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TikTok 101: Complete Guide on How To Use TikTok Effectively

Do you want to learn how to use TikTok?

TikTok offers a unique platform for self-expression, creativity, and connection. Whether you plan to use TikTok for fun or business, learning how to navigate its features can be exciting and rewarding.

This article will break down the basics and provide a step-by-step guide on how to use TikTok, from setting up your account to crafting your first video.

How To Get Started on TikTok

One of the reasons for TikTok’s success is its ease of use. Get started on TikTok in these simple steps:

Download the TikTok app: Start your TikTok journey by installing the app. You can easily download the app on the Google Play Store or the App Store.Sign up: After downloading the app, proceed to sign up for an account. You can sign up with your email address, phone number, or other social media accounts.Choose your username: Usernames are important because they serve as identifiers. Make your as professional and decent as possible if you are using your TikTok account for business.Customize your profile: Customize your profile to make it appear more like you or your brand. Upload a profile photo, craft a short bio, and add any relevant information.Start exploring: Once your profile is ready, the next thing you should do is explore the app. You may scroll up and down on your For You page to see content from varied creators. You may also like videos that resonate with you and join the buzz in the community by leaving comments.Create your videos: Once you have already got the feel of the app, you may start making your videos. You could film videos in real-time or use a previously recorded video. You can also use TikTok’s built-in video editor to edit and improve your content.Engage with other users: Engaging with other users is important to boost your visibility. You can do this by commenting on or liking videos and sharing them with friends.How To Create Your Profile

Here are steps you can take to create your profile:

Upload a profile picture: Add a profile picture by clicking on the ‘Edit Profile.’ You will have two options at the top of the screen, ‘Change Photo’ and ‘Change Video.’ Click on your preferred option and add your preferred image or video. You can use an exist media file in device’s gallery or take a new one. Add your profile name: TikTok will display this name on your profile. You may use your official name if you want to connect with friends and family.Add a bio: Write a brief yet catchy bi. Your bio should describe you or your brand. This is a good opportunity to introduce yourself to other TikTok users and tell them what your account is about.Set profile privacy: Decide if you want your profile to be public or private. Public profiles are usually visible to everyone. Meanwhile, private profiles require people to request to follow you before they see your account’s contents. Link other accounts: You can link your other social media accounts to your TikTok account. To do this, go to “Edit Profile” and scroll down to “Socials.” You can link your Instagram, Youtube, and Twitter accounts. Save your changes: Always remember to save your changes once you are satisfied with them. Click “Save” to do this.Enjoying TikTok’s Content

A world of fun content awaits you on TikTok. You can follow these steps to get the best experience:

Scroll up or down: TikTok’s For You page contains videos the algorithm recommends. You may swipe up and down the screen to explore this feed. Double tap to like: Double tap or click the heart icon on your favorite videos to like them. A heart icon will appear on the screen to indicate that you liked the video. This isn’t just a way to appreciate the creator’s work, but it will also show TikTok’s algorithm the type of content you like.Comment and share a video: You can engage with other users by commenting and sharing videos. A comment can help you start a conversation under a post as other users can like or reply to it. You can meet people with similar interests this way.‘Following’ tab: If you want to watch content from the people you follow, check their videos in the “Following” tab. Trending hashtags and challenges: If you want to watch videos about trends and challenges, you may search for those videos by entering the hashtag in the search bar.How To Create TikTok Videos

TikToks are easy to create: This is how to create one:

Tap the + Button: You will find a + button at the bottom of the app. Tap on it to start creating a video. You may opt to record your video or upload existing videos.Edit your video: After recording or selecting the video clips you want to work on, you may edit your video to your desired arrangement and length.Add text, stickers, and filters: You can add text, stickers, and filters to your videos. Doing so will add flair and uniqueness to them.Preview your video: Preview your video to ensure you are satisfied with it. You may have to delete and upload again if you miss any issues.Add a description or hashtag: A catchy description or hashtag can make your video stand out. Viewers tend to view content with catchy descriptions. Likewise, adding relevant hashtags will help your viewers find your content easier.Choose privacy settings: TikTok allows users to set their privacy. This way, users can choose if they want their content to be viewed by the public.Publish your video: Once all is set, tap “Post” to post your video on TikTok.Engage with your audience: As your video gains interactions, you can like and reply to the comments left by your viewers. This will help improve your engagement.How To Use TikTok’s Additional Features

TikTok offers varied additional features to improve your content’s quality. Here is a guide on how to use TikTok’s additional features:

Effects and filters: TikTok has varied effects and filters you can choose from. All you have to do is pick the one that fits your content best. You will find the effects on the screen’s bottom left corner, next to the record button.Sounds and music: TikTok boasts a massive archive of trendy songs and sounds you can incorporate into your videos. Clicking the “Add Sound” button at the topmost of the screen will lead you to TikTok’s wide array of music and sounds.Text and captions: Add text and captions to your videos to help your viewers understand the context of your videos better. You will find the “Text” option on the right side of the video control options.Duet and stitch: Duet and Stitch are among TikTok’s trendy features. Click the arrow on the video’s lower right corner and press “duet” or “stitch” to use any of them.

Read more: How to duet on TikTok.

How To Stay Safe on TikTok

You should take your safety on TikTok seriously to protect your privacy and personal information. The following tips will help you stay safe while using TikTok.

Adjust your privacy settings: Consider adjusting your privacy settings if you are uncomfortable allowing others to see your content. Consider restricting comments, duets, and reactions from users you don’t know.Be wary of sharing your personal information: Be careful when sharing your name, age, or social media profiles online. Also, you should never disclose your location to keep away online predators.Manage your inbox: Adjust your message settings to receive messages from people you follow. It will help prevent unwanted messages and interactions from strangers.Report inappropriate content or users: Reporting inappropriate content will help keep TikTok safe. To report TikTok videos, you can press the arrow on the lower left part of the screen. You will see “Report” at the bottom of the options. Report the video and select your reason.Avoid clicking suspicious links: It would help to be careful when clicking links shared on TikTok. These links could be harmful and may jeopardize the safety of your account and private information.Be respectful and kind: Lastly, it is important for you to always treat the people you will meet online with respect. Avoid hate speech, harassment, and cyberbullying.Final Thoughts

TikTok offers a dynamic platform for self-expression and connection, accessible to users of all backgrounds. By following our guide, you’ll be well-equipped to create, share, and engage contents on the platform. So, go ahead and embark on your TikTok journey – the world is waiting to discover your unique voice and creativity!

Looking for an agency to help you boost your TikTok ads and improve your engagement? Work with Advertisemint now!

Frequently Asked QuestionsHow do I use hashtags?

Explore your “For You” page and see which hashtags are trending. Use 3-5 hashtags on your video and ensure they are relevant to the content.

How can I increase my TikTok followers?

Partnering with other influencers and creating high-quality content will help you reach a wider audience. Regularly posting new content will also help keep your audience engaged.

How do I share my TikTok videos on other social media platforms?

Open your app and find the video you want to share. Tap the arrow icon on the screen’s right side, then select your platform of choice.

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How To Use TikTok for Small Business

Are you curious about how to use TikTok for small businesses?

As a small business owner, you need to look for smart ways to market your products and services. Hence, it is only right that you research thoroughly before investing in TikTok.

This article will weigh the pros and cons of using TikTok for small businesses. We will also give you a run-through of how to start a TikTok account for business.

The Pros of Using for Small Business

TikTok brings exciting opportunities for small businesses to thrive. Here are some clear advantages:

Wide audience reach: TikTok boasts a vast and diverse user base that spans the globe. The platform currently boasts over 1 billion active users. This means it can help your business gain exposure to a broad demographic, expanding your reach beyond traditional marketing avenues.Creative marketing opportunities: TikTok’s dynamic video format encourages creativity. Businesses can craft engaging, short videos that resonate with their target audience. This uniqueness can set your brand apart and result in successful marketing campaigns.Cost-effectiveness: TikTok offers cost-effective options for businesses compared to other advertising platforms. Even without a huge budget, you can promote your products or services through paid ads and organic content. We recommend that you work with a TikTok advertising agency for the best results.Building authentic connections: TikTok values authentic and user-generated content. This allows small businesses to humanize their brand, connect genuinely with their audience, and build a loyal customer base.The Challenges of Using TikTok for Small Businesses

Despite the many positives, using TikTok for small businesses isn’t without its challenges. Here are some challenges you should know:

Time and resource intensity: Creating and sharing compelling content demands significant effort. Hence, you need to effectively manage time and resources.Tricky algorithm: Beginners may find TikTok algorithm tricky. You should take time to understand how the algorithm works to boost your content’s visibility.Brand image risks: Negative feedback and backlash are possible on public platforms like TikTok. Hence, it would be best to have strategies for minimizing risks and handling PR issues.How Do I Start a TikTok for My Small Business?

Starting a TikTok account for your small business may seem overwhelming. But with the right guide, you will be able to navigate the app easily:

Download the TikTok app: The first thing that you should do is download the TikTok app. The app is available both on Google Play Store and Apple Store.Make an account: Making an account is easy. All you have to do is sign up using your email address or phone number.Choose a username: Selecting a unique username is crucial, for it will represent your small business. Your username is what will appear on your client’s feed. Hence, it would help if you made it as professional as possible.Optimize your profile: Optimizing and setting up your profile is important. It includes adding a bio that mirrors your business and linking your social media accounts.Familiarize yourself with the app: It will help to familiarize yourself with its features and controls. Doing so will make it easier to produce content later on.Create catchy content: Once done familiarizing yourself with TikTok, you can start making catchy content for your small business. Developing a successful TikTok strategy involves understanding your target audience and engaging with the TikTok community. You should create TikTok videos that resonate with TikTok users.Use TikTok’s features: TikTok boasts many features for small businesses. You can list your products on the TikTok shop, go live, or use TikTok ads.Join challenges and trends: Keeping yourself updated on challenges and trends will help you reach a broader audience. You should also consider working with other TikTok creators and influencers to expand your reach.Be consistent: Being consistent on your posting schedule will also help boost your following on TikTok. Users tend to engage more with fresh content. Consistent posting will also help your followers remember your brand.Case Studies: Small Businesses Thriving on TikTok

We have included these fictional case studies to give you a better of how a small business can use TikTok.

Local Eats Food TruckDescription: A mobile food truck specializing in unique, locally inspired dishes.TikTok strategy:Regularly posted short videos showcasing the food preparation process.Leveraged popular food-related challenges and trends.Results:Substantial increase in foot traffic and orders.gained a loyal following of food enthusiasts.Handmade Haven CraftsDescription: An Etsy shop selling handmade crafts and accessories.TikTok strategy:Demonstrated the crafting process in engaging time-lapse videos.Collaborated with influencers to feature products in their content.Results:Orders surged, leading to a need to expand production.Boosted brand visibility within the crafting community.FitFam Fitness StudioDescription: A small fitness studio offering personalized workout programs.TikTok strategy:Posted workout tips, quick routines, and client transformation stories.Utilized popular fitness challenges to engage the audience.Results:Membership inquiries spiked, increasing the studio’s client base.Established a strong online community around fitness.Paws and Play Pet StoreDescription: A boutique pet store specializing in premium pet products.TikTok strategy:Showcased adorable pets using their products in playful videos.Collaborated with pet influencers and shared user-generated content.Results:Sales of featured products saw a significant rise.Created a trend of customers sharing their pet’s experiences with products.FashionForward BoutiqueDescription: A boutique clothing store catering to the latest fashion trends.TikTok strategy:Featured quick outfit change videos using their inventory.Hosted interactive style polls and challenges for audience engagement.Results:Website traffic increased, leading to higher online sales.Became a go-to source for fashion inspiration among younger audiences.Final Thoughts on TikTok for Small Business

While TikTok holds potential, each business must assess its fit based on resources and goals. Small businesses should align content with their niche, consider collaboration with influencers, and maintain consistency to succeed on TikTok. Remember, adaptability and innovation remain crucial in harnessing the power of this vibrant platform.

Are you ready to unleash your brand’s potential using social media ads? Partner with Advertisemint now!

Frequently Asked QuestionsWhich is better for a small business: a TikTok business account or a Personal account?

A TikTok business account offers a range of benefits that can help you grow your brand and engage with your target audience.

What type of content should I create on TikTok for my small business?

Create content that highlights your products and shares behind the scenes. Doing so will keep your viewers curious about what you sell.

Are there specific times to post on TikTok for better engagement?

There is no specific time to post on TikTok. However, posting during peak usage times like evenings and weekends can increase your content’s visibility.

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7 Simple Steps on How To Unlink TikTok for Business Account

Are you curious about how to unlink TikTok for Business account?

A TikTok for Business account offers a range of tools and features tailored that make it a digital marketplace. However, as businesses change, some brands may need to pivot away from TikTok for Business to a regular TikTok account.

This article will discuss how to unlink TikTok for your Business account.

Unlinking Your TTikTok for Business Account

There is nothing complicated about unlinking a TikTok for Business account. You can unlink your TikTok Business account from your TikTok profile in these simple steps:

Open your TikTok app and go to your profile.

2. Click the three horizontal lines on the upper-right corner of your screen.

3. Proceed to ‘Settings and Privacy.’

4. Go to ‘Account.’

5. Click Switch to Personal Account.

6. Press ‘Switch Anyway.’

7. Lastly, enjoy your personal account!

What Will Happen if I Unlink My TikTok for Business Account?

Unlinking a TikTok for Business account has its pros and cons. Let’s take a look at them:

ProsTikTok Creator Fund: A personal account will enable you to earn when you create on TikTok via the Creator Fund.TikTok Creator Marketplace: The Creator Marketplace is a feature that connects creators and brands. You can get business deals from brands via this feature.Live gifts: TikTok allows users with personal to receive live gifts from their viewers and convert them to money.Tips: As a personal account holder, you can also get tips from your fans.

Cons

No advertising: You will be unable to access the TikTok Ads Manager after switching to a business account.No auto-message: TikTok’s auto-message feature allows businesses to quickly reply to their customers.Limited profile features: You lose access to exclusive profile features like the email button and the Business Creative Hub.Final Thoughts on ‘How To Unlink TikTok for Business Account’

Unlinking your TikTok account for business is a simple process as we have shown. However, before bidding your goodbyes on the account, it is crucial to first check the implication of this decision. Is unlinking your business account the best move for yourself and your brand?

Are you looking for ways to improve your brand’s performance on TikTok? Our TikTok Advertsing Agency has the perfect solution for you! We also offer ad services for other platforms. Check our service page to know more.

Frequently Asked QuestionsWhat is the difference between business and personal accounts?

Personal TikTok accounts are for people who use TikTok for entertainment. Meanwhile, TikTok business accounts are for brands that want to promote their products or services.

Why do I have to manage app permissions on TikTok?

Managing app permissions on TikTok is important to protect your privacy and personal data. It will help ensure that no data breach will happen.

Can I still add my business website link on my bio if I unlink my TikTok account for business?

You need a business account to add a link where you can click on your TikTok bio.

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How To Make Good TikTok Videos

How To Make Good TikTok Videos

Do you want to learn how to make good TikTok videos?

Whether you are a seasoned creator or a newbie, mastering how to make great TikToks will be vital to your success on the platform. An excellent TikTok video will effortlessly grab your audience attention and them you hooked till the end.

This article will provide you with the key ingredients that make a successful TikTok video.

1. Understand Your Audience and Niche

The process of creating excellent TikTok videos starts with a deep understanding of your audience and niche. Start by defining your target audience. Consider their age group, location, hobbies, and other characteristics. By understanding their interests and behaviors, you can tailor your content to match their expectations and capture their attention more effectively.

Additionally, selecting a niche helps you establish a clear direction for your TikTok content. Whether it’s fashion, gaming, beauty, or any other topic, focusing on a specific area of interest allows you to cater to a dedicated audience. Your niche becomes the backbone of your content strategy, enabling you to consistently create videos that align with your chosen theme.

You should also stay informed on trending content within your chosen niche. By exploring what’s trending, you can gather insights into the type of content viewers are watching. This will help you draw inspiration from trending videos to infuse fresh ideas into your own creations.

2. Planning Your Content

Compelling TikTok videos are a result of effective planning. To embark on this creative journey, it’s crucial to undertake several key steps that contribute to the success of your videos.

Begin by brainstorming various creative ideas that align with your chosen niche and cater to your target audience. These ideas could encompass innovative approaches, trending challenges, or unique spins on popular concepts. This brainstorming phase serves as the initial building block for your content creation journey.

Once you have a pool of ideas, the next step involves developing a clear and well-defined concept for your video. This concept should encapsulate the main message or storyline you wish to convey to your viewers. Sketch out the progression of your video, ensuring a structured beginning, middle, and end. This coherent framework acts as the backbone that keeps your video focused and engaging.

Furthermore, it’s essential to infuse your content with both visual and emotional appeal. Think about how you can convey your message visually—whether through eye-catching visuals, creative camera angles, or dynamic movement. You should also consider the emotional tone you want to evoke, whether it’s through humor, surprise, or relatability. Incorporating these elements draws viewers in and leaves a lasting impact.

3. Mastering Good Video Shooting Technique

You need a good grasp of shooting techniques to create visually appealing TikTok videos. Even with a smartphone, you can elevate the quality of your content significantly by following these simple tips:

Lighting is key: Well-lit videos are more engaging and pleasing to the eye. Natural light works best, so position yourself facing a window or shoot outdoors during daylight. If shooting indoors, use soft, diffused lighting to avoid harsh shadows.Steady as you go: Shaky videos can be distracting. Hold your phone with both hands and keep your elbows close to your body to stabilize the shot. Consider investing in a budget-friendly tripod for even more stability.Angles and perspectives: Play around with different angles to add visual interest. Experiment with high and low angles, overhead shots, and close-ups. Find angles that enhance your story or message.4. Using Storytelling and Editing

A compelling story keeps viewers hooked from start to finish. Your video should have a clear beginning, middle, and end. You should condense your message into a short and focused storyline to capture your audience’s attention. Avoid rambling or straying from your main theme – brevity is key.

You should also remove unnecessary elements to create a tight storyline. Be ruthless in trimming any excess content that doesn’t contribute to your video’s core message. This keeps the pace brisk and prevents viewers from losing interest. Each clip should serve a purpose in advancing the story.

Additionally, jump cuts (quick transitions between shots) can inject energy into your video and maintain viewer engagement. Smooth transitions – like fades or creative cuts – enhance the flow between scenes. Incorporating subtle effects can also add a touch of visual appeal, but ensure they align with your video’s tone.

5. Leveraging Music and Sound

Music and sound play a vital role in shaping the mood and impact of the best TikTok videos. To start with, selecting the appropriate background music can elevate your video’s emotional resonance. Look for tracks that match the vibe and message of your content. Whether it’s upbeat, sentimental, or energetic, the music should complement the overall tone.

Additionally, you should ensure that the rhythm of the chosen music syncs harmoniously with the pacing of your video. Timed correctly, music can heighten the audience’s emotional connection to the content. For instance, slow-motion shots often pair well with slower melodies, while fast-paced tracks can amplify energetic scenes.

Another thing you should do is to incorporate popular sounds and challenges. This can increase the discoverability of your content and make it relatable to a broader audience. However, ensure that the chosen sound genuinely enhances your video’s message rather than just following trends blindly.

6. Incorporating Hashtags and Captions

When it comes to getting your TikTok video noticed in the vast sea of content, hashtags and captions are your trusty companions. These elements play a crucial role in making your videos discoverable and conveying your message effectively.

Firstly, you should research and select hashtags that are not only relevant to your video’s theme but also trending among TikTok users. This boosts the visibility of your content and increases the chances of it appearing on users’ “For You” pages.

Also, your video description is like the cherry on top – it can pique curiosity, add context, or deliver a punchline. Keep it concise and engaging, giving viewers a reason to stay and watch. Experiment with clever wordplay, relatable phrases, or even a question that prompts interaction. Additionally, consider adding a call-to-action (CTA) to encourage engagement, whether it’s to like, comment, or follow your account.

7. Creating Videos for mobile viewing

TikTok is a mobile platform. Hence, you should ensure that your videos are easy to watch on your phone. Use a vertical orientation to match TikTok’s format. You can do this by filming your video in portrait mode, with a 9:16 aspect ratio. This will help you ensure that your video fits perfectly on your screen without black bars on the sides.

How To Edit Good TikTok Videos

Editing plays a crucial role in creation of good TikTok videos. Good editing can take your TikToks to a whole new level. Here are some steps TikTok creators follow when editing:

Open TikTok’s built-in video editing tool: The TikTok app has a video editing tool that is perfect for beginners. This tool is easy to navigate and has all the basic functions to get your video-making process started.

Film your videos or upload media: TikTok’s built-in video editor allows users to film videos in real time or upload the clips they previously filmed.

Trim your clips: Once the clips are ready, you may start trimming your video clips to the desired length. 

Add music and sound effects: TikTok has a large archive of music and sound effects ready. All you have to do is choose one that fits your content. 

Add text and captions: The app makes adding text and captions to your TikTok video easy. All you have to do is press the text button and start encoding.

Add visual effects or filters: You can also choose from TikTok’s wide array of visual effects or filters. Find one that suits your video. However, try to do your effects sparingly, as it may put viewers off. 

Use transitions: To avoid making your videos monotonous, consider adding transitions. Transitions will allow you to seamlessly move from one scene of your video to another. They will help your content maintain visual continuity, making it look polished and professional.Final Thoughts

TikTok allows users to unleash their talents with fun videos. Your TikTok account can make you famous if you master how to make good TikTok videos. As you embark on your TikTok journey, don’t be afraid to experiment, learn, and evolve.

Do you want to boost your business’ performance with TikTok? We are the best TikTok advertising agency for you. Visit our service page to learn more.

Frequently Asked QuestionsWhat are TikTok video descriptions for?

TikTok video descriptions are used to provide context, hashtags, and other additional information.

What are some video editing techniques and effects that work well on TikTok?

Using jump cuts can help create great transitions between multiple scenes and takes. You may also use text overlays or stickers, and GIFs to convey messages, jokes, or information in your videos.

How do I make sure my TikTok videos are visually appealing and well-lit?

Select a location with good lighting and avoid harsh shadows. You should also find the most flattering perspective for your subject and ensure that your camera is stable.

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When Was TikTok Made? Find Out Here!

When was TikTok made?

TikTok is one of the biggest platforms in the social media landscape. However, its rise is somewhat unprecedented as it amassed millions of users and became a cultural phenomenon in a short period.

This article will look into TikTok’s history. We will discuss when it was made and how it has evolved.

The Genesis of TikTok

TikTok was launched in 2016. However, it had its roots in an app called Musical.ly. This app allowed users to create and share short music videos, tapping into the idea of expressing oneself through music. Musical.ly was founded in 2014.

In 2017, the Chinese tech company ByteDance saw the potential of Musical.ly and acquired it. This strategic move aimed to expand ByteDance’s global reach and enhance its position in the social media landscape.

Following the acquisition, ByteDance merged the user accounts and content from Musical.ly into a new platform called TikTok. This happened in August 2018 and marked the beginning of TikTok’s journey as a distinct and influential social media app. We want to note that ByteDance owns another called Duoyin, the Chinese version of TikTok.

Unlike its predecessor, TikTok adopted a broader approach, inviting users to share a diverse array of short-form videos. Thanks to its engaging and user-friendly interface, the app quickly gained traction in key markets, including the United States, India, and parts of Asia.

Core Features That Defined TikTokShort-Form Video Format

TikTok’s magic lies in its bite-sized videos lasting from 15 to 60 seconds. This short format encourages quick, engaging content that hooks users swiftly. The brevity makes it perfect for sharing life, creativity, and entertainment snippets in a flash. However, TikTok has since extended its video length to three minutes.

2. User-Generated Content and Creativity

TikTok’s “For You” page algorithm offers users a tailor-made content feed. This personalized approach fuels creativity, as users are exposed to diverse videos based on their preferences. The result? A platform brimming with innovative dances, lip-syncs, challenges, and endless creativity.

3. Innovative Editing Tools

TikTok empowers users with a range of easy-to-use editing tools. From augmented reality effects to music overlays and text captions, these features transform ordinary videos into captivating, shareable masterpieces. The simplicity of these tools makes video editing accessible to users of all skill levels.

4. Duets and Collaborations

TikTok encourages collaboration through its “duet” feature. Users can create split-screen videos alongside existing content, allowing creative dialogues, musical performances, and comedic interactions. This feature fosters a sense of community and connection among users.

Read more: How to duet on TikTok.

5. Trending Challenges

TikTok thrives on viral challenges. Often set to popular songs or concepts, these challenges sweep through the platform like wildfire. Users create their own takes on the challenge, leading to a flurry of creative interpretations and widespread participation.

6. Music Integration and Discovery

Music is at the heart of TikTok. Users can easily incorporate a vast library of songs into their videos, and these tracks often become associated with particular trends or challenges. This symbiotic relationship between music and content creation has made TikTok a significant influencer in the music industry.

Read more: TikTok influencer marketing.

Societal and Legal Challenges

TikTok’s meteoric rise hasn’t been without its fair share of societal and legal hurdles. As the platform gained massive popularity, it was also embroiled in several challenges. These issues include data privacy concerns and regulatory hurdles.

Though these issues have resulted in bans in some countries, the smart navigation of these challenges has been crucial for TikTok’s survival and continued growth. The platform’s response to data privacy and regulatory issues has shaped its image as a responsible social media player. This also highlights the broader complexities of managing a global user base in an evolving digital landscape.

The Impact of TikTok

TikTok has unleashed a new wave of top influencers, including Khaby Lame, Addison Rae, and more. These creators hop onto the platform to generate content that resonates with millions of users globally. Alongside these influencers, viral challenges – those catchy dances and lip-syncing trends – spread fast, boosting user engagement and participation.

Additionally, TikTok’s impact isn’t limited to screens. It has infiltrated music, fashion, and mainstream culture. New and unknown songs suddenly skyrocket in popularity due to TikTok trends. Dance moves and fashion styles also become iconic through the platform. Celebrities and brands have taken note, joining the TikTok bandwagon to connect with a younger, engaged audience.

Final Thoughts

TikTok has swiftly become a cornerstone of modern internet culture. Its journey from inception to worldwide sensation is a captivating tale of innovation, user creativity, and global connectivity. With its impact on culture and communication, TikTok will remain an influential platform, shaping how we interact and express ourselves online.

Do you want to use TikTok for advertising but do not know where to start? Work with Advertisemint now! We can help boost your brand’s TikTok engagement and drive more sales.

Frequently Asked QuestionsHow popular is Douyin?

Douyin is the Chinese version of TikTok, with a massive user base primarily in China. It dominates the short-video market, just like its sister app.

What were the main features of the early versions of TikTok?

The early features of TikTok include background music and sound integration on short-form videos and video editing tools. However, as time progressed, the app added features like live streaming and TikTok shop.

How quickly did TikTok gain popularity after its launch?

TikTok experienced rapid growth in fame shortly after its launch. However, its breakthrough in the global market came in 2018 after its merger with Musical.ly.

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The Power of TikTok Influencer Marketing

How has TikTok influencer marketing become so powerful in the digital world?

TikTok has reigned as one of the most popular apps to market products and services for years. This is partly thanks to the presence of top influencers like Charli D’amelio and Khaby Lame. Influencers are popular TikTokers that use their sway to promote products and services for brands.

We will discuss how TikTok influencer marketing works and how to find the right influencer.

What Is TikTok Influencer Marketing?

TikTok influencer marketing is a popular strategy where brands collaborate with popular creators on the platform to promote their products or services. These influencers, with large and engaged followings, create entertaining and relatable content featuring the brand’s offerings.

By leveraging the influencers’ credibility and reach, businesses aim to increase brand awareness, attract new customers, and drive sales. It’s like having a friendly recommendation from someone you trust but on a much larger scale. As TikTok grows, influencer marketing has become a powerful tool for brands to connect with their target audience and tap into the app’s vibrant and dynamic user base.

How To Run an Influencer Marketing Campaign

TikTok influencer marketing is a popular strategy for brands looking to tap into the endless potential of the app. The following is the process by which TikTok influencer marketing works:

1. Campaign strategy and goals.

Establishing your strategy and goals is the first thing that happens when doing a TikTok influencer campaign. Here, brands will come up with goals they want to achieve. Brands must set up their strategy and goals to clearly understand what they want to attain before they pick an influencer.

2. Selection of influencer.

Next is the selection of the influencer that aligns with your goals. Choosing suitable influencers is one of the pillars of a successful campaign. This will ensure that the content they produce resonates with your brand. It is also essential that the influencer’s fee matches your budget.

3. Negotiation and agreements.

Contact your preferred influencer to discuss the campaign details. Doing so allows the brand and the influencer to clearly understand the campaign’s goals. These details include fees, deliverables, content requirements, and due dates. A well-explained agreement would ensure that both parties know what to do and what not to do during the campaign.

4. Content creation.

Once the agreements are set, the next step is content creation. The content may include product reviews, unboxing videos, tutorials, or challenges. You may give instructions, but influencers should freely express their ideas. Also, the content creation process takes some time. So, both parties communicate professionally and stick to a schedule.

5. Review and approval.

Once the content is created, the influencer submits it to the brand for approval. This is to verify that the influencer’s work meets the standards set by the brand. Once it is approved, you may publish the videos. However, you ask the influencer to make adjustments if it needs revisions.

6. Publishing.

After approval and payment, the brand or the influencer may publish the content on their platforms. Promote the video and use relevant hashtags and captions to boost its visibility. You will get more interactions, so be ready to respond to questions, orders, or requests.

7. Monitoring and reporting.

You should monitor the content’s performance throughout the campaign. This way, you will know if you are getting the expected traction from your target audience. TikTok provides performance metrics for published content. These metrics include views, likes, comments, and shares. Effective monitoring helps brands see the return on investment from their marketing efforts. It will also help you optimize the campaign and make necessary adjustments based on the metrics.

8. Analysis and learning.

Study the performance of the content at the end of your campaign. This will help you determine if you achieved your goal and identify the areas for improvement in future campaigns.

Why Do Brands Like TikTok Influencer Marketing

TikTok influencers have become a focal point for brands looking to market their products. The following are the reasons why brands like TikTok influencer marketing:

Massive user base: TikTok boasts a user base of over 1 billion people and is hugely popular among the younger generation. Influencers offer a quick route to getting the attention of this user base.Authenticity: Influencers on TikTok connect with their followers more personally, giving influencer marketing an edge over TikTok ads. For instance, TikTokers are likelier to buy a product if their favorite creator uses it.Creativity: TikTok influencers make creative, trendy, and relatable videos. So, working with an influencer increases your chance of having a viral video.Niche targeting: TikTok influencers often have certain niches and interests. Such influencers are a great choice for brands targeting a specific demographic. For instance, a fitness influencer will be a great fit for a health and wellness brand.Affordability: TikTok influencers can be cheaper compared to formal ads. While the top creators may charge higher fees, some are willing to work with brands at more affordable rates.How To Choose TikTok Influencers

Choosing the right influencer will increase your chance of success significantly. You can take these steps to select the best TikTok influencer for your brand:

Identify your target audience: Knowing your target audience is the first step to finding the right creator. Analyze metrics: Check for the influencer’s performance metrics, views, and follower count. The higher the numbers, the stronger the influence.Review content quality: Watch a few of the influencer’s content and see if it fits your brand’s values. The content made by influencers also mirrors the brand. So, poorly created content can harm your brand’s reputation.Evaluate past work: Checking an influencer’s past brand collaborations will give you an idea of how’s it like working with them. This will give you the confidence that they can deliver what is expected of them.Negotiate terms and fees: Determining if the influencer’s services are within your brand’s budget is important. Influencers have varied price ranges. Before closing the deal with an influencer, you must ensure the terms and fees are clear.Tips for Doing a Successful TikTok Influencer Campaign

The following are tips that can help you have a successful TikTok influencer campaign:

Use hashtags strategically: Using relevant and catchy hashtags will help you increase your visibility on the platform. TikTok users often discover content through hashtags. Hence, it is important to include them in your captions.Cross-promote: Ask influencers to cross-promote the campaign on other platforms. It will help you reach a broader audience and maximize your content’s impact.Use call-to-action (CTA): Including a clear and compelling CTA in videos encourages viewers to take action. These actions include visiting your website, following your account, or making a purchase.Long-term partnerships: You should consider building long-term partnerships with influencers. Long-term collaborations can help you create a stronger brand identity and increase loyalty.Final Thoughts

TikTok influencer marketing has proven to be a powerful and dynamic tool for businesses and brands to reach their target audiences. With its massive user base and engaging content formats, TikTok offers a unique opportunity for influencers to create authentic connections with their followers. Harness the creativity and authenticity of influencers to tap into the immense potential of TikTok to boost your marketing efforts.

Are you struggling to reach your target audience on TikTok? What you need is the best TikTok advertising agency.

Frequently Asked QuestionsWhat is the TikTok creator marketplace for?

It facilitates collaboration between brands and creators. It is a hub where brands can connect with creators to run influencer marketing campaigns.

Can micro-influencers be effective on TikTok?

Yes, micro-influencers can be effective on TikTok as they often have a loyal audience. They can also be more accessible for smaller businesses with limited budgets.

Are there risks in TikTok influencer marketing?

A few risks associated with TikTok influencer marketing include the creator being unable to deliver what is expected or failing to meet campaign goals. Some influencers may also be controversial.

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What Is Shadow Banning?

Is your content not getting the engagement it deserves on TikTok? You might be a victim of “shadow banning.”

Shadow banning is a controversial practice on social media that has left several users scratching their heads. This article will break down all you need to know about shadow banning on TikTok. We will help you understand how it works and how you can get rid of it.

What Is Shadow Banning on TikTok?

Shadow banning is a sneaky social media practice where a user’s content is hidden or suppressed without their knowledge. It means your posts and profile are still visible to you, but to others, they become difficult to find or don’t appear in their feeds.

It’s like being “invisible” to the platform’s algorithms, decreasing visibility and engagement. This can be incredibly frustrating for users who feel their content is being unfairly restricted without any clear explanation from the platform.

How Do I Know if I Am Shadowbanned?

Social media companies would use shadow banning to lessen the visibility of accounts that they think are posting improper content. Here are signs that could mean that you are shadow banned on TikTok or other social media platforms:

A sudden drop in engagement: An abrupt decrease in likes, comments, and shares could indicate a shadow ban.
A decline in follower growth: A shadow ban may also affect your ability to gain new followers. Hence, if you see a sudden decrease in this area, it could mean that you are on a shadow ban.
Limited reach: Another sign of a shadow ban is when your posts do not appear on hashtag feeds or search results. A shadow ban makes your content less visible. It affects your video’s reach.
Lack of interaction from non-followers: Since a shadow ban limits your visibility, it will reduce the chances of non-followers discovering and engaging your account. 
No appearance on Discover pages: The For You page shows content from all users. If your posts do not appear there, it could indicate a shadow ban.

What Causes Shadow Banning?

TikTok may shadow-ban users as a form of content moderation or online censorship. A variety of factors can cause it, they include:

Violating community guidelines: Users should adhere to TikTok’s community guidelines. If your account has been flagged for violating these guidelines, it may limit the visibility of your posts.
Spammy behavior: Spammy activities can cause this problem. Such activities include excessive posting of similar content and using irrelevant hashtags. Follow-for-follow schemes can also trigger algorithms to reduce your reach and visibility. You should learn how to get more followers organically.
Excessive use of automation tools: Using bots and automation tools can lead to fake engagements and, subsequently, a shadowing ban.
Reported content: If users report content as offensive, it may cause the platform’s moderators to review the account. This could lead to a shadow ban.
Misuse of hashtags: Using irrelevant hashtags can be seen as an attempt to manipulate the algorithm. It can deceive the app’s algorithms and affect the content discovery process.
Copyright violations: Sharing copyrighted content without permission can lead to removing your content or a shadow ban. You should check TikTok video copyright before uploading.
Unusual spikes in activity: An abrupt increase in likes, comments, or followers can be shady. t can trigger an algorithmic response flagging your account.
Algorithm change: Social media platforms update their algorithms constantly. These updates can affect an account’s visibility unintentionally.

How Long Does a Shadow Ban Last?

The duration of a shadow ban is not definite. It may last two weeks or longer. 

How Do I Get Rid of a Shadow Ban?

Shadow bans on social media can be challenging. Fortunately, you can take the following steps to get rid of it:

Review guidelines: You need to read TikTok’s guidelines and terms of service. Doing so can help you understand why your account was flagged.
Modify your content: If you suspect one of your contents triggered the shadow ban, you should remove or edit it. Ensuring your videos align with the app’s guidelines can cause TikTok to lift the ban. 
Report the issue: You can solve the issue by contacting the platform’s support or help center. They can provide advice and answers on your account status.
Wait it out: If you have made the adjustments, you may need to patiently wait for the situation to be solved.

Final Thoughts

TikTok uses shadow bans as a moderation tool. However, the lack of notice and appeal processes can make it hard to detect. Hence, content creators and brands should follow TikTok’s guidelines to avoid getting shadowbanned.

Working with an ad agency can help you avoid issues with your account. Our TikTok advertising agency can help you create safe TikTok ads to life. Visit our service page to learn more.

Frequently Asked Questions
How do I appeal a shadow ban?

Reporting your concern on TikTok’s ‘Report a Problem’ section can help. You may also reach TikTok via email at info@tiktok.com or legal@tiktok.com.

Can a shadow ban be permanent?

Shadow bans are not permanent. 

Are there tools to check if I’m shadow banned on social media?

Some apps or tools claim to identify shadow bans, but you should be careful with them.

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The TikTok Phenomenon: Why Is TikTok So Popular?

Why is TikTok so popular?

In the fast-paced world of social media, one app continues to conquer the hearts of netizens—TikTok. With its fun and short videos, TikTok is one of the most widely-used social media apps today.

TikTok’s meteoric rise is attributed to a perfect storm of factors. In this article, we will discuss TikTok’s rise and the reasons behind it.

How Popular Is TikTok?

TikTok continues to experience explosive growth and remains one of the most popular social media platforms worldwide. It has surpassed 1 billion monthly active users, firmly establishing itself as a major player in the social media landscape. The platform’s diverse user base attracts users of all ages, especially younger audiences.

Additionally, TikTok’s popularity is fueled by its unique short-form video format, easy-to-use editing tools, and engaging content. It has become a hub for creativity, entertainment, and viral challenges, drawing in users from different cultures and regions. TikTok’s algorithm tailors content to individual user preferences and significantly keeps users engaged and returning for more.

According to Forbes, TikTok was the most downloaded app in 2022. It amassed 99 million app downloads, tens of millions ahead of Instagram. The platform has also seen an increase in business and brand presence. More companies have recognized its marketing potential and sought to connect with TikTok’s younger, highly active audience. Examples of such companies include Fenty, NBA, The Washington Post, Chipotle, Guess, etc.

A new user can make a TikTok account by signing up using their email or phone number. Thanks to its easy download and sign-up process, it is one of the common apps to see on phones.

Read more: How to use TikTok.

What Caused TikTok’s Popularity?

TikTok’s popularity is due to various factors. They include:

Short-form video format: TikTok’s short-form video content has taken the internet by storm. As attention spans decrease, internet users spend more time watching short videos. TikTok’s short-form videos prevent creators from being too draggy.User-friendly interface: TikTok is known for its user-friendly interface, making it highly accessible to people of all ages. Users can quickly figure out how to browse and create content. Also, its editing tools allow users to produce high-quality videos without needing advanced video-editing skills.Viral challenges and trends: TikTok’s viral trends also boost its popularity. Every time users participate in challenges or trends, more people join in. It creates a feeling of camaraderie. The high level of engagement keeps users coming back for more. It also shows the creative potential of the platform and attracts more users interested in showing their creativity.Integration of music: Users can easily add popular songs to their videos. This has paved the way for music trends to rise and increased TikTok’s popularity even further. TikTokers make creative and fun content that syncs with songs.Global reach: TikTok has billions of users worldwide because its contents cater to diverse cultures worldwide. This diversity enriches the app with various thoughts, languages, and creative expressions. It also allows for more exposure to international content that broadens users’ horizons.Presence of influencers: Thousands of influencers, like Khaby Lame and Addison Rae, use TikTok. These TikTok influencers have large fanbases, drawing more users to sign up on the app. Also, influencers’ videos inspire others to participate in trends. Users are likelier to join a challenge when they see their favorite influencers doing it.Cross-platform sharing: TikTok videos can be easily shared on other platforms like Instagram, Facebook, and Twitter. This cross-platform sharing made it easier for users to extend their reach beyond TikTok. If a video gains traction on one platform, it can attract users from that platform.Constant innovation: ByteDance, the company behind TikTok, invests a lot in innovation. They always work on making new features and updates to keep the app fresh. These changes enhance the user experience by making it more enjoyable and user-friendly. They also help TikTok distinguish itself from competitors and offer unique features. As of 2023, TikTok has evolved into a video-sharing app, a live-streaming platform, and an online shop.TikTok marketing: Brands make use of TikTok’s short-form videos as a way for them to market their products and services. They share behind-the-scenes and how-to videos on the platform and use user-generated content to heighten people’s trust in their brand. TikTok’s ad formats also make it an attractive platform for brands aiming to engage with a younger audience.Final Thoughts On ‘Why Is TikTok So Popular?’

TikTok has cemented itself as one of the most popular social media platforms. It is fun, trendy, and easy to use. Hence, it’s no surprise that the platform boasts many young users.

In need of help to boost your TikTok ads? Work with Advertisemint now! We can create targeted campaigns that resonate with your intended audience and get better results. Visit our service page now to learn more about our work!

Frequently Asked Questions On ‘Why Is TikTok So Popular?’How many TikTok users are there?

TikTok has around 1 billion monthly active users worldwide.

How does TikTok’s algorithm work?

TikTok’s algorithm uses machine learning and AI to analyze the behavior of its users. It boosts content based on the preferences of the user.

Is TikTok safe for children and teenagers?

TikTok has added safety features, including privacy settings and restricted mode. However, parental supervision is still crucial.

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TikTok Account Types: Which One Suits You Best?

Do you know the right type of TikTok account for you?

TikTok offers various account options, each with its features and benefits. Choosing the right type of account can impact your journey as a creator or brand. TikTok has the right account whether you are an aspiring influencer or a business looking to enhance your online presence.

This article will break down the different TikTok account types, their functionalities, and how to make the most out of each.

What Are the TikTok Account Types?

There are two main types of accounts on TikTok. They include personal and business accounts.

Personal account.

A personal account on TikTok is the most common and basic type of account that anyone can create. It’s designed for individual users who want to share videos for fun, connect with friends and family, or explore content on the platform. With a personal account, you can create, like, comment, and share videos, as well as follow other users and be followed by them. It’s the perfect option for casual users who are looking to engage with the TikTok community and enjoy entertaining content without any specific goals or ambitions.

The following are the pros and cons that come with choosing a personal account:

Pros:Ease of use: Personal accounts have a simple UI design, which makes them easy to use. You can create this account in few steps.Privacy settings: Personal accounts have privacy settings. It allows users to control who can view their content and send them messages.Authenticity: Personal accounts are best for people who want to express themselves. It is great if you want to show your talents and skills.Engagement with the community: Personal accounts tend to receive more engagement from other users. This is because people often prefer to connect with individuals.Learning platform: It’s an opportunity to learn content creation, video editing, and social media skills in a fun and creative way.Cons:Limited Analytics: Personal accounts lack the in-depth analytics available to business accounts, making it harder to track your growth and audience insights.Monetization Restrictions: Personal accounts cannot participate in TikTok’s monetization programs like the TikTok Creator Fund.Branding Challenges: A personal account might not be suitable for promoting a specific brand or business effectively.Potential Privacy Risks: Sharing personal information could expose you to privacy and security risks if not managed carefully.Professional Reputation: Depending on the content you create, a personal account may impact how others perceive you in a professional setting.Business account.

A business account on TikTok is a specialized account designed for businesses, brands, and organizations. It offers additional features and tools that help them effectively promote their products or services on the platform.

With a business account, you can access TikTok’s analytics to gain insights into your audience and content performance. This allows you to understand what works best and tailor your content accordingly.

Moreover, a business account enables you to create and run TikTok ads to reach a broader audience and achieve specific marketing goals. Whether you’re a small business or a large corporation, using a TikTok business account can boost your brand’s visibility and engagement on the platform.

The following are the pros and cons that come with choosing a business account:

Pros:Enhanced analytics: Business accounts provide access to valuable analytics, helping you understand your audience, track content performance, and identify trends to refine your marketing strategy.Advertising opportunities: You can run TikTok ads with a business account. This will allow you to reach a wider audience and increase your brand exposure to potential customers.Contact information: Business accounts allow you to add contact information like your website and email. This will make it easier for users to connect with your brand outside of TikTok.TikTok for business resources: TikTok provides additional resources, guides, and best practices to help businesses make the most out of their presence on the platform.Verified badge: Business accounts have the potential to get verified. This will add credibility and authenticity to your brand.Cons:Limited organic reach: TikTok’s algorithm tends to prioritize content from personal accounts over business accounts, making it harder to achieve organic growth.Content restrictions: Certain features, sounds, or effects might not be available for business accounts, limiting creative options for content creation.Ad costs: Running TikTok ads can be costly, especially for smaller businesses with limited marketing budgets.Competitive landscape: As more businesses join TikTok, the competition for attention and engagement increases, making it harder to stand out. Fortunately, a TikTok advertising agency can give you an edge.Less personal connection: Business accounts might struggle to create the same level of personal connection and authenticity as individual creators. This could audience engagement.

Read more: How much do TikTok ads cost?

How To Choose the Right TikTok Account Type

Here are some steps that can help you determine the suitable TikTok account type for you:

Define your objectives.

You need to outline your objectives and goals on TikTok. A clear idea of your needs will help you determine the best type of account to pick. For example, a personal account is best for posting dance videos and interacting with friends and followers. However, a business account will be more helpful if you are using TikTok for business.

Evaluate your content strategy.

You also have to consider the type of content you intend to create. A personal account may be more appropriate if you are into entertainment or showcasing your talent. However, a business account may be better if data is essential to your content strategy.

Analyze your target audience.

Identifying your target audience and what they like is important. Different account types cater to different audiences and have varying features and functions.

Consider your long-term plans.

Think about your long-term plans on TikTok. Going for a business account can be more helpful if you aim to grow your brand. TikTok also needs effort and strategic planning to help you achieve your goals.

Final Thoughts

Remember to choose your TikTok account based on your goals and resources. So, weigh the pros and cons carefully. You also have the freedom to switch your account type after some time.

Do you need premium digital marketing solutions? Get in touch with the best digital advertising agency.

Frequently Asked QuestionsWhat is TikTok business creative hub?

TikTok business creative hub provides a platform to help advertisers and marketers create effective ad campaigns on TikTok.

Can I use TikTok’s commercial music library to add music or sounds to my videos?

Yes, but it is best to use TikTok’s CML instead of using music libraries on other sites.

Can I have multiple TikTok accounts?

Many users maintain multiple TikTok accounts to curate content for different niches. It allows them to cater to various audiences and explore different creative avenues.

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The Big 10: Top TikTok Influencers

Have you ever wondered who the top TikTok influencers are?

TikTok has evolved a lot since its founding, and influencers are a major contributor to its success. These influencers entertain, inspire, and connect with audiences on a global scale. From dancers to comedians, each influencer has their style and story.

Let us take a closer look at these influential creators and the compelling content they produce. We will also share the secret behind their success on this platform.

Who Are TikTok Influencers?

A TikTok influencer is an individual with a substantial following on the platform. An influencer can impact and sway the behavior and opinions of their audience through their content and recommendations.

The Top 10 TikTok Influencers

There are thousands of influencers on the app, but few stand out. The following are the top 10 TikTok influencers:

Khabane Lame (@khaby.lame)

Khabane Lame, also known as Khaby Lame, is currently the most followed person on TikTok. He is known for his funny and entertaining reactions to complex life hacks.

His humorous take on common experiences resonated with his audience and catapulted him into fame. Also, his ability to convey humor without saying a word made his content stand out on TikTok.

Charli D’Amelio (@charlidamelio)

Charli D’Amelio first began her TikTok journey around May 2019. She was one of the early adopters of TikTok. D’Amelio quickly gained popularity as the app itself grew in prominence. Her first post was a lip-synch video with a friend. It went viral, and her rise to fame has been unstoppable.

Though her earlier TikTok content featured trending songs, D’Amelio is known for popularizing dances on TikTok. Her dance videos generated millions of views. Also, Charli’s positive image and friendly personality appealed to her viewers. Younger audiences admired her as a role model.

Bella Poarch (@bellapoarch)

Bella Poarch holds the record for the most-liked video on TikTok. In that video, she lip-syncs the British rapper Millie B’s song, ‘M to the B.’ Poarch started posting about gaming and cosplay on TikTok around April 2020. She then started posting lip-sync videos, which were well-received by the public.

She is known for expressive facial expressions, which add charm to her videos. Also, she actively engaged with her followers through comments, likes, and duets. Her interactions with fans helped build a strong fanbase.

Addison Rae (@addisonre)

Addison Rae created her TikTok channel in July 2019. She started by uploading dance videos of trending songs on the app. Addison Rae joined the Hype House, a collab group on TikTok, early in her career.

Her charismatic personality resonated with her viewers. It made her content more relatable and fun to watch. Over time, she successfully evolved into becoming an actress and singer. Her wide talent scope made her all-rounded, which added to her charm as a creator and influencer.

Beast (@mrbeast)

Mr. Beast is born James Stephen Donaldson. On Youtube, he holds the top spot as the most subscribed individual user on the app. He often shares highlights from his YouTube videos on TikTok to promote them. MrBeast has a knack for giving away large sums of money to strangers. He is also known for doing expensive stunts and challenges. This scheme keeps viewers curious about what he will do next.

Zach King (@zachking)

Zach King is known for portraying magic through digital edits. In December 2019, his video showing him flying on a broomstick was viewed over 2 billion times on TikTok. He continued posting videos and eventually rose to stardom.

His creative videos and editing skills captivate viewers. They often involve cool editing and transitions that set them apart from other TikTok videos.

Kimberly Loaiza (@kimberly.loaiza)

Kimberly Loaiza is a social media influencer and singer. She first gained popularity through her Youtube channel by posting makeup and hair tutorials. As time went by, her content shifted to challenges and vlogs.

Her content on TikTok currently features lifestyle vlogs and videos showing brands and friends. She also included music and dance in her videos. Her audience loves her versatile nature in content creation. Kimberly also works with other influencers to expand her reach.

TikTok (@tiktok)

Interestingly, TikTok’s official account is one of the platform’s top influencers. It focuses on the happenings at their headquarters and promotional videos from influencers. The account also posts its unique take on the app’s trending challenges and invites users to do the same.

Will Smith (@willsmith)

Will Smith is a famous American actor and rapper. His TikTok videos are composed of comedic skits and lighthearted content. He would also share behind-the-scenes glimpses of his projects, movie sets, and interactions with fellow celebrities.

Will Smith’s presence on TikTok appeals to his longtime fans and younger generations. His content shows his authentic personality and draws people in. As an influential figure in pop culture, his TikTok presence further expanded his reach.

Burak Özdemir (@cznburak)

Burak is a Turkish chef known for posting videos showing him preparing. He is often seen with large pots and pans, which adds a unique flair to his cooking videos. Burak’s cooking style and dishes have a global appeal, so he attracts viewers from various countries and cultures.

Additionally, he is known for his playful way of handling ingredients and creative food plating. He is also popular for his signature smile as he cooks. His appealing meals and warm smile helped him attract millions of followers on the platform.

Final Thoughts

The top TikTok influencers are the spine of the platform. They set trends and keep TikTokers engaged. Which of them is your favorite, and would you like to become an influencer too?

Are you looking to advertise on TikTok? Hire the best TikTok advertising agency! We help brands build a consistent brand identity on the app. Visit our service page to learn more!

Frequently Asked QuestionsHow can I boost my TikTok followers?

To boost your followers on TikTok, consistently create high-quality, engaging, and relevant content that resonates with your target audience. You should also participate in popular challenges and trends to increase visibility and reach.

How do TikTok influencers earn money?

TikTok stars earn money through the Creator Fund, brand partnerships, sponsored content, and collaborations.

How do TikTok influencers maintain their popularity over time?

TikTok influencers can maintain popularity by consistently posting and keeping up with trends.

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