Rick Mathieson's Blog, page 29

Farewell Q&A with NY Times Ad Columnist Stuart Elliott (Concl): Uncertainty Certain

Can someone who has never worked in advertising really cover it? Or is it even better that way? In the conclusion of my recent "exit interview" with legendary New York Times ad industry columnist Stuart Elliott, we discuss what it...

Farewell Q&A with NY Times Ad Columnist Stuart Elliott (Pt 3): Change Is (On) The Air

By now, we're all familiar with the rapid rise of the Internet, the mobile revolution, the emergence of social media and more. But beyond the technological changes and what they mean to the way we connect with consumers through new...

Farewell Q&A with NY Times Ad Columnist Stuart Elliott (Part 2): What I Saw at the Revolution

Content marketing may get a lot of buzz these days - but it's as old as advertising itself. In part two of my conversation with longtime New York Times advertising columnist Stuart Elliott, we continue to talk about how social...

Farewell Q&A with NY Times Ad Columnist Stuart Elliott (Part 1): What I Saw at the Revolution

Elliott has phoned home - much to everyone's surprise. The advertising world released a collective gasp when news hit that Stuart Elliott - the longtime advertising columnist for the New York Times - was accepting a buy-out package and would...

Farewell Q&A with NYTimes Ad Columnist Stuart Elliott (Part 1): What I Saw at the Revolution

Elliott has phoned home - much to everyone's surprise. The advertising world released a collective gasp when news hit that Stuart Elliott - the longtime advertising columnist for the New York Times - was accepting a buy-out package and would...

GE Brings Good VR To Life as It Dives Deep Into (Oculus) Rift (Video)

Maybe it says something that I leveraged a tagline from a 30-year-old TV campaign in referencing GE. Still (maybe the last) bastion of what passes for mass media these days, TV remains supreme. But i may no longer possess the...

GEN WOW AWARDS: Digital Dozen Ad Tech Innovations 2014 (Video)

Some of our favorite digital marketing innovations from the year just past, from the whimsical to the sublime. PAULIG MUKI: MUG SHOTS This coffee mug that uses heat from coffee to produce pictures, messages, quotes, comic strips or even today's...

GEN WOW AWARDS: Top 10 Best in Prankvertising 2014 (Video)

Call it branded video's mischievous cousin (don't miss our Top 10 Branded Videos, too). Stuntvertising. Hell, call it whatever you like—just as long as the camera is rolling as you punk one of your customers so other people can laugh...

GEN WOW AWARDS: Top 10 Best Branded Videos 2014 (Video)

It's no secret video marketing is a red hot topic these days, from micro-videos to how-tos to promos to feature-length movies. But for us, our favorite brand videos tended to fall into one of two categories - narratives (ie, more...

GEN WOW AWARDS: Top 10 3D Projection Experiences 2014 (Video)

3D projection mapping is the medium with the least exciting name and the most eye-popping impact. Also known as "spatial augmented reality" (a much better, but equally esoteric name), projection mapping is indeed technology that makes physical objects come to...