Rick Mathieson's Blog, page 22

'Baby Stroller Test Drive' Sends Parents Off in an Adult-Size Stroller (Video)

 

Another finalist in Creativity's A-List Awards. Kind of makes you want to go for a little stroll, doesn't it.

'Field Trip to Mars' Features Goggle-Free, VR-Enabled School Bus (Video)

 

After winning a Cannes Lion last summer, word's out that Lockheed Martin's 'Field Trip to Mars' is up for Creativity's A-List Awards. Well worth taking for a spin.

Hear The Love? This TV Spot Reveals if You Need a Hearing Aid (Video)

 

"Does Love Last Forever" is a hearing test disguised as a TV commercial. Will it top the brilliant UHAC "Hidden Hearing Test" spot from 2013? Let us know your thoughts���and the results of your test.

'Rings' Video Scares the Living Daylights Out of Shoppers (Video)

Still loving this adverprank promoting 'The Ring' sequel. Fans of the franchise are very familiar with its "First you watch it, then you die" conceit���though this would freak even those without the backstory.  Sure, it's no "Devil's Due" or 'Telekinetic Coffee Shop," but it gets the neck hair bristling just fine.

Honda's 'Candy Cane Lane' VR Experience Brings Some Holiday Magic to Sick Kids (Video)

 

This little piece of Christmas spirit is from RBA. For every "Like" this video gets on Facebook, Honda will donate $1 to CHOC Children's and the PEdiatric Brain Tumor Foundation, up to $100,00. Well done by all.

Top Online Marketing Trends for Holiday 2016 (Conclusion)

Quick: Does the sight of shoppers using their mobile phones in your store spark fear that they're showrooming (looking at your products and looking for better deals online)?

Or does it fill you with holiday cheer, instead?

In part one of this mid-October appearance on the Jim Blasingame Show, I talked about trends in online retail when it comes to mobile.

In part two, the conversation shifts to email, social and search.

And in the conclusion, we look at local search and mobile as part of the SoLoMo (social-local-mobile) trifecta in holiday marketing.

As you'll hear, shoppers who use mobile while inside your store may just spend more money there���quite a bit more, in fact.

Top Online Marketing Trends for Holiday 2016 (Conclusion)

 

(Approx 4-min, 40-sec)

 

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Top Online Marketing Trends for Holiday 2016 (Pt 2): Email, Search or Social?

So which is better for promoting your holiday offers this season: Email, search or social?

In part one of this mid-October appearance on the Jim Blasingame Show, I talked about trends in online retail when it comes to mobile.

Here in part two, the conversation shifts to email, social and search.

You might be surprised on which delivers the most bang when it comes to online holiday shopping.

Top Online Marketing Trends for Holiday 2016 Pt 2

(Approx 4-min, 55-sec)

 

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Top Online Marketing Trends for Holiday 2016

Is it time to dump that desktop this Christmas?

In the run-up to the all-important online holiday shopping season, much has been made of mobile's ascendancy when it comes to holiday sales. But this year, I think we're going to see some twists, turns and stats that might have seemed counter-intuitive looking forward from this point last year.

In this recent appearance on Jim Blasingame Show (which focuses on SMBs), I talk about some of the developments that may have some marketers shouting, "Ho-ho-ho," while others scream, "No-no-no!"

As it happens, this segment was from mid-October, and I've just been too busy to post. But it may have you re-thinking Holidays past, present and future.

 

Author Rick Mathieson Talks Top Online Marketing Trends Holiday 2016 (Pt 1)

(Approx 4-min, 55-sec)

 

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Top Digital Marketing Trends of Summer 2016 (Concl): Marketing & the Internet of Things

In the conclusion of our Summer 2016 digital marketing wrap-up on the Jim Blasingame Show, Jim and I talk marketing and the IoT.

You know we're entering new territory when Amazon is rolling out a Dash button for Mentos.

Jim's show focuses on startups and SMBs, so the discussion speaks to trends through that lens.

As things turned out, Jim and I got so engrossed in our conversation, we never got a chance to talk about what is probably the #1 buzz-generating digital marketing news story of the summer: Pok��mon GO.

In the end, we decided to save that for another show, and perhaps that's for the better.

Even as word spreads that the game may not have as much GO in it as some thought (and with even Target appropriating its most conspicuous icon these days) the game's larger lessons for marketing in the age of augmented reality may be better absorbed with a little more distance from Pikachu's big moment.

Besides, we don't want it to completely overshadow some of the other major trends from the summer that was. 

CLICK HERE TO LISTEN: Top Digital Marketing Trends of Summer 2016 (Conclusion)

(Approx. 4-min, 19-sec)

PLUS���don't miss the rest of this series:

Top Digital Marketing Trends of Summer 2016 (Pt 2) >>

Top Digital Marketing Trends of Summer 2016 (Pt 1) >>

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Top Digital Marketing Trends of Summer 2016 (Pt 2): Video, Influencers & Crowdsourced Content

Video continues its victory lap in part two of our look at the top digital marketing trends of Summer 2016 on the Jim Blasingame show.

Here, Jim and I talk about how video plays a central role in a number of this summer's big trends, including the acceleration of influencer marketing and crowdsourced content.

The fact is, even with handy new video production tools, it still takes time and effort to create compelling content. So why not get your most avid fans and influencers to do it for you? Here's how a few leading brands are doing it well.

 

CLICK HERE TO LISTEN: Top Digital Marketing Trends of Summer 2016 (Pt 2) >>

 Approx: 5-min, 16-sec

ALSO:

CLICK HERE TO LISTEN: Top Digital Marketing Trends of Summer 2016 (Pt 1) >>

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