Brian Meert's Blog, page 51

Definitive Guide: Why Is My Advertising Access Restricted on Facebook?

Do you need help with your restricted advertising account on Facebook?

If you’ve had your Facebook account restricted, don’t fret. This is quite a common issue that can be resolved easily.

In this post, we’ll go through why Facebook restricts ad accounts. We’ll show you what you can do to solve it and how you can prevent it from reoccurring.

Read on as we cover the following:

Facebook RestrictionsWhy Is My Facebook Advertising Account Restricted?Solutions to a Restricted Facebook AccountFinal Thoughts on “Why Is My Advertising Access Restricted on Facebook?”Frequently Asked Questions Related to “Why Is My Advertising Access Restricted on Facebook?”Facebook Restrictions

To resolve the problem, it’s important to know which elements Facebook can restrict:

Your ad accountYour personal Facebook profileYour Business Manager accountYour Facebook page

Each of the following restrictions above has its unique consequences as well:

If your ad account has been deactivated (restricted from advertising), you can’t make new ads with this account. Any ads you have running will stop working.If Facebook has restricted your profile from advertising, you cannot create new accounts or publish and manage new ads. The platform will send you a similar message:

“Your advertising access is restricted. You’re no longer granted to use Facebook Products to advertise. You can’t run ads, manage advertising assets or create new ad or business accounts.”

You can inspect your account dashboard to see the message:

If Facebook has restricted your business account from advertising, you won’t be able to manage any aspects, such as adding or creating new ad accounts, pixels, custom audiences, etc.If Facebook has restricted your page from advertising, you cannot use that page for your advertisements. However, you can still use your ad account.

We learned about different things that Facebook can restrict. Let’s discuss why it might happen and how to improve it.

Why Is My Facebook Advertising Account Restricted?

It’s easier to enumerate the number of stars in the sky than to accurately count how many ways Facebook can restrict your account from advertising.

We always see many common reasons, so let’s start with those.

Facebook doesn’t approve your advertisements due to violating Facebook’s advertising policies.

While these aren’t technically ‘account restrictions,’ as you’ll see soon, they are a huge part of the process.

Nobody likes to read legalese (and most people don’t). However, this can cause bigger problems than an hour or two of lost time in the Facebook ad world.

Facebook policy violations can base on their ads policies, terms of use, or community standards offenses.

The most usual ones we see are related to Facebook advertising policies. Here are some usual Facebook policy offenses to be on the lookout for:

Sexually explicit content. It is not permitted to advertise anything related to sex on Facebook. Sometimes, even if the advertisement is not for something sexual, it might have words that make it look like it is.
For example, spa services might contain sexual innuendo, which Facebook’s automated system can flag.Prohibited categories. Facebook does not allow ads for drugs, tobacco, weapons, and money products like loans or auctions. If those items are not against the law, Facebook still does not want them advertised.Misinformation. Do not share false news on Facebook.Sensational content. Do not use content that tries to make people click it because it is exciting or shocking.Bad grammar or punctuation. There are better ways to advertise than using the wrong grammar or punctuation. It can make people think something is wrong with your product.Inflammatory content. Inflammatory content includes abusive words. It might contain hate speech about a certain race, religion, or gender.Unacceptable business practices. This term describes deceptive ads. They tell people to buy things that do not work or have someone famous use something when they don’t. They also try to make products look deceiving better than they are.Low-quality or deceptive content. Do not use ads that make people click to see the whole picture or are too sexy or shocking. Facebook will also check where the ad is going and ensure it is related to it.Personal attributes. Knowing what you should say when talking to people can take time and effort.
Don’t make any guesses or assumptions about medical conditions, where people live, or if they like someone of the same gender. Don’t say, “Do you still have asthma?” or “You must be from New York.”

If you have trouble with your ad, change it to follow the rules. If you think it follows the conditions, but Facebook still rejects it, ask someone to look at it again.

Note: If you don’t see ‘rejected’ next to your ad but don’t notice any ad spent more than 24 hours after review, you could have delivery issues instead.

Your Facebook ad account was restricted because Facebook did not accept too many ads you put up.

Facebook will restrict your account if you repeatedly violate Facebook’s policies because of too many rejected ads. Moreover, violating Facebook’s policies can be difficult to manage.

The only option is to appeal and wait for Facebook to decide.

Your Facebook restricts your advertising account for security reasons.

Facebook may ban your account if they think something strange is happening.

Facebook restricts your account because someone could be hacking into your account, spending much money on ads too quickly, or using a fake Facebook profile for ads.

If you think this has happened to you, use the tool Facebook provides to help fix it.

Your ads have received a significant amount of negative feedback.

Do you know that people can leave comments about your ads?

When looking at an ad on Facebook, click the three dots on the top right corner of the ad. Then, you will see some choices:

The first two options could give bad reactions.

Facebook might also send a notification to ask you what you think about the brand.

One or two people saying something bad about your ads won’t cause harm. However, if many people leave negative feedback, Facebook will stop your ads. Consequently, you won’t be able to use them anymore.

Always ensure customers have a good experience with your brand so they don’t leave bad comments about you.

Solutions to Restricted Facebook Account

If Facebook stops you from using your account, it might be for different reasons. The best action is to contact the support and ask why this happened. They will help you reactivate your account so you can use it again.

Facebook has made it easier to review your account with the Account Quality page. You can check for any problems with your Facebook account or Business Manager on this page.

If something is wrong, you’ll see a box on the right side of the page telling you what to do.

The steps you need to take will differ depending on why you were banned.

If your ad account or Facebook Business Manager were banned, there would be a button to review the account. However, if your Facebook profile was banned, you must do an identity verification first.

According to Facebook, the decision may take up to 48 hours to complete. However, there have been forum threads on sites like Reddit where users report waiting times of a few weeks.

Once you’ve decided, there are two possible results. You will either get one of these outcomes:

Facebook accepted your appeal.Facebook rejected your appeal.

If Facebook rejects your appeal, you can use the same appeal method to reject the decision again in certain cases. You can also contact support directly by clicking on the link in the help center.

You can set up a new one if your ad account or Business Manager doesn’t work out.

However, remember that using the same credit card for your new account may cause problems on Facebook. If the platform bans your account, you cannot do much. Facebook is usually good at finding out if a new profile is yours.

So, it will be a short time before they know you made another one.

Some people ask their colleagues or friends for their Facebook profile access for advertising purposes. However, this can be risky.

If Facebook detects fraudulent activity, it may limit the profile’s advertising abilities. It may be better to ask a coworker or agency to make and manage your ads instead.

Final Thoughts on “Why Is my Advertising Access Restricted on Facebook?”

The article explores the potential reasons behind the Facebook profile restrictions and offers solutions for resolving and preventing them in the future.

It emphasizes the importance of staying updated on Facebook policies to avoid the risk of getting permanently banned for a single error.

Is your company seeking to enhance its marketing strategies? AdvertiseMint, the premier social advertising agency specializing in Facebook and Instagram ads, can assist you.

Check out AdvertiseMint’s user-friendly marketing guides and the related articles section of this blog post.

Frequently Asked Questions on Why is my Advertising Access Restricted on FacebookHow long does Facebook ad account restriction last?

If you break Facebook’s Community Standards or Terms of Service, your account may be blocked for up to 30 days, preventing you from accessing it.

How to check if Facebook has restricted your page from advertising?

Go to a page you are an admin of and boost a post. If you can’t boost and the button turns gray, Facebook has restricted your account.

What does it mean to have a restricted Facebook account?

If you have a restricted Facebook personal account, you can use only a few features on Facebook, including ads, Meta Pixel, catalogs, and more.

Your restrictions will connect to any linked business page or ad account.

Related Articles

How to Create a Facebook Pixel

How to Find Your Facebook Ad Account ID

19 Ways to Make Your Video Go Viral with Tony Adkins, “Dancing Doctor”

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The TikTok Hook Ideas No One Will Give You

Do you want your TikTok posts to get hoards of views, likes, and shares?

If so, this article is what you need. We have great tips to help you create the perfect TikTik hook to attract viewers and keep them invested.

We’ll show you how to make your TikTok posts stand out with the right audio, visuals, and message.

Read on as we cover the following:

How Important Is the Hook in TikTok?5 Best TikTok Hook Ideas for Stop-Scrolling Ad Creatives5 Tips for Top TikTok Ad CreativesFinal Thoughts on TikTok HookFrequently Asked Questions on TikTok HookHow Important Is the Hook in TikTok?

Use a hook at the video’s start to make your TikTok post engaging. It can be on-screen text, a clip, or spoken words.

The concept piques people’s interest, similar to retailers enticing people with exciting offers.

Let’s say you’re browsing leisurely online and see an ad for a product with a BOGO deal. That gets your attention immediately, even if you weren’t planning to buy it.

That’s how powerful a hook can be.

The goal is to make it captivating and leave a lasting impression.

So, on social media platforms like TikTok, where users can’t run out of viral videos to watch, you need something to make your content unique and scroll-stopping. This is where hooks come in.

Ensure your content is engaging enough to capture people’s attention. If you succeed, users will stop scrolling to examine your post or brand closely.

However, if you fail to do so, they will move on. So, providing high-quality content that leaves a positive impression is crucial.

5 Best TikTok Hook Ideas for Stop-scrolling Ad Creatives

According to reports, TikTok was the most installed social media app in the first quarter of 2023. These stats are not surprising, especially since users enjoy using the platform, which offers an endless stream of videos.

A 2023 study found that the average US TikTok user spent 55.8 minutes per day on the app on their mobile device, highlighting the high level of competition.

Here are some of the most popular TikTok viral hooks to help your brand stand out and generate interest in your content:

1. Start with an issue.

To grab people’s attention with your ad, start by addressing a common problem.

Everyone experiences difficulties they want to overcome, so highlighting their pain points is an effective way to generate interest.

Moreover, doing so makes them more likely to continue watching your ad to learn more.

Starting your TikTok video with something relatable is a great way to grab your audience’s attention. You create a sense of connection that people love by telling them a story they can see themselves in.

Brands often think they need to do something extra to create unique content. However, simplicity can be just as effective.

Additionally, beginning with a relatable issue can help keep your TikTok video short and to the point, improving its completion rate.

2. Ask a question about an issue.

To improve your message’s clarity, you can begin by addressing an issue your audience is experiencing. Additionally, you can use a question as your hook to spark their curiosity.

For instance, if your target audience struggles with acne, you could ask, “Did you know that this simple diet change can cure your acne?”

However, ensuring that your video contains a solution to the problem is crucial.

Using your video as clickbait may lead to a negative impression, thus discouraging viewers from watching subsequent content.

Asking questions sparks people’s curiosity and resonates with them emotionally.

Additionally, many individuals might wonder why they have a particular issue, such as acne. However, only a select few will ask whether they want to find a solution to the problem.

If you choose to be among those who ask questions to provide solutions, it can significantly impact both your cause and the individual.

3. Make a list.

You can use a list as the next hook for your TikTok ad creative. Although lists are typically associated with blog posts, you can also make a list for video content.

By providing your target audience with numbered ideas, solutions, tools, or products, you can showcase how you can help them.

Starting the video with a clear focus will help viewers decide whether to keep watching. For instance, you could show hot Amazon products that users can sell.

Feature the product.

Touching people’s fear of missing out (FOMO) is a great way to grab their attention and talk about your product. As humans, we are naturally curious about what others know or do.

To apply this hook, consider saying, “Don’t miss out on this natural acne removal method that influencers are gatekeeping!”

Using hooks like this makes your ad appear less like a typical TikTok marketing ad and more like a peer recommendation, which 83% of people trust.

People who see regular people using your product are more likely to become interested in your offer.

Give a solution to the issue.

One effective TikTok ad creative hook is to solve your audience’s problem, which you can use with other social media marketing campaigns.

You can achieve the desired results by offering a solution to a problem. After all, people always seek answers and will be interested in hearing them.

Let’s say your hook is a single product that can cover roof leaks. 

Imagine someone with no budget to hire a contractor coming across your post.

Will they scroll past your post? No, they will likely watch through your video.

5 Ideas for Top TikTok Ad Creatives

Is a curiosity hook enough to make your ads go viral? Well, there are additional factors to consider.

The hook may lure people in, but that’s only the beginning.

Your ad creative, which is the main content, must match the hook’s quality.

So, if you’ve captured your target audience’s attention with the hook, the creative must be as engaging.

Here are five social media tips for your content marketing campaign:

1. Use the right format for your TikTok videos.

Optimizing your TikTok content is essential to ensure you have the best experience on this video-sharing platform. Moreover, viewers can watch your videos how you intended them to see your perspective.

To ensure a full-screen vertical video experience on TikTok, the aspect ratio of your video should be 9:16.

All types of TikTok ads use this ratio. While 1:1 is possible, it won’t fill the entire screen.

2. Always create sound-on experiences.

TikTok is a platform that extremely relies on videos and sound. The audio tracks you hear in a TikTok video are just as crucial as the visuals. Without sound, a TikTok video can be boring.

That’s why the platform has a vast collection of songs that creators can incorporate into their videos.

All you have to do is choose a sound that complements your video.

By partnering with TikTok creators, you can rely on them to develop content ideas for you.

You can use either a popular sound on the platform (which TikTok tends to favor) or your unique audio that best matches the message you want to convey.

3. Keep important visuals in the center of your ad creatives.

To make your ad effective, consider choosing a center of attention your audience can focus on.

However, consider your target audience and the type of ad you want to make.

One good example would be TikTok creators who keep their visuals in the center, which is a good example. Users must see the product in the center and a hook that keeps them interested in an in-depth product review.

4. Create TikTok native experiences.

To ensure a better experience for your audience when creating TikTok videos, refrain from using native content from other social media platforms.

The platform has its distinctive style, transitions, and filters, which you should use to ensure your videos have that unique TikTok feel.

If you need help achieving this, consider visiting a creator marketplace to find people who can help you.

5. Keep it short and sweet.

One helpful tip is to keep your videos brief, captivating, and interactive. Viral TikTok videos are typically 5 to 60 seconds long. However, aiming for videos at most 9-15 seconds is best.

Moreover, the approach will give your followers something to anticipate with each new post.

After all, a study by Microsoft Corp shares that the typical attention span lasts less than nine seconds for most people.

Videos longer than 15 seconds are good for businesses. Moreover, materials up to a minute long can be effective if they are interesting.

Final Thoughts on TikTok Hook

It’s clear that to engage and draw more views to your TikTok videos, a strong hook is essential.

Combining music, visuals, and a unique concept can attract people and lead to the viral fame you seek.

Is your company seeking to enhance its marketing strategies? AdvertiseMint, the premier social advertising agency specializing in Facebook and Instagram ads, can assist you.

Partner with our top-notch TikTok advertising agency to achieve your company goals and bring your brand to the next level!

Check out AdvertiseMint’s user-friendly marketing guides and examples and the related articles section of this blog post.

Frequently Asked Questions on TikTok HookHow frequently should I update my TikTok hooks to keep them new and relevant?

Updating your hooks every few months is recommended to maintain fresh and relevant content. Doing so will give you an advantage over competitors and ensure your content remains up-to-date.

Are there any tools that can help me make better TikTok hooks?

Consider using online platforms like Canva, Descript, CapCut, or Adobe Spark to make your hooks more attractive and captivating. These platforms offer templates and design elements that you can use to create visually appealing content.

Are there any tips to help me create better videos for my business on TikTok?

Yes, there are several tips to help you create more innovative and unique videos for your business on TikTok:

First, staying up-to-date with the latest trends and using them in your content is important.Second, experiment with different types of content, such as challenges and tutorials.Finally, use your personality and have fun with your content.Related Articles

Does TikTok Advertising Work?

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The Ultimate Guide: How to Run Facebook Ads

Is your target market accurate? Have you considered buying a suitable bidding system? Do you need the correct advertising format?

We’ve simplified the process of creating Facebook Ad campaigns for you. We’ll teach you how to improve results, check the accuracy of your target market, consider using a suitable bidding system, and use the correct advertising format.

Moreover, we’ve prepared a checklist to help you through the steps. Here’s what you can expect from this blog post:

Create Your Meta Business SuiteMake Facebook AudiencesSet up Meta PixelThe Three Main Sources of E-commerce BusinessesSearching for Potential New CustomersCreate a Facebook Ads CampaignSelecting Your Creative and ScheduleImprove Your Facebook CampaignsDifferent Kinds of Facebook AdsFinal Thoughts on Facebook AdsFrequently Asked Questions on Facebook AdsCreate Your Meta Business Suite

Most of the time, people who give up on Facebook advertising do so because they set up their accounts incorrectly. Perhaps, they were so overwhelmed by the platform’s massive ad options that they never reached the point of running a campaign.

So, before anything else, set up your Meta Business Suite account correctly.

Meta Business Suite is the section that houses your Facebook ad account, business pages, and other tools you’ll need to run your ads.

To create your Meta Business Suite account, follow the steps below:

Open your browser.

In the address bar, go to “ business.facebook.com .”

In the Meta Business Suite and Business Manager website, click “Create an account.”

Facebook will need your business name, your Facebook business page, your name, and your email address. Lastly, click the Submit button.

Afterward, you’ll need to create or add an existing advertising account, which can be done by choosing Ads in the left menu bar.

Having an ads account is your advertising hub, where you can go to all the different areas of your business on Facebook.

Set up Meta Pixel

New Facebook advertisers often need help determining if their ads are effective.

You can boost a post or create an advertising campaign in Ads Manager. However, you will only know if an ad resulted in sales on their website if you install the Meta Pixel.

Meta Pixel functions as a bridge that connects your Facebook ads with your website. You must make a tracking code in your Meta Business Suite account and add it to your website before paying for ads.

Moreover, it will tell you what people who see your Facebook ad do when they visit your website. Meta Pixel helps you understand which type of audience and creative content works best for getting results from ads.

Make Facebook Audiences

To succeed in Facebook advertising, targeting the appropriate audience for your ads is crucial.

With billions of users worldwide, using Facebook’s Audience Insights is necessary to discover individuals likely to be interested in your product or service.

In Meta Business Suite, the audience refers to a section where you can list people to aim your advertisements.

You can use various features in the audience section to create these lists, which you can categorize into retargeting and prospecting.

Retargeting warm audiences for conversion.

Visitors who added items to their cart or followed you on Instagram are more inclined to purchase but might require some incentive.

Retargeting is a Facebook advertising strategy where ads follow you on Facebook and Instagram after you’ve visited a brand’s website. It is a highly effective marketing technique.

To create Facebook retargeting audiences:

Go to the Audiences section of Meta Business Suite.

Use the Custom Audiences feature. This way, you can access all the data collected by Meta Pixel and business pages on Facebook.

The Three Main Sources of E-commerce Businesses

When making a Custom Audience, you can select from several sources. For e-commerce businesses, the three primary sources to consider are customer lists, websites, and catalogs.

Customer list source

You can use a customer list to upload contact information from customers or leads. Facebook then matches this information with its users, allowing you to target them directly with your ads.

Making a list of customers is good for getting existing customers to buy new products or for people who are subscribed to emails but haven’t purchased anything yet.

Website source

To effectively target your website visitors, you can use traffic insights to create retargeting lists. These lists can vary in size depending on the actions or pages visited on your website.

Popular lists with higher conversion rates include visitors from the past 30 days or those who have added items to their cart in the past seven days.

Catalog source

Using this custom audience will help you connect with individuals who have engaged with items in your catalog.

Searching for Potential Customers

Compared to retargeting and converting website visitors, finding new customers can bring better results for your Facebook ads.

If you want to find new customers, consider “prospecting.” This process involves advertising to individuals who have not purchased from a business or interacted with it online.

For small to medium-sized businesses, this means targeting a significant portion of Facebook’s active user base, which amounts to billions.

However, narrowing this vast pool of potential customers can present a significant challenge.

Creating lookalike audiences.

Another way Facebook finds better prospects for your business is by having a list of customers or leads you’ve collected.

Lookalike audiences must use your custom audiences’ data to create a new audience with Facebook users who share likenesses with your existing customers.

You can make lookalike audiences based on any of your custom audiences, with size and similarity varying from 1% to 10% of the chosen country’s population.

A 1% lookalike audience represents people who closely resemble your custom audience source, making them a great starting point for your prospecting campaigns.

To gain more potential customers while staying within the profile of your target audience, consider gradually switching to 3% or 5%. Finally, a 10% lookalike audience as you increase your advertising budget.

Use Facebook’s interests, behaviors, and demographic data.

Suppose you need a list of previous customers or website visitors to generate a lookalike audience.

In that case, you can use Facebook’s interests, behaviors, and demographics data to craft prospecting audiences while creating an ad.

Demographics refer to gender, age, location, and user profile details like being a new mom, engineer, or college graduate.

Interests on Facebook are determined based on the pages they have engaged with, such as K-pop, scuba diving, and exercise.

Behaviors Facebook records user actions such as birthdays, moving to a new city, or having a baby.

To increase your chances of success, you must test different audiences based on interests, behaviors, and demographics separately.

These audiences are usually broad and can include a large number of users. You can determine the most effective for your goals by testing them individually.

After identifying the audience most likely to respond to your ads, you can add more layers to your prospecting campaigns and expand your reach.

Create a Facebook Ads Campaign

To start making your initial campaign, access the Ads section of your Meta Business Suite account. Click the “Create ad” button. Then, choose a goal.

Varieties of categories of goals within Facebook ads:

Get more website visitors: when you want more website traffic.Boost a post: in cases where you need to nurture an organic post.Get more messages: the aim of using click-to-Messenger ads.Promote your page: simple ads that develop your Facebook business page.Promote your business locally: if you owned an in-person business or event.Get more leads: collecting contact info from people on Facebook.Automated ads: Facebook will test different ad versions to see which performs best.

Think about what you want to do with your Facebook ads. The platform will charge you for the number of people who see your ad.

Tell Facebook about the specific results you want. So, if you want people to buy products from your website, you shouldn’t choose “grow traffic” as your goal.

Selecting Your Schedule and Budget

The next step in making a Facebook ad is to find a creative way to get people to buy what you’re selling.

For instance, selecting your ad schedule can help more people know about your brand. They may follow your social media accounts even if other campaign goals exist.

You can pick and improve a list of people to target. Moreover, you can choose their location, age, gender, and language, which will help you find the right people for your ad.

Click “Create new” to create your audience.

Choose how long you want your Facebook ad campaign to last. You can keep it running forever or just for a certain period.

Select how much you want to spend on Facebook ads. Then, decide if you want the money to last a day or forever. There are a few things that will help determine how much to spend:

Think about how much money you can spend on marketing.If the product costs more, you must have a bigger budget for advertising.You could be trying to get people to buy something or know about it.If you have tried paid advertising before, consider how much it costs. Use that same amount here.

When you try Facebook ads, make sure to set a sufficient budget for reaching your goal. The algorithm will take some time to figure out what works best.

You can use campaign budget optimization from Facebook to help manage how much money you spend on different ads.

With ad sets, you can decide where your advertisement will show. Moreover, you can pick Facebook, Instagram, or Messenger for your ad.

When you are done making the ad, click “Promote now.” Facebook will check it and ensure that your ad’s good to go. Once approved, your ad will be live!

Repurposing dynamic product ads

Dynamic product ads are the most common Facebook ad formats in e-commerce. If you’ve ever browsed a store online and seen repurposed ads with the exact products you viewed, you’ve seen a dynamic ad in action.

These ads pair your Meta Pixel data and your Facebook product catalog, so visitors to your website appear products they looked at or added to their cart.

You can use the “Assets” menu in the Meta Business Suite to connect your business website and ad account.

Moreover, you can make a catalog with Meta Pixel. Meanwhile, if you have Shopify, add the Facebook sales channel to sync products easily with your ad account.

Go to the Ad Manager to create a product ad. Then, pick Product Catalog Sales as the goal. Finally, choose your product catalog and who to show it to.

You can use dynamic product ads to show items in your store that interest people, even if this is their first time on your website. Facebook will decide which products to use based on their profile data.

Improve Your Facebook Campaigns

Creating a campaign and learning how to monitor and optimize its performance over time is crucial to succeed on Facebook.

So, you must check your Facebook ads at least once daily and even more frequently as your spending increases.

It can be tempting to change your ad if you do not get any purchases after one day. However, it is important to wait. Facebook ads need time for the algorithm to learn who might buy your product.

Wait until you have 1,000 people looking at your ad before deciding to turn it off or spend more money on it.

Different Kinds of Facebook Ads

When advertising on Facebook, it matters what you want to do and what type of ad you use. It can be hard for people new to this because there are many types of ads.

However, we have made it easier by giving four different types of ads that you can use on Facebook.

Image Facebook ads

Single-image ads are the usual type of ad for Facebook pages. They are simple to make and look nice. Besides, image posts get the highest engagement at 0.12%.

Photo ads work best when you have little time or money. You can make an image ad from your page or use Facebook Ads Manager for more options.

Video Facebook ads

Video ads help show people your product or brand. You can make video ads on Facebook Ads Manager or boost a post with a video from your page. The video will show up on Facebook, Instagram, and Messenger.

Moreover, you can use Facebook videos to show people special things about your brand.

The videos should be 15 seconds or less and have an ending that tells people what to do, like buying a product or going to a website.

Carousel Facebook ads

Carousel ads let you show up to ten pictures or videos in one ad. People can move through the images by swiping left or right on their phones or clicking the computer’s arrows.

Carousel ads can help you show different products. They can also offer different views of one product. Moreover, you can use them to explain how something works or give a tutorial.

Besides, you can make one big picture across multiple frames for a better experience.

Collection Facebook ads

Using the collection ad format can help you show your products to people. This type of ad has a big picture or video at the top. It also shows multiple products below it.

Collection ads are a good way to show people what you are selling.

You can publish them on Facebook, Instagram, and IG Stories. It will help people review and purchase your products.

Final Thoughts on Facebook Ads

Facebook advertising is easy to use, even if you know little about digital marketing. So, it is perfect for entrepreneurs with no budget to hire an agency.

Learning about Facebook advertising and setting up a campaign can help your business grow.

Are you looking for a way to boost your marketing strategies? AdvertiseMint, the premier social advertising agency specializing in Facebook & Instagram ads, can assist you.

Check out AdvertiseMint’s user-friendly marketing guides and examples and the related articles section of this blog post.

Frequently Asked Questions on Facebook AdsWhat are Facebook ad specs for?

When running Facebook ads, consider the character counts, image sizes, and campaign objectives. You must ensure all these parameters are right so your ads will succeed.

How much do Facebook ads cost?

Facebook advertising usually costs about $0.94 for each person who clicks on the ad. For every 1,000 people who see it, you might have to pay about $12.07.

How important is it to create Facebook ads?

Creating Facebook ads can be extremely valuable for businesses and individuals who want to promote products, services, or brands to a large audience.

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Essential Guide: How to Choose Facebook Advertising Agency

Are you ready to grow your business through Facebook advertising but don’t know where to start? 

Well, you could begin by finding the right agency to run your business ads. However, we won’t neglect the fact that this can be a challenging process. After all, there are over 10 million active advertisers on Facebook.

This blog post will help you find a good agency for Facebook advertising. We’ll show you what questions to ask to ensure that you’re choosing one that’s reliable and trustworthy.

Read on as we cover the following:

What Is a Facebook Advertising Agency?10 Steps on Choosing a Facebook Advertising AgencyFacebook Advertising Agencies Workflow5 Reasons to Hire a Facebook Advertising AgencyWhy Choose AdvertiseMint?Final Thoughts on How to Choose Facebook Advertising AgencyFrequently Asked Questions on How to Choose Facebook Advertising AgencyWhat Is a Facebook Advertising Agency?

A Facebook ad agency is a group of people with the skills and tools necessary to run ads on the platform.

They choose the right words and strategies to get people to take action. They review Facebook data to ensure that the right people see their ads. Their goal is to help businesses get more customers and make more money.

Facebook advertising agency role

Businesses need help managing their own Facebook ads. Even if they create a few ads and posts, the results may need improvement.

It is better to hire someone who knows how to run a Facebook ad campaign instead of trying to do it yourself. A Facebook advertising agency can save you time and money in the end.

10 Steps on Choosing a Facebook Advertising Agency

It can take time to pick the right Facebook advertising agency or consultant for your business.

Before deciding, you have to consider certain factors, including the agency’s service costs, experience with Facebook marketing, and industry track record.

Here are some tips that will help you make the best choice:

Think about what you want to achieve.Think about the goals of the project. Will it only be done once, or will it need to keep happening?Look for a company that can help you advertise on Facebook.Find out how much it will cost to hire a company that can create ads for you on Facebook.Go through the Facebook advertising agency’s website to get more details about them.Listen carefully to the questions the Facebook advertising agency asks. Make sure you understand them and answer them correctly.Ask the Facebook ad agency for ideas or suggestions.Ask to see things they have done before. Ask to see the results of their work.Look for their social media pages to find reviews and comments.Ask the Facebook ad agency how long they have been in business.Facebook Advertising Agencies Workflow

What do Facebook ad agencies do? Do they use big words and phrases to try to get people to buy their services, or is there more to it than that?

Here’s a Facebook advertising agency’s workflow:

Finding clients on Facebook.

Facebook advertising agencies generally specialize in helping eCommerce brands grow their business.

Remember that acquiring new clients goes beyond running ads, cold calling, or sending numerous emails to a list.

So, FB ad agencies identify suitable brands that align with their preferred budget, logistics, and specializations.

This process also requires the potential client to put in some effort upfront to ensure a smooth operation.

Creating compelling ads on Facebook.

The initial step in creating an ad is determining the client’s objectives. Usually, these include the following goals:

Improve your target audience’s level of familiarity with your brandEnsure return on investment (ROI)Generate more leads and convert them into customersIntroduce a new product to the market

The second step in creating ads is research, which is important for establishing the right structure and strategy for the Facebook marketing campaign. Research topics typically cover areas:

Target audienceAge rangeDemographicsGenderInterestsCompetitorsMost popular ads and formatsType of offersStyle and tonality of the ad strategyPain pointsBenefitsReviews/feedback

An ad agency runs A/B tests on offers and ad copies. The team analyzes results and makes strategic changes based on data.

In the third phase, the Facebook advertising agency focuses on technical tasks such as:

Establishing a Facebook business pageCreating custom audiencesDeveloping dynamic product adsEnsuring compliance with the Facebook ad account

Every Facebook advertising agency aims to become the top digital marketing agency for e-commerce brands by investing significant resources, time, and money.

5 Reasons to Hire a Facebook Advertising Agency

Attempting to manage your Facebook and Instagram ads may not be worth your time and money. We suggest working with a professional Facebook ads manager to increase your ROI.

Consider working with the best Facebook ad agencies to improve your revenue from social media marketing campaigns.

With the right team, tools, tactics, and strategies, you can reach a larger audience and boost your sales.

Here are five reasons why you should consider working with an agency that specializes in Facebook ads:

1. Handling the task personally can be time-consuming.

Because a Facebook advertising agency has the right tools and expertise, it can efficiently run ads. In contrast, learning strategies and technical skills will take up much of your time. Besides, you need to monitor the ad analytics regularly.

A Facebook advertising agency is ideal for businesses big and small. So you won’t need to use your time or resources to manage your ads.

2. The task requires specialized skills and knowledge.

If you are good at marketing but not so good at Facebook ads, it can take a long time to get the results you want.

Hiring an agency can improve your Facebook advertising strategy and help you get more money from your ads.

An agency that knows what they are doing can help you grow quickly without wasting money.

3. Running Facebook ads requires the right tools.

Managing Facebook ads can be tricky. You have to ensure they are doing well, people like them, and the ads get sent out on time.

Hiring an agency with special tools and software will make things easier, and you can focus on other parts of your business.

4. You want to avoid wasting your marketing budget.

Working with an agency for digital advertising can help you save money and make more money.

It is important to know how people use your page. A professional can give you the tools and training to be successful online.

5. You aim to outperform your competitors.

Social media should be part of your plan if you have an online business. Many people use Facebook ads to make more money, which usually works!

With the right help, you can use Facebook ads to make twice as much money. You can use social media to reach more people and earn more.

Why Choose AdvertiseMint?

AdvertiseMint helps businesses advertise on Facebook and Instagram. They do this by giving advice, buying ads for you, and running ads that catch people’s attention.

If you need help with advertising online, AdvertiseMint is your partner.

Final Thoughts on How to Choose Facebook Advertising Agency

It is important to pick the best agency for your Facebook advertising. After all, you will work with them and give them access to your data.

Make sure to perform your due diligence before you choose one. Quality should be the most important factor when selecting a partner for social media marketing.

Do you want to take a results-driven approach to your marketing strategies? AdvertiseMint, the premier social advertising agency specializing in Facebook & Instagram ads, can help.

Check out AdvertiseMint’s user-friendly marketing guides and examples and the related articles section of this blog post.

Frequently Asked Questions on How to Choose Facebook Advertising AgencyAm I capable of managing Facebook ads on my own?

You can use Meta ads to manage your Facebook campaigns yourself. However, it is better to hire a professional Facebook ad agency. While they cost more money upfront, you will get back what you invest and more.

What is the number of companies that advertise on Facebook?

Three million businesses use Facebook to advertise. That means you have lots of competition, but don’t worry. More people use Facebook, which means your brand has more users to reach.

How much is the cost of advertising on Facebook?

Facebook has an inexpensive way to advertise. It is called pay-per-click (PPC). You only need to spend money when someone clicks on the ad. It costs around $1.86 every time someone clicks on the ad.

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The Remarkable Facebook Advertising Strategies That No One Knows

Are you looking for a way to boost your social media presence and reach more potential customers?

Well, search no further! Using the right techniques of Facebook advertising can significantly impact your business.

To take your business to the next level, you should know strategies beyond creating ads and targeting certain demographics.

This blog post shares some of the best-kept secrets that could greatly enhance how others perceive your brand.

Read on as we cover the following:

Creating a Conversion FunnelMake Realistic Buyer PersonasPortion Your Audience to Create Applicable OffersUse Facebook Meta PixelUse Facebook Ads and Content MarketingBuild New Marketing Lists with Lead AdsBuild Multi-Product Ads for E-CommerceImprove Your News Feed Strategy by Using Video AdsBuilding AdsFinal Thoughts on Facebook Advertising StrategiesFrequently Asked Questions on Facebook Advertising StrategiesCreating a Conversion Funnel

A conversion funnel recognizes your relationships with your target audience and chunks those connections into stacked tiers.

Some people are ready to purchase from you right now (at the bottom), while others still need proof that your product is good (at the top).

Unsurprisingly, various Facebook ad strategies and campaigns are more effective for different stages of your sales funnel.

For example, a person who owns your eBooks and attended webinars are likelier to purchase your product than someone who is encountering your advertisement for the first time.

Here are tips for creating a clearly defined conversion funnel for effective campaign management:

Know your Facebook audiences.Optimize offers and campaigns suited to each funnel (target) stage.Optimize cross-channel marketing commissions to move people through your conversion funnel.Adjust your Facebook ad campaign objectives based on how familiar your audience is with your brand.Make Realistic Buyer Personas

You need to establish buyer personas before you figure out the unique value proposition (UVP) for your Facebook ad campaigns.

Explore demographic data:

What do they look like?How old are they?Are they married?Do they own a home or rent an apartment?Do they commute via public transit or drive a car?Is their vehicle a Ford or a Tesla?What’s their income bracket?Do they like dogs or cats?

If you need help answering the questions above, look at Facebook ads to determine who your buyer is. Learn about a real person’s story and what they are looking for.

Match your ad to their expectations. Speak in a way that resonates with them.

To know your target Facebook users, consider their interests, where they live, and how they shop. One extra tip is to find out how the buyer personas identify themselves.

It can take time to figure out who will want the items you are selling. To ensure that the right people see your ads on Facebook, take time to learn what your target needs and wants.

Consider who your customer is, when is a good time to show them the ad, and what enticing offer you can give them. Doing so will set your ads up for success.

Portion Your Audience to Create Applicable Offers

Understand your target audience and recognize that the conversion process varies based on their familiarity with your product or service.

Prospects in the conversion funnel stage are considered new leads and are your ideal customers who demonstrate an interest in your product.

Retargeting your Facebook audience.

Retargeting is a type of Facebook ad that has brought success to many businesses. For example, Aurum Brothers made 13 times more money from their ads by retargeting people who had already visited their website.

A comScore, Inc. study showed that retargeting could help people remember a brand better, and they will search for it 1046% more often.

Kinds of audience segments for Facebook ad sets.

Here are a couple more customer segments we’ve seen work wonders on Facebook and other ad platforms:

Lukewarm leads – individuals who visited your website but did not interact with any content or promotions offered.Past blog readers – users who visited your blog page and found your link through search engine results or social media but left after reading only a few articles.Engaged blog readers – people who keep visiting your blog for more insight.Landing page visitors – individuals who visit certain landing pages are probably interested in specific products or features.Shopping cart abandoners – those who added items to a cart can be sent a trigger email to encourage them to finalize their order.Repeat customers – customers who repeatedly show interest in your brand and have the potential to become advocates for it.Use Facebook Meta Pixel

Have you heard of the Facebook Meta Pixel? It’s a small piece of code you can add to your website to track visitors’ actions when they arrive.

Using Facebook Meta Pixel helps make your ads more relevant, as you can see visitors’ actions.

Tracking conversions is essential for keeping your Facebook campaign on course. However, there was a hiccup at the start of 2021, and the industry still determines its impact.

Nonetheless, installing the Meta Pixel is crucial to avoid flying blind with your Facebook ad account campaigns.

Use Facebook Ads and Content Marketing

Some companies try to get customers by using Facebook ads, but they sometimes try to target people who are not interested.

When there are not enough people interested, marketers use direct sales offers. It is better to get people interested before trying to sell them something. Here’s how:

To improve Facebook ads efficiency, try content marketing. Content is the words and phrases you use to help people find your ad.

Ensure it is valuable and helpful for the people you want to reach. Moreover, use clear words that are easy to understand and interesting.

Share your content with your Facebook audience before asking them to take action.

Moz gets new customers by making good content about Search Engine Optimization (SEO). They generate valuable content showing people they’re experts in the field.

People who only know them learn more and more once they become customers.

After a person has read a few of your content, you can promote more sales-oriented Facebook ads to move them further down the funnel.

Steps to promote your content.

An article from the Content Marketing Institute outlines the best publishing plan for promoting blog content on Facebook:

Share your post on Facebook.Ask your members to like and share the post.Boost your Facebook post to reach an extra audience.

Tip: A single Facebook page post can be used for multiple ad campaigns, displaying all social proof (likes and shares) for that post under one ad.

Create New Marketing Lists with Lead Ads

Lead ads are convenient because you can provide your contact details without leaving Facebook.

When you see a lead ad in your newsfeed, you can easily exchange your email address for an eBook or another offer in a hassle-free way.

Let’s give it a try with this Facebook ads strategy:

Create a Facebook Custom Audience for blog readers and website visitors who have not converted on any offer in the past 30 days.Set up a lead ads campaign to get their emails and move them into your marketing funnel.Build Multi-Product Ads for E-Commerce

Facebook multi-product ads let you showcase multiple products within a single advertisement.

That works for the following reasons:

Multi-Product Ads allow your customers to choose from multiple options.You pay for one ad and receive the bonus of promoting multiple products.It is possible to demonstrate the advantages of one product.

The multi-advertiser case study conducted by Adobe revealed that the utilization of multi-product ads could result in certain benefits:

The click-through rate (CTR) has improved significantly, with an increase ranging from 50% to 300%.Click engagement has decreased costs by up to 35%, leading to lower CPC.In some cases, there was an improvement of more than 250% in the cost per acquisition.

There is more to carousel-type Facebook ads. B2B and SaaS companies, as well as subscription services, can use this ad type.

Improve Your News Feed Strategy by Using Video Ads

If images can speak a thousand words, it’s hard to quantify how much moving images can express. Viewers prefer videos because they provide information in an easy-to-digest manner.

There’s plenty of evidence that incorporating videos into your Facebook advertising strategy can significantly improve your results.

Kinetic Social says that video ads are the least expensive type of ad. They cost $0.18 per click on average, which is cheaper than buying impressions or conversions.

Meanwhile, Adobe reports that viewers who watch videos are 1.81 times more likely to make purchases than those who don’t watch videos.

Using video ads can increase by almost 85% in advertising return on investment (ROI). To maximize the chances of success, make sure your videos are of high quality and tailored to your target audience.

While many Facebook video posts have been successful, others have yet to be. The success of a video largely depends on its quality and relevance.

Using video ads is an effective method to showcase your product in action and grab viewers’ attention:

Do you have a subscription service? If so, consider making an unboxing video to showcase the excitement of receiving your product.If you sell SaaS, you should create a short video demonstrating how your product works.Do you want to come across as an expert? Invite people to your upcoming webinar. Offer personalized consultations and use a Facebook video ad to share further details.Building Ads

When you make ads, it is important to make them interesting. Thankfully, Facebook’s Ads Manager lets you try different versions of your ads. This way, you can determine the one that people like best.

Setting up testing in the Facebook Ads Manager:

Go to the Ads Manager.Select the Campaigns tab.Choose A/B Testing.Select the variable you want to test (audience, creative, placements, etc.).Perform your test.Choose how long to run your test.

Before conducting the test, it is important to be aware of the following:

Ad Formats

Facebook offers various advertisements for its platforms, including Facebook, Instagram, and Messenger. These ad formats include:

Facebook image adsFacebook video adsFacebook carousel adsFacebook collection adsAd Creatives

As a creative, you design the ads and where they go. Try different variants and see what people like best. Don’t be scared to try something new!

Ad Copy

Create two versions of your Facebook ad copy and test to see which generates more clicks.

CTA 

Call to Action (CTA) can be the button you want people to press. Try two different buttons and see which one people like better.

Facebook has limits on your choices, but it helps you make decisions faster.

Final Thoughts on Facebook Advertising Strategies

Use the Facebook ad strategies we discussed to create your campaigns. A well-defined marketing technique is essential for the success of Facebook ads.

In addition to the technical aspects, including emotion, urgency, and creativity in your Facebook advertising strategy is important.

Doing so lets you develop fresh ideas to get you ahead of your competitors.

Is your company seeking to enhance its marketing strategies? AdvertiseMint, a premier social advertising agency specializing in Facebook and Instagram ads, can assist you.

Check out AdvertiseMint’s user-friendly marketing guides and examples and the related articles section of this blog post.

Frequently Asked Questions on Facebook Advertising StrategiesAre there any differences between desktop ads and mobile ads?

Desktop ads prioritize the headline, so you should make a strong headline. Meanwhile, mobile ads focus more on the main text, so you should perfect the body text.

How are carousel ads different from other Facebook ad types?

Carousel ads are a good way to tell a story with pictures or videos. They cost less than other ads, which you notice in many places on Facebook.

How important is it to use Facebook mobile ads?

Try using Facebook Mobile ads, which might help you sell products or services to businesses. It is helpful because many people use Facebook on their phones.

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Learn Why is my Advertising Access Restricted on Facebook

Do you need help with your restricted advertising account on Facebook?

If you’ve had your Facebook account restricted, don’t fret. You’re in the same boat as many Facebook advertisers have been in the past.

In this post, we’ll go through why Facebook restricts your ad account in the first place, what you can do to solve it, and how to prevent it in the future.

Read on as we cover the following:

Facebook RestrictionsWhy is my Facebook Advertising Account Restricted?Solutions to Restricted Facebook AccountFinal Thoughts on Why is my Advertising Access Restricted on FacebookFrequently Asked Questions on Why is my Advertising Access Restricted on FacebookFacebook Restrictions

Before we go through why your account might be restricted, it’s important to know which thing has restrictions put upon it.

Each of the following Facebook can restrict:

Your ad accountYour personal Facebook profileYour Business Manager accountYour Facebook page

Each of the following restrictions above has its unique consequences as well.

If your ad account has been deactivated (restricted from advertising), you can’t make new ads with this account. Any ads you have running will stop working.If Facebook has restricted your profile from advertising, you cannot make new ads, manage them, or create new ad accounts. Facebook will send you a message confirming the same notice.”Your Advertising Access is Restricted. You’re no longer granted to use Facebook Products to advertise. You can’t run ads, manage advertising assets or create new ad or business accounts.”You can inspect your account dashboard to see the same thing written differently:

If Facebook has restricted your business account from advertising, In that case, you won’t be able to manage any aspects, such as adding or creating new ad accounts, pixels, custom audiences, etc.If Facebook has restricted your page from advertising, You cannot use that page for your advertisements, but you can still use your ad account.

We learned about different things that Facebook can restrict. Let’s discuss why it might happen and how to improve it.

Why is my Facebook Advertising Account Restricted?

It’s easier to enumerate the number of stars in the sky than to accurately count how many ways Facebook can restrict your account from advertising.

We always see many common reasons, so let’s start with those.

Facebook doesn’t approve your advertisements due to violating Facebook’s advertising policies.

While these aren’t technically ‘account restrictions,’ as you’ll see soon, they are a huge part of the process.

Nobody indeed likes to read legalese (and most people don’t). However, this can cause bigger problems than an hour or two lost time in the Facebook ad world.

Facebook policy violations can base on their ads policies, , or community standards offenses.

The most usual ones we see are related to Facebook advertising policies. Here are some usual Facebook policy offenses to be on the lookout for:

Sexually Explicit Content. It is not okay to advertise anything related to sex on Facebook. Sometimes, even if the advertisement is not for something sexual, it might have words that make it look like it is.
For example, spa services might have words that sound like they are about sex, and this can get flagged by Facebook’s automated system.Prohibited categories. Facebook does not allow ads for drugs, tobacco, weapons, and money products like loans or auctions. If those items are not against the law, Facebook still does not want them advertised.Misinformation. Do not share false news on Facebook.Sensational content. Do not use content that tries to make people click it because it is exciting or shocking.Bad grammar or punctuation. There are better ways to advertise than using the wrong grammar or punctuation. It can make people think something is wrong with your product.Inflammatory content. Inflammatory content is bad words or mean things said about people. It might be about their race, religion, or other things.Unacceptable Business Practices. This term describes ads that are not honest. They tell people to buy things that do not work or have someone famous use something when they don’t. They also try to make products look better than they are.Low-quality or deceptive content. Do not use ads that make people click to see the whole picture or are too sexy or shocking. Facebook will also check where the ad is going and ensure it is related to it.Personal attributes. Knowing what you should say when talking to people can take time and effort.
Don’t make any guesses or assumptions about medical conditions, where people live, or if they like someone of the same gender. Don’t say, “Do you still have asthma?” or “You must be from New York.”

If you have trouble with your ad, change it to follow the rules. If you think it follows the rules, but Facebook rejects it, ask someone to look at it again.

Note: If you don’t see ‘rejected’ next to your ad but don’t notice any ad spent more than 24 hours after review, you could have delivery issues instead.

Your Facebook ad account was restricted because Facebook did not accept too many ads you put up.

Facebook will restrict your account if you repeatedly violate Facebook’s policies because of too many rejected ads. Furthermore, violating Facebook’s policies can be difficult to manage.

The only option is to appeal and wait for Facebook to decide.

Your Facebook restricts your advertising account for security reasons.

Facebook may ban your account if they think something strange is happening.

Facebook restricts your account because there could be someone hacking into your account, spending much money on ads too quickly, or using a fake Facebook profile for ads.

If you think this has happened to you, use the tool Facebook provides to help fix it.

Your ads have received a significant amount of negative feedback.

Do you know that people can give comments about your ads?

When looking at an ad on Facebook, click the three dots on the top right corner of the ad. Then, you will see some choices:

The first two options could give bad reactions.

Facebook might also send a notification to ask you what you think about the brand.

If one or two people say something bad about your ads, it’s okay. But if many people say bad things, Facebook will stop your ads, and you won’t be able to use them anymore.

Always ensure customers have a good experience with your brand so they don’t say bad things about you.

Solutions to Restricted Facebook Account

If Facebook stops you from using your account, it might be for different reasons. The best thing to do is to contact Facebook and ask them why. They will help you get back on so you can use it again.

Facebook made it easier to review your account with the Account Quality page. You can check for any problems with your Facebook account or Business Manager on this page.

If something is wrong, you’ll see a box on the right side of the page telling you what to do.

The steps you need to take will differ depending on why you were banned.

If your ad account or Facebook business manager were banned, there would be a button to review the account. But if your Facebook profile was banned, you must do an identity verification first.

According to Facebook, the decision may take up to 48 hours to complete. However, there have been forum threads on sites like Reddit where users report waiting times of a few weeks.

When you make your decision, there are two possibilities. You will either get one of these outcomes:

Facebook accepted your appeal.Facebook rejected your appeal.

If Facebook rejects your appeal, you can use the same appeal method to reject the decision again in certain cases. You can also contact Facebook support directly by clicking on the link in the help center.

You can set up a new one if your ad account or Business Manager doesn’t work out.

However, remember that using the same credit card for your new account may cause Facebook. If Facebook bans your account, you cannot do much. Facebook is usually good at finding out if a new profile is yours.

So it will be a short time before they know you made another one.

I have read that some people ask their colleagues or friends to access their Facebook profiles for advertising purposes, but this can be risky.

If Facebook detects this as fraud, it may limit the profile’s advertising abilities. It may be better to ask a coworker or agency to make and manage your ads instead.

Final Thoughts on Why is my Advertising Access Restricted on Facebook

The article explores the potential reasons behind the Facebook profile restrictions and offers solutions for resolving and preventing them in the future.

It emphasizes the importance of staying updated on Facebook policies to avoid the risk of getting permanently banned for a single error.

Is your company seeking to enhance its marketing strategies? AdvertiseMint, the premier social advertising agency specializing in Facebook & Instagram ads, can assist you.

Check out AdvertiseMint’s user-friendly guides and examples and the related articles section of this blog post.

Frequently Asked Questions on Why is my Advertising Access Restricted on FacebookHow long does Facebook ad account restriction last?

If you break Facebook’s Community Standards or Terms of Service, your account may be blocked for up to 30 days, preventing you from accessing it.

How to check if Facebook restricted your page from advertising?

Go to a page you are an admin of and boost a post. If you can’t boost and the boost button turns gray, Facebook restricts your account.

What does it mean to have a restricted Facebook account?

If you have a restricted Facebook personal account, you can use only a few features on Facebook, including ads, pixels, catalogs, and more.

Your restrictions will connect to any linked business page or ad account.

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The Best Facebook Marketing Guide You Must Have

Are you seeking the best Facebook marketing guide to help take your digital presence to the next level?

According to DataReportal, Facebook has almost 3 billion active users. So, it’s the ideal marketing platform for businesses and organizations that want to promote their services or products.

Our guide includes the information you need to run effective campaigns. Moreover, we’ll share detailed instructions on boosting engagement, generating leads, and increasing conversions through Facebook.

Read on as we cover the following:

Begin Your Facebook Marketing
Guide for Effective Facebook Marketing
Final Thoughts on Facebook Marketing
Frequently Asked Questions on Facebook Marketing

Begin Your Facebook Marketing

Facebook presence lets small businesses connect with their current and potential customers.

Before we get into Facebook marketing tactics, use this beginner’s checklist to set your marketing strategy up for success:

Make a Facebook business page. A Facebook business page is like a regular Facebook profile. Submit your brand name and add a profile picture and cover photo. Moreover, tell people about yourself in your bio. Then you can reach out to people who will follow or like your page.
Open a Facebook shop. If you want to sell products online, you can use Facebook Shops. Your shop will let people buy items from your business without leaving the Facebook app.
Make a Meta Ads Manager account. If you plan to advertise, an Ads Manager account can help you promote your business. It has special features that let you reach your target audience.
Set up the Meta Pixel. Meta Pixel helps you reach more people with your ads. Moreover, this feature provides insights into the actions people take on your website.

Guide for an Effective Facebook Marketing

About 80% of small businesses use Facebook as a marketing platform, especially since it has proven to be a profitable sales channel.

So, investing a few hours each week in managing social media can benefit your business.

Here are some tips on implementing effective Facebook marketing campaigns:

Know your target audience.

People have chosen to follow you on social media, which means they will see your content in their news feeds.

You’d want to attract people who are interested in your products. So, even with 20,000 followers who are not interested in what you sell, your ads won’t be successful. After all, these people have no intention to buy from you.

You need to know who your customers are to use Facebook for ads effectively. Consider what your buyers and customers have in common.

Use these elements to create content for the platform. It would help if you focused on the following traits:

Demographic data (age, gender, location)
Interests
Purchase intent
Pain points or challenges
Objectives and desires

Consolidate and review customer feedback surveys, Google Analytics, and competitor analysis.

Elevate your content.

1,500 Facebook posts are qualified to appear in a user’s news feed every day.

You can elevate your content strategy and attract competition by combining the following formats:

Video. Post videos directly on your page, stream them live, or publish them as a story. Facebook likes good quality videos because they make people spend more time on the app.
Images. Pictures are more easily seen in a news feed when accompanied by text. Post photos from behind the scenes or pictures of customers using your products.
Text-only posts. Some companies do well when they post longer stories on Facebook. People generally like posts like this, but it depends on who reads it. It works best when you are telling a story.

Here’s an example of how AdvertiseMint incorporates image-based news feed posts into its social media content strategy.

It is important to use your Facebook posts to build relationships with people. Try different types of content to see what works best.

Schedule your social media posts when your followers are most active.

If you use Facebook for your business, post when your target audience is online. Late-night publishing means competing with too many posts in the morning. Consequently, people won’t see them.

Research shows the best time to post on Facebook is between 7 a.m. and 9 a.m., from Monday to Thursday. Optimal times for your small business on Facebook may vary based on the following:

Your follower’s time and location. Suppose you begin scheduling several Facebook posts for 9 a.m. daily in North America, but your target audience is in Australia. So, if it’s 9 a.m. in your location, it would be 1 a.m. in the area where your audience is located.


Selling to businesses (B2B) or consumers (B2C). There is a link between people’s Facebook usage and their daily routines. For instance, office workers use Facebook while commuting or during lunch breaks.

Schedule content at contrasting times throughout the week and monitor your Facebook Insights to find optimal posting times.

Share influencer or user-generated content and partnerships with other brands.

Marketing is all about influence. Whether you’re convincing your Facebook followers to like your posts or to purchase a product you’re promoting, get assistance by partnering with influencers.

Popular social media users influence each generation, particularly ages 20-29 and 13-19.

Popular methods to collaborate with influencers:

Finance for a sponsored post.
Let the influencer “take charge of” your Facebook page for a day.
Mail free products to the influencer with the hope they’ll share it with followers.

Your Facebook page can grow even with the help of influencers who have a limited number of followers.

Moreover, you can collaborate with other brands and influencers with similar target markets to expand your audience base.

Get recommendations and reviews.

Most people look at reviews before buying something online. Customers who are happy with your company can tell others, which will help attract people to your small business.

People using your product or service can be beneficial when reaching new customers. Find your Facebook reviews by going to facebook.com/username/reviews.

Direct existing customers toward the link through purchase confirmation emails.

Moreover, incentivize reviews and reward repeat customers. For example, give a 10% discount code redeemable on their next transaction or in exchange for a testimonial.

Join Facebook Groups.

You can talk online about the products you like. Over 1.8 billion people worldwide use Facebook groups monthly to connect with others.

Ask your customers what Facebook groups they use to determine where your target market is engaged. You can also search on Facebook for your industry and look at the groups that show up there.

To be seen more on Facebook, you should comment on posts in the group. However, remember that some groups have rules you must follow. Otherwise, they might stop you from posting. Check the rules before posting anything to make sure it is allowed.

Monitor your Facebook insights.

The secret to Facebook’s marketing success is trying new things. What works for one small business may not work for another. So, you should be flexible enough to see what’s effective for you.

Know whether your strategy is working by monitoring Facebook Audience Insights. Important metrics to pay attention to include:

Follower demographics. Check if people who follow you on Facebook will buy from you. Look at your Facebook followers’ countries, ages, and genders to see if they match those you want to sell to.
The number of unfollows. Once someone follows your Facebook page, your job doesn’t stop there. You can measure how you’re doing by reviewing the number of unfollows.
Where follows happen. Find out where people discover your page. Monitoring followers will help you ensure that more people see your page, which is especially important if you need to spend more time marketing your Facebook page.
Actions on the page. What is the number of people who click your Facebook page’s call to action (CTA)? See whether your organic content drives people to visit your website, ask questions, or reach your small business.
Success by post type. It is a good idea to vary your content when advertising your business on Facebook. Look at this report to see which posts your audience likes the most.

Improve advertising targeting for website visitors.

You can advertise your business on Facebook for only $5 a day, which will help get more people to see your website. It would help if you ran ads often to reach the right people.

If you are new to Facebook advertising, show ads to people who already know your business and product. It will be easier since they already know about you.

Create Facebook custom audiences for people who have:

Visited your website.
Interacted with your mobile app.
Engaged with a video you posted to Facebook.
Bought a product from you.

Set up Meta Pixel on all your platforms, which will help you get information about Facebook users who interact with your website or app.

If you own a small business, you can use Custom Audiences to retarget people. After all, 97 out of 100 visitors leave a website without buying anything.

You can remind these visitors about what they want to buy by showing up on their Facebook news feed.

Run Facebook ad campaigns with influencer endorsements.

We’ve already touched on influencers’ power when marketing a business on Facebook.

Include influencer endorsements in your Facebook ad campaigns to build trust and credibility.

Perform A/B testing tool.

The first Facebook ad campaign you make will be different from the winner. Much like organic posting, the advert with the highest return on investment needs some experimentation.

Run Facebook’s built-in A/B testing tool to experiment with the following:

Ad format. Facebook ads come in different types. Some get more attention than others. So, try different styles and see which your target audience likes the best.
Placement. The Facebook news feed is a good place to show ads, especially for small businesses. Try other places like the right-hand column or Meta Audience Network to see if your ads improve.
Campaign objective. Facebook has a tool that helps businesses advertise. Local businesses can use the tool to get people to like their page or sign up for something. Meanwhile, e-commerce companies can use it to help them sell products.
Call to action. Below your advertisement, there is a small button. Find out which of the three options, “Book Now,” “Shop Now,” or “Learn More,” will help people do what you want them to.

Convert your Facebook followers into subscribers for your email list.

Building an audience for your Facebook pages is beneficial because having more followers means a bigger group for promotion.

Despite the hard work put in by marketers to build an audience on Facebook, the platform’s algorithm changes. Moreover, its limitations on organic reach can impact your ability to connect with your audience.

So, some marketers view Facebook marketing as constructing an audience on borrowed land. There’s always the risk of pages getting shut down.

To decrease risk, you can convert your Facebook audience into email subscribers. You can do this by using ads that lead your target audience to a lead magnet, such as:

Quizzes
Coupons
Free workbooks

A direct line of communication with your desired audience will enable you to contact them in case of unfortunate events.

Final Thoughts on Facebook Marketing

Despite the controversies surrounding Facebook, it still presents an important opportunity for marketers to connect with their target audience, no matter their budget.

Marketers can enhance audience engagement by testing different content formats, campaign goals, and posting schedules.

Moreover, they can use Facebook Insights to determine which strategies work best for increasing conversions among their audience.

Is your company seeking to enhance its marketing strategies? AdvertiseMint, the premier social advertising agency specializing in Facebook and Instagram ads, can assist you.

Check out AdvertiseMint’s user-friendly marketing guides and the related articles section of this blog post.

Frequently Asked Questions on Facebook Marketing
Is Facebook marketing free to use?

Creating a Facebook Page or Group for your business is free, but you must pay if you want to use Facebook Ads. Depending on your ad type, the cost is per click or impression.

What are some ways to increase the number of followers on my Facebook page starting from scratch?

Consider investing in ads to grow a Facebook page through social media marketing quickly. Choose the campaign objective as “Page Follow,” define your target audience, and spend at least $1 daily to increase your follower count rapidly.

How can I make effective Facebook ads?

To maximize the effectiveness of your images and videos in ads, keep them simple and highlight your call-to-action and value proposition.

It’s important to determine your advertising goals in advance so that you can choose the most appropriate ad format for your needs.

Related Articles

A Complete List of Facebook Marketing Partners, Advertising Agencies, Influencers, and Resources

Tips on Making a Killer Facebook Marketing Strategy

What Is Cost Per Click? A User’s Guide to Facebook Advertising

 

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Does TikTok Advertising Work?

The answer is a yes, TikTok ads can be very effective for small, medium and enterprise sized businesses. In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. TikTok, a popular short-form video-sharing app, has witnessed explosive growth in recent years. With over 1 billion active users and engaging content, businesses have increasingly turned to TikTok for advertising opportunities. There are multiple reasons why TikTok advertising truly works and sheds light on its effectiveness as a marketing platform.

The Power of TikTok’s User Base: TikTok boasts an extensive global user base, with over 1 billion active monthly users as of 2021. This massive audience offers businesses a vast potential reach, especially among younger demographics. The platform’s algorithm-driven content discovery enables advertisers to target specific user segments, ensuring that their content reaches the desired audience.Engagement and Virality on TikTok: TikTok users are highly engaged. They spend an average of 90 minutes per day on the app, and they are more likely to interact with ads than users on other social media platforms. The platform’s short and visually captivating videos have the potential to go viral quickly, increasing brand exposure exponentially. TikTok’s algorithm prioritizes content based on user preferences, increasing the likelihood of ads being seen by interested viewers, enhancing the effectiveness of advertising campaigns.Influencer Marketing and Collaborations: Influencer marketing has become a prominent strategy on TikTok. Influencers with large followings can promote brands and products, leveraging their influence to drive sales and increase brand awareness. Collaborating with TikTok influencers can be an effective way to tap into their engaged audience and benefit from their credibility and authenticity.Creative Advertising Opportunities: TikTok offers various advertising formats, including in-feed ads, branded effects, and hashtag challenges. In-feed ads appear seamlessly within users’ “For You” page, blending in with organic content. Branded effects allow businesses to create interactive filters and effects, enhancing brand recognition. Hashtag challenges encourage user participation and content creation, driving user engagement and promoting brand interaction. TikTok ads are highly creative and often require a low barrier of entry for creatives. Its a place where Brands can let their hair down and bring in a human element to the ads. TikTok users are used to seeing short, funny, and engaging videos, and they are more likely to pay attention to ads that follow this format. In addition, Tiktok has rapidly been increasing their ad platform capabilities. Businesses can generate leads, drive sales, build shops on TikTok and implement new ad features like TikTok Pulse, which allows you to show ads next to the most popular content on TikTok.Tracking and Analytics Capabilities: TikTok provides advertisers with robust tracking and analytics tools to measure the performance of their campaigns. Advertisers can monitor metrics such as impressions, click-through rates, engagement, and conversions. These insights enable businesses to refine their targeting strategies, optimize their content, and make data-driven decisions to improve campaign effectiveness.Tips for creating effective TikTok ads:Use high-quality creative. TikTok users are used to seeing high-quality, engaging videos, so make sure your ads are up to par.Keep your ads short and sweet. TikTok users have a short attention span, so keep your ads under 60 seconds.Use humor and creativity. TikTok users love humor and creativity, so use these elements to make your ads stand out.Target your ads to your ideal audience. TikTok offers a wide range of targeting options, so use them to reach your target audience.Track your results and adjust your campaigns accordingly. Track your results so you can see what’s working and what’s not. Then, adjust your campaigns accordingly to improve your results.

TikTok advertising has proven to be a powerful marketing platform for businesses aiming to reach a large and engaged audience.

The app’s extensive user base, viral potential, and influencer marketing opportunities offer unique advantages. Additionally, the platform’s creative ad formats and tracking capabilities empower advertisers to create compelling content and measure its impact. However, as with any advertising channel, success on TikTok requires careful planning, strategic targeting, and a deep understanding of the platform’s dynamics. By leveraging the strengths of TikTok and tailoring campaigns to suit the platform’s unique features, businesses can effectively harness its advertising potential and achieve meaningful results.

TikTok advertising is a powerful tool that can help businesses of all sizes reach their target audience and grow their business. If you are looking for a way to reach a large and engaged audience, TikTok advertising is a great option.

If you are looking for help managing your TikTok ads, please contact AdvertiseMint and our friendly team can walk you through your options on how our agency helps manage your ads to ensure they are profitable and growing your business.

 

Why businesses should spend time and money on paid ads instead of posting organic content on social media.

In recent years, organic social media exposure has experienced a noticeable decline, presenting challenges for businesses aiming to reach their target audience effectively. Platforms such as TikTok, Facebook, and Google have become saturated with content, making it increasingly difficult for businesses to gain visibility organically. Consequently, companies are turning to paid advertising to amplify their reach and achieve their growth objectives. There are many factors contributing to the decline in organic social media exposure and highlights why running paid ads on platforms like TikTok, Facebook, and Google is now essential for business growth.

Increasing Competition and Algorithmic Changes: The explosive growth of social media has led to a significant increase in the volume of content being shared daily. As a result, platforms have implemented algorithmic changes to prioritize content that engages users the most. These changes aim to enhance user experience but have inadvertently limited the organic reach of businesses. With algorithms favoring posts from family, friends, and highly engaging content, brands find it harder to appear in users’ feeds organically.Saturation of Social Media Platforms: The popularity of social media platforms like TikTok, Facebook, and Google has attracted a vast number of users and businesses alike. As a consequence, these platforms have become saturated with content, creating a crowded digital landscape. In such a highly competitive environment, relying solely on organic reach may result in limited visibility, as businesses struggle to cut through the noise and stand out from the crowd.Decline in Organic Reach: The decline in organic reach on social media platforms has been observed across the board. Facebook, for instance, has continually reduced the visibility of organic posts from business pages in users’ news feeds, encouraging brands to adopt its paid advertising solutions. Similarly, TikTok’s algorithmic changes have made it harder for businesses to achieve significant organic reach, leading them to explore paid ad options for better exposure. Google’s search engine algorithm updates have also influenced organic visibility, necessitating businesses to invest in paid search ads to maintain a competitive edge.Benefits of Paid Advertising: Paid advertising on platforms like TikTok, Facebook, and Google offers several benefits that can support business growth. Firstly, it allows precise audience targeting, ensuring ads reach the right people at the right time, increasing the likelihood of conversions. These platforms provide advanced targeting options based on demographics, interests, behaviors, and location, enabling businesses to refine their campaigns and maximize their return on investment.

Paid ads offer superior visibility and reach compared to organic content. With the ability to place ads in prominent positions and target specific user segments, businesses can cut through the noise and reach a wider audience. This enhanced visibility contributes to increased brand awareness, customer engagement, and potential sales.

Paid social media advertising is a powerful tool that can help businesses reach their target audience and grow their business. Paid ads can be used to:

Increase brand awareness.Drive traffic to your website.Generate leads.Increase sales.

Paid social media advertising can be very effective, but it is important to do it right. There are a number of factors to consider when creating and running paid social media ads, including:

Your target audience.Your budget.Your goals.Your creative.Your bidding strategy.

Paid advertising provides measurable results through comprehensive analytics and tracking tools. Businesses can monitor key performance indicators (KPIs) such as impressions, clicks, conversions, and cost per acquisition. This data-driven approach allows for ongoing optimization and refinement of advertising strategies, ensuring that resources are effectively allocated and delivering the desired outcomes.

As organic social media exposure continues to decline, businesses must adapt their strategies to remain competitive and foster growth. Paid advertising on platforms like TikTok, Facebook, and Google presents an effective solution to overcome the challenges associated with reduced organic reach. By leveraging the precise targeting capabilities, increased visibility, and measurable results offered by these platforms, companies can amplify their brand’s presence, connect with their target audience, and drive business growth. The decline of organic social media exposure has made paid social media advertising an essential tool for businesses of all sizes. If you are not using paid social media advertising, you are missing out on a valuable opportunity to reach your target audience and grow your business.

 

 

Google adds new AI features to Bard

Today, Google held its annual developer conference, Google IO. Among the many announcements made during the keynote address, one of the most exciting was the unveiling of Google Bard, a revolutionary new language processing tool that promises to change the way we interact with technology.

Google Bard is an AI-powered language model that is capable of understanding and generating complex language in a way that is more human-like than ever before. It combines the power of Google’s existing language models with new technologies that allow it to not only understand words, but also context, tone, and emotion. Bard is powered by Google’s LaMDA language model, which is one of the most powerful AI models in the world. LaMDA is trained on a massive dataset of text and code, and it can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. Bard is still under development, but it has learned to perform many kinds of tasks, including:

Following instructions and completing requests thoughtfully.Answering questions in a comprehensive and informative way, even if they are open ended, challenging, or strange.Generating different creative text formats of text content, like poems, code, scripts, musical pieces, email, letters, etc.

During the keynote address, Google demonstrated several impressive use cases for Bard. One of the most impressive was a live demonstration of Bard in action, where a user asked a complex question about the weather in a specific location, and Bard was able to provide a detailed and accurate response in a matter of seconds.

Another exciting use case for Bard is in the realm of virtual assistants. With Bard, virtual assistants can understand and respond to natural language queries in a way that feels more like a conversation than a command. This has the potential to make virtual assistants more intuitive and user-friendly than ever before.

One of the most exciting aspects of Bard is its ability to understand context and emotion. For example, if you’re typing an email and you use a phrase that could be interpreted as sarcastic, Bard will be able to pick up on that and suggest alternative wording that is more appropriate. This could be a huge boon for anyone who has ever sent an email that was misinterpreted due to tone.

Bard also has the ability to generate language in a way that is more human-like than ever before. For example, if you ask Bard to write a poem, it will be able to generate a poem that is not only grammatically correct, but also emotionally resonant. This has the potential to revolutionize the creative industries, as it could allow writers, poets, and other artists to collaborate with AI tools in new and exciting ways.

In addition to Bard, Google also announced a number of other AI-related features at IO 2023. These features include:

New AI features in Google Search: Google is adding a number of new AI features to its search engine, including the ability to generate summaries of long documents, translate languages, and answer questions in an informative way.New AI features in Google Docs: Google is adding a number of new AI features to its word processor, including the ability to generate text, translate languages, and write different kinds of creative content.New AI features in Google Sheets: Google is adding a number of new AI features to its spreadsheet software, including the ability to generate text, translate languages, and write different kinds of creative content.New AI features in Google Slides: Google is adding a number of new AI features to its presentation software, including the ability to generate text, translate languages, and write different kinds of creative content.

Of course, with any new technology, there are concerns about privacy and security. Google has been very clear that it takes these concerns seriously, and that Bard has been designed with privacy in mind from the ground up. All data that is fed into Bard is encrypted and stored securely, and Google has put in place strict policies and procedures to ensure that data is not misused or mishandled.

Google has also emphasized that Bard is not intended to replace human language experts or writers, but rather to augment and enhance their abilities. As Google CEO Sundar Pichai noted during the keynote address, “We believe that technology should work for people, not the other way around.” Bard is designed to be a tool that can help people be more productive, more creative, and more effective communicators. Bard is still under development, but it has the potential to revolutionize the way we interact with computers. It could be used to provide customer service, write articles and blog posts, or even generate creative content like poems or music. Bard is still a work in progress, but it is clear that Google is making significant progress in the field of AI.

The announcement of Google Bard is a very exciting development for anyone interested in language, AI, or technology more broadly. It is still too early to say what the future holds for Bard, but it has the potential to be a major player in the AI space. Bard is still under development, but it has already learned to perform many kinds of tasks. As Bard continues to develop, it is likely to become even more powerful and versatile. With its ability to understand context, emotion, and tone, Bard has the potential to revolutionize the way we interact with technology, making it more human-like and intuitive than ever before. While there are certainly concerns about privacy and security, Google has made it clear that it takes these concerns seriously, and that Bard has been designed with these issues in mind. It will be fascinating to see how Bard is adopted and used in the coming years, and what new opportunities and challenges it will bring.

There are countless applications in the advertising world for AI tools like Bard and Open AI. Commercial scripts, ad copy, creatives and more have all been revolutionized. Ryan Reynolds recently created a Mint Mobile ad using Chat GBT. Our outlook is that these tools will help professionals move at a much faster rate and be far more effective in their day-to-day professions. A good example of this was this article, which was written using the following prompt “Write a 1000 word article recapping the announcements today at the Google IO event relating to Google Bard” on both Google Bard and Chat GBT. The information provided was merged by the writer into this article, edited, added some context and the final paragraph and then posted all within 15 minutes. Exciting times ahead in the world of advertising.