Matt Johnson's Blog, page 17
August 4, 2020
How Influencers Use the Psychology of Covert Content
What's the difference between a promotional post and a coincidence? The line has become increasingly blurred.
July 28, 2020
What Kanye West Teaches Us About The Psychology of Ego
Egotism is looked down upon, but from time time, we all like we're at the center of the universe. Can an ego be anything but ego-centric?
Kanye West and the Psychology of Ego
Egotism is looked down upon, but it reveals an important truth about human psychology.
July 21, 2020
How Guilt Changes the Way We Spend
Guilt is a mysterious force, often driving our buying behavior in odd and unpredictable ways.
July 14, 2020
What Can New Zealand Teach Us About the 'New Normal'?
New Zealand was one of the first countries to rid itself of COVID-19 and lift restrictions. What can the rest of the world learn from them about the future of shopping?
July 7, 2020
Is It OK to Joke About Coronavirus? Science Weighs In
New research suggests that COVID-19 humor has a specific audience, and it may provide surprising benefits
June 30, 2020
The Science Behind the Power of the Eyes
New research helps us understand why the eyes are both powerful and mysterious.
June 23, 2020
The Black Marlboro Man & The Psychology of Race in Marketing
"Black people are not dark-skinned white people." These words may seem obvious, but they forever changed the world of advertising.
June 10, 2020
The Psychology of Faces and the Future of Personalization
No one can convince you like you can. How will this be used in marketing and targeted advertisements?
May 26, 2020
The Psychology of Nostalgia During COVID-19
We're often told not to live in the past, but research on nostalgia suggests otherwise.
