Matt Johnson's Blog

The Psychology of Introversion in Personal Branding and Social Media

When most people think about building a personal brand, they imagine something exhausting: constant networking, endless self-promotion, and a personality that fills eve...

The Psychology of Audience Capture on Social Media

You spend hours crafting a thoughtful post about something you genuinely care about. You hit publish, check back eagerly, and... crickets. But that off the cuff one-lin...

What is Consumer Psychology?

At its core, psychology is the study of uncovering the complexities behind human nature. And it does so through different perspectives—developmental (how we grow throug...

Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World

The following is the transcript from my TEDx talk filmed in July 2024, titled Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World. The...

How Digitization Forever Changed Musical Consumption and Musical Identity

Music is a human constant, a crucial element of who we are and what makes us unique. This perspective is illustrated beautifully by the author and musician, Clemency Bu...

A.I. Art is a Superior Product with an Inferior Brand

This is the 4th piece in a multi-part series on the psychology of AI-derived art and music. To begin with the first piece, start here

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Marketing Lessons from KitKit Bar on The Psychology of Co-Creation

Key points for understanding KitKat’s success with co-creation:

Like many brands, KitKat ultimately realized that they can’t dictate brand meaning. Instead, it must be c...

How Powerful Brands Create Demand, Add Functional Value, and Drive Markets

Key points on how a powerful brand is an significant asset:

Powerful brands lie at the center of all marketing efforts, and make everything else in the marketing mix muc...

To Sell Sustainable Products, Go Beyond Sustainability Marketing

Key points for sustainability marketing without the sustainability:

Tesla distinguished itself as a EV brand by appealing to a broad range of traits which transcend sust...

What Costco Teaches us About The Psychology of Pricing

An Interview with Author, Behavioral Scientist, and Podcaster Melina Palmer ...