Rick Mathieson's Blog, page 23
August 29, 2016
Top Digital Marketing Trends of Summer 2016 (Pt 1): Video Reins Victorious
Forget the Olympics.
In the world of digital marketing, video won more than its share of gold and glory this summer���as did brands that used it well.
In this special end-of-the-season wrap up on the Jim Blasingame Show, we take a look at some of the biggest trends in digital marketing for Summer 2016.
Online video factors in a number of them. Indeed, whether it was down, dirty and (increasingly) live, or a full-blow production, video continued its conquest of the web. Here's why.
CLICK HERE TO LISTEN: Top Digital Marketing Trends of Summer 2016 (Pt 1) >>
Approx 3-min 30-sec
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August 16, 2016
The IoT at Retail: A Look at the Store of the Future (Video)
A look at some of the ways retailers are using the IoT to supercharge the in-store experience. You can read a lot more about this topic in my books BRANDING UNBOUND and THE ON-DEMAND BRAND. Just saying.
Get the inside scoop, here.
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August 12, 2016
'The Simpsons' Spoofs Trump (Plus 10 Times The Show Predicted The Future) (Video)
Homer & company have a little fun at the expense of Trump's little hands. Politics has never been so funny (or terrifying). But the show has a long history of predicting the future. Check this out:
Let's just hope they were wrong about that whole Trump-gets-elected part, though.
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'Let's Be Evil' Trailer: Tech Gone Bad? (Video)
Another day, another dystopian vision for a future, this time from the POV of "Glassholes."
Get the inside scoop, here.
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August 8, 2016
Pok��mon Go���to Switzerland: Funny Promo for Town of Basel Features AR (Minus the 'A')
Still loving this hilarious video promoting the town of Basel, which capitalizes on the Pok��mon Go craze with a fun stunt. Hey, the game's supposed to get you outside, right? Why not make a vacation out of it. I want to shoot a prank like this just for fun.
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July 21, 2016
Star Trek Beyond: Wrap-Around, Multi-Screen Edition (Video)
If you were excited about 'Star Trek Beyond,' before, you're going to got into hyper drive over this new trailer for the wrap-around, multi-screen edition.
This new format is called "Barco Escape," and it could soon join 3D & IMAX at a multiplex near you.
We know we're ready to go beyond just one screen. You ready to hop aboard, too?
Read more here.
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July 20, 2016
3D Immersive Projection Mapping Art Installation #MetMIRAGE (Video)
We're digging #MetMIRAGE, a 360-degree immersive 3D projection mapping experience at Metropolis at Metrotown in Vancouver. It's the latest work from Adrian Scott and the team at Go2 Productions, which we've used for a couple of award-winning 3D projection experiences.
Scott tells me his team developed an entirely new system for MetMIRAGE that automates much of the installation, and allows for live monitoring just in case there's a need to troubleshoot anything. A camera also captures images of people at certain points in the experience, and an iPad at the end enables them to upload the photo to their social platforms.
Check it out if you happen to be in Vancouver before the end of August. In the meantime, get the inside scoop on the LoopNet, Seagate and other cool 3D projection experiences below:
Southwest Airlines Launch & Genie Telehandler Launch
Highlights Reel from Go2 Productions
How could your brand be using 3D projection mapping?
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July 19, 2016
This Nivea Seagull Drone 'Poops' Sunscreen on Kids at the Beach (Video)
If this isn't a late April Fool's joke, it's either cool DOOH, or just plain DOH! What's your view?
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July 18, 2016
Pretty Fly for a Telco: Drones & Jet Packs Soar at This Vonage Biz Tech Takeover (Video)
It's all part of Vonage's "It's About Time" ad campaign, and it involves taking over a business park in Atlanta to help drive home how the telco bridges the gap between some of today's most amazing technological advancements and workplace tech, which is lagging behind.
How is the brand doing this? By providing "modern, adaptive and intuitive communications solutions" that help businesses work better.
You can judge the effectiveness of the stunt for yourself. We just think some of the tech shown here is cool.
Watch a behind-the-scenes video on the takeover here.
June 26, 2016
Touching 'Justino' Wins Cyber Grand Prix (Video)
It's hard not to love this Cyber Grand Prix-winning initiative promoting "El Gordo," an annual holiday lottery in Spain.
While the rest of the industry obsessed over John Lewis' "Man on the Moon" last Christmas, "Justino" quietly went about its business���with a touching animated short about a night watchman at a mannequin factory who never gets to meet his day-timer co-workers. In an attempt to create a bond, he poses mannequins in fun scenarios as a way to greet them each morning. But when he sees news that the company had set up a lottery pool without him���and won���he's heartbroken. You have to see what happens next for yourself.
While brilliant even as just an online video, "Justino" took social sharing a leap further than most such promotions���even John Lewis' acclaimed holiday campaign.
According to Libris, the Spanish national lottery set up social media accounts specific to the #Justino campaign, with content optimized for each channel. In one, viewers could comment on their favorite scenes. In another, they could guess at key elements of the story line. In all, viewers were brought into the story even while becoming viral engines for it.
It was exactly this kind of finely crafted digital storytelling that inspired its Cannes win, according to reports in Ad Age.
Kudos to Leo Burnett Madrid and all involved for a job well done.
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