Media and User-Generated Content of Fear

Hamlet said one of the most memorable lines of all time, "To be, or not to be: that is the question." Shakespeare's ten simple words hooked into the audience's fear of uncertainty, life, and death.

Today, the hooks are deeper as we contemplate the same fears. Only this time, the lines are delivered via the media and amplified via technology.

Long gone are the days in which you can receive straightforward information about topics of interest in only one newspaper, one news channel or radio station. Instead, mines of clickbait are laid out everywhere on our phones, laptops, TV news, newspapers and radio stations. Content publishers are just waiting for us to step on one.

Read the full article at PopNeuro.com