Rick Mathieson's Blog, page 31

P&G'S #LikeAGirl' Campaign Wins CLIO, Stirs Controversy (Video)

I first blogged about P&G's "Like A Girl" campaign for Always back in July, when I found myself wondering if it will be viewed as an imitation of Unilever's long-running "Real Beauty" effort, or in its own right. The campaign...

Southwest Airlines 3D Projection Mapping Experience Soars (Video)

I'm seriously digging this massive, indoor 3D projection mapping experience for Southwest Airlines' ambitious brand re-launch on September 8. Not surprisingly, Go2 Productions was behind the effort. Readers may remember I worked with Go2 on a powerhouse 3D projection mapping...

A (Very Near) Future Where We Implant Our Phones, Instead of Carrying Them (Video)

It may sound crazy, but it's not. Stealing a page from Netflix and others, BitTorrent is joining the original video content brigade with Children of the Machine, according to Motherboard. Set eleven years in the future, the series looks at...

Send 'Rover' Right Over: NASA AR App Brings 3D Mars Rover to Your Desk (Video)

You may not be up for the 33.9 million mile trip to the Red Planet, but who doesn't want their own Mars Rover? This new augmented reality app from NASA lets you control a Mars Rover right on your desk:...

Sent 'Rover' Right Over: NASA AR App Brings 3D Mars Rover to Your Desk (Video)

You may not be up for the 33.9 million mile trip to the Red Planet, but who doesn't want their own Mars Rover? This new augmented reality app from NASA lets you control a Mars Rover right on your desk:...

Sure 'Sharknado2 ' Will Bite, But This Promo Casts It in an All New Light (Video)

"Sharknado 2: The Second One" touches down Wednesday - and Syfy has teamed up with Philips to make it even more ridiculous. Through a special mobile app called Syfy Sync and the Philips Hue connected lighting system, you can augment...

Weird Al's Internet Onslaught - Brilliant Social Video, or Just Old School PR? (Video)

Is Weird Al's social success streak really everything it's made out to be? Much has been made about how Yankovic has been releasing a new song and video every day for the last several days to build buzz for his...

Cool New 3D Projection Mapping Display for Retail (Video)

We're digging this new 3D-projection mapping display unit from DisplayMapper. Called a MirrorBox, the unit is billed as the "world's first" projection-mapped display unit for retail. Best of all - it works in daylight. And content updates are managed through...

'Share a Coke' Is Back - And Bigger Than Ever (Video)

You've no doubt seen the ubiquitous Coca-Cola cans with people's first names on them - Sarah, Joe, whatever. It's all part of this year's 'Share a Coke' campaign, in which over 150 common names are featured on Coca-Cola cans so...

P&G's 'Like A Girl' Campaign - Dove's 'Real Beauty' By Another Name? (Video)

I'm intrigued by P&G's new "Like A Girl" campaign for Always - and find myself wondering if it will be viewed an imitation of Unilever's long-running "Real Beauty" effort, or in its own right. Myself, I'm all for anything that...