Rick Mathieson's Blog, page 32

British Airways' 'Magic Billboard' Wins Direct Grand Prix at Cannes

Is it a bird? Is it a plane? ... Yes, it's a plane - flight 186 from New York, in fact. These billboards from British Airways get people looking at overhead flights - pointing out where the flight's origination and...

Sephora 3D Augmented Reality Mirror at Retail (Video)

Here's looking at you - in a whole new way. Sephora's Milan store has a new AR mirror that enables shoppers to try on makeup without applying anything. Live AR like this represents a compelling application of AR at retail...

McDonald's Brings its Own Game to AR at World Cup (Video)

Giraffas isn't the own restaurant with an AR game for World Cup. Now, Cannes' newly minted 'Marketer of the Year' is in the game, too. Love the app (and the spot). But are you McLovin' Cannes' choice? If not, what...

AR + Infrared = New Interface for Wearables (Vision Video)

I'm digging this vision video from augmented reality player Metaio, which foresees a world where thermal heat scanning wearables enable users turn any surface into an interactive touch screen interface. Think of the implications for communications, and then think further....

Augmented Reality Turns Fast Food Trays into Virtual Soccer Game (Video)

Are you ready for some (of that other kind of) football? This branded augmented reality game from Brazil-based fast fooder Giraffas looks like a kick. It turns food trays into AR soccer (or "football") fields. Using an app on your...