Rick Mathieson's Blog, page 18
October 14, 2017
"Stranger Things" Returns (Podcast)
Winding down their conversation about the marketing for "It," Rick & Rick pivot to a show that's clearly influenced by Stephen King and 1980's horror movies: "Stranger Things," which returns to Netflix for its second season on October 27. Are you ready to return to the Upside Down?
RICK & RICK: "STRANGER THINGS" RETURNS
(Approx. 9:22 min)
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September 17, 2017
Marketing 'It': From Viral Outdoor to Virtual Reality & Beyond (Podcast)
"It" is a hit.
But why? In a podcast recorded during the movie's big opening weekend, Rick Mathieson and Rick Wootten talk about marketing campaign behind "It," which includes an ambitious VR experience, guerrilla marketing and more.
But was any of it even necessary? Or was this a movie that was just destined to make a killing?
RICK & RICK RULE THE WORLD: MARKETING 'IT'
CLICK HERE TO LISTEN ON ITUNES
(Approx. 8 min)
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September 9, 2017
'PEAK MILLENNIAL' & THE 'FUR BABY' ECONOMY (PODCAST)
Ah, Millennials.
As Rick & Rick continue their rants, raves and ruminations on marketing, media and popular culture, they turn their attention to a recent ADWEEK article citing research that finds 44% of Millennials think of their pets as 'starter children.'
Anyone who's ever had a child knows just how naive that is, of course. But you can't fault younger Millennials for being clueless about something they haven't yet experienced.
You can, however, fault self-styled marketing gurus who claim there's somehow some secret to marketing to this demographic that only they can reveal.
By now, most marketers understand that demographics are growing increasingly irrelevant. Technology now allows us to target the consumers most likely to purchase our products, regardless of superficial categorizations based on age.
As Fiona O'Donnell, Senior Lifestyle & Leisure for research firm Mintel once put it so well:
Companies or brands that successfully market to Millennials are ones that recognize that there is no such thing as a 'Millennial'���just individuals or groups of individuals who are at a similar life stage and have lived similar experiences. They want to be treated for who they are, rather than lumped together and labeled.
That's not to say those shared life experiences aren't important or leverageable. But ultimately, like all individuals, they want what they want, no matter their ages.
Of course, that doesn't mean Rick Mathieson and Rick Wootten aren't going to have a little fun at their (and the so-called gurus') expense.
The Ricktators sound off here:
RICK & RICK RULE THE WORLD: 'PEAK MILLENNIAL' & THE 'FUR BABY' ECONOMY
(Approx. 5 min)
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September 6, 2017
Video Game Movies & Robot Buddhist Priests (Rick & Rick Podcast Ep 1/Pt 1)
Welcome to 'Rick & Rick Rule the World!'
In this all-new Gen Wow iTunes podcast series, everybody's favorite Rickheads rant, rave and otherwise ruminate on whatever's hitting their Geeks-&-Mad Men radars these days.
Our Ricks include Rick Mathieson���writer, author and executive creative director at iMathieson, and Rick Wootten���vice president of marketing and sales operations at 24/7.
Their mission: To share a little of their ongoing stream-of-consciousness about all things cool in movies, TV shows, comics, video games, media, marketing and advertising. You name it, they've probably got something to say about it. Either way, it's going to be fun.
All the Ricksomeness starts here:
RICK & RICK RULE THE WORLD: VIDEO GAME MOVIES & ROBOT BUDDHIST PRIESTS (EP1/PT 1) ON ITUNES (6 MIN)
August 28, 2017
Like Playing 'Call of Duty' in Your Backyard (Video)
We're seriously digging the looks of Recoil, a mixed-reality "Call of Duty"-meets Laser Tag -style first-person shooter from Skyrocket that you play in the real world.
Judging from the video from IGN at ComicCon, it's kinda like I'd imagine Pok��mon GO would be, if it were cool and fun. Read more (and check out an even better video), here.
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August 10, 2017
WeChat's New BingoBox Store: No Checkout, No Cash, No Clerks (Video)
On the heels of our recent post about Amazon Go, it's worth noting this automated convenience stores powered by WeChat. There's no checkout. Instead, customers scan QR codes to enter the store, select products, then pay using their WeChat mobile wallets.
How soon we'll see this sort of thing in the US is anyone's guess, but it can't be that far off.
Indeed, it's actually not tremendously different than using Apple's Store app at Apple locations, where you can walk in, scan an item and walk out.
Except that BingoBox has, you know, junk food. Hard not to love that.
Read more, here. ���Rick Mathieson
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August 9, 2017
Animated Short 'Extinguished' Sure to Light Up Your Heart (Video)
It's hard not to love this 3-minute, CGI-animated short from college students Jacob Mann and Ashley Anderson.
���Once we had the idea that you could represent love as a flame, we decided to do a romantic love story,��� Anderson tells the Daily Dot. ���We wanted to make it everyday and relatable, but also sort of magical and fantastic.���
Done and done.
Read more, here. ���Rick Mathieson
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August 8, 2017
AMEX Facebook Campaign Rewards Users for Watching Video (Video)
Sometimes it pays to listen.
At least, that was the case with this Facebook campaign promoting a Guns & Roses concert.
Knowing full well that 90 percent of Facebook users watch videos with audio turned off, AMEX snuck in a surprise. Those who activated audio got a surprise���a voice over that told them the first 50 to text in the name of the band's lead singer would win a free ticket to the concert.
How might your brand incentivize people to view your video advertising? ���Rick Mathieson
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August 7, 2017
A-ha Gets its AR Moment (Video)
You knew somebody would eventually do it���and from the looks of it, Trixi Studios did it up right.
Using Apple's ARKit, the animation studio emulated the experience of A-ha's famous '80s music video "Take on Me."
According to Vocativ, it took the videographers 16 weeks to rotoscope the frames to create the original, this proof-of-concept app puts you into the video's fantastical world instantly. Check out this info video for more. ���Rick Mathieson
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August 2, 2017
McDonald's Turns Drink Trays into iPhone Boom Boxes (Video)
We're McLovin' this new promotion from Mickey D's, which turns their recyclable drink trays into boom boxes for your iPhone.
It's not the first time this has been done, of course���Coca-Cola once famously turned a magazine print ad into a speaker system for mobile phones as well. But that doesn't make McDonald's promo any less fun (our loud).
Read more, here.
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