Matt Johnson's Blog, page 2

How to think about Marketing Communications in a Fragmented Media Landscape

Key points for understanding marketing communication amidst a fragmented media landscape:

The media landscape is becoming increasingly fragmented, with consumers getting...

What Serendipity 3 teaches us about the Psychology of Pricing

An Interview with Behavioral Scientist, Podcaster, and Author Melina Palmer ...

How to Decide if you’re a Quality Brand or a Value Brand

An Interview with Podcaster, Author, and Behavioral Scientist, Melina Palmer ...

Why The Psychology of Pricing is not about The Numbers

An Interview with Author, Podcaster, and Behavioral Scientist, Melina Palmer ...

What Slutty Vegan Teaches Us About Effective Moral Marketing

Key points regarding Slutty Vegan’s approach to moral marketing:

While Impossible Foods and Beyond Meat has focused the...

Morality has a Branding Problem: The Tragedy of Vegan Meat Brands

Key points regarding vegan meats and the trouble with moral branding:

Vegan Meat brands, most notably Beyond Meat and I...

Morality has a Branding Problem: The Tragedy of Fake Meat Brands

Key points regarding fake meats and the trouble with moral branding:

Fake Meat brands, most notably Beyond Meat and Imp...

What is Branding Psychology?

Key points for understanding branding psychology:

The brand needs to be understood from two perspectives: that of the corporation, and tha...

What is Phygital Marketing? Embracing The Future of Retail

The retail industry has experienced a seismic shift in recent years, fueled by advancements in technology and further accelerated by the C...

What Can Japanese Marketing Teach Global Brands?

In the 21st century, has there ever been a more traumatic term to describe Japan than the word "Galapagos"? Originally coined in the early...