Rick Mathieson's Blog, page 30

GEN WOW AWARDS: Top 10 Social Media Campaigns 2014 (Video)

It goes without saying that the ALS Ice Bucket Challenge will top everyone's list for Best Social Media campaign of 2014 - as it should. So our little list should more properly be titled "Top 10 Social Media Campaigns of...

GEN WOW AWARDS: TOP 10 BEST AUGMENTED REALITY CAMPAIGNS 2014 (VIDEO)

At last:The 2014 GEN WOW AWARDS are here - rounding up our picks for the best in digital marketing and advertising for the year. First up? Our top 10 favorites in Augmented Reality for the past year: GIRAFFAS 'VIRTUAL FOOTBALL'...

Land Rover Rolls Out Augmented Reality to Promote Discovery Sport Ahead of Launch (Video)

Land Rover, Land Rover, send some coolness right over. This augmented reality initiative enabled the auto brand to start building buzz early for the launch of its new Discovery Sport. The pros: Very cool.Using the Durovis Dive Headset, the solution...

2015 Mobile Marketing Predictions - from 2005 (Pt 2): Mobile Advertising

REACH OUT & SELL SOMEONE: The Secrets to Successful Mobile Advertising 2015 - as Predicted in 2005. This is the second in a series where I look at 2015 mobile marketing predictions that I made in 2005, in my first...

2015 Mobile Marketing Predictions - from 2005 (Pt 1)

Let’s just say I had a head start on my 2015 mobile marketing predictions. In 2005, my first book, BRANDING UNBOUND, hit bookshelves proclaiming a new era for marketing – one where the most measurable, personal and direct link to...

This iPad App Lets You Send Handwritten Cards in the Mail (Video)

My bud Alex Bogusky tweeted about this yesterday, and I thought it was cool - a new app that integrates digital and physical worlds with handwritten notes you can send via snail mail. Let's face it, it's print and snail...

Huggies Gets All GoPro with Babies—with Heartwarming Results (Video)

Meet the 'Momentcam': A new marketing effort from Huggies Korea that involves two clip-on cameras - one for mom, one for baby - that capture those everyday moments from the perspective of both mother and child. Hard not to love...

Honda Interactive Video Lets You Flip from Friendly Dad to Getaway Driver (Video)

Who knew the Honda Civic had a mischievous side? I'm digging this new interactive video that brings you to an alternate universe where the Civic can seem less than civil. Bad Boy Drivers Wanted? Oh wait, wrong brand. How's your...

Jim Carrey Spoofs Matthew McConaughey's TV Spots for Lincoln (Video)

I'm just surprised it took so long. Read more about the SNL spoofs, here. NEW: JOIN OUR LINKEDIN GROUP Like us on Facebook Follow us on Twitter Listen in on iTunes

Evian's Real-Time, Real-World Approach to Social Media (Video)

I just realized I'd posted about this on the GEN-WOW LinkedIn Group and Facebook Page, but not here. You have to love this Twitter campaign from Evian - and the stats it generated, including: • An 11X increase in Twitter...