Matt Johnson's Blog
April 4, 2025
What is Consumer Psychology?
At its core, psychology is the study of uncovering the complexities behind human nature. And it does so through different perspectives—developmental (how we grow throug...
September 4, 2024
Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World
The following is the transcript from my TEDx talk filmed in July 2024, titled Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World. The...
August 13, 2024
How Digitization Forever Changed Musical Consumption and Musical Identity
Music is a human constant, a crucial element of who we are and what makes us unique. This perspective is illustrated beautifully by the author and musician, Clemency Bu...
May 15, 2024
A.I. Art is a Superior Product with an Inferior Brand
This is the 4th piece in a multi-part series on the psychology of AI-derived art and music. To begin with the first piece, start here
...February 24, 2024
Marketing Lessons from KitKit Bar on The Psychology of Co-Creation
Key points for understanding KitKat’s success with co-creation:
Like many brands, KitKat ultimately realized that they can’t dictate brand meaning. Instead, it must be c...
February 20, 2024
How Powerful Brands Create Demand, Add Functional Value, and Drive Markets
Key points on how a powerful brand is an significant asset:
Powerful brands lie at the center of all marketing efforts, and make everything else in the marketing mix muc...
February 19, 2024
To Sell Sustainable Products, Go Beyond Sustainability Marketing
Key points for sustainability marketing without the sustainability:
Tesla distinguished itself as a EV brand by appealing to a broad range of traits which transcend sust...
What Costco Teaches us About The Psychology of Pricing
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February 18, 2024
How to think about Marketing Communications in a Fragmented Media Landscape
Key points for understanding marketing communication amidst a fragmented media landscape:
The media landscape is becoming increasingly fragmented, with consumers getting...
February 15, 2024
What Serendipity 3 teaches us about the Psychology of Pricing
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