: A BOOM WITH A VIEW: WEARABLES

 PART 2: REACH OUT & SELL SOMEONE: MOBILE ADVERTISING

NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes

5 Top Forms of Content Marketing: Author Rick Mathieson on the Jim Blasingame Show (Concl)

 

Games can be good for business���even (perhaps especially) when it comes to B2B marketing.

In the second half of my recent appearance on the Jim Blasingame Show, we continue our conversation on 5 of the top forms of content marketing. Not so much about channels���blogs, shared social media platforms, email, landing pages, websites and so on���rather, what kind of content makes for, or enhances, posts in those channels.

While Part One focused on video and touched on case studies, this second half addresses infographics, webcasts and branded games.

...Wait, branded games?

GAME ON

A content marketing report from Hubspot earlier this year finds 64% of B2B marketers rank webinars/webcasts as the most effective kind of marketing content, followed by video at 60%. Old-school case studies are close behind, at 58%. And posts and articles that contain infographics are 30 times more likely to be read than ones without.

Indeed, while specifics (and content categorizations) vary from survey to survey, the five we discuss are at the top end of most surveys in terms of both adoption and effectiveness.

So what content type is missing in most of these studies?

Games���which are used by just 1% to 12% of B2B marketers, and don't tend to show up in even the top 20 in terms of most effective content types.

But does that mean it doesn't work? Or that it's untapped opportunity?

For his part, Jim sounds as if he might be at least a little perturbed by the whole rise of gamification in our lives���and perhaps a little skeptical about its use in B2B marketing.

But as you'll hear me tell Jim, key research on gaming among white collar workers informed an engagement with one B2B client that resulted in a branded game that was played over 1 million times, resulted in 5,000 leads, and over $1 million in direct sales in its first six months (see case study video above).

Not only did the initiative earn coverage in a report on content marketing in The Wall Street Journal, but I include it in a chapter on branded games in my second book, THE ON-DEMAND BRAND.

PUTTING YOUR BRAND IN PLAY

As Jim wisely points out, this is not the kind content that you should necessarily deliver directly to just any B2B prospect or client.

Indeed, as I say here, it's better that your communications should point to a game, and let interested parties come to it.

It's also important to point out that Jim's show is targeted to SMBs, which, as we discuss, would impact the types of games that are truly feasible. Think knowledge games versus full, high-concept productions.

And while I touch on it in the interview, I want to add that in my view, whether it's B2C or B2B, and whether it's large brand or small, there are three key rules of the game, so to speak:

The best games are built around, and clearly communicate, your value proposition. They are not just games for the sake of games.


Branded games are best played with others���meaning they should have built-in incentives to make the games social and viral, creating a multiplier effect in communicating your value proposition.


They should always include a call to action to continue the conversation about your offerings. Before you even start developing a game, define what it is you want your audience to do, feel or think about your brand once they play it.

So is gaming and/or gamification right for your content marketing operations���B2B or otherwise?

You won't know until you try.

But make no mistake: B2B marketers at Microsoft, Dell-SonicWALL, IBM and other brands long ago discovered that they can turn fun and games into serious profits.

Why not play with the possibilities���and see how well you score?

CLICK HERE TO LISTEN TO:

TOP 5 FORMS OF CONTENT MARKETING: AUTHOR RICK MATHIESON ON THE JIM BLASINGAME SHOW (PT 2)

 (Approx 5 min)

PLUS:

CLICK HERE TO LISTEN TO PART 1

 (approx. 6:16)

NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes

5 TOP FORMS OF CONTENT MARKETING: AUTHOR RICK MATHIESON ON THE JIM BLASINGAME SHOW

 

It���s the biggest buzzword in marketing today���but also the most over-hyped.

Indeed, for all the promise of ���content marketing,��� it���s not as easy as it seems. In a recent poll, a full 43% of B2B marketers, for instance, cite content marketing as an effective tactic for lead generation. But 43% also say it's also one of the most difficult.

It's also not always as effective as you might believe. According to eMarketer, developing the right content for the right audience is a major factor in why content marketing efforts fail to get desired results.

Indeed, despite today���s emphasis on all things digital, 84% of marketers develop old-school print brochures as #1 in their lead generation efforts.

Not that that's bad. Print does have a place as a delivery mechanism for some forms of content marketing���if anything, it's gained more cache in the digital age. But it's just one of many.

SO WHAT'S WORKING?

In this recent appearance on the The Jim Blasingame Show, I attempt to demystify content marketing.

Here in part one, I share five of the most effective types of content today, starting with the kind of video content consumers spend 6 billion hours per month viewing���and the kind up-and-coming-brands like Poo Pourri and BetaBrand (above) are using to break into the big time.

Some of the other top content forms will obvious to you, others maybe less so. Either way, any conversation with Jim means you���re going to have some fun along the way.

Of course, since Jim���s show is targeted to SMBs, our conversation is focused more on marketers who hope to gain traction in the marketplace without big-brand budgets.

But as you'll hear, whether it's big brand or small, one thing is clear: For all the time and money spent developing content to draw in prospects, a growing number of marketers are realizing they most overcome one cold, hard fact: Nobody anywhere is waiting around for your content.

This audio Q&A might help you find new ways to change that.

CLICK HERE TO LISTEN TO:

5 TOP FORMS OF CONTENT MARKETING: AUTHOR RICK MATHIESON ON THE JIM BLASINGAME SHOW (PT 1)

(approx. 6:16)

NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes

Pepsi Max Drone Helps You Find Friends at Concerts (Video)

 

Pepsi Max's new 'Friend Finder' drones help you find your friends at concerts.

In a world where these airborne 'droids seem to be taking over everything from Amazon deliveries to skywriting, technology is always searching for new ways to reach you.

At concerts at least, Pepsi Max's drones are searching on your behalf, so you can reach your crew.

If only they could help us find our way to the car afterward, too.

NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes

Q&A: Chris Lindland, CEO of Betabrand on Newsjacking HP T-Gate (Video)

 

Betabrand knows how to break news. Or at least break into it.

The San Francisco-based online clothing company has a history of newsjacking���it made a name for itself when Mark Zuckerberg met with Wall Street bankers in (what else) a hoodie. Zuckerberg's sister Randi stumbled upon Betabrand's $148 Executive Hoodie (think worsted wool) and inventories instantly sold out.

Fast forward to this week, and the small brand has made an art of fast-turn content marketing that this week included a one-take video capitalizing on reports that Silicon Valley legend HP was banning t-shirts in its engineering department to recruit some engineers of its own.

That was Monday. On Tuesday I told CEO Chris Lindland that he had a hit on his hands. By Wednesday Adweek and FastCompany had covered the video. And whether responding to it or simply the news reports, HP Human Resources felt the need to post its own video reassuring employees that the ban was just an unfounded rumor.

I talked with Chris again this morning about his amazing week���and what is says about effective content marketing in general���and powerhouse newsjacking in particular.

CLICK HERE TO LISTEN TO: Q&A: Chris Lindland, CEO of Betabrand on Newsjacking HP T-Gate

NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes

'Like A Girl' Returns 'Unstoppable' (Video)

 

Don't look now, but this "Girl" is "Unstoppable."

A year���and countless awards���after of Leo Burnett's "Like A Girl" video for Procter & Gamble's Always brand, the effort is out with a new spot dealing with a lack of confidence and perceived limitations���and conquering them.

It's worth noting that the themes here, including comments from one girl about how only boys can be heroes, play well with a TV platform that's custom-made for causes like this���if CBS rises to the challenge ("Supergirl," anyone?).

The new spot includes a call to action encouraging girls to share how they're unstoppable at the Twitter hashtag #likeagirl.

And stealing a page from Dove's long-running "Campaign for Real Beauty," viewers are urged to join the effort to champion girls' confidence at always.com.

According to ADWEEK, the brand is also partnering with TED to develop confidence-inspiring content through its educational unit, TED-Ed.

I can't say this spot resonates as much as the first.

But it's got a great message that's definitely worth sharing with girls and women everywhere.

NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes

Rick Mathieson on Blasingame Show/Forbes Radio (Concl): Newsjacking

 

From "prankvertising" to "newsjacking."

In the conclusion of my recent appearance on the Jim Blasingame Show/Forbes Radio, we get into newsjacking, which is more popularly known as real-time marketing. 

If you're not familiar with the term, think Oreo's much ballyhooed Super Bowl moment, Arby's Grammy hit, and NASA's gravitational pull, among many others.

In truth, I would characterize this all as "real-time social media marketing," as real-time marketing has evolved to become more associated with real-time, personalized marketing-to-sales conversion on websites. Think personalized offers displayed to the right person at the right time as part of a retail website experience.

That's not what we're talking about here. We're talking about marketing efforts to break through the clutter with highly-relevant social media marketing (and advertising) tied to real-time events in hopes of generating brand moments that get shared and gain widespread attention. The video above is a great summary of some of the most positive elements of Oreo's initiatives.

Of course, there are some who are more than skeptical over the ROI of such efforts���witness this recent piece from Content Strategist. And yes, given the infrastructure some brands deploy for it, real-time marketing may not make a lot of sense.

But for smaller brands, it may be a different story.

While I normally work within the world of larger brands, the Jim Blasingame show has me on from time to time to translate trends in world into possible opportunities for his audience, which is primarily SMBs.

In the conclusion of this recent interview, we'll talk about how for local businesses, newsjacking could make for a low-cost, low-bandwidth proposition that lets these companies demonstrate they are active members of their communities and dialed into the things that matter to their customers.

And they can do it in a way that larger brands will never be able to emulate.

LISTEN NOW:

2015 MIDYEAR DIGITAL MARKETING REPORT: AUTHOR RICK MATHIESON (CONCL): NEWSJACKING

(4-mins, 30-sec)

PLUS, LISTEN TO:

Part One of the Interview: Products Are The New Services

Part Two of the Interview: The Rise of 'Prankvertising'

NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes

Rick Mathieson on Blasingame Show/Forbes Radio (Pt 2): The Rise of Prankvertising

 

My 2015 'Half-Time' Report on Digital Marketing Trends continues on the Jim Blasingame Show���with the rise of prankvertising.

As longtime readers know, I've always been a fan of prankvertising���some favorites are shared in this post, and you can find many more here and learn about the 3 Secrets to Successful Prankvertising, here.

 

But as you'll hear in the interview, while big brands long ago started to realize that it can pay big to pull pranks on their customers, the time seems ripe for members of Jim's audiences���SMBs���to consider it, too.

Along the way, Jim will share how he and his wife recently pulled a reverse prank on a local pizzeria. And we'll see that while in general the crueler, the better in these types of things, kindness always trumps all. 

 

LISTEN NOW:

JUNE 2015 DIGITAL MARKETING REPORT: AUTHOR RICK MATHIESON (PT 2): PRANKVERTISING

(4-mins, 30-sec)

PLUS: Listen to Part One of the Interview: Products Are The New Services

 NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes