Brian Meert's Blog, page 38
September 16, 2023
Get Extra Income: The Ultimate Guide to an Amazon Side Hustle
Are you interested in starting an Amazon side hustle?
More people are picking up side hustles to boost their income as the cost of living rises. If you want to make money in your spare time, Amazon is one of the best options.
Amazon offers numerous creative and entrepreneurial avenues to people from all walks of life. Join us as we explore how to leverage the e-commerce giant to kickstart and expand your source of income.
Amazon Side Hustles You Can TryAmazon is a platform of opportunities. You can make money on the platform in several ways without working full-time. Examples of Amazon side hustles include:
1. Retail arbitrage: Retail arbitrage on Amazon involves purchasing discounted items from retail stores and reselling them at a slightly higher price. You can source your products from department stores, discount stores, or retail outlets where the cost is cheaper.
2. Kindle Direct Publishing (KDP): If you enjoy writing, publish eBooks through KDP. You can write fiction, non-fiction, or guides on various topics and earn royalties from book sales.
3. Private labeling: Create your brand and sell unique products on Amazon. You can source products from manufacturers, customize them, and use Amazon’s FBA program for storage and shipping.
4. Amazon Flex: Join Amazon’s delivery program, Amazon Flex, to deliver packages using your vehicle. You get to choose your schedule and earn money for each delivery.
5. Wholesale selling: Wholesale selling on Amazon involves buying products in bulk to resell on Amazon. This can be a scalable business model if you find the right products and suppliers.
6. Merch by Amazon: This program allows individuals to create and sell custom-designed T-shirts and other apparel on Amazon’s platform. Sellers upload their designs, while Amazon handles production, printing, shipping, and customer service.
7. Amazon affiliate marketing: You can sign up for Amazon Associates to promote Amazon products on your social media platforms and websites. By doing so, you can earn commissions for every sale made through your platform link.
8. Amazon Handmade: Artisans and crafters can sell their handmade goods on Amazon’s Handmade platform. This is a great option if you create unique, artisanal products.
9. Dropshipping: Dropshipping is a business model where you partner with suppliers to sell their products on Amazon without holding any inventory. All you have to do is put up the products on Amazon, and when a sale is made, your supplier will ship the product to your buyer.
10. Amazon Mechanical Turk: Participate in micro-tasks and surveys on Amazon’s Mechanical Turk platform. While the pay is modest, it’s a flexible way to earn money in your spare time.
11. Online arbitrage: You can look for discounted products on other online platforms and resell them for a profit on Amazon. Identify products available on online platforms priced lower than their resale value.
When embarking on your Amazon side hustle journey, beginning with a solid foundation is crucial. Here’s a detailed look at how to kickstart your Amazon side hustle:
1. Set clear goals and expectations: Before you dive in, take some time to define your objectives. Are you looking to generate extra income on the side, build a full-fledged business, or something in between? Understanding your goals will help shape your approach.
Additionally, consider how much time you can dedicate to your Amazon side hustle. Is this going to be a part-time venture alongside your day job, or are you committing to it full-time?
It’s also important to set financial goals. How much income are you aiming to generate from your side hustle, and over what time frame? Being specific about your financial targets can help you track your progress.
2. Legal and tax considerations: Depending on your location and the scale of your side hustle, you may need to register your side hustle. Be sure to obtain any required licenses or permits.
Additionally, it would be best if you understood your tax obligations. You may need to file as a sole proprietor, LLC, or another business entity, depending on your earnings. Keep detailed records of your income and expenses to facilitate tax reporting.
3. Create a detailed business plan: Start by outlining your business strategy. Who is your target audience, and what products or services will you offer? Understand your niche and what sets you apart from competitors.
You also need to develop a budget that covers your startup costs. This should include expenses such as inventory, marketing, and Amazon seller fees. Having a clear understanding of your financial requirements is essential.
Furthermore, it would be best if you crafted a comprehensive marketing plan. How will you promote your products on Amazon and attract customers to your listings? Effective marketing is often a key driver of success.
Lastly, consider your long-term vision. Where do you envision your Amazon side hustle in one year, five years, or even further? Having a vision can help guide your decisions as you grow.
4. Choose the right Amazon side hustle model: Amazon offers various models, each with its characteristics and requirements. Carefully go through our list of Amazon side hustles to find the most suitable option.
Final ThoughtsAn Amazon side hustle is a pathway to extra income and entrepreneurial growth. However, you should take some time to find the right model. As you navigate this exciting journey, remember that success often comes from dedication, adaptability, and a passion for what you do.
Did you know that you can run an ad campaign on Amazon? Contact the best Amazon advertising agency today!
Frequently Asked QuestionsCan I start an Amazon side hustle with a full-time job?You can manage an Amazon side hustle with a full-time job. The flexibility of Amazon selling allows people to the hours they dedicate to their side hustle.
Do I need a lot of capital to start an Amazon side hustle?The amount of capital needed varies based on the business you want to start. Some side hustles require little to no upfront investment, while others may require more.
Is selling on Amazon a sustainable long-term business?Yes, selling on Amazon can be a sustainable long-term business. However, it would help if you managed them all effectively.
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The Best TikTok Ad Examples and the Secrets Behind Them
Are you searching for the best TikTok ad examples?
If you’ve been wondering how to create eye-catching and effective TikTok ads, you’re in the right place! This article will explore some of the best TikTok ads to inspire your marketing efforts.
Whether you’re a seasoned advertiser or just getting started, get ready to discover the secrets behind TikTok ad success.
10 Inspiring TikTok Ad ExamplesSeveral brands have run successful ad campaigns over the years. Get inspired by the best of them:
1. Chipotle’s #GuacDance.
Chipotle’s #GuacDance on TikTok was a branded hashtag challenge ad. The popular food chain created this campaign to celebrate National Avocado Day (July 31) and promote their signature guacamole.
Users were encouraged to showcase their love for guacamole by dancing to the official #GuacDance song on TikTok. Chipotle offered free guacamole as a reward for participation. Users could get free guacamole with any entrée purchase via the Chipotle app or website.
So, what were the results?
The #GuacDance challenge went viral, with millions of users creating and sharing their guacamole dance videos. This resulted in a substantial increase in app and website orders. Chipotle’s #GuacDance is an excellent example of how a well-executed TikTok challenge can engage a wide audience and drive real business results.
2. Fenty Beauty’s Fenty Skin Launch
Fenty Beauty, a cosmetics brand founded by Rihanna, used TikTok to launch its skincare line, Fenty Skin. The brand collaborated with TikTok influencers and beauty enthusiasts to build anticipation before the official launch. With the hashtag #FentySkinTikTokChallenge, they encourage users to share their skincare routines using Fenty Skin products.
Additionally, the campaign included informative videos showcasing the products’ benefits and how to use them effectively. The hashtag #FentySkinTikTokChallenge went viral, leading to the brand’s TikTok success.
Fenty Skin’s TikTok launch helped create a buzz around the brand, attracting a younger and more diverse audience. It showcased the power of TikTok influencer marketing and user-generated content in beauty marketing.
3. Nike – Air Max Day Ad Campaign
The Air Max Day Ad Campaign is an advertising initiative by Nike to celebrate Air Max Day, which falls on March 26 each year. Nike created this campaign to commemorate the iconic Air Max sneaker line and engage with the TikTok community.
To achieve its goals, Nike encouraged TikTok users to participate by showcasing their unique Air Max sneaker collections and creative styling in short video clips. Participants also used branded hashtags like #AirMaxDay and #AirMax. The Air Max Day campaign on TikTok garnered millions of user-generated videos and promoted Air Max sneakers as a cultural phenomenon.
4. Hyundai’s “Better Drives Us” Series
“Better Drives Us” is a TikTok marketing campaign by Hyundai. Hyundai created this series to highlight its commitment to innovation, sustainability, and customer-centric values. The series features short, engaging videos on various topics, such as eco-friendly initiatives, technology advancements, and customer testimonials.
To engage users, Hyundai asked questions and invited viewers to share their thoughts and experiences on topics. The campaign garnered significant attention and engagement from TikTok users, promoting Hyundai’s brand and core values.
t. Oreo’s Creative Recipe Ideas
Oreo launched a TikTok ad campaign featuring creative recipe ideas using their cookies as a central ingredient. They created short, engaging videos showcasing various recipes that incorporated Oreo cookies. These videos demonstrated how to make delicious treats like Oreo milkshakes, ice cream sandwiches, and more.
Users joined by sharing their Oreo-inspired recipes and tagging them with hashtags like #OreoRecipes. Oreao also featured TikTok influencers and chefs to add authenticity and expertise to the recipes. Ultimately, the campaign created a buzz and got consumers to get creative with Oreo cookies in their kitchens.
Read more: Are TikTok ads worth it?
Tips for Creating Effective TikTok AdsYou can also create TikTok ads that stand out and resonate with users. Follow these simple tips:
Keep it short and sweet: TikTok is all about short-form content. Aim for videos that are 15-30 seconds max to maintain viewer interest.Catchy music: Use popular or catchy music that fits your ad’s mood and message. Music can greatly enhance engagement.Quick hook: Grab viewers’ attention in the first few seconds. The opening is crucial to keep them watching.Storytelling matters: Tell a story or deliver a clear message in your ad. Make it memorable.Leverage trends: Keep an eye on TikTok trends and challenges. If relevant, participate or incorporate them into your ad.Visual appeal: Use high-quality visuals, vibrant colors, and creative effects to make your ad visually appealing.Mobile optimization: Ensure your ad is designed for vertical viewing and mobile users.Clear CTA: Include a clear Call to Action (CTA) at the end of your ad. Tell users what to do next.A/B Testing: Experiment with different ad elements like visuals, music, and CTAs to find the best.Measure and Adapt: Track key performance metrics and adjust your ad strategy based on what’s working.Final ThoughtsTikTok has emerged as a dynamic platform for advertising thanks to its creative potential and engaged user base. We’ve learned the importance of storytelling, engagement, and staying current with trends by exploring TikTok ad examples. Don’t miss out on the exciting opportunities that TikTok presents – it’s time to find your way into the hearts of your audience!
Unlock the full potential of your TikTok campaigns by partnering with the best TikTok advertising agency.
Frequently Ask Questions on TikTok Ad ExamplesHow much does it cost to advertise on TikTok?TikTok advertising costs vary depending on factors like ad format, targeting options, and campaign objectives. However, the average pricing is $10 per $1000 views.
Can small businesses benefit from TikTok advertising?Yes, TikTok offers advertising solutions suitable for businesses of all sizes. With its engaging format and targeting options, even small businesses can reach their desired audience effectively.
Are there any content restrictions for TikTok ads?Yes, TikTok has advertising policies that restrict certain content. It’s essential to review these guidelines to ensure your ads comply with TikTok’s standards for a successful campaign.
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September 15, 2023
Top Instagram Influencers You Should Follow
Are you curious about who the top Instagram influencers are?
Instagram influencers are powerful forces on social media, thanks to the platform’s vast user base. These digital trendsetters have mastered the art of captivating audiences with their stunning visuals, relatable stories, and authentic charm.
This blog post will discuss the top Instagram influencers across various niches.
Fashion and LifestyleInstagram influencers have a strong hold on the fashion and lifestyle industries. Here are the most popular names:
1. Kylie Jenner (@kyliejenner)
Follower count: 399M
Kylie Jenner comes from the famous Kardashian-Jenner clan. She grew from a young girl into a successful woman on the TV screen, starring in the TV show Keeping Up With the Kardashians. While she came from a popular family, with all her siblings being socialites, her presence on Instagram and her business ventures allowed her to set her mark in the industry.
Her posts showcase careful content curation, from high-fashion photoshoots to her moments with her daughter Stormi and son Aire. She also doesn’t shy away from displaying her opulent lifestyle. Her posts feature luxury cars, exotic vacations, and extravagant parties, giving fans a glimpse into the world of the rich and famous. Some of her successful brands include Kylie Cosmetics, Kylie Swim, and Kylie Baby.
2. Kim Kardashian (@kimkardashian)
Follower count: 364M
Kim Kardashian is a social media personality and fashion influencer who needs no introduction. She is considered one of the biggest names on Instagram, with a whopping 365M followers. It proves how branding and collaborating with good brands can do wonders on one’s social media journey.
She was one of the stars of the reality TV show “Keeping Up With the Kardashians,” along with Kylie and the rest of her family. Today, she is celebrated for her iconic style. Her Instagram feed is a fashion treasure trove, featuring glamorous outfits, makeup looks, and unique fashion statements that inspire countless followers.
Additionally, Kim created a beauty empire with SKKN BY KIM after closing the KKN Empire. Beyond beauty, Kim has also dabbled in various businesses, from shapewear (Skims) to fragrances. Her Instagram serves as a marketing powerhouse for these ventures.
3. Gigi Hadid (@gigihadid)
Follower count: 79.1M
Gigi Hadid is another prominent name on Instagram. With over 79M followers, she has captured the hearts of fashion enthusiasts and fans worldwide. Gigi had her first try at modeling at a young age, which eventually became her career. Her beauty and personality drew much love from the people around her and on social media.
Thanks to her looks, modeling skills, and fame, she became an in-demand model for leading fashion brands and magazines in the market. Gigi’s Instagram account is a haven for fashion enthusiasts. It contains her stunning photos from photoshoots and red-carpet appearances. It is also where she would post her runway looks and show her style. From casual streetwear to haute couture, her diversity continues to inspire people.
4. Bella Hadid (@bellahadid)
Follower count: 59.7M
Bella Hadid has 59.7 million followers on her Instagram account and gives no sign of stopping soon. A style icon, her Instagram account showcases her striking modeling photos and fashion-related content. Her feed is a treasure trove of cutting-edge fashion, from streetwear to haute couture. She fearlessly experiments with trends and sets new ones.
Additionally, she uses her IG to show her love for horses and travel. Aside from her work as a supermodel, Bella Hadid uses her platform to raise awareness about social and environmental issues. She advocates for causes like climate change and the Palestinian cause, using her influence for positive change.
Comedy and EntertainmentHere are the top Instagram influencers in the entertainment niche:
1. Khaby Lame (@khaby00)
Follower count: 80.9M
Khaby Lame is an internet personality with over 80 million followers on Instagram. His internet presence has grown rapidly because of his flair for comedy and entertainment. He had his big break on TikTok, where he has the most followers thanks to his short and humorous videos.
One of the most notable things about his content is its relatable nature. His videos often involve simple and funny yet practical solutions to common problems. Despite only becoming famous some years back, Khabe has worked with several illustrious brands, like Fortnite, Juventus, Hugo Boss, and Binance. He was also a judge on Italia’s Got Talent.
2. Lele Pons (@lelepons)
Follower count: 53.7M
Lele Pons has 53.7M Instagram followers under her belt. She started her career on the now defunct “Vine” before switching to YouTube. Her fame on Vine and YouTube helped her grow on social media platforms, including Instagram. She is known for her good sense of humor.
Aside from her presence on social media, Lele Pons has dipped her toes into varied endeavors like acting, music, and even writing. Her journey is truly an example of how one’s success on social media can open doors to other interests and talents.
3. Charli D’Amelio (@charlidamelio)
Follower count: 46.5M
Charli D’Amelio is another influencer with a massive following on Instagram. Like Khabe, she gained fame primarily through her TikTok account. She started her journey to fame by posting dance videos. Her content is known for its fun nature, which resonated with her young audiences.
D’Amelio’s social media presence has given her various opportunities as an influencer. She has appeared in music videos, hosted events, and ventured into entrepreneurship.
Fitness and HealthAre you interested in health and fitness? These are some of the top Instagram fitness influencers you should follow:
1. Kayla Itsines (@kayla_itsines)
Follower count: 16.1M
Kayla Itsines’ fitness programs and inspirational content have gained the attention of over 16 million Instagrammers. She often shares her workout routines, meal ideas, and transformation stories on the platform.
However, her fitness empire extends beyond Instagram. She has workout programs, fitness apps, and books that help people achieve their fitness goals. Itsines continues to reach more people, inspiring them to find the best fitness regimen for their bodies. She uses her platform smartly, advocating for a healthy lifestyle and body positivity.
2. Michelle Lewin (@michelle_lewin)
Follower count: 16M
Michelle Lewin is another prominent fitness influencer with 16M followers on her platform. She shares fitness tips, routines, and advice on better nutrition. Over the years, her success has led to opportunities like partnerships with brands, magazines, and even her fitness product line.
Lewin encourages her followers to do workouts and exercises to improve their well-being. While her Instagram content is primarily fixated on workouts, she occasionally incorporates her family life.
Travel and AdventureThese are the accounts you should follow to enjoy travel and adventure content on Instagram:
1. Murad and Nataly Osmann (@muradosmann)
Follower count: 3.4M
By sharing creative travel content, Murad and Nataly Osmann garnered over 3 million followers. The Osmanns’ content style centers on Murad capturing beautiful photos of his wife Nataly in iconic locations worldwide. Their photos are often captioned with the “FollowMeTo” hashtag, which quickly became popular.
Over the years, Murad and Nataly have collaborated with various brands, tourism boards, and luxury hotels for sponsored content and travel campaigns. Beyond showcasing beautiful landscapes, their “Follow Me To” series often delves into the culture and traditions of the places they visit. Murad and Nataly also share glimpses of their personal life occasionally.
2. Chris Burkard (@chrisburkard)
Follower count: 3.9M
Chris Burkard is known for his photos of natural landscapes and fun trips. His work shows nature’s beauty and the thrill of exploring the world. He creates breathtaking masterpieces by incorporating greeneries, waters, and varied elements into his photos.
Burkard is an established photographer and filmmaker, on top of being a traveler at heart. His works have been featured in magazines and books.
Food and Cooking.Do you have a passion for cooking? This is an Instagram creator you would like:
1. Gordon Ramsay (@gordongram)
Follower count: 15.3M
Gordon Ramsay is a celebrity chef and award-winning restauranteur. His Instagram is a visual feast of delectable dishes and culinary adventures that inspire food enthusiasts globally. However, his IG content goes beyond posting food pictures. Through engaging videos, he shares cooking tutorials, knife skills, and professional cooking techniques.
Known for his fiery temperament, Ramsay’s Instagram is educational and highly entertaining. His witty commentary, sarcastic humor, and food critiques create engaging and often hilarious content. He collaborates with various brands and restaurants, promoting their products and services. His endorsements hold weight due to his culinary expertise.
Motivation and Personal DevelopmentInstagram is a good place to get your daily dose of motivational content. Here are some Instagram influencers that can aid your personal development:
1. Jay Shetty (@jayshetty)
Follower count: 14.8M
Jay Shetty’s Instagram is a wellspring of wisdom and inspiration. His posts and videos offer valuable life lessons, encouraging followers to lead more meaningful and mindful lives. He specializes in creating short, impactful motivational videos that resonate with a diverse audience. These videos often feature relatable stories and practical advice.
As an author and renowned speaker, Jay uses his Instagram platform to promote his books and speaking engagements. His Instagram content is a beacon of enlightenment for people struggling with life.
2. Tony Robbins (@tonyrobbins)
Follower count: 6.7M
Tony Robbins’s motivational content, self-help advice, and insights into personal development have attracted a global audience. He regularly shares words of wisdom, encouraging his followers to focus on personal growth, success, and achieving their full potential. He also guides his followers to unlock their hidden abilities to drive better results.
Parenting and Family life.This is the Instagram account to follow for content around parenting and family life:
1. Jessa Seewald (@jessaseewald)
Follower count: 2.5M
Jessa Seewald’s Instagram account is family-focused. She shares family photos, parenting tips, and moments from her life as a wife and mother.
Her wholesome posts about her family and mom’s life gained the attention of many, catapulting her and her platform into stardom. She also uses her platform to share her faith and has appeared in some TV shows.
Final Thoughts on “The Top Instagram Influencers”The world of Instagram influencers is a dynamic and ever-evolving landscape. From fashion mavens to motivational gurus, these influencers wield the power to influence opinions, drive change, and connect with audiences personally. Brands recognize the power of influencer marketing and often partner with top Instagram influencers for effective promotions and brand exposure.
Are you looking for ways to boost your brand’s visibility on Instagram? Work with the best Instagram advertising agency!
Frequently Asked QuestionsWhy do most Instagram influencers run YouTube channels?Many influencers expand their online presence by creating a YouTube channel. They use the platform to cross-promote their content and gain more exposure.
Who has the most followers on Instagram?The official Instagram account (656M) has the most followers worldwide, followed by Christiano Ronaldo (604M).
How do top Instagram influencers gain such a massive following?Top influencers build their following through consistent and engaging content, niche expertise, collaborations, and effective use of hashtags and trends.
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Top Instagram Fitness Models You Should Know
Do you know the most popular Instagram fitness models?
Instagram is a powerhouse when it comes to promoting active lifestyles. Fitness models on the platform inspire their followers by sharing their fitness journeys, workouts, and nutrition insights with millions of followers. In
This blog post will explore the world of Instagram fitness models and their journey to becoming worldwide icons.
1. Sommer Ray (@sommerray)
Follower count: 25.4M
One glance at Sommer Ray’s Instagram feed can ignite your fitness flame. Sommer Ray is a prominent and influential fitness model on the platform. She is known for her stunning physique and her dedication to her fitness regimen. Due to her captivating personality, she has millions of followers and inspires more to start their fitness journey.
Ray rose to fame through her Instagram account. She regularly shares workout videos, selfies, and photoshoots. Her account is known for high-quality photos and videos showing her wearing fashionable clothing. She would also occasionally post her DJing stints on her Instagram, showing her diverse skills as an influencer. Another thing she loves showing is her love for cats and tigers.
2. Demi Rose (@demirose)
Follower count: 20.2M
With over 20 followers, Demi Rose’s Instagram feed is a perfect example of fitness meets art. Demi Rose is a model and social media influencer known for her looks, figure, and impactful Instagram presence. She is widely recognized for her sultry photos, which show her style, beauty, and toned body. She also likes to share photos from photoshoots and fashion events on her Instagram account.
Additionally, she loves sharing pictures of the different places she visits. This adds flair to her already beautiful and well-curated Instagram feed. She has been featured in various magazines and worked with several brands and designers.
3. Sonia Isaza (@niaisazaofficial)
Sonia Isaza is a fitness model and athlete from Colombia, and her feed can make you run to your treadmill. Her 3.5M followers show she has been herding people into the fitness niche for quite some time. She gained popularity for her content, which shows her striking physique and dedication to fitness. Isaza began her fitness journey young and maintained her sculpted body and defined glutes.
Aside from workout routines and training tips, Sonia shares modeling photos and glimpses of her daily life. These include snippets of her photoshoots and pictures of her flaunting her beach-perfect body in swimsuits. She often works with fitness and activewear brands.
Read more: The best TikTok fitness influencers.
4. Krissy Cela (@krissycela)
Follower count: 3.3M
Smart and fit are the best words to describe Krissy Cela. While studying law at university, Krissy Cela started her fitness journey to improve her mental and physical well-being. Since then, she has become a prominent figure in the fitness community and amassed over 3 million followers.
Today, she openly shares her workout routines and training tips. A source of inspiration for people aiming to improve their physique, she is an ambassador of Women’s Best and co-founder of a fitness website and activewear brand. She has also ventured into publishing with her book “Do This For You: How To Be a Strong Woman from the Inside Out.”
5. Anllela Sagra (@anllela_sagra)
Follower count: 21.2M
Too hot to handle. Anllela Sagra is another successful fitness model, bodybuilder, and social media personality. Her success as an Instagram influencer is evident in her huge following. But before that, she had already made a name for herself as she won varied figure competitions in the 2010s.
You can follow Sagra to take advantage of her workout routines, tips, and nutrition advice. Her posts and stories show her training progress and commitment to a healthier lifestyle. She is also known for her great selfie-taking skills.
6. Ana Cheri (@anacheri)
Follower count: 12.6M
Garnering 12.6M followers, Ana Cheri is a well-known name in the fitness industry. Ana Cheri is a popular fitness model, actress, social media influencer, and entrepreneur. She has built a strong online presence thanks to her hard work to attain her stunning and toned body.
Furthermore, Ana Cheri has been featured in various fitness and lifestyle publications, including Playboy. She also has her activewear brand named Change Fate. As an Instagram fitness influencer, she uses her platform to spread the message of fitness, body positivity, and attaining self-confidence.
Final Thoughts on “Top Instagram Fitness Models”Female fitness models have a significant influence on the fitness industry. They continue to inspire people to be healthier and pay attention to their bodies. If you want fitness inspiration and guidance, you can follow fitness models on Instagram. Each of them has their unique approach to fitness. So, pick one that suits your goals and style.
Ready to boost your brand’s visibility on Instagram? Contact the best Instagram advertising agency!
Frequently Asked QuestionsWhat is a certified personal fitness trainer?A certified personal fitness trainer is a professional who has completed specific training and obtained certifications to guide individuals in achieving their fitness goals.
How do Instagram fitness models make money?Instagram fitness models can make money through various means. They can get sponsored posts, brand collaborations, sell fitness programs, affiliate marketing, and more.
How do I choose the right Instagram fitness model for my brand?You should select a fitness model whose values, style, and audience match your brand’s image and goals. It would help if you also look for models whose followers would likely be interested in your products and services.
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September 14, 2023
How To Save Drafts On TikTok
Do you know how to save drafts on TikTok?
Sometimes, the perfect TikTok video takes some time to create. This is why TikTok creators save drafts. Saving drafts allows you to fine-tune your content and ensure it’s just how you want it before hitting that “post” button.
TikTok drafts are essential for all TikTok users who want to perfect their content before sharing it on their TikTok account. This blog post will show you how to save and access your TikTok drafts.
Saving Your Drafts on TikTokSaving drafts on TikTok is a straightforward process, and here’s a step-by-step guide to help you do it:
1. Tap on the “+” button.Launch the TikTok app on your mobile device. Then, start creating your TikTok video by tapping the “+” button. It is located at the bottom center of the screen.
Record your video or import media if you already have content to work with.
Add effects, music, captions, and other elements to edit your video as needed.
You will see the “Next” button on the lower right side of your editing screen.
5. Save as draft.
Lastly, tap on the “Drafts” button to save your video. Wait for the confirmation that your video has been saved as a draft.
Read more: .
How Do I Access My Draft Videos?Many TikTok users find the drafts folder a lifesaver. It allows them to work on multiple videos simultaneously and save their progress for later. You can easily edit TikTok drafts by tapping on the draft video and making the desired changes.
1. Go to your profile: The profile icon is found on the last icon from the left.
2. Access your TikTok draft videos: Tap the first icon from the left to access the videos you’ve saved as drafts.
3. Select your draft: You can select a saved draft to resume editing or proceed with publishing.
Learning how to save drafts on TikTok is a valuable skill for any content creator. It allows you to refine your videos, experiment with different ideas, and ensure your content is just right before sharing it with the TikTok community. Following the simple steps we’ve outlined, you can effortlessly harness the power of drafts to boost your TikTok game.
Are you considering boosting your brand visibility on TikTok? Contact the best TikTok advertising agency!
Frequently Asked QuestionsDoes TikTok allow saving TikTok drafts on my camera roll?TikTok allows you to save TikTok drafts directly to your phone’s camera roll. This gives you more control over your creative process.
Can I delete my saved drafts on TikTok?If you decide not to proceed with a draft video, you can delete a TikTok video by selecting it and choosing to delete it in the pop-up menu.
Can I share my TikTok drafts with others for feedback?While TikTok drafts are private, you can save them to your device and share them manually with others for feedback or collaboration.
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Do you know how to change your username on TikTok?
Maintaining a unique and memorable online identity is crucial on any social media platform, including TikTok. Your username on TikTok serves as your digital calling card. It represents your online persona and makes it easier for others to find and engage with your content.
Whether you’ve outgrown your current username or want a fresh start, knowing how to change your TikTok username is essential. This article will walk you through the process of changing your TikTok username.
How Can I Change My TikTok Username?Changing your TikTok username is easy. Follow the steps below to change your username on TikTok:
1. Open the TikTok app: Launch the TikTok app on your mobile device.
2. Access your profile: Select the profile icon at the bottom right of the app to go to your profile page.
3. Tap Edit Profile: You will see your current username and profile picture on the profile page. Below your profile picture, you will see an “Edit Profile” button. Tap on it.
4. Tap Username: You can change your display name, username, bio, and other profile information in the Edit Profile section. To change your username, tap on the “Username” field.
5. Enter your desired username: Enter your new username. To determine if your new username is valid, check if there is a green checkmark beside it. If your desired username is taken, you will see a notice under the username saying, “This username isn’t available.” This implies that you need to pick another one.
6. Save changes: After finalizing, save the changes on the edit profile page. Tap “Save” and then “Set Username” to confirm your selection and update your profile.
7. Enjoy your new username: You should see a confirmation message once you’ve successfully changed your username. Your new username will now appear on your profile and in search results.
Read more: How to see favorites on TikTok.
Tips on Choosing a TikTok UsernameChoosing the right TikTok username is crucial for personal branding and attracting an audience. Here are some tips to help you pick a great TikTok username:
Keep it short and memorable: Short usernames are easier to remember and type. Aim for something concise and catchy.Be unique: Try to create a unique username that stands out. Avoid using common phrases or generic names.Reflect your brand and personality: Your username should reflect your brand, content, or personality. Think about what you want to convey to your audience.Avoid special characters: TikTok usernames can only contain letters, numbers, and underscores. Avoid special characters or spaces.Consider your niche: If creating content within a specific niche, incorporate relevant keywords into your username.Stay evergreen: Think about the long-term. Choose a username that won’t become outdated as your content evolves.Use your real name: Using your real name can help build a personal brand, especially if you are creating content related to your life or expertise.Be consistent: Having the same username on other social media platforms can help with branding and cross-promotion.Avoid copyrighted terms: Don’t use trademarked or copyrighted terms in your username to avoid legal issues.Final Thoughts on “How To Change Your Username on TikTok”Changing your username on TikTok is a simple process that can help refresh your online identity and align with your evolving interests. Remember to choose a new username that reflects your personality and content. Following the simple steps in this guide, you can easily switch from your old username to a new TikTok username.
Looking for ways to boost your brand’s TikTok presence? Contact the best TikTok advertising agency now!
Frequently Asked QuestionsHow often can I change my TikTok username?Your TikTok username can be changed only once every 30 days.
Will changing my username affect my followers or content?Changing your username won’t impact your followers or your posted content. Your old content will still be associated with your new username.
Why does TikTok check the availability of my new username?TikTok checks username availability to ensure that each username is unique and not already used by another user.
Related ArticlesHow To See Favorites on TikTok in 4 Easy Steps
Do you want to learn how to see favorites on TikTok?
TikTokers post about 34 million videos daily. This is a lot of content and can make finding your favorite TikTok videos difficult.
Whether it is a hilarious skit, a dance routine, or a heartwarming moment, you should know how to save and revisit videos you like. This article will uncover the secrets to effortlessly rediscover your favorite TikTok moments.
What Are Favorites for on TikTok?TikTok favorites serve several purposes. It enhances the user experience in various ways:
Bookmarking content: The primary purpose of TikTok favorites is to allow users to bookmark or save videos they find interesting and entertaining. This way, they can easily revisit and enjoy their favorite TikToks anytime without having to scroll through their entire feed.Learning and inspiration: Many users use “Favorites” to store educational or inspirational content. To organize your TikTok experience, add videos to your favorites. Whether it’s a tutorial, life hack, or motivational speech, having these videos readily accessible in your favorites can be a good resource.Sharing with others: Discovering great TikTok videos from various creators and sharing them with other TikTok users is one of the app’s joys. If you want to share TikToks with friends or followers, it’s easier to do so from your favorites. It can be useful when recommending content or joining in trends or challenges.Viewing Favorites on TikTokTikTok users can easily find their favorite videos on the TikTok app. To see your favorites, follow these steps:
1. Go to your profile: Tap the “Profile” icon in the bottom-right corner. It will take you to your TikTok profile.
2. Tap on the bookmark icon: To add TikTok videos to your favorites, tap the bookmark icon. The bookmark icon is the fourth icon from the left.
3. Scroll through your favorites: Once in the “Favorites” section, you will see a collection of TikToks you’ve previously saved as favorites. You can scroll through this list to see and enjoy your saved content.
4. Organize your favorites: This step is optional. If you want to organize your favorites into different playlists, tap the “Collections” tab. You can create a new collection of videos and organize them on this tab. Just tap on “Create new collection” to do so.
Read more: How to upload a TikTok Story.
How To Set a TikTok Video As FavoriteHave you seen a TikTok video you want to add to your favorites? Follow the steps below:
1. Tap on the Bookmark icon: The bookmark icon is on the screen’s right side. It is the third icon from the top.
2. Ensure that the icon turns yellow: Once added to your favorites, the icon will turn yellow. It is important to note that the creators will be notified that you added their posts to favorites.
To remove videos from your TikTok videos, follow these steps:
1. Find the video: Scroll through your list of favorite TikToks to find the one you want to remove.
2. Tap on the yellow bookmark icon: On the video you wish to remove, tap the yellow bookmark icon again. This icon represents the “Favorite” function.
3. Wait until the icon turns white: When you tap the bookmark icon for a second time, it will turn white. It indicates that you have removed the video from your favorites. You can repeat this process for any other videos you want to remove from your favorites.
The “Favorites” feature is an effective way of bookmarking content on the platform. Using this feature, you can easily curate your top TikTok content collection. So, go ahead, explore your favorites, and enjoy a personalized TikTok experience like never before!
Are you ready to take your brand to the next level? Work with the best advertising agency!
Frequently Asked QuestionsHow many videos can you add to your favorites?You can add as many videos as you like to your videos.
Can I download my “Favorite” videos?TikTok has the option to download your favorite videos. However, this feature availability depends on the creator’s privacy settings.
What happens if a creator deletes a video I’ve set as a “Favorite”?If a creator deletes a video you’ve liked, it will be removed from your liked videos list. You won’t be able to access it anymore.
Related ArticlesSeptember 13, 2023
Sold by Amazon (SBA): A Symbol of Trust

Do you know what the Sold by Amazon (SBA) tag represents?
Thanks to its dedication to customer satisfaction, Amazon has been the number-one online marketplace for sellers and buyers. The Sold by Amazon program is one of the ways Amazon ensures the best shopping experience for everyone.
This blog post will cover everything you need about the SBA program. Whether you are a seller or buyer, read on to discover its benefits.
Proceed further to discover the following topics:
What is Sold by Amazon and How it WorksHow to Join Sold by Amazon ProgramThe Importance of Choosing FBA When Selling On AmazonSteps to Identify Items Sold by AmazonPros and Cons of Items Sold by AmazonVital Differences Between Sold by Amazon and Shipped by AmazonWhat is Sold by Amazon (SBA)?Sold by Amazon is a selling method in which Amazon handles fulfillment, pricing, shipping, customer service, and even product returns. As a seller, this program allows you to focus more on sourcing great products and less on logistics.
When you use SBA, you hand over ownership of your products to Amazon. Amazon will set the price and send your earnings after selling. Additionally, Amazon determines the minimum gross proceeds (MGP), which is the lowest return you can get.
Advantages and Disadvantages of Amazon SBALet’s delve into the pros and cons of the Sold By Amazon program:
Pros.Free: Sellers don’t pay a fee to join this program.Fulfillment efficiency: Amazon streamlines the fulfillment process for sellers.Customer trust: The “Sold by Amazon” label can boost buyer confidence due to Amazon’s reputation for reliable service.Global reach: SBA products can be listed on multiple Amazon marketplaces, expanding a seller’s reach internationally.Customer service: Amazon manages customer service and returns, saving sellers time and effort.Taxes: Sellers don’t have to worry about taxes as Amazon covers sales tax.Prime eligibility: SBA products are often Prime-eligible, attracting more customers with fast and free shipping.Competitive pricing: Amazon uses its dynamic pricing engine to adjust prices to stay competitive. This can increase sales.Cons.Fees: Amazon charges fees for every product, including referral, fulfillment, and storage fees. These fees can have you a less profits.Lower margins: Since Amazon’s priority is offering buyers lower prices, you may end up with lower margins per sale.Limited control: Amazon sellers have limited control over customer experience because Amazon handles the entire process.How to Join Sold by Amazon Program
Follow these steps to use SBA:
Sign up: Go to Amazon Seller Central and sign up for your Amazon seller account.Prepare your inventory: List your products and prepare them. Ship them to Amazon.Register your brand: Sign up on Amazon Brand Registry. You will receive a code after providing the necessary details. Enter the code in your seller account.Access your account: Go to “Account Info” under “Settings.”Register for SBA: Go to “Your Services” and select “Register.”Add products: Select “Manage Inventory” and then “Sold by Amazon.” Choose the products you want to add.How To Find Items Sold by Amazon
To find items sold by Amazon on the Amazon website, follow these easy steps:
Visit Amazon’s website: Go to the Amazon website by typing “www.amazon.com” in your web browser’s address bar.Search for a product: In the search bar at the top of the page, type in the name or description of the product.Browse the results: Scroll through the sidebar on the left to find the “Department” section. Select the department that best describes what you need.Choose your seller: Continue scrolling on the sidebar until you reach the “Seller” section. Select Amazon.com. You will see a list of products sold by Amazon on the next page.Difference Between Sold by Amazon and Shipped by Amazon“Sold by Amazon” and “Shipped by Amazon” refer to different aspects of how Amazon handles products on its platform. Here’s a simple breakdown of the key differences between the two:
Sold by Amazon:Ownership: Amazon owns and sells the product directly to customers. They set the product price.Fulfillment: Amazon handles the entire fulfillment process, including storage, packing, and shipping.Customer service: Amazon provides customer service and manages returns for these products.Prime eligibility: Products sold by Amazon are often Prime-eligible, offering fast and free shipping to Prime members.Trust: The “Sold by Amazon” label can increase customer trust due to Amazon’s reputation for reliability.Shipped by Amazon:Ownership: The product is owned and sold by a third-party seller who lists it on Amazon’s platform.Fulfillment: Amazon stores and ships the product on behalf of the third-party seller using its fulfillment network (Fulfillment by Amazon or FBA).Customer service: Amazon may handle customer service and returns for products shipped by Amazon, but the seller retains some responsibility.Prime eligibility: Products shipped by Amazon may also be Prime-eligible, depending on the seller’s participation in the FBA program.Trust: While Amazon may handle the logistics, the “Shipped by Amazon” label doesn’t carry the same level of trust as “Sold by Amazon” because the seller determines the product price and quality.What Are the Differences Between SBA and FBA?The key difference between SBA (Sold by Amazon) and FBA (Fulfillment by Amazon) lies in ownership and control. SBA means Amazon owns and sells the product directly, while FBA means a third-party seller lists and sells the product on Amazon, with Amazon handling the fulfillment.
Final ThoughtsSold by Amazon is more than just a label on a product. It represents a streamlined shopping experience, with Amazon taking care of everything from storage to shipping, ensuring fast and reliable service. SBA offers a win-win solution to both Amazon sellers and shoppers.
Are you planning on running an ad campaign on Amazon? Let the best Amazon advertising agency manage it!
Frequently Ask Questions on Sold by AmazonHow does sold by Amazon control the pricing of its products?Amazon uses a dynamic pricing engine that continuously monitors competitive prices and responds to changes throughout the market.
Are all the products sold by Amazon sourced from trusted brands?No, not all products in the Sold by Amazon (SBA) program are sourced from trusted brands. While Amazon does sell products from well-known and trusted brands, the SBA program also includes products from a wide range of third-party sellers.
Are there storage limits for Sold by Amazon products?Yes, there’s a storage limit for Sold by Amazon products. However, it depends on the Amazon seller account type or its selling history. It also depends on storage volume and storage duration.
Related ArticlesThe Best Amazon Influencer Storefront Examples
What Is a Social Media Influencer?
The term “social media influencer” has become quite the buzzword lately. But what does it really mean, and why the rising popularity?
Let’s talk about it!
Social media influencers are people who have become super popular on sites like Instagram, TikTok, and YouTube.
They build huge social media following and fans who love their posts. Influencers share photos and videos about fashion, travel, comedy. And other quality content their followers care about.
Their followers feel like they “know” these influencers. They trust influencers’ opinions on what’s cool or what product or service to buy.
Smart brands notice influencers’ power. In recent years, more brands have been partnering with influencers to promote their business. The influencer tells their fans how great a brand’s product is. This helps the brand sell more because followers trust the influencer’s advice.
This guide reveals everything you need to know about social media influencers.
Here’s a sneak peek of what you’ll learn:
Why influencing is getting popularHow influencers get paidHow to work with Social Media InfluencersYou’ll even get tips to become an influencer yourself!
Let’s start with a more detailed explanation as we explore the world of these rising social media stars.
What is an influencer?As mentioned earlier, an influencer is someone who has become famous on social media. They have built a big audience of fans who follow them. Influencers create content about their lives, interests, and opinions. They then share these through posts, photos, videos, and livestreams.
Each influencer focuses on a specific topic, like fashion, food, comedy, or dance. This is called their niche. Some examples include:
A fashion influencer shares outfit photos and clothing haul videosA travel influencer posts about fun vacations and resort reviewsA food influencer makes cooking videos and restaurant recommendationsInfluencers seem like a friend you know closely. Their content gives a peek into their daily lives. Followers get excited to see what they post next. They feel invested in the influencer’s journey.
Influencers have some sort of magic powers over their fans. When they say a product is cool or recommend something, their followers listen. Brands want to work with influencers because of their power to impact what followers buy.
The key is influencers have built a big, loyal audience on social media. Their fans view them as an expert on a topic and trust what they say. This influence is very valuable.
What is influencer marketing?Influencer marketing refers to when brands partner with influencers to promote their products or services. It’s a fairly new advertising strategy brands are using today.
42% of marketers believe influencer marketing delivers the best ROI, and 89.2% say it is highly effective.
First, brands find influencers who are popular in a topic they want to advertise. For example, a clothing brand finds fashion influencers.
Next, the brand pays the influencer or gives them free products. In exchange, the influencer talks about the product to their followers. They post photos, videos, or stories highlighting the product and saying how great it is.
This helps the brand because social media followers trust the influencer’s opinion. When an influencer they admire says the product is cool, fans listen. They are more likely to buy it.
Influencer marketing works well because it seems natural, not like an obvious ad. Followers feel like they are getting a real recommendation from someone they like. Brands tap into the influencer’s reputation and audience to meet their marketing objectives.
When done well, influencer marketing makes brands seem trendy and drives massive sales for products and services.
What does a social media influencer do?An influencer’s main job is creating social media content for their fans. Their niche and audience interests guide what type of content they make and post.
Here are some things influencers commonly do:
Post photos on their social media page showing their lifestyle, products, outfit ideas, recipes, etc. They use captions to engage followers.Record YouTube videos like makeup tutorials, trying viral challenges, unboxings, day in my life vlogs, and more. Fans love video.Make short, funny, or informational TikTok videos on topics followers care about. These spread quickly.Write blog posts to share tips, experiences, and detailed thoughts related to a particular niche.Go Live on Instagram or Facebook to chat directly with followers in real-time. Fans feel a connection.Tweet opinions, observations, and commentary about their industry, events, etc.Influencers also constantly interact real-time with followers. They like comments, respond to questions, and pay attention to feedback. This relationship with their audience is key.
Influencers work hard to pump out content their niche fans will enjoy. And they do that consistently. Their large, loyal audience and content are what make them valuable to brands.
Types of social media influencersSocial influencers are not created equal. There are different categories and tiers based on factors like audience size, content style, and overall vibe.
By Follower NumbersInfluencers are often grouped into tiers based on the size of their audience:
Nano influencers usually have 100 – 10,000 followers. Their audience is small but targeted.Micro influencers have 10,000 – 100,000 followers. This is a mid-size, niche audience. They have expertise in a particular field and are often regarded as industry experts.Macro influencers have 100,000 – 1 million followers. Their audience is starting to become more mainstream.Mega influencers have over 1 million followers. At this point, their audience is quite broad.Celebrity influencers are household-name stars like singers or actors. They have the largest audiences.More followers means wider reach, but smaller influencers could have high engagement in their niche.
By Content They CreateSocial media influencers create high-quality content around specific topics.
Lifestyle influencers give an inside look at their everyday lives and interests.Beauty influencers focus on makeup, fashion, skincare, and style trends.Travel influencers share destinations, hotel reviews, trip tips, and more.Food influencers post recipes, restaurant reviews, cooking tips, and foodie experiences.Fitness influencers discuss exercise regimens, nutrition, wellness products, and more.There are also gaming, photography, parenting, and countless other niche influencers that can create content around. Of course, the content must be tailored to the specific audience’s interests.
By Their Level of InfluenceSome influencers aim to inspire, while others take a more everyday relatable tone.
Aspirational influencers showcase glamorous lifestyles and success stories. Followers look up to them.Educational influencers teach their audience valuable skills and lessons through their content.Relatable influencers build connections through sharing common experiences and a down-to-earth approach.Brands choose influencers who convey the right tone, from prestige to accessibility. Their style of influence differs.
How to Become a Social Media InfluencerDo you want to become a popular influencer? It takes strategy and hard work, but anyone can build an influencer brand. Following these key steps can help you realize your dream of becoming a Social Media Influencer:
Choose Your NichePick a specific niche you love and can create content for. You could go with fashion, cooking, comedy, sports, dance, etc. Make sure it’s something that can catch the interest of lots of people.
Find Your Target AudienceGet very specific about who you want to reach with your content. Figure out your ideal fans’ age, location, interests, and values.
Create Your Personal BrandCome up with your influencer name and look. Design a logo, color scheme, etc., that fits your niche. Show your personality through your posts.
Make Great ContentPost amazing photos, videos, and blogs consistently around your niche. Post frequently to keep fans engaged and coming back. You should be a good content creator if you want to be a successful influencer.
Interact with Your FollowersReply to comments, ask questions, and build real relationships with your audience. Making connections is key.
Grow Your Social FollowingOrganically gain more followers by promoting your account. You can also partner with similar influencers to share your best content with their audience.
Track Your PerformanceLook at follower growth, likes, and engagement. Use this data to guide what your audience responds to best.
Collaborate with BrandsWork with brands that fit your niche. Make sponsored posts and partnerships that align with your brand values.
Building an influencer brand takes lots of steady effort but can be very rewarding. Stick with it!
How many followers do you need to be a social media influencer?There is no magic number of followers you need to be considered an influencer. Even just 1,000 truly engaged followers can make someone an influencer.
Most big brands look for influencers with at least 10,000 followers before doing a paid partnership. Micro-influencers with 10,000 -100,000 followers can be a great fit for many brands.
But don’t just focus on getting more and more followers. It’s more important that the followers you have genuinely like your content and listen to your opinions. Fake or bought followers don’t help.
Some nano- and micro-influencers have smaller numbers of social media followers but get super high engagement. That’s because their niche is very specific. Those real connections mean more than millions of followers who don’t engage.
So, while more followers definitely help, it’s not the only thing that matters. Building genuine influence with a tightly focused audience is key, even if that audience is small. Great content that resonates drives real impact.
Do influencers pay for followers?Some influencers do buy fake followers or use “bots” to try to boost their numbers. But most real, successful influencers grow their audience organically.
Fake followers don’t actually watch the influencer’s content or buy anything they recommend. They just add to their vanity numbers.
Brands can tell when an influencer has fake followers because the engagement is low. Their posts don’t get many real likes or comments compared to their high follower count.
Influencers with authentic audiences put in the work to make great content consistently that speaks to their niche. This earns them real followers over time.
Focusing on fake followers instead of engaging with a real audience won’t help you become a successful influencer in the long term. Brands value quality over quantity.
Genuine influencers got to where they are by staying patient, working hard, and connecting with their community. There are no shortcuts if you want real impact.
How does an influencer get paid?Top social media influencers make big money from their audience. Here are the main ways influencers get paid:
Sponsored posts – Brands pay them to make posts about their products. The influencer tells followers how great the product is.Affiliate marketing – Influencers share special promo links. They earn a commission when followers buy through their links.Selling products – Many influencers create online shops to sell their own merch, online courses, ebooks, and more.Ads – They display ads on YouTube, websites, etc., and earn money when the ads are viewed.Brand ambassador deals – Big long-term deals to be the face of specific brands.Platform partnerships – YouTube, Instagram, etc., pay top creators a cut of the ad money their content earns.Successful influencers don’t rely on just one way to make money. They diversify across these opportunities.
Their power to get followers to click, purchase, sign up, or take other actions makes influencers valuable to brands for promotions. Their influence earns them money.
How much are influencers paid?How much an influencer gets paid depends on their follower size, engagement, and the platform they use. Here are some examples:
Nano-influencers with just 1,000 followers may charge $30 – $150 for a post. Their audience is small but targeted.Micro-influencers with 10,000 -100,000 followers typically charge $150 – $500 to make a post. Brands love their niche engagement.Macro-influencers with 100,000 – 1 million followers may charge $1,000 – $20,000 for a post. Their audience is larger and more mainstream.Mega-influencers with over 1 million followers could earn $25,000+ per post. They have a massive reach. Celebrity influencers like singers or actors charge huge amounts – sometimes over $500,000!Now don’t take these average rates as gospel – influencer fees are never set in stone. The niche, content type, partnership length, negotiation power, and performance metrics like video views all impact pricing.
A bigger follower size usually means more money per post, but engagement and audience quality also matter.
Some top social media influencers (By Total Followers on Instagram, Facebook & TikTok)Let’s talk about some top influencers who have large followings on social media platforms like Instagram, Facebook, and TikTok.
Cristiano Ronaldo – Soccer star with over 600 million followers.
These mega-influencers have huge audiences and get paid millions to partner with brands. But micro-influencers can still be successful in their niche even with smaller followings.
Why is influencing is getting popularHere are some key reasons influencing is getting more popular:
Relatability – Influencers seem more real and accessible than traditional celebrities. Followers on their social media pages feel they know them closely.Targeting – Their niche focus lets brands appeal to specific groups. For example, a food influencer reaches only foodies.Engagement – Followers identify and engage with influencers’ content. They care what influencers post.Accessibility – Anyone can try to become an influencer thanks to social media. You don’t need connections.Cost – Partnering with micro-influencers provides cheap promotions compared to big celebrity deals.Younger folks who grew up using the internet feel like influencers are part of their community, not outside advertisers. That feeling drives authentic engagement. It makes influencer marketing quite powerful compared to traditional ads.
72% of Millennials and Gen Z say they follow influencers on social media.
Influencers have changed digital marketing forever. Their impact continues to grow.
What is the difference between a social media influencer and a social media marketer?Influencers and social media marketers both work on social media sites. Here are the most significant differences between them:
Influencer
Uses their own personality to influence peopleMore casual tone focused on their nichePaid for brand sponsorships and postsCares about engagement and followersSocial Media Marketer
Promotes brands as their jobUses brand’s formal messagingPaid a salary by the brandCares about metrics like salesAn influencer tries to influence with their reputation. A marketer does promotions and makes posts on behalf of a brand in a professional way.
Influencers feel real and more relatable to regular people. But they both help brands succeed on social channels in different ways.
How to Create a Successful Campaign with Social Media Influencers
Want to use influencers to promote your business? Collaborating with influencers could be beneficial for you. Here are some tips to boost your chances of success:
Set clear goals – Decide what you want to achieve, like more sales or brand awareness.Find the right influencers – Find ones whose audience and niche fit your brand.Discuss expectations – Talk about timelines, content guidelines, usage rights, pay, etc.Make a content plan – Work together to brainstorm creative post ideas.Give promotional assets – Provide discount codes or free products the influencer can share. andAmplify reach – Have influencers post across platforms and re-share their posts.Track performance – Use links and codes to see engagement, clicks, and sales.Build relationships – Treat influencers as real partners, not a channel of ad promotion.With clear goals and the right partnerships, your influencer campaign can succeed!
What Social Media platforms are most popular for influencer marketing?Certain social media sites are hot spots for influencer marketing. Popular influencer marketing platforms include:
Instagram – This very visual platform is great for lifestyle content. It has a great number of young audiences.TikTok – Popular for short, fun videos. It’s trendy and reaches younger demographics.YouTube – Leading for long video content. Enables lucrative creator monetization.Facebook – Still has a massive audience, especially among older social media users not on TikTok or Instagram.Snapchat – Discover feature offers unique video ad options. The audience here is very engaged.The platform of choice depends on the influencer’s audience, content format, and campaign goals. Influencers tend to be most active on visual platforms like Instagram, TikTok, and YouTube.
These platforms allow them to showcase their expertise through video and photos. They make influencer marketing easy and effective.
How influencers are impacting social media marketingInfluencers have changed social media marketing in big ways. Here are the major ways they are impacting it:
Their posts seem more natural than regular ads. Followers trust them.They let brands target specific niche audiences well.Their connections with followers mean more engagement and sales.Brands reach new audiences through influencer’s followers.Brands seem more relatable by linking with “real” influencers.Influencers make creative, tailored content for each social platform.Their analytics help brands make smarter marketing choices.Brands that team up with fitting influencers in their niche get great benefits. In many areas, influencer marketing is now the main strategy.
ConclusionHope you had as much fun reading this influencer guide as we did putting it together
The power and popularity of influencers are only growing. Their impact on trends, buying decisions, and the entire marketing industry keeps increasing.
However, influencer marketing may not make sense for every brand’s goals. Our marketing team at AdvertiseMint can help determine if paid social ads are a better fit to reach your target customers.
We’ve helped many business owners surpass their marketing goals using our advertising expertise on Facebook, Instagram, TikTok, and Snapchat.
We’d like to do the same for you. And it begins with a free 30-minute consultation.
Click here to book a FREE CONSULTATION with one of our social ads experts.
September 11, 2023
Amazon SEO Services: Boosting Your Amazon Brand
Are you wondering how Amazon SEO services can help your businesses?
Amazon is the go-to place for shopping online, with millions of products available. But with so much competition, how can you make your products stand out? The answer lies in Amazon SEO services.
This blog post will explain how Amazon search engines work and discuss the advantages of working with an Amazon SEO company.
Understanding Amazon SEO ServicesAmazon SEO, or search engine optimization, is the practice of fine-tuning product listings to rank higher in Amazon’s search results. Much like Google, Amazon has its search algorithm. Understanding how the Amazon algorithm works can significantly impact your sales. However, you can hire an Amazon SEO agency to get expert help.
Here is a simplified breakdown of how Amazon SEO services work:
Keyword research: Identify the most profitable keywords and phrases potential customers might use to search for your products. Amazon tools like auto-suggest and third-party keyword research tools can be incredibly helpful for your Amazon brands.Optimizing product listings: Once you have your keywords, use them strategically in your product titles, descriptions, and bullet points. Make sure your content is informative, engaging, and grammatical error-free.Images and visuals: High-quality images can make or break a sale on Amazon. So, you’ll need to ensure your images are clear and well-lit. They should also showcase your product from various angles.Pricing and reviews: Competitive and positive reviews are crucial in Amazon’s ranking algorithm. So, you should learn how to get reviews on Amazon.Fulfillment method: Amazon rewards products that are part of its Fulfillment by Amazon (FBA) program. Consider using FBA to enhance your product’s higher ranking chances.Backend keywords: Remember to include the right keywords in the backend of your product listings. These keywords aren’t visible to customers but are indexed by Amazon’s search algorithm.Read more: How to get ungated on Amazon.
How Amazon SEO Can Supercharge Your Brand
Below are ways Amazon search engine optimization can improve your brand:
1. Increased visibility.When shoppers search for products on Amazon, they often stick to the first page of results. Amazon SEO helps your products land on that coveted first page. The more visible your products are, the more chances you have to win over potential customers.
2. Enhanced credibility.When your products consistently appear at the top of search results, it builds trust among shoppers. People are more likely to buy from brands they perceive as credible and reliable.
3. Improved click-through rates.Appealing product titles and descriptions, crafted with SEO in mind, can entice users to click on your products over competitors. A higher click-through rate can lead to more sales.
4. Competitive edge.Competition in Amazon marketplaces is fierce, with numerous brands vying for attention. Amazon SEO can help you stand out in this competitive landscape by optimizing your listings to their full potential.
5. More sales.Ultimately, the goal of any brand is to boost sales. Amazon SEO can significantly contribute to this by increasing your product’s visibility, which leads to more sales opportunities.
Benefits of Partnering with an Amazon SEO CompanyThe following are the benefits your Amazon business can get from partnering with an Amazon SEO company:
1. Expertise that counts.Amazon SEO companies specialize in understanding how the Amazon algorithm works. They have the knowledge and experience to navigate this unique digital marketing landscape. With their expertise, they can optimize your product listings, making them more attractive to customers and Amazon’s search engine.
2. Time-saving solutions.Managing Amazon SEO can be time-consuming. It involves keyword research, content optimization, and keeping updated with Amazon’s ever-changing rules. Outsourcing this task to a professional company frees up your valuable time to focus on other aspects of your business.
3. Stay competitive.The Amazon marketplace is highly competitive. Many Amazon sellers are already using Amazon SEO services to gain an edge. By partnering with an SEO company, you level the playing field and ensure your products can compete effectively with others in your niche.
4. Maximize your ROI.Amazon SEO is not just an expense; it’s an investment. It can significantly increase your product’s visibility, attract customers, and boost sales. The return on investment (ROI) from Amazon SEO services is substantial.
5. Data-driven strategies.Amazon SEO companies use data and analytics to refine your product listings continually. They track your products’ performance, monitor market changes, and adjust their strategies accordingly. This data-driven approach keeps your products ahead of the curve.
How To Choose the Best Amazon SEO Agency for Your Brand
Selecting the best Amazon SEO agency is a crucial decision that can significantly impact your brand’s success on the platform. Below, we will show the steps to follow to choose the perfect Amazon SEO agency:
Step 1: Set clear goals.You can start by defining your goals. What would you like to do with Amazon SEO? Whether it’s increased sales, better visibility, or improved rankings, having clear objectives will guide your agency selection.
Step 2: Determine your budget.Could you decide on a budget that aligns with your goals? Doing this will help you narrow your options and find an agency that fits your financial parameters.
Step 3: Research thoroughly.Start your search by researching Amazon SEO agencies. When you do, look for agencies with a strong reputation, positive client reviews, and a portfolio that reflects their expertise.
Step 4: Check industry experience.Make sure the agency has experience in your industry or niche. Familiarity with your market can significantly affect their ability to optimize your product listings effectively.
Step 5: Ask for references.Feel free to ask for references from agencies you are considering. Speaking with their previous or current clients can provide valuable insights into their performance and results.
Step 6: Assess services offered.Look over the services each agency offers. Are they comprehensive and tailored to your needs? Ensure they cover essential areas like keyword research, listing optimization, and performance tracking.
Step 7: Discuss pricing.During consultations, have a transparent discussion about pricing. Understand what’s included in their packages and if there are any additional costs. Clarify how they handle billing.
Step 8: Evaluate communication.Pay attention to their communication style during your first interactions. A responsive and clear communicator is crucial for a successful partnership.
Step 9: Review contracts carefully.Once you’ve made a selection, review the agency’s contract meticulously. Ensure it outlines all agreed-upon services, deliverables, timelines, and payment terms. Seek clarifications on any uncertainties.
Step 10: Assess data security.If the agency needs access to your Amazon Seller Central account, please ensure they have secure data handling practices and confidentiality measures.
Step 11: Evaluate reporting and analytics.Inquire about their reporting and analytics practices. Understand how they track progress and measure results. Doing this will help you gauge the effectiveness of their efforts.
ConclusionSEO is a must for Amazon sellers serious about selling products on this colossal platform. Amazon SEO services can help you unlock the full potential of your product listings, increase visibility, and boost your sales. By partnering with an Amazon SEO company that understands the intricacies of Amazon’s search engine, you’re on a successful path.
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Frequently Asked QuestionsWhat are Amazon SEO services, and why do I need them?Amazon SEO services are strategies and techniques used to optimize product listings on Amazon so they appear higher in search results. You need them to increase your product’s visibility, attract more customers, and boost sales on the platform.
How does Amazon SEO differ from traditional SEO?Amazon SEO is tailored specifically for the Amazon marketplace, focusing on optimizing product listings within the platform. Traditional SEO, on the other hand, is broader and covers optimizing websites for search engines like Google.
What are the key components of Amazon SEO services?The primary components of Amazon SEO services include keyword research, optimizing product titles and descriptions, and improving product images. Also, the key Amazon SEO components comprise managing pricing and reviews, using FBA, and monitoring backend keywords for indexing.
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