Brian Meert's Blog, page 53

How to Use Customer Match for Google Ads with Zapier

Zapier announced its Customer Match feature is now more widely available for Google Ads to all eligible users. As an expert Google Ads agency that uses Zapier’s automation features in our own campaigns, our team knows how useful Customer Match is to reach advertising goals and increase return on investment (ROI), making its expanded capabilities for Google Ads big news.

This article will introduce the Zapier and its Customer Match tool, tell you how to get started using Customer Match for Google Ads with Zapier, and outline its benefits for first-party audience data in ad campaigns.

Introduction to Zapier and Customer Match What is Zapier? 

Zapier is a web-based automation tool that allows users to connect different applications together. The company calls these connections “Zaps” and they make automation more widely available without large teams or coding knowledge required. This allows for streamlined workflows between various programs, saving time and improving productivity. 

What is Customer Match and what does it do? 

Zapier’s Customer Match feature allows users to automatically import and update customer information from a business’ CRM system, website, or marketing tools for advertising purposes. This means you can find and target your Google Ads campaigns to specific customer email addresses, phone numbers, names, and location information like zip codes and countries without having to manually add the data yourself. Most importantly, if the information from your sources changes, Zapier will automatically update this within your custom audience list for your Google Ads. 

Customer Match has four main settings: Targeting, Observation, Similar Audiences, Manual Bid Adjustments, and Exclusions. Both online and offline data can be used to make custom lists for Display, Search, Shopping, YouTube, Discovery, or Gmail Google Ads campaigns.

Who Can Use Customer Match?

Previously, using Customer Match features for Google Ads customer lists was only available to Google Ads users that had account managers and a lifetime ad spend of $50,000 or more. This is no longer the case, but certain features of Customer Match are still limited based on these requirements.

Essentially, to use the main features of Customer Match with Zapier for Google Ads, your account only needs to have a history of following Google’s policies and paying on time in previous ad campaigns. If you want to use some of the more advanced features, you can check out the qualification details on Google’s Support Page. 

How to use Customer Match for Google Ads

Now that you know what Customer Match is and what Zapier can do with it, let’s walk through a quick example of how to set up your custom audience list. 

Preparing your Data

Before you begin, you should take the time to make sure the data you want to use is applicable. Custom lists for Google Ads can only use first-party data from your direct sources, like mailing lists, loyalty programs, and so on. You also need to make sure your data is compliant with Google Ad’s policies for ad campaigns. For example, ensure your ad does not target any customers under 13 years old or involve sensitive targeting categories.

Double-check to make sure your data is formatted correctly. It needs to be in a .csv file and have properly labeled headers: “Email” “First Name” “Last Name” “Country” “Zip.” Make sure you remove unnecessary spaces, add country codes to phone numbers if they aren’t already included, and that all names are lowercase, e.g. john instead of John. To make this process easier, consider starting with lists using only one type of customer information before using combination lists.

How to Add Contacts and Make Customer Lists for Google Ads

First, make sure you have a Zapier account and that you’re logged in. Then, go to the “Create New Zap” page on Zapier and select “Google Ads” as your trigger app. You’ll be asked to connect your Google Ads account.

After that’s set up, you’ll be asked to choose the action app. Select “Customer Match” and then “Add/Update Customer.” Zapier will ask you to connect your customer data source.

Next, Zapier will ask you to match the required fields between your Google Ads account and your customer data source. This is where you’ll select the email address, name, phone number, and other customer information that you want Zapier to import into your Google Ads account.

Zapier will ask you to select an Action event. Each action like removing or adding contacts needs to be its own Zap, so you have to create them one at a time if you’re setting up multiple. Here we’re choosing to add customers automatically to our Google Ads customer list.

Finally, Zapier will ask you to test your Zap. Once you’ve verified that everything is working correctly, or chosen to skip the test, turn on your Zap!

Customer Match Tips for Google Ads

Now that you know how to use Zapier with Customer Match for Google Ads, here are a few things to keep in mind:

Know that not all of your data will be successfully matched. Customer Match can only work if the customer data you have can be matched to a Google Account, so not all of your data can successfully be used.You should aim for a minimum of 1,000 contacts when uploading for optimal results.Segment your data to create more specific customer lists. If you want to target a very specific subset of your audience, use Zapier’s “Combine Data” feature to group customers by interests, demographics, and other factors. This is especially important when using the “Similar Audiences” setting so your lookalikes are more accurate.The benefits of using Customer Match for Google Ads

Now that you know how to use Zapier with Customer Match for Google Ads, you can get more out of your ad campaigns in several ways:

Better upselling and cross-selling. Customer Match can help you target customers who have already shown an interest in your products or services on other channels, resulting in quality cross-platform marketing and for brick-and-mortar companies, omnichannel advertising.Reduce costs by using automated list management. Zapier’s features can remove duplicates, add and remove contacts, and keep your customer data clean and up to date, so you don’t waste money on ads targeting invalid email addresses or people who have unsubscribed from your list.Create lookalike audiences that are even more relevant to your target market. Customer Match can help you find potential customers who are similar to your existing customer base, so the audience will likely be those that have a high likelihood of being interested in what you’re selling.Wrapping Up

Customer Matching is a powerful way to target customers using first-party data for Google Ads, and Zapier’s new integration makes it easier than ever to use that data for your ad campaigns. By following these simple steps, you can create custom audiences lists that are relevant to your business and help you reach more potential customers. 

If you’re not using Zapier with Customer Match for Google Ads yet, now is the time to start! With this powerful combination, you can get more out of your ad campaigns and improve your chances of reaching potential customers. And if you find Zapier’s Customer Match tool useful for your Google Ads, consider checking out the other platforms that Zapier can also be integrated with to benefit even more from automation. 

How to Advertise Your Etsy Shop: Free & Low-Cost Methods

Just like with any small business, advertising an Etsy shop can seem like an overwhelming task. There are so many options, learning marketing strategies on your own is time-consuming, and many advertising methods can get expensive fast. But don’t worry! This article is a complete guide that will break down all of the different ways you can start advertising or promoting your Etsy Shop cheaply or for free.

How Does Etsy Marketing Work?

Advertising an Etsy shop can be very different from advertising other online businesses.  For example, you don’t need to have your own website to run an Etsy shop. This is convenient in many ways, but it also limits your ability to use traditional advertising methods. Ad platforms like Facebook Ads Manager are a great way to get exposure, but without a custom domain, you’re advertising Etsy instead of your shop.

To complicate matters further, your winning marketing strategy for your Etsy store depends on several factors unique to you and your business: product categories, marketing goals, your audience of potential customers, and more. If you’re not at a stage where hiring an advertising agency is possible, figuring this out on your own can be complicated.

That being said, there are still many ways that you can advertise your Etsy shop effectively (and yes, even for free). Once you have a clear idea of your different options and in what situations they work best, creating a strategy to generate more sales on Etsy is surprisingly easy! 

How to Promote Your Shop On Etsy

Running Etsy Ads

Let’s start with a marketing method every Etsy seller has: Etsy’s advertising platform. Etsy offers easy-to-make ads to your target demographic at a very affordable price. Here are the benefits:  

Etsy can place your ads in search results (which means they show up higher in searches), Category Pages, and Market Pages both on desktop and in the mobile app.You don’t need to have a website or blog.You don’t have to spend any time or money-making ad creatives (photos, text, etc.). The platform uses your product listings photos and information to make your ads instead.You can make ad campaigns that are flexible for any budget – the minimum ad spend per day for an Etsy ad campaign is $1. Etsy will target your ads according to the settings you use for your shop and product listings, such as keywords and countries you can ship to.

There are a few downsides as well:  

Your ads are limited to the Etsy marketplace, so you can’t reach outside of it. You have little control over where your ad will show up on the site – for example, if an item isn’t selling well in searches or category listings but is popular with shoppers after they’ve visited a product page, there’s not much you can do to change this. The only way you can change your ad targeting is by changing your entire shop’s settings and keywords.

For most Etsy shops, running ads on Etsy will be enough exposure to bring noticeable results. It’s a great place to start if you’re new to eCommerce, so don’t feel like you have to go beyond this step if you’re working with limited time and resources. The option to create an Etsy ad campaign is in the Marketing section of the Shops Manager.

Other Marketing Methods on Etsy

There are other ways you can drive more traffic to your products without leaving Etsy. Etsy offers tons of informative material for sellers to interpret their analytics information and optimize their shops to bring in more sales. You can use keyword finders like Keyword Tool Dominator or find affordable product photographers on Fiverr to optimize your Etsy shop and attract more customers from searches.

Using Social Media to Attract Customers to Your Etsy Shop for Free

Do you want to know how to advertise your Etsy shop for free? The answer is social media! In this case, we’re not talking about paid advertisements — just regular business accounts and smart social media marketing. Business accounts don’t cost money to operate on most platforms as long as you don’t create ad campaigns, so they’re a risk-free advertising method to start experimenting with. They offer detailed analytics information that will be very useful for your Etsy marketing strategy and give key insights into how to attract more quality traffic to your Etsy shop, not just passerby’s.

We’ll break down some basic methods to use for the platforms most suitable for promoting Etsy stores with a limited budget or no budget at all: Pinterest, Facebook, Instagram, and TikTok. But before we do, let’s go over some common mistakes that sellers make when marketing on social media that could hurt your potential for sales: 

Don’t Make These Social Media Marketing MistakesPromoting on your personal accounts. Use a separate (preferably business) account dedicated to increasing sales and traffic to your Esty shop and finding a wider audience. A different account will help provide more accurate audience analytics and keep your account looking professional.  Treating posts like ads. You won’t reach new customers with blatant non-stop promotion. Instead, reach out to your audience with relevant and beneficial content for them so you can build up a rapport. Find ways to engage in conversations with other sellers on social media platforms, too. Connecting with other Etsy sellers on social media is a great way to reach new potential customers who have already shown interest in similar businesses. Promoting on the wrong platforms. Make sure to research where most of your viewers and potential customers are so you know which social media platform(s) they’re using. We’re listing four different social media sites in this guide, but most likely, only 1-3 are the best fit for your audience demographics. Other platforms like DeviantArt might be worth looking into depending on your products as well.Not posting consistently. Whether big or small, all businesses need to keep their social media accounts alive with content at least 2-3 times a week. Posting consistently throughout the week gives your content a boost in algorithms like Instagram and TikTok and allows you to connect with more people via different content styles.How to Promote Your Etsy Shop on Pinterest

Pinterest is the go-to platform for most people promoting an Etsy shop. It’s a great way to reach new customers, its user base is similar to Esty, and it’s easy to get started. You can even integrate your Pinterest account into your Etsy account using the Shop Manager Social Media Tool.

If you’ve never used it, Pinterest is like a visual search engine – search results pop up with images, which contain links to products, blogs, videos, and more. People search for terms related to what they’re interested in or products they’d like to buy and pin their favorites to create boards. 

To promote your Etsy products on Pinterest, create a few boards where you can pin your product listings in addition to re-pinning others to make your boards visually appealing and interesting. The more people like your board and re-pin your products, the more attention you get!

How to Promote Your Etsy Shop on Facebook

Facebook is one of the most popular social media platforms out there, and that means it has a huge user base. It’s also free to use for business accounts, which you can create through your personal account for easy login access.

Facebook maintains a nice balance between social media and shopping. It is perfect for small businesses like Etsy sellers because showcasing yourself as an individual can enhance your marketing on Facebook and help you connect better with your audience. For example, you can post your latest customized creation for a happy customer (and tag them if they follow you) and post a cute picture of your cat the next day. These little snippets of your character give your business an identity, which results in better connections with your audience.

How to Promote Your Etsy Shop on Instagram

Instagram is Facebook’s younger sister, and Meta (formerly Facebook) owns both. The same methods generally apply on Instagram and Facebook to promote your Etsy store. There are only two main differences you need to know about: audience and hashtags.

Firstly, Instagram’s audience is younger, so keep that in mind regarding your content and how you brand yourself on Instagram. Secondly, hashtags are more important on Instagram to help your posts find more people. You can also use hashtags on Facebook, but for Instagram, it’s a must. You can get inspiration for what hashtags to use by lurking around other Etsy seller Instagram accounts or brainstorming what search terms might be related to your post. 

How to Promote Your Etsy Shop on TikTok

TikTok is like the new kid on the block, but it’s “the” platform for gen z and millennials. It hosts all types of content – artistic videos, memes, tutorials…the list goes on. TikTok has dedicated niche communities like #CleaningTok — yes, all stuff about cleaning — and the users have created jokes and content unique to the platform. If your customers are generally 25 years old or under, TikTok might be the best fit for your business.

If you want to promote your Etsy shop through TikTok but haven’t used it before, you should take some time to lurk around. Search and browse through different hashtags you think could be related to your audience. For example, if you sell handmade skirts, check out #sewing, #sewingtiktok, and #sewingtok. Look through the content and check out the other hashtags people are using and the content they make. Be sure to get inspiration from business accounts on TikTok too; you’ll need to consider both personal and business content to attract customers as an individual seller.

To make your Etsy products popular on TikTok, create content that showcases your talent and personality without directly promoting, and leave your shop links in pinned comments and your bio. Think about both the people who like your products and the people who have the same skillset – give tutorials and tips, or make a timelapse of you creating a product with a fun voiceover. People love authentic community content like this from small businesses and will share it far and wide!

Promoting an Etsy Shop for Free on Social Media: Key Takeaways

To sum up all those points in a shortlist, keep this in mind when you set out to start marketing your Etsy shop on social media: 

The platform you use matters. Try and think of your customers and what they’re like —  their average age, interests, etc. — and focus on platforms they’re most likely to use. Stick to 1-3 at most so your marketing efforts aren’t spread out too thin.Promote yourself, not your products. Though it’s not like a personal social media account, your Etsy account on social media should be showcasing interesting things about yourself and what you do. Leave your links and business info in your bio or comments for the most part. Sneak peeks of new products or product announcements like sales are great sometimes, too! Just be sure there’s a healthy mix of other content like how-to videos, behind-the-scenes photos, etc.It’s all about the content. Each platform has a different vibe, so don’t go in blind. Familiarize yourself with your audience and take some time to brainstorm what they might find funny, cute, or interesting. You want to be sure that your content doesn’t feel out of place in potential customers’ social media feeds, so keep up-to-date with relevant and related content to your Etsy shop and customers.Engage with your audience. Don’t be a ghost that only makes posts and nothing else. Interact with your audience through comments, tag other Etsy professionals in a similar field, compliment posts you like, and make genuine business connections to maximize your reach and turn fans into customers.Growing Beyond Social Media Marketing

If your Etsy business is starting to generate serious sales, it might be time to invest in a website and paid advertising. Luckily, that doesn’t have to be a hassle! An Etsy Plus subscription gives you a unique domain while allowing you to stick with the platform you’re familiar with, or you can use services like Squarespace to make a website without any coding or advanced computer skills.

However, if you’re just starting or are running a small Etsy shop, paid advertising might be a bit too much to bite off right away. It’s important to get the hang of social media marketing before you start investing in other ways of expanding your business.

Conclusion

As you can see, there are plenty of ways to market your Etsy shop cheaply or completely free. With the right social media marketing tactics, you can get the word out about your Etsy business without breaking the bank. It’s important to understand your audience and each platform’s characteristics to craft a strategy for your Etsy content so you don’t come across as blatantly promotional and can connect with your potential customers on a more personal level. With all this in mind and your newfound Etsy marketing strategy, you’re well on your way to growing your business and keeping customers coming back for more!

3 Foolproof Ways to Promote Your Music on TikTok

TikTok is the perfect platform to make musicians and their songs famous overnight. There’s tons of potential to showcase your talent, gain a following, and make money just by making some TikTok videos. But it’s not always easy to promote your music on TikTok.  Just take a look at Lil Nas X, who has used TikTok as a part of his music marketing strategy; it’s clear he puts a lot of thought into his uploads to get the attention he does! A lot goes into making good content, there’s a lot of competition, and it can feel defeating to put in the work only to get no results.

Whether you’re hoping to get noticed and gain a following, have one of the hottest TikTok songs, or you’re hoping to make money with your music on TikTok, this article is for you. We’ll go over some of the common mistakes musicians make when promoting their music on TikTok and give some helpful tips we use as a TikTok Advertising Agency to help our clients promote their music the right way.

Understanding TikTok’s Audiences

To promote your music on TikTok effectively, you need a decent understanding of the differences between content on TikTok versus other platforms like YouTube or Instagram. If you don’t already use the app yourself, start lurking around as a user to get a feel of what content people like. Start by looking at artists on TikTok in your genre. Take note of what their audience is like, the hashtags they use, and their content style. Look through other non-music communities on TikTok that are related to your audience based on their age and interests. The more you familiarize yourself with the app and the communities you think would make for a good audience. The more you’ll know how to join in to promote your songs on TikTok.

Basic Do’s & Don’ts of TikTok for Beginners

Audience research is unique to you and your music. However, there are some basic things to know about TikTok that apply to everyone:

TikTok is not meant for long content. Even though technically you can make 3 minute-long videos, TikTok is not the place to be posting entire songs. Your content will always do better if it’s around 30 seconds long.Captions should be 9 words or less. People go on TikTok to listen and watch, not to read. Captions that are too long will disengage people from your content and, in many cases, can make it hard to view your video. Don’t recycle content from other platforms. Though TikToks do surprisingly well when reposted on different platforms (except IG Reels), the reverse is seldom successful. To help promote your music on TikTok more effectively, save your videos for fresh content that is made specifically for the platform and your unique TikTok audience.If the hottest hashtags on TikTok aren’t relevant to your video, don’t use them.  Be mindful about what hashtags to use to promote your songs on TikTok, or else you’ll just end up on the wrong side of the algorithm. This will do nothing for your video if you aren’t able to get people watching it, liking it, and engaging with it.3 Foolproof Methods to Promote Your Music on TikTok the RIGHT Way1. Show, Don’t Tell: Promote Yourself, Not Your Songs

Avoiding direct promotion can be difficult for musicians because in many cases, it’s your livelihood, and your goal is to get more people to listen to your music. Simply put, making broad or vague appeals for new fans on TikTok won’t get you very far – people use TikTok for entertainment, not suggestions about what kinds of things they should be interested in. 

That being said, there are tons of great ways to showcase your talent that will directly lead to revenue. Take a look at Jordy (@iamjordy), who went from a tiny following to becoming TikTok famous practically overnight. At first, Jordy made TikTok’s using clips of his songs, with text on screen telling people where they can purchase his music and how much it would mean to him if they did so: 

Source: TikTok.com

Even though he was very genuine and his music had appeal, this wasn’t getting the results he needed. One day he uploaded a clip of him at his piano candidly practicing a song idea that he had, but had not completed. Within just a few days, he had thousands of new fans who couldn’t wait for this song to be released so they could stream it! His off-the-cuff video idea made him go viral on TikTok.

Source: TikTok.com

What Jordy accidentally discovered is something that applies to every musician. No matter how great your song, album or concert is, creating content using your talent instead of about your talent will always perform better. It’s the classic rule of “show, don’t tell”. Leave all links and purchase information in your bio or in a pinned comment so interested viewers can find it easily, but keep your video itself focused on content people will find interesting.

2. Encourage Engagement & Make Connections to Gain More Fans

Photo by Karsten Winegeart on Unsplash

Getting people to engage is one of the best ways you can grow your audience, and TikTok makes this super easy! TikTok is all about community engagement – this is especially true for the musical side of TikTok, where plenty of passionate musicians create fun challenges, do fan requests, and more. Promoting engagement can be as simple as asking viewers a question in your caption to encourage their comments or literally dueting with another musician by Dueting their TikTok (and tagging them).

The key to thriving on TikTok as a musician is turning casual viewers into fans who love your content so much they want to interact with it and share it with others. Find fun ways to make your musical talent relevant to different audiences, relatable to people’s emotions or experiences, or worthy of Stichting/Dueting a response to.  

Get clever about relating to your audiences. TikTok has an incredibly diverse range of audiences and it’s important to keep this in mind when creating your content. It’s best to post at least 2-3 times per week to get the best results, so use this opportunity to create a variety of different types of content to suit multiple audiences and interests. Your creativity can make your options endless, but a good start is looking at trending hashtag challenges; they have active audiences and can be a great way to show off your talent in a different way.

3. Tap Into Niche Audiences to Promote Your Music on TikTok

Photo by Shingi Rice on Unsplash

In addition to catering your content towards a wider audience, it’s also important that you create content that serves niche audiences actively looking for music. Finding ways to connect with people enjoying content about other topics is another way to promote your music on TikTok.

For example, Eurovision is a popular annual contest featuring amazing singers from all over Europe, and they have a huge following of dedicated fans on TikTok who appreciate the incredible talent and catchy songs they feature. Pick a song and do a cover in your style, use hashtags related to the song and contest, tag the artist and Eurovision’s accounts, and you now have made your music relevant to a whole new audience of potential fans. 

Conclusion

TikTok gives passionate musicians and artists a platform to showcase their amazing talent and find millions of future fans, and the app is changing the music industry as we know it. However, tapping into this audience is only the first step to notoriety. If you want to promote your music on TikTok the right way, you need a foolproof strategy. 

Using the “Show, don’t tell” rule for your TikTok content, encouraging reaction and response within your videos, connecting with niche audiences, and being clever with how you relate to different audiences are all key components of getting the most out of TikTok as a musician. With all this in mind, becoming famous by promoting your music on TikTok is within your reach!

Amazon Interactive Audio Ads Turn Commands into Conversions

During its Unboxed 2021 event, Amazon announced that interactive audio ads are now available on Amazon Music’s ad-supported tier. The 10 to 30 second long ads are a beta feature currently only available in the US. The unveiling of Amazon interactive audio ads follows a similar announcement of interactive video ads for Fire TV earlier in the year.

It’s clear that Amazon is making interactive marketing a priority for its platforms and sees huge potential in it. But what can interactive audio advertising do to change the audio marketing game, and what potential does it have for businesses and Amazon advertisers? This article will explain how interactive audio ads work, the pros and cons, and why Amazon’s interactive audio ads may have an advantage over others.

Introduction to Interactive Audio AdsWhat is interactive advertising?

Interactive advertising is a marketing technique that encourages consumer participation to promote engagement. With the rise of digital advertising and social media, interactive ads have become an increasingly popular way to provide a personalized experience. A common example of interactive advertising you’ve likely seen is a playable ad promoting a game or app.

Source /  Mika Baumeister on Unsplash

Why make audio marketing interactive?

Audio consumption via digital streaming services and apps is flourishing, and only 32% of the population pays for ad-free music. Despite this, the market for audio advertising is very small in comparison because the format limits the options brands have to advertise effectively. Taking the visual component out of digital ads removes the ways brands usually engage with potential customers, collect information on interested audiences, and measure ad performance. 

Interactive Advertising for Music Streaming

Interactive audio ads are fairly new to the scene in comparison; it wasn’t a feasible method until AI voice assistants became commonplace. Pandora was one of the first major music streaming platforms to invest heavily in interactive advertising in 2019. They did so with the help of Instreamatic, which specializes in AI-driven dialogue advertising. The company started running voice-enabled interactive ads for large brands the following year. 

One brand that used Pandora’s interactive ads successfully was DiGiorno. After the listener was told they were listening to a voice-enabled ad and they could respond with “yes” or “no,” the DiGiorno ad started with a joke: “What did the Digiorno rising-crust pizza say to the oven when things started getting heated?” Users who gave a “yes” would hear the punchline, while a “no” would end the ad. 

Beyond Listening: Learning to Answer Audio Ads 

Instreamatic’s AI was very similar to Alexa and was capable of complex conversation. So why did Pandora opt for a simple yes/no format for its interactive ads? It turns out that it wasn’t the AI that needed to learn to adapt to them – the audience did. Pandora realized during testing that before each ad played, they required a voice actor to inform the listener that they could respond to the ad. Options beyond “yes” or “no” were too confusing to introduce the concept of interactive ads to listeners. Users are generally engaging with music apps passively, so teaching them to talk back to ads requires a bit of time and instruction.  

How Alexa gives Amazon’s interactive audio ads an advantage

Amazon’s interactive audio ads won’t have this major drawback. The audiences of these ads have Alexa, meaning they’re already familiar with Alexa’s capabilities and regularly give her complex commands. Like Pandora, Amazon is starting with relatively simple response options and will include a brief introduction to the concept of voice-enabled ads before they run. Still, they’re already leaps and bounds beyond a “yes” or “no.” Listeners can tell Alexa to “Remind me,” “Send me more information,” or “Add to cart,” and Alexa will either set a reminder, send an email containing the advertised product’s landing page, or add the product to the listener’s purchase list.

Understanding Audiences with Interactive Audio Marketing

The “yes” or “no” options for Pandora’s ads were also used to collect audience targeting information, and it is still some of the best performance measurement data available for audio marketing today. Amazon Music interactive ads will provide even more audience information, as its response options categorize interested audiences into three defined groups versus one. 

Turning ad copy into conversation

Instreamatic’s CEO is confident that interactive ads for music streaming will have far greater ad targeting potential once audiences and brands grow accustomed to the format. The AI capabilities of smart assistants like Alexa could take unique responses and create hyper-detailed listener profiles for advertisers to use. For example, instead of saying “yes” or “no,” a listener could tell the DiGiorno pizza ad “No thanks, I’m lactose intolerant,” and both Amazon and the advertiser would now know to present them with dairy-free options in the future.

Brands also have to grow accustomed to interactive audio marketing features for them to reach their full potential. The more complex responses people can give to interactive ads, the more intricate the ads need to maximize engagement and avoid being repetitive. The engagement factor of AI-driven dialogue applies to advertisers as well as audiences. Brands need to learn to create genuine conversations with listeners that sell rather than simple marketing messages.    

Giving Audio Ads Frictionless Engagement  

Amazon describes its new interactive audio advertising feature as a “frictionless” and more natural way for listeners to engage with ads on its platform. It’s an accurate description — the native feel of interactive audio ads on music streaming apps is a huge advantage compared to traditional ads. The lack of effort required from the listener to respond to the call-to-action is revolutionary, which is why Pandora and other companies also see so much potential in interactive advertising for music platforms.

Source / Photo by Fausto García-Menéndez on Unsplash     

39% of Alexa users said they’d respond to an interactive voice ad on Amazon Music, and 29% of them make a purchase every day. These findings from Amazon point to very favorable odds for advertisers, especially when considering CPA rates. In comparison, most audio ads on music streaming platforms see conversion rates of 0.25%-0.73%, with display and banner ads on music apps averaging a CTR below 0.20%. 

Ordinary audio ads force brands to decide whether they want their ads to be engaging or pleasant, but they can’t have both. Display and banner ads can be used to prompt engagement, but most music listeners aren’t engaging with the visual component of the app in the first place. In the rare case that they are, clicking on these displays becomes an annoying disruption to their music. The only other option is creating passive audio ads that have high CPM rates despite having barely any direct impact on conversions. With these crippling limitations and high costs, it’s no wonder why most businesses don’t see audio advertising as a profitable option.

Summary

Amazon’s beta interactive abilities for audio ads will be available for Amazon Music’s ad-supported tier and is currently only available for US advertisers using Amazon audio ads. Though it is not the first music streaming service to implement interactive audio capabilities for advertisements, Amazon has distinct advantages compared to Pandora or Spotify that brands should consider when investing: 

Listeners have Alexa and will not need as much time and instruction to start responding to adsAmazon’s “Add to cart” allows advertisers to use audio advertising for objectives beyond brand awareness and cover the entire sales funnelThe three responses: “Remind me,” “Send me more information,” and “Add to Cart” allow for more detailed audience targeting and performance measurement data

That being said, interactive audio advertising in general still has some hurdles that Amazon will need to overcome for them to reach their full potential for advertisers: 

Listeners need to learn to engage actively with audio ads versus passively listening to themBrands and marketers need to adjust their strategy for interactive audio advertisements to ensure they are as personalized as possible and not repetitive.Conclusion

The future for interactive audio marketing on music apps and streaming platforms is bright and full of opportunities. Audiences can engage with the brands they love in a way that doesn’t interfere with their listening experience, and advertisers are restrained from the limitations traditional audio ads have on conversion rates, targeting, and performance measurement. Now that Amazon has entered the world of interactive marketing for its music streaming service, the company can help bolster the innovation and normalization of interactive audio advertising along with startups like Instreamatic. The progression of interactive audio ad capabilities from Pandora’s testing in 2019 until now is impressive; it will be interesting to see how much the technology and strategy will evolve in the coming years with Amazon now onboard.

Is Walmart Connect the Next Big Thing in Digital Advertising?

Walmart Connect is a media entity you should be paying attention to. It’s well known that Walmart fiercely competes with Amazon for the title of America’s largest retailer, but few know about its media company Walmart Connect, and its determination to become a key player in digital advertising. The retailer announced the launch of the Walmart Connect DSP in 2021, which has been one of their biggest moves as a media company yet.  

After months of waiting, Walmart Connect is finally here, and the platform’s unique attributes look promising. If you’re not sure how it works or why Walmart Connect might be advantageous for your business, read on!

What is Walmart Connect?

Walmart Connect is the retail company’s advertising business. Previously called Walmart Media Corp., the company changed its name in 2021 after Walmart started investing heavily into its ad platform, rapidly creating new features and capabilities for advertisers.

Previously, the subject of Walmart advertising was largely reserved for large corporate brands or Walmart Marketplace sellers. Walmart was never considered a major digital advertising opportunity like Facebook or Amazon, but the company is on a mission to change that. From hiring former Amazon ad executives to launching a DSP, the retailer is clearly determined to make Walmart Connect a big deal in digital advertising.

Walmart’s underestimated advertising potential

Walmart has good reason to start taking its advertising capabilities seriously. Just like Amazon advertising, Walmart gives businesses the opportunity to zero in on potential customers and capture their attention when they’re most willing to buy products. The ability to advertise while audiences are shopping has major competitive advantages compared to platforms like Facebook or Google, which struggle to cover the entire sales funnel with its ad platforms. 

Source / Marques Thomas at Unsplash

Investing in and growing its advertising potential also benefits Walmart immensely. The company has plenty of space to turn into profitable ad placements both online and within its thousands of brick-and-mortar locations. Many of its advertisers are also sellers, so their ads direct audiences back to Walmart to make purchases. In fact, Walmart nearly doubled its sales this year thanks to its digital advertising initiatives before the Walmart Connect DSP even launched.

Lastly, Walmart Connect’s digital ad platform has some distinct advantages for advertisers compared to other leading platforms, which we’ll get into later. Needless to say, Walmart’s advertising potential and its fast-paced progression should be on every marketer’s radar. 

How Does Walmart Connect Work?

Though Walmart Connect refers to the retailer’s entire advertising business, its latest endeavors focus on two platforms: Walmart’s DSP and DMP.

The Walmart Connect DSP (demand-side platform) was announced back in August 2021 and just officially launched this October. DSPs are a type of digital ad platform that manages ad bids and placements automatically, making it easier for advertisers to buy them – Facebook Ad Manager and Amazon DSP are two other notable examples of DSPs.

The Walmart DMP (data management platform) is where advertising businesses can collect information from Walmart’s database to create customer profiles and segment audiences. This is then used to improve ad targeting and personalization.

What types of ads can you run with Walmart Connect?

The platform categorizes its advertisement solutions into 4 ad types:

Search ads – keyword-based advertisements that appear when customers are searching for relevant products.Display – ad placements that can appear throughout the internet on non-affiliated sites and Walmart.com. Walmart Connect display ads are targeted based on customers’ shopping history.In-store – Ads displayed on self-checkout screens and digital media screens throughout Walmart’s brick-and-mortar stores. The company estimates they currently have over 170,000 in-store digital displays across its 4,700 stores. Brand Interactions – interactive content to engage with customers and increase brand loyalty.Who can advertise on Walmart’s ad platform?

Because it is a growing platform, Walmart Connect aims to attract as many advertisers as possible with its DSP. Luckily, this means that it can be leveraged by brands that may not have benefited from Walmart advertising in the past: The platform allows for both national campaigns as well as smaller, local targeting options. 

You can fill out this form to see if you’re eligible to advertise on Walmart Connect. Alternatively, if you have questions about your eligibility, or about creating a Walmart Connect advertising strategy, you can contact us and our ad experts will reach out to you.

4 Key Benefits of Advertising with Walmart Connect

Walmart Connect advertising has numerous specific advantages over other leading digital ad platforms because, in reality, it’s not limited to digital – Walmart Connect ads are just as omnichannel as the retail company is. It’s important to note that Walmart Connect doesn’t work with a first or last-click attribution model, as it focuses more on the overall consumer journey instead of just online interactions. Now that Walmart’s advertising business has a DSP and extensive digital advertising capabilities, this enables Walmart to provide brands the specific benefits listed below: 

 

Most ad platforms cannot display ads very far beyond the publishers’ websites: Facebook ads can be shown on Facebook and Instagram, Amazon ads can appear on Amazon, Twitch, and Kindle, and so on. Thanks to its partnership with The Trade Desk, Walmart Connect ads can be placed far beyond Walmart’s online spaces. Walmart’s DSP also gives brands access to the DMP, which has decades’ worth of omnichannel consumer data. In-store data leads to much more precise audience targeting for ads than online shopping data can alone. Target advertisers used it to figure out a teenage customer was pregnant before her own family did over a decade ago. In-store shopping data is so valuable that Amazon is opening brick-and-mortar locations just to get some of its own.  Not only can Walmart’s data be used for ad targeting, but it can also be used by Walmart advertisers to optimize future campaigns. With the ability to link in-store and online purchases, Walmart’s ad platform can provide better closed-loop measurement for campaign performance so advertisers can optimize their campaigns faster and more accurately. On a similar note, another distinct advantage of Walmart Connect advertising is that it allows advertisers to display dynamic, hyper-targeted ads in stores. Traditional in-store advertising relies on static campaigns that result in fairly low conversion rates. As a result, they’re not a profitable marketing strategy for most brands other than large corporations with equally large audiences. Walmart Connect advertisements leverage the campaign targeting and flexibility typically exclusive to digital advertising, allowing in-store ads to achieve a higher ROI. When combined with the fact that they can be created and managed via the DSP, this makes in-store advertising more accessible to a variety of sellers. Walmart’s Omnichannel Ecosystem Gives Advertisers Omnipresent Superpowers

All of these benefits can be summed up to outline Walmart Connect’s most powerful advantage to advertisers: Its omnichannel data and omnipresent ad placements give brands omnipotence. All other leading ad platforms are owned by Internet mega entities limiting you to their spheres of digital influence. Not only does Walmart’s partnership give Connect advertisers ubiquity online, but its stores also bring dynamic digital ads to life. 

Conclusion

Walmart Connect is set to become a major player in digital advertising. With dynamic ad targeting capabilities, incredible online and offline reach, and access to omnichannel data, advertising with Walmart has a lot of lucrative potential for advertisers. Thanks to its latest launch of the DSP, all of these benefits are more accessible than ever. Considering its potential as-is and the company’s fast-paced innovation, it’s safe to say that the future of Walmart Connect will be interesting to stay tuned for.

The 3 Types of Sponsored Ads: Easy Seller’s Guide to Advertise on Amazon

If you’re hoping for an easy way to market your store and increase product sales, Amazon ads are one of your best bets. But who can make ads on Amazon, what are the different types, and which type of Amazon ad is best for you? 

This guide will answer all of these questions and more so you can start advertising on Amazon and get more customers clicking ‘Add to Cart’.

Why should I advertise on Amazon? 

The benefits of advertising on Amazon are threefold: 

It’s easy. Unlike Facebook or Google, making an effective Amazon ad is straightforward. For example, a lot of attention to detail on ad copy and images is needed to make a Facebook campaign successful. In comparison, Amazon sellers have found that they can create ads with their existing product photos and listings content and still see a great ROI.It’s direct. Facebook and Google ad targeting options, though precise, are educated guesses based on peoples’ interests. Amazon’s audiences have their credit cards ready to go, and Amazon knows exactly what they like to buy. Don’t underestimate the power of the consumer data Amazon can provide advertisers: You can even add the ASINs of your competitors as a targeting option, allowing you to broadcast your better deal to shoppers who bought or showed interest in their product. Your ad can even be displayed as they’re about to buy the competitor’s product – that’s some direct advertising!It’s profitable. A lot of factors go into the outcome of an ad campaign, but Amazon on average delivers the most bang for your buck. The cost-per-click (CPC) of Amazon ads are usually lower, they require less time to set up, and they have higher conversion rates. All of this results in more sales, revenue, and a better ROI compared to advertising on other platforms.     Who can advertise on Amazon?

For Sponsored Product, Sponsored Brand, and Display advertisements: 

Those who have a seller accountThose who have a vendor accountNote: You may have read of a loophole for stores off Amazon called Vendor Express. This is no longer true because the Vendor Express Program shut down in May of 2018.

Unfortunately, this means businesses with no presence on Amazon cannot utilize its ad services. However, many that have their own website or primarily sell off Amazon still find having a seller account beneficial for business, so becoming a seller on Amazon is worth considering.    

There is also the Amazon DSP (Demand-Side Platform), which is accessible to companies both on and off Amazon. These are video, audio, and display ads that can either be placed on Amazon or on affiliate platforms like Kindle or Twitch.

Setting up DSP ad campaigns requires programmatic advertising experience or an Amazon advertising agency, as they are more technical and complicated (take a look at all of the Amazon DSP ad targeting options, for example) and typically require 5-digit ad budgets.

In this article, we are focusing on the 3 main ad formats for Amazon:

Sponsored Product AdsSponsored Brands Ads (previously called Headline Search Ads)Sponsored Display Ads (previously called Product Display Ads)

There’s far more to know about these Amazon ad types besides the simple definitions above, though — each has different purposes, placements, costs, pros and cons, and so on. We’ll go through everything to know about each ad format, and use this information to discover which ad type is best for your next campaign. 

Sponsored Products Ads

What are Sponsored Products Ads?

Sponsored Products Ads feature a single product from your Amazon store. Once a user clicks on your ad, they will be directed to your featured product’s details page. They are PPC (price per click) ads, meaning you are charged only when someone clicks on your ad. Targeting options are based on keywords and ASINs, which you can enter manually or have the platform’s advanced algorithms determine automatically. 

Sponsored Products Ads lets your product get ahead of the competition and receive more exposure from shoppers, especially if your product is new, lacks reviews, or is in a saturated category. Strategically, they’re also a great method of gathering data if you don’t have much to start with. 

For example, if you need to do some keyword harvesting, you can create a Sponsored Products Ad campaign and select the automatic targeting option. Amazon’s algorithms will outline the keywords it determined as most relevant for your product, which you can then use for your product listing and for future ad campaigns.  

Where are Sponsored Products Ads placed?

Your ad can appear above or below search results pages or on product detail pages of competitors according to the keywords you use for the campaign. 

How much do they cost?

Technically, your ad spend can be just $1 per day. The “ideal” budget depends on your category, product, keywords, and your advertising goals. Your bidding price determines how quickly your budget is spent and the likelihood you’ll outbid competitors for ad placements, so your budget should consider your bid costs and how long you want the campaign to run. 

When Should You Use Sponsored Products Ads on Amazon?

If your product needs more exposure. Maybe your product listing on Amazon is new, is in a competitive category, or it’s ranking low on search results and you don’t know why. Not only will a Sponsored Products Ad boost your listing ahead of the competition while it’s running, but you can use the data reports Amazon provides to improve your listing’s organic search rankings as well.

If you’ve never made an Amazon ad before. A Sponsored Products Ad using automated targeting and nothing more than the photos/copy of your product listing can have a great ROI, even if your campaign budget is small. This makes it the perfect ad to start with if you’re trying to advertise on Amazon for the first time.   

If you want to do keyword research. Use this ad format to try out keywords manually or for keywords harvesting. Though Sponsored Brands Ads also are keyword-targeted, Sponsored Products Ads are especially useful because they focus on a specific product.

If you’re a Kindle Direct Publisher or bookseller. This should be your go-to Amazon ad format if you’re an author or publisher. Sponsored Products Ads will sell your product for you effortlessly – you don’t even need to bother with ad copy for your ad to increase sales and revenue.

Sponsored Brands Ads

What are Sponsored Brands Ads?

Similar to Sponsored Products Ads, these are PPC ads that use keywords and ASINs to target audiences. The main difference is that Sponsored Brands Ads feature your store and up to 3 products to highlight instead of a single product.

Strategically, this Amazon ad type can help achieve different objectives than Sponsored Products Ads, which are mostly meant to increase sales. For example, they can help meet KPIs if your main marketing goal is to increase brand awareness. Sponsored Brands Ads also have a larger variety of ad formats to accommodate the larger quantity of photos and creatives needed for them, such as the carousel format or Amazon Store Spotlight. 

Sponsored Brands Ads also carry greater risk and reward. The best-performing Sponsored Brands Ads have higher click-through rates than the best-performing Sponsored Products Ads but have a lower click-through rate on average. In other words, the best Sponsored Brands Ads perform better, but this ad type is not as forgiving towards average-quality campaigns. 

Where are Sponsored Brands ads placed?

Sponsored Brands Ads also appear on search results pages and product details pages. The key difference in their placement compared to Sponsored Products ads is that they can appear within search results for mobile users. Their larger format makes them look remarkably different from Sponsored Products Ads from the perspective of the viewer, especially when at the top of the search results page.

How much do they cost?

The minimum cost for Sponsored Brands Ads is also $1 per day (technically, as this is the minimum ad spend required). Just like with Sponsored Brands Ads, the ideal budget varies from seller to seller, so you should consider your bidding price, how long your ad will run, your advertising goals, etc.

When should you use Amazon Sponsored Brands Ads?

If you’re a new Amazon seller. Sponsored Brands Ads are a great way to put your store in the spotlight to relevant customers without having to wait. This is especially true for brands that are not new themselves but are new to Amazon – the added conveniences for Amazon shoppers like prime delivery could be the final push for previously interested shoppers to make a purchase, so it’s important to make them aware of this new option.

If you have several new products or a family of products. For example, a skincare brand would benefit from using a Sponsored Brands Ad because shoppers tend to buy multiple products to cover their skincare routine. 

If your main objective is to increase brand awareness. Sponsored Brands Ads will increase your sales, but they’re much more effective at increasing brand awareness compared to Sponsored Products Ads. 

Sponsored Display Ads

What are Amazon Sponsored Display Ads?

Previously known as Product Display Ads, Sponsored Display is a remarkably different type of Amazon ad compared to our previous two. Its appearance doesn’t look incredibly different, but its purpose and targeting method are completely different from Sponsored Products and Brands Ads.

Sponsored Display Ads are Amazon’s retargeting solution for sellers. They’re meant to be shown to people who’ve purchased similar products like yours, have shown interest in products similar to yours, and people who have purchased your products. 

If you’re itching to make the most of Amazon’s incredible consumer data to boost your sales, this is the type of ad for you. Unlike Sponsored Brands or Sponsored Products Ads, Sponsored Display Ads use interest-based targeting and demographics data to find the right audiences for you. There are 3 options available:
Views Remarketing will target audiences who have viewed your products but did not make a purchase within the last 30 days, or who have viewed product pages that meet your criteria.  

Search Remarketing is the only option that technically involves keywords because it targets audiences who searched for terms related to your products.

Purchase Remarketing allows you to target previous customers.

These 3 options provide many more strategy possibilities depending on what you advertise. For example, you could make a Sponsored Display Ad using purchase remarketing if your product is nondurable, like lotion or vitamins, or you could advertise a different product the buyer purchased using the same options. 

Where are Amazon Sponsored Display Ads placed?

Sponsored Display ads can show up on customer reviews pages, in the sidebar at the top of offer listings, on product details pages, and even on other sites. You read that correctly – if Amazon’s algorithms determine they’ve found your audience on one of Amazon’s affiliate platforms (Kindle, Twitch, etc.) your Sponsored Display Ad could appear, typically in a banner format.

How much do they cost? 

There is no minimum budget required for Sponsored Display Ads. They’re PPC ads like Sponsored Product and Sponsored Brands Ads, so you should budget your ads according to your bidding price, how long you want the campaign to run, your advertising budget, and so on. However, Sponsored Display Ads will give you an estimate of how many people your ad will reach as you’re setting up your campaign, which you can use to determine what your optimal budget should be.

When should you use Sponsored Display Ads?

If your product is consumable. For products that require repurchasing, like body wash or candles.

If you want to target competitors. Sponsored Display Ads allow you to place your product right on the page of your direct competitors. This is especially useful if your product is a better deal.

If your goal is reach and exposure. By targeting based on user activity, Sponsored Display Ads are great for brand awareness and to boost new product listings. You can find new audiences you may have been missing via keyword targeting, or niche audiences that are interested in your product.

Advertising on Amazon with Sponsored Ads: Product, Brand, & Display

If you’re hoping for an easy way to market your store and increase product sales, Amazon ads are one of your best bets. But who can make ads on Amazon, what are the different types, and which type of Amazon ad is best for you? 

This guide will answer all of these questions and more so you can start advertising on Amazon and get more customers clicking ‘Add to Cart’.

Why should I advertise on Amazon? 

The benefits of advertising on Amazon are threefold: 

It’s easy. Unlike Facebook or Google, making an effective Amazon ad is straightforward. For example, a lot of attention to detail on ad copy and images is needed to make a Facebook campaign successful. In comparison, Amazon sellers have found that they can create ads with their existing product photos and listings content and still see a great ROI.It’s direct. Facebook and Google ad targeting options, though precise, are educated guesses based on peoples’ interests. Amazon’s audiences have their credit cards ready to go, and Amazon knows exactly what they like to buy. Don’t underestimate the power of the consumer data Amazon can provide advertisers: You can even add the ASINs of your competitors as a targeting option, allowing you to broadcast your better deal to shoppers who bought or showed interest in their product. Your ad can even be displayed as they’re about to buy the competitor’s product – that’s some direct advertising!It’s profitable. A lot of factors go into the outcome of an ad campaign, but Amazon on average delivers the most bang for your buck. The cost-per-click (CPC) of Amazon ads are usually lower, they require less time to set up, and they have higher conversion rates. All of this results in more sales, revenue, and a better ROI compared to advertising on other platforms.     Who can advertise on Amazon?

For Sponsored Product, Sponsored Brand, and Display advertisements: 

Those who have a seller accountThose who have a vendor accountNote: You may have read of a loophole for stores off Amazon called Vendor Express. This is no longer true because the Vendor Express Program shut down in May of 2018.

Unfortunately, this means businesses with no presence on Amazon cannot utilize its ad services. However, many that have their own website or primarily sell off Amazon still find having a seller account beneficial for business, so becoming a seller on Amazon is worth considering.    

There is also the Amazon DSP (Demand-Side Platform), which is accessible to companies both on and off Amazon. These are video, audio, and display ads that can either be placed on Amazon or on affiliate platforms like Kindle or Twitch. Amazon DSP ads can be accessed in two ways:
Self-service: Companies who create, launch, and manage their own Amazon DSP ads.

Managed: Companies who use a professional Amazon advertising agency to manage their ad campaigns. Managed ad campaigns on the DSP require a minimum ad spend of $35,000.

Though self-service DSP ads on Amazon don’t have a minimum budget, they are usually not meant for Amazon sellers or small businesses. Setting up DSP ad campaigns requires programmatic advertising experience as they are more technical and complicated (take a look at all of the Amazon DSP ad targeting options, for example) and typically require 5-digit ad budgets.

In this article, we are focusing on the 3 main ad formats for Amazon:

Sponsored Product AdsSponsored Brands Ads (previously called Headline Search Ads)Sponsored Display Ads (previously called Product Display Ads)

There’s far more to know about these Amazon ad types besides the simple definitions above, though — each has different purposes, placements, costs, pros and cons, and so on. We’ll go through everything to know about each ad format, and use this information to discover which ad type is best for your next campaign. 

Sponsored Products AdsWhat are Sponsored Products Ads?

Sponsored Products Ads feature a single product from your Amazon store. Once a user clicks on your ad, they will be directed to your featured product’s details page. They are PPC (price per click) ads, meaning you are charged only when someone clicks on your ad. Targeting options are based on keywords and ASINs, which you can enter manually or have the platform’s advanced algorithms determine automatically. 

Sponsored Products Ads lets your product get ahead of the competition and receive more exposure from shoppers, especially if your product is new, lacks reviews, or is in a saturated category. Strategically, they’re also a great method of gathering data if you don’t have much to start with. 

For example, if you need to do some keyword harvesting, you can create a Sponsored Products Ad campaign and select the automatic targeting option. Amazon’s algorithms will outline the keywords it determined as most relevant for your product, which you can then use for your product listing and for future ad campaigns.  

Where are Sponsored Products Ads placed?

Your ad can appear above or below search results pages or on product detail pages of competitors according to the keywords you use for the campaign. 

How much do they cost?

 Technically, your ad spend can be just $1 per day. The “ideal” budget depends on your category, product, keywords, and your advertising goals. Your bidding price determines how quickly your budget is spent and the likelihood you’ll outbid competitors for ad placements, so your budget should consider your bid costs and how long you want the campaign to run. 

When Should You Use Sponsored Products Ads on Amazon?

If your product needs more exposure. Maybe your product listing on Amazon is new, is in a competitive category, or it’s ranking low on search results and you don’t know why. Not only will a Sponsored Products Ad boost your listing ahead of the competition while it’s running, but you can use the data reports Amazon provides to improve your listing’s organic search rankings as well.

If you’ve never made an Amazon ad before. A Sponsored Products Ad using automated targeting and nothing more than the photos/copy of your product listing can have a great ROI, even if your campaign budget is small. This makes it the perfect ad to start with if you’re trying to advertise on Amazon for the first time.   

If you want to do keyword research. Use this ad format to try out keywords manually or for keywords harvesting. Though Sponsored Brands Ads also are keyword-targeted, Sponsored Products Ads are especially useful because they focus on a specific product.

If you’re a Kindle Direct Publisher or bookseller. This should be your go-to Amazon ad format if you’re an author or publisher. Sponsored Products Ads will sell your product for you effortlessly – you don’t even need to bother with ad copy for your ad to increase sales and revenue.

Sponsored Brands AdsWhat are Sponsored Brands Ads?

Similar to Sponsored Products Ads, these are PPC ads that use keywords and ASINs to target audiences. The main difference is that Sponsored Brands Ads feature your store and up to 3 products to highlight instead of a single product.

Strategically, this Amazon ad type can help achieve different objectives than Sponsored Products Ads, which are mostly meant to increase sales. For example, they can help meet KPIs if your main marketing goal is to increase brand awareness. Sponsored Brands Ads also have a larger variety of ad formats to accommodate the larger quantity of photos and creatives needed for them, such as the carousel format or Amazon Store Spotlight. 

Sponsored Brands Ads also carry greater risk and reward. The best-performing Sponsored Brands Ads have higher click-through rates than the best-performing Sponsored Products Ads but have a lower click-through rate on average. In other words, the best Sponsored Brands Ads perform better, but this ad type is not as forgiving towards average-quality campaigns. 

Where are Sponsored Brands ads placed?

Sponsored Brands Ads also appear on search results pages and product details pages. The key difference in their placement compared to Sponsored Products ads is that they can appear within search results for mobile users. Their larger format makes them look remarkably different from Sponsored Products Ads from the perspective of the viewer, especially when at the top of the search results page.

How much do they cost?

The minimum cost for Sponsored Brands Ads is also $1 per day (technically, as this is the minimum ad spend required). Just like with Sponsored Brands Ads, the ideal budget varies from seller to seller, so you should consider your bidding price, how long your ad will run, your advertising goals, etc.

When should you use Amazon Sponsored Brands Ads?

If you’re a new Amazon seller. Sponsored Brands Ads are a great way to put your store in the spotlight to relevant customers without having to wait. This is especially true for brands that are not new themselves but are new to Amazon – the added conveniences for Amazon shoppers like prime delivery could be the final push for previously interested shoppers to make a purchase, so it’s important to make them aware of this new option.

If you have several new products or a family of products. For example, a skincare brand would benefit from using a Sponsored Brands Ad because shoppers tend to buy multiple products to cover their skincare routine. 

If your main objective is to increase brand awareness. Sponsored Brands Ads will increase your sales, but they’re much more effective at increasing brand awareness compared to Sponsored Products Ads. 

Sponsored Display AdsWhat are Amazon Sponsored Display Ads?

Previously known as Product Display Ads, Sponsored Display is a remarkably different type of Amazon ad compared to our previous two. Its appearance doesn’t look incredibly different, but its purpose and targeting method are completely different from Sponsored Products and Brands Ads.

Sponsored Display Ads are Amazon’s retargeting solution for sellers. They’re meant to be shown to people who’ve purchased similar products like yours, have shown interest in products similar to yours, and people who have purchased your products. 

If you’re itching to make the most of Amazon’s incredible consumer data to boost your sales, this is the type of ad for you. Unlike Sponsored Brands or Sponsored Products Ads, Sponsored Display Ads use interest-based targeting and demographics data to find the right audiences for you. There are 3 options available:
Views Remarketing will target audiences who have viewed your products but did not make a purchase within the last 30 days, or who have viewed product pages that meet your criteria.  

Search Remarketing is the only option that technically involves keywords because it targets audiences who searched for terms related to your products.

Purchase Remarketing allows you to target previous customers.

These 3 options provide many more strategy possibilities depending on what you advertise. For example, you could make a Sponsored Display Ad using purchase remarketing if your product is nondurable, like lotion or vitamins, or you could advertise a different product the buyer purchased using the same options. 

Where are Amazon Sponsored Display Ads placed?

Sponsored Display ads can show up on customer reviews pages, in the sidebar at the top of offer listings, on product details pages, and even on other sites. You read that correctly – if Amazon’s algorithms determine they’ve found your audience on one of Amazon’s affiliate platforms (Kindle, Twitch, etc.) your Sponsored Display Ad could appear, typically in a banner format.

How much do they cost? 

There is no minimum budget required for Sponsored Display Ads. They’re PPC ads like Sponsored Product and Sponsored Brands Ads, so you should budget your ads according to your bidding price, how long you want the campaign to run, your advertising budget, and so on. However, Sponsored Display Ads will give you an estimate of how many people your ad will reach as you’re setting up your campaign, which you can help use to determine what your optimal budget should be.

When should you use Sponsored Display Ads?

If your product is consumable. For products that require repurchasing, like body wash or candles.

If you want to target competitors. Sponsored Display Ads allow you to place your product right on the page of your direct competitors. This is especially useful if your product is a better deal.

If your goal is reach and exposure. By targeting based on user activity, Sponsored Display Ads are great for brand awareness and to boost new product listings. You can find new audiences you may have been missing via keyword targeting, or a nice audiences that are interested in your product.

5 Easy Ways to Boost Your Holiday Ads on Facebook

Facebook hasn’t enjoyed a positive light in the press lately. But make no mistake, advertising on Facebook and Instagram is still one of the best methods to attract customers and maximize sales. This is especially true for the holiday season; a well-done ad campaign on Facebook or Instagram can make Q4 the best quarter of the year. 

Making amazing holiday ad campaigns on Facebook is easier said than done, however. It’s a competitive time for digital advertising. Many businesses launch their best and biggest marketing campaigns in Q4 to catch the attention of holiday gift shoppers. 

That’s why any experienced Facebook advertising agency will advise most businesses to start preparing well before October, but don’t lose hope if you’re lagging behind — Here are 5 things you can do right now that’ll boost your holiday ads in time for you to increase your sales and revenue for Q4.

1. Optimize the Customer Journey

You can have the best creatives and smartest strategy in the game, but you won’t get conversions and sales the customer experience after clicking your ad is subpar. Before you launch your Facebook holiday advertising campaigns, make sure the journey from viewing your ad to purchasing products is smooth and seamless.

Source / Jacqueline Munguia on Unsplash

How can I prepare my online store for the holidays?Make the purchase process as easy as possible. You will lose sales if it takes too much time or is too complicated for someone to make a purchase after clicking on your ad. Optimize your site for mobile traffic and make sure your pages load quickly. If you don’t have your own site, set up a Facebook Catalog account to manage your sales directly on the platform. Facebook Catalogs can be set up to run and advertise on both Facebook and Instagram, so even brands with a website can take advantage of its seamless shopping experience for customers. Check recent reviews and customer feedback. Make sure you know exactly what your happiest customers are raving most about so you can highlight them throughout your marketing. Take a careful look at your critical reviews as well, especially if they’re regarding shipping, technical issues, or customer service. These common issues can turn into huge bottlenecks come November with more traffic, so try to address them as best as you can before then.Pre-Holiday Tip for Facebook Advertising: Facebook Pixel

If you have your own site and don’t have Facebook Pixel yet, you need to start using it! Facebook Pixel is a snippet of code that you can add to track your audience’s activity on your site. It collects detailed consumer data on different “Pixel Events,” like customers adding items to their cart, customers who completed a purchase, etc. It’s the most powerful targeting/retargeting data you can possibly get for your Facebook advertising. 

2. Use the Reach & Retarget Strategy

If you’re working with a small budget or you need to make a holiday marketing campaign fast, the reach and retarget strategy can help. It starts with increasing your brand awareness to expand your audience of potential customers. Shortly after, you create ads reaching back out to individuals who are most likely to make a purchase. Despite being shockingly simple, this strategy is a foolproof method to get more clicks and increase revenue.

Source / Melanie Dezeil on Unsplash

What does it mean to reach and retarget audiences? 

Reach: Create ad campaigns with the main objective of reaching new customers and increasing brand awareness. These customers have little to no knowledge of your brand, so brand awareness campaigns are your chance to make an unforgettable first impression. Running ads to increase your brand awareness on Facebook a few weeks or months before the holidays will provide you with a larger audience to retarget and more data to enhance your Facebook ad targeting for next year.

Retarget: Create ad campaigns for viewers who already purchased products, clicked on an ad but didn’t purchase anything, or reacted to your previous ads. These audiences have already shown interest in your products, so campaigns to retarget them should focus on eliminating the factors that kept them from buying. If you run a brand awareness ad you ran beforehand, your retargeting audience will be larger, which means more potential conversions.

Facebook retargeting campaigns are perfect for promoting seasonal discounts and holiday deals — just make sure you organize these audiences with care so customers don’t see deals for products they already purchased earlier in the year.

3. Diversify Your Creatives and Content

It’s the worst time of year to only have limited creatives for your Facebook ads. Don’t settle for just a few festive images — gifs, videos, and other types of creative content should be in your repertoire. No matter what formats you use, make sure they’re high-quality and have eye-catching qualities, like appealing color combinations and festive themes. Your ads will be competing for attention in a crowd of other advertisers who brought their best marketing campaigns to the table, so you’ll need more than standard product photos to stand out. 

Source / Joshua Earle on Unsplash

If you’re running out of time to make new creatives, make use of user-generated content. For example, you can encourage loyal customers to submit videos reviewing and presenting your products or your business in general. So long as these videos are trimmed and edited to fit ad guidelines, ads with user-made content perform wonderfully both on Instagram and Facebook. You can also collect and quote reviews from satisfied customers to display in Facebook Carousel ads in between product images.

4. Make Smart Holiday Deals

When most people hear the term “holiday deals,” they think of discounts. Though there are some cases where discounts provide a compelling offer (e.g. the retargeting campaigns mentioned earlier), they shouldn’t be the first option on your mind when brainstorming your holiday promotional campaigns. 

What seasonal offers can you make for products besides discounts?

Before you launch your Facebook ad campaign, consider some of these smart seasonal deal strategies: 

Free gifts: Find a cheap complimentary item to provide as a gift when customers purchase a product you’re prioritizing for holiday sales. Customers find these extras compelling even if they wouldn’t go out of their way to buy them, like an extra pair of colored shoelaces with new shoes, or a mug with a coffee machine. This is especially useful if you have items in your inventory that didn’t sell well this year.Free shipping: Delivery prices are a huge factor that customers consider when making a purchase. Some will even buy a more expensive item if free shipping is offered, so don’t be afraid to up your prices by a bit to cover free shipping and highlight this convenience in your ads/offers.Expedited Shipping: We all know at least one person that waits last minute to buy Christmas presents, and many people are willing to pay for shipping if it means their gifts arrive quickly. You can tap into this crowd and increase sales by offering expedited shipping at no extra cost.  FOMO: No matter what type of holiday deal you decide on, you should utilize the Fear of Missing Out (FOMO) in ads on Facebook and beyond. Compel customers to act by creating a sense of urgency by using words like “hurry, time, soon,” or “running out” within your ad campaigns. Source / Artem Beliakin on Unsplash5. Test Your Holiday Ads Before You Invest

While there’s still some time left, you should A/B test your Facebook ad campaigns. One of the biggest advantages of Facebook advertising is that the platform provides you with comprehensive and extensive amounts of data on your ad performance. A/B testing allows you to take full advantage of this by comparing and contrasting the results of your different ideas and options and choosing whichever meets your goals in the most effective way.

Source / Anees Ahmad on Quora

When A/B testing your campaigns, don’t forget to experiment with Ad Manager options in addition to more obvious campaign elements like your copy and creatives. Split-testing your ad placements, target audiences, bidding methods, and campaign objectives can boost your campaign significantly. 

For example, you can test out different ad placements. You might discover that more competitive placements are not converting as well as you anticipated or that your ads actually perform well in less popular (and less expensive) spots. This knowledge will save you a lot of money and headache when you launch your ads with higher budgets later on. 

Wrapping Up the Facebook Holiday Guide

Ads on Facebook during the holidays can be competitive, and the marketing campaigns require extra effort to stand out. With these 5 strategic tips, any business can ensure their Facebook ads will attract the sales and revenue increase that Q4 is known for, even if they don’t have the massive budgets and marketing teams that larger companies do.

If you want more holiday marketing tips and insights for Facebook, check out their guide for businesses. You can also discover how to make your ads reach the right audiences all year round with our Facebook Audience Targeting Options Infographic. Better yet, if you’re ready to get serious about your digital advertising, reach out to the AdvertiseMint team; we’d love to answer any questions you may have and help you create your next big campaign!

 

TikTok Advertising: Is it Right for Your Business? 3 Pillars of Success

Source / Solen Feyissa on Unplash

TikTok has insane potential for businesses, but most of them don’t even know it. Here are 3 things you should do to find out if TikTok advertising is right for your brand.

TikTok is quickly taking over as one of the most important social media platforms. With one of the most ad-friendly audiences and the potential to reach millions of new customers, the video-sharing app has also proven itself as a lucrative digital advertising tool. In fact, some brands have become internet-famous using a marketing strategy focused solely on TikTok and its massive user base.

Source / DailyInfographic.com

Despite all of this potential, even the most seasoned digital marketing experts don’t consider advertising on TikTok. Some who experiment with TikTok advertising come out with less than stellar results and dismiss the platform forever after. In reality, most brands stand to benefit from using TikTok in their marketing initiatives. TikTok has undergone an incredible transformation this year, and the company has shown a lot of dedication to making the platform profitable for businesses beyond beauty products and clothes. 

Many businesses overlook TikTok as their best marketing tool because:

They don’t know how to find their target audience on TikTok (or don’t think it’s there at all)They didn’t adapt their marketing to TikTok’s contentThey didn’t put in enough effort when they experimented with TikTok ads

In this article, we’ll be debunking common misconceptions and providing strategic tips as we go through 3 things you should do before determining TikTok advertisements aren’t right for your business goals.

1. Get to Know TikTok’s Audiences

If you think TikTok is full of teenagers doing trendy dances and not much else, your perspective needs an update. Time and time again, you’ll hear that TikTok is only useful for businesses with young audiences. While it’s true that TikTok has a much younger user base than platforms like Facebook or Instagram, its audience is rapidly growing and diversifying: 59% of users are over the age of 24. Countless niche communities are flourishing on TikTok, and the brands that tap into them have enjoyed both incredible success and few competitors.

With the right strategy, even B2B companies, educational entities, or equipment manufacturers can find receptive and responsive audiences to advertise to. Just take a look at some of the stats on the more mature section of TikTok. Small businesses have a bustling community in which business owners give tips, share relatable moments, and seek advice. The #Smallbusiness hashtag has over 40 billion views alone: 

A distinguished lawyer from Ostroff Law became known as “The TikTok Lawyer” and currently has over 200,000 followers, with his profile providing a direct link to sign up for a consultation:

There’s even a Tiktok community for equipment rentals, with #equipmentrentaltiktok at 8.5 million views currently:

Simply put, it’s highly likely your target audience exists on TikTok – perhaps in the millions. The key to finding them is using the platform yourself or hiring an experienced TikTok advertising agency in order to discover your niche, the hashtags they use, and the content they enjoy.

2. Prepare to Create a Completely Different Marketing Strategy

TikTok is not comparable to Instagram or Facebook, and importing marketing methods and materials from other social media platforms will result in lackluster results. Businesses who want to make TikTok ads that convert need to create content that is native and authentic to the platform; brands who try too hard or who use traditional marketing methods can come across as out of touch or disingenuous. Inversely, businesses that create a TikTok marketing strategy and tap into the platform’s whacky trends or unconventional humor the right way can become instantly popular.

Luckily, this means that unpolished vs. professionally made videos actually perform better. In fact, the more your ads and marketing materials look like a typical user’s uploads, the more traction you’re likely to get. Take a look at some of RyanAir’s TikToks, for example. Most marketers would shun the idea of making fun of their own customers, but users responded very well to their joke, which features trending audio:

@ryanair

Smh like plz pipe down! #airline #cabincrew #ryanair #autumn #foryou

♬ oh no our table – mama chef

That’s not to say that advertisements have little to no effort involved, however. The most important aspect of marketing on TikTok is being creative and engaging. It can take some getting used to in order to find the balance between a well-thought-out video that fits TikTok’s style and still feels casual, but adapting your brand’s idea of marketing in this way is beneficial beyond TikTok. You can recycle and repost TikToks as successful ads on other platforms like Facebook – just not the other way around. 

3. Don’t Be Too Cautious With Your TikTok Advertising

Businesses have reason to be apprehensive about advertising on TikTok: the ad manager is relatively new and still in development, the style of marketing required is completely different, and TikTok’s reputation is not very professional. It makes sense that a business wouldn’t want to sink a lot of resources on an experimental platform, but not investing enough time, money, and effort into your TikTok advertisements can ruin your chances of success before you even make them.

If your business is hesitant but curious about advertising on TikTok, create a brand account and upload regular, non-promoted videos instead of starting with small budget ads. Upload regularly and explore the platform to get familiar with creating content. This takes time and effort, but it takes the monetary risk away and helps build your brand’s reputation. Regardless of whether or not they run promotional campaigns, successful business accounts upload videos and engage with their audience consistently:

Once you’re familiar with TikTok and have a good idea of what content works best for your business, you can properly invest in promotional ad campaigns with more confidence. Worst case, you might find that TikTok simply isn’t the platform you need and focus your marketing budget elsewhere. Alternatively, you might find more success with the help of TikTok influencers who already have established audiences versus creating your own advertisements on TikTok. 

Wrapping Up

With Facebook and Instagram losing a lot of their advertising appeal recently, Tiktok is waiting for businesses of all shapes and sizes with open arms. With the right perspective, strategy, and effort, your brand can increase your sales and revenue and increase brand awareness just by uploading a few videos. Contrary to popular belief, TikTok’s advertising space is not only beneficial to businesses catering to Genz; but you may find the platform isn’t right for you if you cannot keep up with the platform’s fast-paced nature or adapt to its unique (and often unconventional) style of content.  

As the company continues to broaden its appeal to businesses of varying industries, It’s only a matter of time before businesses catch onto TikTok’s potential and wide appeal. Right now, forward-thinking marketers are enjoying minimal competition and maximum reach comparable to Facebook in the early 2010s, so now is arguably the best time to start advertising. Even if you determine TikTok isn’t right for your brand at the moment, be sure to check in often – the digital world evolves quickly, and you may find the platform perfect for your marketing campaigns in the near future!

Amazon Product Advertising for New Items & Stores: 5 Keys to Success

74% of shoppers start searching for their next purchase on Amazon.com, and the amount consumers spend on the platform increases every year. For this reason, recognition and popularity on Amazon can have a snowball effect on sales and profit that you can’t get anywhere else – so much so that brands can go from obscurity to social media fame through clever Amazon product advertising.

Getting the ball rolling if your brand or product is new to Amazon can be a huge task, however. If not handled correctly, it’s an obstacle that can end a seller’s success on Amazon before it even starts.

So how do you promote a new product on Amazon that customers don’t even know to search for? How do you get those first few buyers to click on your brand new store? 

Starting fresh isn’t easy, but it doesn’t have to be complicated. If you want to get started on the right foot with your new store or product, here are the 5 key areas you need to cover: 

1. Demand for the Brand

Source / Unsplash

If consumers don’t know to look for your brand on Amazon, it will be much harder to start building up a reputation on the site. Be sure to use your social media, newsletters, and other customer engagement methods to let people know they can purchase your products on Amazon. Dedicate posts for Amazon product advertising specifically, or to draw attention to your entire Amazon store.

For larger brands: Even if your brand has a solid offsite presence and following, not advertising your Amazon store can result in you losing out on an untold amount of sales. For example, your loyal customers might make larger purchases on Amazon than other platforms, especially Prime members. Directing customers to Amazon to buy and leave reviews also gives your store a reputation boost to help tap into Amazon’s millions of potential new buyers.

For new or smaller sellers: Be sure to create a social media presence on platforms like Instagram, Facebook, TikTok, or Snapchat so you can start building up organic awareness and demand for your brand. Advertising Amazon products on TikTok is especially effective for many brands, so focusing on a TikTok presence first and foremost might be a good idea if you don’t know where to start.

2. Great Pictures

This is a common piece of advice that sounds like common sense, but knowing what makes a picture “good” in this context is easier said than done. The first and most important step is ensuring your photos meet Amazon’s product image guidelines. Still, even if you have satisfactory images, you’d be none the wiser that you could be doubling sales on Amazon by changing minor details like angles, lighting, and color.

If you’re a small-scale store with a limited budget: Get a professional photographer who has experience taking pictures for Amazon product advertising. They’ll be familiar with guidelines and best practices like color psychology in marketing to make sure your products shine, and the investment can have a vast, long-term payoff for your store’s success. There are plenty of talented and experienced photographers on platforms like Fiverr with varying degrees of service to match any budget.

For larger brands and businesses: Keep in mind that your best photos that deliver results on other platforms may not necessarily be optimized for Amazon product advertising. For this reason, consider investing in new product photos when creating your Amazon page.

3. Product reviews

Source / Unsplash

57% of Amazon shoppers consider reviews a key factor in whether or not they make a purchase, and they establish credibility both in terms of your product quality and your reputation as a seller. Luckily, Amazon encourages buyers to leave reviews for purchased products by sending requests and through the Early Reviewer Program. 

To enhance your Amazon product advertising and get reviews faster, you can request buyers to make a review throughout the purchase process. One successful way of doing so is by leaving product inserts (e.g., a note within the buyer’s package). Just keep in mind that it is completely illegal according to the Federal Trade Commission to ask a customer for a positive review in exchange for discounts, rewards, or any other form of imbursement.

4. Good keywords

Using the right keywords ensures that customers can find you. They are vital for ad targeting on Amazon, indexing, and product descriptions.

Creating an SEO-optimized Amazon listing isn’t as simple as importing keyword lists meant for platforms like Google. Amazon SEO optimization differs from other platforms in several ways. Most importantly, users are in a completely different part of the sales funnel when searching on Amazon compared to other platforms, which means they often use different terms and phrases. 

How do I find good keywords for my Amazon products?

For simple ways to find the best keywords for your Amazon products, consider the following:

Start with interest-targeted ads

Running a low-budget Product Display Ad on Amazon can find keywords for you and double as a promotion for your product in the process. All you have to know is relevant categories for your product(s), and the platform’s algorithms will determine over time which audiences it thinks your listings are most relevant for. You can access essential information about these audiences – including search terms and keywords – and use this data to enhance your product indexing on Amazon. 

Competitor Research

Keywords are also fairly noticeable throughout a product’s description, tags, and even Q&As or reviews, and they’re an important part of Amazon product advertising. Take the time to find competing stores and products, paying particular attention to headings and product descriptions. After reading through a heavy handful of them, you will get a better idea of what keywords and terms your competitors think customers are searching for.

Keyword Tools

There are plenty of keyword tools available online for you to leverage as well. Merchant Words, for example, remains a common and easy-to-use keyword finder for Amazon sellers. SEO platforms like SEMRush, Ahrefs, or Helium10 provide data-backed, professional-level keyword research and management capabilities at affordable prices if you have the time to learn how to use them yourself.

5. High Search Rankings

Source / Unsplash

40% of customers never scroll past the first page of Amazon search results, and over 90% don’t go beyond the second page. Simply put, the higher your products rank in Amazon search results, the more money you will make. Luckily, if you’ve already covered previous points like reviews and keywords, you’re already well on your way to getting a ranking boost from Amazon’s algorithm!  

If you want to propel your products to the top of search rankings quickly, don’t overlook the importance of advertising on Amazon. Unlike Google, your organic rankings for searches on Amazon are impacted by whether or not you’ve advertised on Amazon. Amazon PPC ads are your best bet for improving product rankings for keywords and search terms.  

Other benefits of Amazon product advertising

Amazon isn’t merely one of the world’s largest retailers; it’s also a leading advertising platform. The company invests heavily in expanding its ad influence, and it has some of the best consumer data on the market. Through Amazon, your ads are directed to audiences with a history of searching for or buying similar products and are delivered exactly when buyers on Amazon are looking to make their next purchase. For this reason, most successful brands dedicate a lot of time and effort to their marketing campaigns on Amazon or consult the expertise of an Amazon advertising agency to optimize their sales and revenue on the platform. 

Are Amazon marketing services good for beginners?

If your brand is new, you’re new to selling on Amazon, or you’re selling a brand new product, you should consider advertising on Amazon. Even brands with no presence on Amazon stand to benefit immensely from Amazon advertising. Not only do you get the opportunity to promote your product directly through the platform, but you also get access to precious data that you can’t get anywhere else. Several advertising options on Amazon are available to fit different campaign goals and starting budgets, which makes it accessible for brands of all sizes.

Source / Advertising.Amazon.com

Conclusion

Whether it’s your product, store, or entire brand, getting noticed on Amazon can be challenging. No matter what size your brand or advertising budget is, you have plenty of ways to use Amazon product advertising to your advantage. This roadmap ensures you draw those first key customers in and create a path for an excellent reputation as a popular seller on Amazon in the long term. Once you get the ball rolling, don’t forget to check out these 5 Amazon marketing strategies proven to increase your sales and revenue!