Matt Johnson's Blog, page 18
April 14, 2020
Who Hoards? The Personality of Stockpiling Behavior
New research suggests a link between personality and the likelihood of stockpiling during the coronavirus pandemic.
March 23, 2020
Can Social Isolation Be Positive?
Insights into the psychology of solitude from the lives of hermits
March 11, 2020
Marketing to Your Impulses
It has been 10 years since we received this unforgettable gift ¯\_(ツ)_/¯
“Imma let you finish but BEYONCE HAD ONE OF THE BEST VIDEOS OF ALL TIME!”
The backlash for Kanye’s storming Taylor Swift’s VMA speech was so swift and severe even President Obama chimed in, calling Kanye a “jackass.”
Some say it was a publicity stunt but after hearing Kanye’s own explanation, it is safe to assume it wasn’t premeditated. Instead, it was driven by the most human of feelings, the unreflective urge to act: impulse.
Read the full article at PopNeuro.com
The Psychology of Faces and the Future of Personalized Marketing
Michael Jackson’s Man in the Mirror urges that if we want to change the world, we have to start with the man (or woman) in the mirror.
But what if that mirror could be distorted? What if it wasn’t our own reflection looking back at us, but a projection of ourselves controlled by others? And what if this projection wasn’t trying to ‘make the world a better place’? But instead, it’s our own face looking back at us and persuading us to buy something?
Modern technology has made exactly this type of marketing possible. It has made personalized marketing more realistic and more compelling than ever before.
Read the full article at PopNeuro.com
Media and User-Generated Content of Fear
Hamlet said one of the most memorable lines of all time, "To be, or not to be: that is the question." Shakespeare's ten simple words hooked into the audience's fear of uncertainty, life, and death.
Today, the hooks are deeper as we contemplate the same fears. Only this time, the lines are delivered via the media and amplified via technology.
Long gone are the days in which you can receive straightforward information about topics of interest in only one newspaper, one news channel or radio station. Instead, mines of clickbait are laid out everywhere on our phones, laptops, TV news, newspapers and radio stations. Content publishers are just waiting for us to step on one.
Read the full article at PopNeuro.com
Consumer Behavior Lessons from Influencers and Micro Celebrities
Burly, heavily bearded and permanently decked out in construction gear, you’d sooner expect to see Omar holding a hammer than an iPhone. And yet, his Instagram is more active than the average high schooler. His pics pop up with stunning frequency: him on a construction site, him drinking coffee, then him back on a construction site again.
In many ways, he’s the antithesis of a social media influencer. In one post, he details how he started his account just to playfully ‘compete’ with his too cool teenage daughter. He lists “lifestyle influencer” on his profile in pure sarcasm. But to the tune of over 500,000 followers, Omar (@justaconstructionguy) is an Instagram sensation and another citizen in the world of micro celebrities.
The only problem is that Omar, as the internet grew to know and love him, is a complete fabrication.
Read the full article at PopNeuro.com
What is Neuromarketing?
25 years ago Wu-Tang taught us what C.R.E.A.M. stands for, “Cash Rules Everything Around Me”. Today, it’s Consumerism Rules Everything Around Me. We are all consumers, living in a consumer world, without knowing the psychological impact of consumer behavior. Enter neuromarketing. What is neuromarketing? The study of how the brain is influenced by marketing and consumerism.
On the surface, neuro-marketing combines neuroscience and marketing. Peel back a layer and it goes much further than marketing. Neuromarketing is a study of the brain on brands. For brands, neuromarketing provides a psychological lens to understand consumer behavior. For us consumers, it provides a view into our inner selves as seen through our purchases.
Read the full article at PopNeuro.com
