Matt Johnson's Blog, page 5

Luke Burgis on The Psychology of Mimetic Desire and its impact in Social Media

Desires come in all shapes and sizes. Some of us want fancy cars above all else, while others could care less what they drive but desperately want their start-up to succeed. Other people want neither but instead aspire to "The American Dream", with a l...

How Mimetic Desire Impacts Consumer Psychology and Branding, with Luke Burgis

Many aspects of the business world are explicit and overt. You can see advertisements, check bank statements, and track stock prices. However, there's also a more profound, invisible layer. It mediates what we desire in the first place, and how product...

How Virtual Reality Influences Consumer Psychology and Brand Image

Key points for using VR/AR to influence consumer psychology and brand image:

While both augmented and virtual reality hold advantages over traditional media, each influences consumer psychology differently.

Augmented reality appears to be better suited t...

How the Halo Effect Impacts the Consumer Psychology for Sustainable Products

Key points on how The Halo Effect impacts consumer psychology

Research suggests that consumers often feel that there’s a trade-off when it comes to sustainable products: the more environmentally friendly they are, the worse they perform

This research sug...

Empathy, Technology, and Social Media with Kaitlin Ugolik Phillips

Technology over the last decade has dramatically changed consumer psychology, social media, and branding. On a human-to-human level, it has had an equally significant impact on how we communicate, think, and behave but relatively less work has examined...

Ethics, Technology, and Artificial Intelligence, with Fiona McEvoy

Consumer behavior and innovation in technology are becoming more and more intertwined, and these interactions present new ethical challenges. Technology is already a constant source of new products and apps, and an incredibly potent personalized market...

The Role of Impulse in Consumer Psychology

Amongst Kanye’s many outlandish remarks, few can forget these unforgettable lines:

“Imma let you finish but BEYONCE HAD ONE OF THE BEST VIDEOS OF ALL TIME!”

The backlash for Kanye’s storming Taylor Swift’s VMA speech was so swift and severe even Preside...

Face Personalization for Marketing and Its Influence on Consumer Psychology

Michael Jackson’s Man in the Mirror urges that if we want to change the world, we have to start with the man (or woman) in the mirror. 

But what if that mirror could be distorted? What if it wasn’t our own reflection looking back at us, but a projection...

Consumer Psychology Lessons from Influencers and Micro Celebrities

Burly, heavily bearded and permanently decked out in construction gear, you’d sooner expect to see Omar holding a hammer than an iPhone. And yet, his Instagram is more active than the average high schooler. His pics pop up with stunning frequency: him ...

The Dark Triad Personality: Its role in Consumer Psychology

Our consumer behavior says a lot about who we are. But the psychology of personality teaches us that this cuts both ways: Who we are can also say a lot about how and what we buy. And when it comes to personality, not everything is roses. The dark side ...