Brian Meert's Blog, page 37

How To Find a TikTok Video You’ve Watched

Do you know how to find a TikTok video?

TikTokers watch over 1 billion videos on the app daily. This can make it hard to find your favorite videos, especially when you forget to react to them. If you are unable to find a video you have watched, we can help you find it.

This article will show you simple steps to find TkTok videos on the watch history page.

1. Open TikTok

The first step to accessing your TikTok watch history is to launch the TikTok application on your device. Please ensure you are logged into your account if you have one, as this will make the video search smoother.

2. Access Your TikTok Watch History

The TikTok app keeps a record of your watched videos. To find this history, tap the “Profile” icon, usually a person’s silhouette, at the bottom right corner of the screen.

3. Check Your TikTok Activity History

TikTok stores your activity history, which includes your watched videos. To access your watch history on TikTok, follow the procedures below:

Firstly, tap the three stacked lines at the top right corner of the screen.

On the pop-up screen, tap “Settings and privacy.”

Under “Content & Display,” select “Activity Center” to access the activity section.

Tap the “Watch history” section to access all your videos.

4. Save Videos to Your Device

If there are TikTok videos you’d like to keep for future reference, you can download them to your device. Press the arrow icon close to the bottom right corner of the screen and select “Save video” to save it to your device’s gallery.

Conclusion

With the straightforward steps above, you can find TikTok videos you’ve watched on the TikTok watch history. TikTok’s user-friendly features make it easy to revisit your favorite videos. So you can enjoy videos you’ve watched before again, share them with friends, and save them on your device.

Are you considering a TikTok ad campaign? Consult the leading TikTok advertising agency.

Frequently Asked QuestionsHow can I locate a TikTok video I’ve watched before?

To find TikTok videos you’ve watched before, go to your profile by tapping the “Me” icon and press the three-line icon at the top right corner of the screen. On the pop-up page, click “Settings and privacy,” select “Activity Center” on the next screen, and select “Watch history.”

Is there a way to search for specific videos in my liked videos on TikTok?

Yes, you can search for a specific video in your liked videos on TikTok. Use the search bar at the top of the “Liked” tab to look for keywords related to the video you’re looking for. Also, you can use the search bar to look for usernames and hashtags related to the TikTok video you’re searching for.

Do you think I can filter or sort my liked videos on TikTok to make it easier to find a particular one?

Yes, you can. TikTok allows you to find your liked videos by “Date Added,” which makes it easier to find videos you recently liked.

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How Much Does Amazon Make a Day?

How much does Amazon make a day?

It’s a question that piques the curiosity of anyone interested in the e-commerce empire that Amazon has become. The company has several business ventures that generate mind-boggling amounts on a daily basis.

This article will delve into Amazon’s daily earnings, exploring the factors contributing to its income and shedding light on the scale of its operations.

How Much Does Amazon Make Daily in 2023?

Amazon rakes in a staggering $1.29 billion in daily revenue. This equals about $52 million hourly, $896,000 per minute, and $15,000 every second! 

These staggering numbers highlight the scale of Amazon’s operations and the constant flow of transactions. But how does Amazon manage to generate such massive earnings every day? We will get to that soon.

Read more: How much do Amazon sellers make?

Amazon Revenue in the Last 10 Years

Jeff Bezos, one of the world’s richest men, has made Amazon a global corporation worth nearly 2 trillion dollars. Here is a breakdown of the companies revenue in the last ten years:

Year Revenue2013$74.45 billion2014$88.98 billion2015$107 billion2016$135.98 billion2017$177.86 billion2018$232.88 billion2019$280.52 billion2020$386.06 billion2021$469.82 billion2022$513.98 billionHow Does Amazon Make Money?

Amazon makes so much money because it has several income streams. They include:

1. E-commerce sales: Amazon’s bread and butter. They sell everything from A to Z, and each item sold contributes to their daily earnings. Whether it’s books, electronics, or dog toys, they’ve got it covered.

3. Subscription services: Amazon offers various subscription services like Amazon Prime, Amazon Music, and Amazon Prime Video. Subscribers pay monthly or annual fees to Amazon to access services like fast delivery, free shipping, music and video streaming, etc. These subscriptions further increase the company’s daily revenue.

4. Digital advertising: Amazon also offers digital advertising services to businesses that aim to promote their products on its platform. If you are an Amazon seller, you can contact an Amazon ad agency to take advantage of this service.

5. Amazon Web Services: Amazon’s cloud computing platform, AWS, is a major contributor to the company’s daily net profit. These services include web hosting, data storage, and machine learning.

6. Kindle ecosystem: Amazon’s Kindle e-readers and e-books contribute to the platform’s daily earnings. Its sales of Kindle devices and subscriptions to Kindle Unlimited are good sources of revenue.

7. Amazon Fresh and Whole Foods: Amazon Fresh is Amazon’s grocery delivery service, while Whole Foods is a grocery chain acquired by Amazon.

8. Audible: Audible is another Amazon company that sells audiobooks and subscription services.

9. Amazon Go: Amazon Go is a convenience store chain developed and operated by Amazon. It offers a cashierless shopping experience. The Amazon Go system tracks the items a customer takes, and the bill is automatically charged to their Amazon account upon leaving the store.

10. Twitch: Amazon owns Twitch, a popular platform for gamers. It earns money from Twitch through advertisements, subscriptions, and virtual item sales.

Final Thoughts on “How Much Does Amazon Make a Day?”

Amazon’s daily earnings of $1.29 billion is nothing short of astounding. These numbers underscore Amazon’s colossal presence in the global economy and its diverse revenue streams. As Amazon continues to evolve and innovate, it’s clear that its financial success will remain a topic of fascination and analysis for years to come.

Frequently Asked QuestionsIs Amazon’s daily revenue consistent, or does it fluctuate?

Amazon’s daily revenue can fluctuate based on factors like consumer demands, trends, promotions, and new launches.

What is Amazon’s most effective business strategy?

Amazon is known for its commitment to customers, continuous innovation, and strong marketplace model. The company also knows how to use data effectively and invests in technology and infrastructure.

How did COVID-19 impact Amazon?

With lockdowns and restrictions everywhere, online shopping became the primary option for many people. It led to an increase in sales and revenue for Amazon.

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Is Amazon FBA Worth It? Find Out Here

Is Amazon FBA worth it?

This is a question all Amazon sellers have to answer at some point. FBA is a program Amazon designed to make life easier for online sellers. But like all things, Amazon FBA has its pros and cons.

This blog post will weigh the pros and cons of running an Amazon FBA business.

What Is the Amazon FBA?

Amazon FBA, or Fulfillment by Amazon, is a service provided by Amazon to allow sellers to store their products in Amazon’s fulfillment centers. Whenever a customer orders, Amazon does the packaging, shipping, customer service, and possible returns.

As an Amazon FBA seller, you streamline your operations by letting Amazon handle the logistics. 

Read more: What to sell on Amazon FBA.

Advantages of Using Amazon FBA

The following are the advantages of using Amazon FBA:

1. Efficient order fulfillment: In Amazon FBA, Amazon handles the entire order fulfillment process. This allows sellers to focus more on other aspects of their business, like developing their products, marketing, and formulating strategies that can make them grow.

2. Enhanced customer experience: Amazon is known for its reliable fulfillment process, which ensures a positive customer experience. Hence, associating with it as a business leads to higher satisfaction, better reviews, and heightened repeat purchases.

3. Expanded customer reach: Amazon FBA allows sellers to reach more customers. Amazon has an extensive network of fulfillment centers that ensure fast delivery across the globe. It will make your products more attractive to Prime customers, the biggest spenders on the platform.

4. Storage and inventory management: Amazon fulfillment centers provide efficient storage and inventory management. Hence, Amazon FBA sellers do not need to worry about managing warehouses, storage space, or tracking inventory. This simplifies their operations and scalability.

5. Trust and credibility: Products Fulfilled by Amazon tag signifies trust and credibility. This influences customers’ purchasing decisions and boosts sales.

Disadvantages and Challenges

The following are the disadvantages and challenges of the Amazon FBA program:

Costs and fees: Amazon charges sellers for storage and fulfillment. Amazon FBA fees can impact a business’s profit margins. This is something to consider, especially for smaller businesses.Limited control over inventory: Sellers have less control over inventory management, product handling, and storage decisions.Storage limitations and fees: Amazon has storage limits for each seller. Going over these limitations can result in additional fees. FBA sellers face a challenge keeping their inventory within these limits, especially in seasons when their products are in high demand.Difficulty in branding and packaging: FBA requires standardized packaging. Hence, branding opportunities are limited. This can make it hard for you to customize your packaging.Lack of direct customer interaction: FBA sellers tend to interact less with customers. This limits the opportunity to build relationships and gather customer feedback.

Read more: Amazon FBA vs. FBM.

Tips and Strategies for Maximizing Amazon FBA Benefits

An essential step to start your FBA journey is setting up an Amazon seller account through Amazon Seller Central. Here are the tips and strategies you can follow to build a successful online business with Amazon FBA:

Optimize product listings: Craft compelling titles and clear descriptions and use high-quality images. Doing so will help you attract more customers. You can also add well-researched keywords for better visibility.Leverage Amazon’s advertising tools: You can use Amazon’s advertising platform to boost your visibility in the Amazon marketplace. But if you have limited advertising experience, it would be best to hire an Amazon advertising agency.Monitor inventory carefully: To avoid overstock and stockouts, you should closely monitor your inventory levels. You can use Amazon’s inventory management tools to track and see demand accurately.Strategize pricing effectively: You need to set competitive prices to make sales. Amazon’s automated pricing tools can help you keep up with the price changes in your niche. Monitor performance metrics: You should regularly analyze your seller’s account performance and reviews. Address negative feedback promptly and use customer insights to improve your products.Request product reviews legitimately: Encourage satisfied customers to leave reviews when they purchase your products. However, you should learn how to get genuine reviews on Amazon.Final thoughts on “Is Amazon FBA Worth It?”

Whether Amazon FBA is worth it depends on your unique business goals and circumstances. It offers convenience, access to Prime customers, and trust, but it comes with fees. To decide, carefully evaluate your product, budget, and time, and remember that what works for one seller may not be the best fit for another. Ultimately, the answer to “Is Amazon FBA worth it?” lies in your business strategy and objectives.

Frequently Asked QuestionsHow can I determine if Amazon FBA is financially viable for my products?

Sellers should consider the size of their product, weight, selling price, storage fees, fulfillment fees, and other costs to determine if Amazon FBA is financially possible for them to handle.

Are there specific product categories that are more suitable for Amazon FBA?

Some product categories, like small, lightweight, and fast-moving consumer goods, are more suitable for Amazon FBA. This is due to their lower fulfillment costs and quicker turnover.

How does Amazon FBA deal with international sales and shipping?

Amazon FBA offers a Multi-Country Inventory program that allows sellers to use FBA for international shipping. Amazon handles logistics, customs, and fulfillment.

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Customer Acquisition Cost: How to Calculate, Reduce & Improve

 

Bringing in new customers is crucial for the growth of your business. But how much is each new customer really costing you? Understanding your customer acquisition cost (CAC) will allow you to unlock powerful insights for growth.

CAC is simply the price to acquire a new customer. Should you pay $100 or $500 per new buyer?

With CAC, you can see clear returns on marketing campaigns. It helps you find the most valuable customers and make smart budget decisions.

Low CAC means profitability. High CAC means waste. To thrive, you need the right balance.

This article will answer your questions about customer acquisition cost in simple terms.

In this article, you’ll learn:

How to accurately calculate your CACSmart ways to reduce itHow customer experience impacts itTips to improve your customer acquisition strategy

And powerful ideas to boost your ROI.

If improving customer acquisition cost for real results is vital for your business, you should read every word on this page.

Let’s dive in and start optimizing your marketing today!

How to Calculate Customer Acquisition Cost

You could get so busy running your business that you don’t have time to crunch complex numbers. But trust me, calculating the cost of acquiring a customer is super important.

This metric is like an X-ray of your marketing budget, exposing where the money is really going.

The customer acquisition cost formula is straightforward:

CAC = Total Acquisition Costs / Number of New Customers

 

Now, let’s throw more light on CAC calculation to make things clearer.

Example calculation with sample numbers

Let’s say your company spent $100,000 last month on sales and marketing. And through these efforts, you acquired 1,000 new customers. Your CAC would be:

$100,000 / 1,000 = $100

So, your customer acquisition cost is $100. That means you invested $100 on average for each customer acquired last month.

To determine your total acquisition costs, account for all expenses related to sales, advertising, and marketing that are directed at customer recruitment.

The key is to include every cost incurred to acquire new customers. Tally these expenses over a set period, such as monthly or quarterly. Then, divide the total cost by the number of new customers gained during that same period.

Types of Costs to Include in a CAC Formula

Let’s explore the various costs that go into customer acquisition cost.

Marketing Campaign Costs

All costs associated with marketing campaigns aimed at customer recruitment should factor into your CAC. This includes marketing expenses like:

Paid search ads (e.g., Google Ads)Social media advertisingContent marketing Email marketingDisplay and video adsDirect mailPrint adsTV and radio spotsBillboardsTrade shows and events

Add up spending on creative work, ad placement, print materials, giveaways, and any other campaign expenses.

Sales Team Costs

These refer to the monies you invest in your sales team’s efforts to convert leads into paying customers. They include:

Sales staff salaries and commissionsSales software, tools, and systemsSales training and coachingTravel and entertainment costs

Sales Collateral Expenses

CAC also incorporates amounts spent on collateral used by your sales team. This includes:

Product sample costsWebinarsCatalogs, flyers, and brochuresPresentation materialsProposals and contractsSales scripts

Customer Onboarding Costs

The expenses involved with onboarding new customers also contribute to CAC. For example:

Welcoming gifts or incentivesOrientation packagesTraining and supportAccount setup and integration

Factor in what’s spent to smoothly transition customers from prospects to active clients.

General Overhead

A share of general overhead applies to the total cost of acquiring customers. Consider including:

Salaries of management and administrative staffOffice space and suppliesUtilitiesEquipment and IT infrastructureLegal, accounting, and consulting feesWhat the CAC Metric Means to You and Your Business

Now that you know how to calculate CAC, what does this metric actually tell you? And how can you use CAC to guide business decisions?

At its core, CAC shows how much money you’re spending to convince prospective customers to do business with you. It rolls up all marketing, sales, and onboarding expenses associated with landing each new client.

CAC helps you gauge the overall efficiency of your customer acquisition process. A low CAC indicates you’re able to attract and convert new customers cost-effectively. As CAC rises, it suggests your acquisition drive is becoming less efficient. It costs you more to generate each customer.

Monitoring CAC also helps identify the most profitable customer segments for your business. You may find it costs significantly more to acquire Enterprise vs. SMB clients. High CAC could signal certain markets or niches no longer make fiscal sense to pursue.

In this way, CAC guides where to focus sales and marketing dollars for optimal ROI. You can double down on channels and campaigns that deliver new customers at low costs. And reduce spending on less efficient acquisition efforts with marginal benefits.

customer acquisition cost also feeds into pricing strategy. For example, if your CAC to attract small business customers is $400, you need your pricing and gross margins to support this. Acquiring a client for $400 only makes sense if their lifetime value exceeds this. Likewise, a CAC of $2,000 is only feasible if customers will generate more than this in revenue.

So, customer acquisition cost helps determine appropriate pricing points. And whether your profit margins can sustain a particular CAC level across your customer base. When used alongside other data, CAC provides actionable intelligence for maximizing growth and profitability.

How CAC is tied to another important metric: Customer Lifetime Value (CLV)

One key metric that’s directly impacted by CAC is Customer Lifetime Value (CLV). CLV refers to the total revenue generated by a customer throughout your entire relationship – from initial purchase to end of patronage.

CLV and CAC are intrinsically linked. Your CAC forms an “investment” to acquire new customers. And CLV represents the “return” on that investment in the form of future earnings.

As a rule of thumb, your CAC should only be a fraction of the average customer lifetime value. Generally, you want CLV to be at least 3 – 5 times greater than CAC. This ensures your customer acquisition spending will pay for itself several times over.

Let’s look at an example:

CAC to acquire a customer is $300Average customer value is $2,000/yearCustomers remain active for five years on averageSo CLV is $2,000 x 5 years = $10,000

Your CLV of $10,000 is over 33X your CAC of $300. This signals you have plenty of room to spend on customer acquisition. And you’ll still net substantial profits from newly acquired clients.

Now imagine a different scenario:

CAC is $300CLV is $400

In this case, the investment to acquire the customer exceeds the revenue they generate. Acquiring unprofitable customers like this can quickly destroy your business.

Regularly comparing CAC vs. CLV helps avoid this pitfall. If CAC climbs and approaches CLV, it’s time to optimize your marketing funnel. Improve conversion rates, target higher-value clients, or create upsells to increase CLV. Failing to do so means acquiring customers that ultimately diminish your bottom line.

How to Improve Customer Acquisition Cost

Now that you appreciate the significance of CAC, let’s explore proven methods for reducing it. With good marketing efforts, you can cut your cost per acquisition substantially. Here are some effective tactics you should consider:

Improve Conversion Rates in Your Sales Funnel

Think of your sales process as a funnel. Prospects enter the wide top of the funnel, and only a fraction convert to become customers at the bottom.

Any improvements made to the conversion rate will decrease CAC. For example, if 5% of prospects currently convert to customers, raising this to 7.5% means acquiring 50% more customers for the same acquisition spend.

Test different approaches to identify friction points in your funnel and boost conversions. Look at ways to optimize the readiness of leads entering the top of the funnel. When your leads are more sales-ready, you will get higher conversion rates and lower CAC.

Identify and Eliminate Inefficient Marketing Channels

Carefully track and analyze results from each customer acquisition channel. Identify low-performing efforts that provide little return on your marketing spend.

Redirecting budgets away from ineffective channels toward profitable ones is a great way to lower CAC. You gain more customers for the same total acquisition spend.

Set targets for key metrics like cost per lead and evaluate regularly. Cut any initiatives not hitting targets after testing improvements.

Offer Compelling Promotions and Discounts Selectively

Promotions and discounts, when used judiciously, can reduce customer acquisition cost. But deep, long-running discounts often destroy value and profitability.

Instead, offer targeted promotions with a set end date. Give new subscribers or customers a 10% discount for the first three months. This incentivizes quicker purchase decisions and helps offset the initial customer acquisition cost.

Promotions tied to referrals also lower CAC by harnessing word-of-mouth marketing. For example, give a 10% discount to the buyer and referrer. The incentive gets existing customers to spread the word for free. According to this report, 94% of customers in the US will recommend a company if they think their service is ”very good.”

Streamline and Simplify Your Sales Process

Lengthy, complex sales cycles invariably increase customer acquisition cost. The more hoops prospects must jump through, the more they’ll drop out before converting.

Analyze each step of your sales process. Remove unnecessary steps that complicate or delay purchase. Also, assess your sales collateral. Cutting overly long sales decks and marketing documents to just key pages reduces CAC.

The easier and faster it is for a customer to purchase your product, the lower your customer acquisition cost will be. Evaluate your sales process from the prospect’s eyes. Remove any speed bump within your control.

What is a Customer Acquisition Specialist? Plus Why You May Need One

Assigning a dedicated staffer to manage customer acquisition can significantly boost results and cut CAC.

A customer acquisition specialist oversees the end-to-end process of generating and converting new prospects. Responsibilities of a CA Specialist often include:

Overseeing all marketing campaigns, from conception to completionManaging paid advertising across search, social, display, and other channelsCoordinating email marketing and lead nurturingTracking and reporting on conversions, attrition, and other key metricsAnalyzing campaign performance and ROI to identify improvement areasDeveloping promotions, offers, and incentives to reduce CACSupporting your sales team with high-quality, sales-ready leads

In effect, this manager optimizes your organization’s entire customer acquisition pipeline. This focused role ensures acquisition efforts don’t fall between the cracks of marketing and sales. It also brings consistent management, measurement, and optimization.

Consider adding a full-time customer acquisition position if your current staff lacks the bandwidth to properly tackle these responsibilities. The lift in conversion rates and drop in CAC from focused management typically justifies the investment in salary.

Why You Should Benchmark Your CAC Against Competitors and Industry Averages

While absolute CAC values provide useful clues, you really want to benchmark against relevant comparables. Industry CAC averages and numbers from direct competitors give the best indication if your customer acquisition costs are out of line.

Research suggests CAC varies significantly across industries. For example:

B2B SaaS – $239 average CAC

E-commerce companies – $86 average CAC

Business consulting firms – $533 average CAC

Factors like average customer value, purchase frequency, and more drive CAC differences between sectors.

It’s wise to compare your CAC for a particular customer profile against industry data. CAC far above the norm could signal inefficient acquisition efforts. While CAC well below industry benchmarks might indicate opportunities to scale up budgets or target more valuable customers.

Likewise, understanding competitors’ CAC gives a competitive edge. If their costs to acquire customers are much higher, you likely have room to invest more in customer recruitment. Lower competitor CAC may reflect superior positioning or tactics you can emulate.

In any case, relevant comparisons provide context to interpret your own CAC figures. Use available CAC info to gain perspective and find tactical advantages.

How to Improve Your Customer Acquisition Strategy

We’ve covered several tactics to reduce CAC. But improving your acquisition strategy requires a holistic approach. Follow these best practices for an integrated, effective customer acquisition process:

Define your ideal customer profile (ICP) – Personas, demographics, psychographics, common attributes, needs, and pain points.

Identify the best channels to reach your ICP – Consider paid and organic search, social platforms, referral networks, trade publications, events, etc.

Create tailored messaging and content for each channel – Align closely with your ICP’s needs, challenges, and interests.

Develop compelling offers, promotions, and lead magnets – Give ethical ‘bribes’ in exchange for contact information and sales conversations.

Build automated lead nurturing sequences – Drip email campaigns, personalized content, and incentives to convert cold prospects into sales-ready leads.

Track attribution and optimize budget allocation – Focus spending on the highest converting channels and campaigns.

Lower friction in your sales process – Evaluate every step through the prospect’s eyes. Remove hurdles to conversion.

Keep testing and improving – A/B test campaigns, pitches, pricing, and other variables to increase conversions.

Monitor metrics consistently – Track CAC, conversion rates, channel costs, win rates, etc. And take action on trends.

With these approaches, you’ll hone an efficient customer acquisition strategy that consistently minimizes CAC.

How to Reduce CAC by Improving Customer Experience

Beyond sales and marketing tactics, improving overall customer experience (CX) can also lower your customer acquisition cost.

How?

Because satisfied customers are more likely to:

Purchase again, reducing re-acquisition costsRefer friends and colleagues, reducing referral CACLeave positive reviews, reducing marketing costs

Good CX also means lower customer support costs. Happier clients require less service time and attention.

Here are some CX best practices that ultimately lower your CAC:

 Set clear expectations upfront – Avoid future disappointment or misunderstandings.  Get the foundation right with new customers.Gather feedback often – Use surveys, calls, and reviews to stay on top of needs and pain points.Act quickly on complaints – Fixing issues promptly limits damage.Wow customers whenever you can – Use surprise and delight tactics to promote loyalty and referrals.Make it easy to get support – Have many self-service options and responsive live support. This plays a key role in customer retention.Highlight value delivered – Communicate ROI, benefits gained, and progress made.Send ‘touch’ emails and gifts – Occasional personal contacts on special occasions.

Excellent customer relationship management can help you drive higher satisfaction, referrals, retention, and reviews. The increased repeat business and word-of-mouth make acquiring new customers much more efficient and cost-effective.

Conclusion

Calculating customer acquisition cost gives you vital insights. CAC shows what parts of your sales and marketing work well or need fixing. Watch this number closely each month.

Is it going up or down? Dig into the reasons why and make the required changes to improve.

Use the powerful tips in this article to lower your cost per customer. You can get better at gaining customers profitably if you put in the required efforts. Don’t hurt your business by ignoring your marketing figures. Get more from your marketing dollars!

Smart companies always work on lowering their CAC. They boost what converts and cut what does not work. This fuels their growth and leaves competitors behind.

Of course, cutting CAC takes time and skill. This is where working with a digital marketing specialist like AdvertiseMint can help you. Our paid advertising services are tailored to deliver better ROI than what you are currently getting.

We can identify and optimize the best channels for your business to minimize CAC. Leverage our expertise to attract more ideal customers!

Want to learn how our targeted marketing services can reduce customer acquisition costs and accelerate your business growth?

Click here to book a hassle-free 30-minute consultation with us, and let’s get things rolling!

 

TikTok Verified Symbol: How to Get Verified on TikTok

Do you want to get the TikTok verified symbol on your account?

Getting the TikTok verified badge will boost your credibility on the platform. But TikTok verification doesn’t only add a touch of authenticity to your profile, but it also opens up new opportunities.

This blog will show you how to get verified on TikTok.

What is the TikTok Verified Symbol?

The TikTok verified badge is a blue check mark next to TikTok users’ profile names. It signifies that TikTok has confirmed the authenticity of an account. This indicates that the account belongs to a notable figure, celebrity, or brand. Having this blue checkmark makes your profile stand out and can increase your visibility on the platform.

Read more: How to save drafts on TikTok.

Why You Should Get TikTok Verification

TikTok verification offers several benefits. They include:

1. Instant credibility.

Imagine scrolling through TikTok, and you come across two similar profiles, one with a blue check mark and the other without. Which one would you trust more? Most likely, the verified account. That blue tick is a stamp of originality indicating that a TikTok account belongs to a real person, not a copycat. So, when you get verified on TikTok, it instantly boosts your brand’s credibility.

2. Instant visibility.

TikTok verification does more than make you look legit. It also helps you stand out in a sea of content. With millions of users on the social media platform, having that blue check mark makes your profile catch the eye. This increased visibility can lead to more followers, likes, and shares, helping you grow your TikTok presence.

3. Exciting opportunities.

Are you dreaming of collaborating with big brands, participating in trending challenges, or hosting live events on TikTok? Getting TikTok verification can make your dreams come true.

Brands and businesses often prefer verified creators because they know they deal with a genuine influencer or public figure. So, when you get verified on TikTok, you open doors to exciting partnerships and opportunities you might not have had otherwise.

4. Protective shield.

Safety is a top priority on TikTok. When you are verified, it becomes easier for people to recognize you as the real you. TikTok verification helps prevent others from impersonating you or using your name maliciously. It is a protective shield for your online identity.

5. Official recognition.

Do you consider yourself a public figure, celebrity, or influential content creator? TikTok verification serves as an official badge confirming your status. It tells the TikTok community you are worth following and paying attention to.

Steps to Request Verification for Your TikTok Account

Follow the easy verification process below to request verification on TikTok:

Step 1: Prepare your TikTok profile.

Before you apply for verification, ensure your TikTok profile is in decent shape. Here is what you need to do:

Choose a clear and recognizable profile picture that enables people to easily identify you.Craft an engaging bio that describes who you are. Keep it concise and interesting.Add links to your profile on other social media platforms.Step 2: Follow TikTok’s community guidelines.

TikTok has rules in place to maintain a safe and positive community. You should familiarize yourself with its community guidelines and ensure your content follows them. 

Step 3: Gather supporting documents.

TikTok may ask for supporting documents to prove your authenticity. These documents include:

Government-issued ID: A driver’s license, passport, or official ID.Mentions in the media: If you are a public figure, collect articles, websites, or press releases that mention you.Evidence of influence: If you are a content creator, gather evidence of your influence, such as a substantial follower count on TikTok.Step 4: Request verification.

To send your TikTok account verification request, do the following:

First, please go to your TikTok profile.Tap the three dashes in the top right corner.On the pop-up screen, select “Settings and privacy.”Select “Manage Account.”Tap “Verification.”Fill in the required information, including your account category, and upload the supporting document when prompted.Step 5: Be patient.

After submitting your verification request, you only have to wait while TikTok reviews your application. This process can take time, so stay patient and create great content.

Conclusion

The TikTok verification badge is more than just a fancy blue checkmark. It is about boosting your credibility, increasing visibility, unlocking exciting opportunities, ensuring online safety, and confirming your official status on TikTok. If you are eligible, why not try to get verified on TikTok and elevate your game on the platform?

Are you considering taking your marketing campaign on TikTok? Guarantee the best results by hiring the leading TikTok advertising agency.

Frequently Asked QuestionsWhat is the TikTok verified badge?

The TikTok verified badge is a blue checkmark beside a user’s profile name. It signifies that TikTok has confirmed the account’s authenticity.

What types of personalities can get verified on TikTok?

TikTok normally verifies accounts that fall into one of these categories:

Celebrities and public figures.Brands and organizations.Content creators with a significant follower count and engagement.What documents do I need for TikTok verification?

To prove your authenticity, TikTok may request supporting documents. These documents could include the following:

Government-issued IDs.Articles or websites that mention you.Evidence of your public figure status, such as a strong following on TikTok or other social media platforms.Related Articles

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TikTok Search Ads Toggle: Things Marketers Need to Know

Would you like to learn about the new TikTok search ads toggle?

TikTok has rapidly evolved into a marketing powerhouse, and it keeps innovating to offer more advertising opportunities. The search ads toggle is one of the platform’s best features yet.

This blog will explore the TikTok search ads toggle and share essential insights for marketers to leverage its potential.

What is the TikTok Search Ads Toggle?

The TikTok Search Ads Toggle is a feature on TikTok that allows advertisers to decide whether or not they want their ads to appear in TikTok’s search results. When it is on, TikTok will show users your ads as sponsored content when they search for keywords relating to your ad content. This can be a powerful way to target users actively searching for products, services, or content related to your ad.

Conversely, when the toggle is turned off, your ads won’t appear in TikTok’s search results. This might be preferable if you want to focus on other advertising methods, like targeting specific demographics or interests.

Read more: How to use ads on TikTok.

Important Details for Marketers

The following are the important search ads toggle details for marketers:

Customized visibility: With the search ads toggle on TikTok ads manager, you can decide where ads appear. This customization can help you tailor your strategy to your specific marketing goals.Enhanced targeting: By choosing where your ads appear, you can better target your audience. Therefore, you should choose search results to reach TikTok users actively looking for specific keywords.Increased ROI: The search ads toggle feature enables you to fine-tune your ad placements, improving your ad performance and giving you a better return on investment.How Search Ads Work on TikTok

Below are steps to follow to use the search ad toggle on TikTok for more efficient performance in your campaign creation:

Campaign setup: The platform will require you to set up a TikTok Ads account to get started. Once logged in, choose your campaign’s “Search Ads” objective.Keyword selection: The next step would be to select keywords relevant to your business. These are the terms users will search for to trigger your ad.Ad creative: After selecting your keywords, create ad-engaging content, including videos or images, to display to users when they search for your chosen keywords.Bidding: TikTok lets you choose between automatic and manual bidding to set your bidding strategy and budget.Targeting: The next step is to specify your target audience based on demographics, interests, and other factors. Doing this will help you ensure your ads reach the right audience.Ad placement: Once you select your targeting, choose where your ads appear, either in search results or in the search tab.Monitoring and optimization: Keep a close eye on your campaign’s performance and make necessary adjustments to maximize your ROI.Conclusion

The search ads toggle on TikTok is a powerful tool that can elevate your marketing strategy to new heights. By targeting users actively searching for content related to your business, you can increase your brand’s visibility, engagements, and conversions. Keep experimenting, refining your approach, and staying updated with TikTok’s advertisement features to make the most of this dynamic platform.

Are you considering running ads on TikTok? Hire the leading TikTok advertising agency for the best results.

Frequently Asked QuestionsWhy are the TikTok ads toggle important for marketers?

TikTok’s search ads toggle gives marketers greater control and flexibility over their ad placements.

When did TikTok launch the search ads feature?

TikTok launched the search ads feature in 2023.

What are the benefits of using the search ads toggle on TikTok?

Using the search ad toggle on TikTok offers customized visibility, enhanced targeting, and increased ROI.

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How To Ads on TikTok: A Beginner’s Guide

Would you like to learn how to ads on TikTok for your marketing campaigns?

TikTok’s fast-growing user base and unique creative opportunities have made it a hotbed for businesses looking to connect with a younger and highly engaged audience. You can invest in TikTok ads to market your products and services on the platform.

This blog post will walk you through the ins and outs of using ads on TikTok.

Different Types of TikTok Ads

TikTok offers advertisers different types of ads. You should understand the various available ad formats to make the right choice. Below are the different types of TikTok ads:

1. In-feed ads.

In-feed ads are short video ads that appear in TikTok users’ feeds as they scroll through the app. An in-feed ad can last up to 60 seconds and usually includes a call to action button. These short video ads are versatile and can work for most brands. You can use an in-feed video ad to showcase your products and services or send brand messages concisely and engagingly.

2. Branded hashtag challenges.

Branded hashtag challenges involve creating a custom challenge with a unique hashtag related to your brand. Users participate by sharing their content using the hashtag you created. Hashtag challenge TikTok ads are excellent for boosting user engagement, increasing brand visibility, and encouraging user-generated content. They are especially effective for brands targeting a younger audience.

3. Branded effects.

Branded effects ads are custom augmented reality effects or filters created by a brand. Users can apply these effects to their videos to enhance them with a brand’s elements. These TikTok ads are perfect for brands that want to promote their products or services creatively or interactively. They also help TikTok users connect with your brand more personally.

3. TopView ads.

TopView ads are full-screen video ads that appear when users open the TikTok app. They provide maximum visibility and can last up to 60 seconds. These TikTok ads are ideal for brands looking to make a big impression right from the start. In addition, they are the best option for brand awareness and storytelling.

4. Brand takeover ads.

TikTok’s brand takeover ads are like a VIP ticket to grab users’ attention. These full-screen, short-lived ads appear when users first open the app. They’re super immersive and can include images, videos, or GIFs. Plus, they link directly to your website or hashtag challenge. Brand takeovers are a quick but impactful way to make a splash on TikTok and connect with your audience in a big way!

5. Spark Ads.

Spark Ads is a feature that allows advertisers to convert original TikTok content into ads. The content can be from your account or a TikTok influencer’s account. Spark ads are highly effective because they appear just like normal TikTok posts.

How To Set Up a TikTok Ad Account

Creating a TikTok ad account is the first step toward initiating your TikTok ad campaign. Follow the easy steps below to get started:

Step 1: Log in to your TikTok account.

After downloading the TikTok app, log in to your account or sign up for a new one. The sign-up process is simple and would require you to use your phone number, email, or other social media logins.

Step 2: Switch to a business account.

To switch to a business account, go to your profile. Then, click “Settings and Privacy” and “Account.” Select the “Switch to Business Account” option and tap the “Next” button to choose a category. Afterward, you should enter your valid email address and add more details to your bio to complete the switch.

Step 3: Access TikTok ads manager.

To create a TikTok ads manager account:

Go to ads.tiktok.com on your web browser and click “Get started now.”Log in with your TikTok ID and password.After logging into your TikTok ads account, tap the “approval” icon to authorize TikTok for Business to access your account.Click the “check” icon to connect with your existing TikTok business account.Step 4: Provide information about your business.

Once you connect with your existing TikTok business account, the platform will require you to provide details about your business. This information includes your business name, industry, country/region, currency, time zone, etc. Click on “Continue” to complete the setup.

Step 5: Create your first ad campaign.

Now, you are ready to start creating TikTok ads. To create your first ad, click “Campaigns” in the left-hand menu, then select “Create Campaign.” You can follow the prompts to define your campaign objective, ad budget, and schedule.

Step 6: Set your target audience.

Specify your target audience by selecting criteria like age, gender, interests, and location. This ensures your TikTok videos reach the right people.

Step 7: Design your TikTok ad creative content.

The next step is creating engaging ad content, whether video ads, image ads, or other formats.

Step 8: Launch your TikTok ad campaign.

Please review your ad campaign settings and creatives to ensure everything looks good. Once satisfied, tap “Launch” to set your campaign live.

Read more: How much do TikTok ads cost?

What Brands Can Advertise on TikTok?

TikTok is a versatile platform that welcomes a wide range of brands and businesses. Here are some examples of brands that can effectively advertise on TikTok:

Consumer brands: Companies selling consumer products, such as clothing, cosmetics, electronics, and food items, can leverage TikTok to showcase their products.Entertainment and media: Movie studios, record labels, streaming services, and news outlets can use TikTok to promote upcoming releases, music, shows, and trending content.E-commerce and retail: Online stores, fashion brands, and retailers can use TikTok to create visually appealing ads, showcase their products in action, and run promotional campaigns.Tech companies: Tech companies can use TikTok to highlight the features of their gadgets, apps, or software in a creative and engaging way.Food and beverage: Restaurants, food delivery services, and beverage brands can use TikTok to share cooking tips and showcase their menu items.Fashion and beauty brands: TikTok is a hub for fashion and beauty trends. If your brand falls in this category, you can use the platform to showcase your products through creative makeup tutorials, fashion hauls, and style inspiration.Fitness and wellness: Brands in the health and wellness industry can create content around workouts, healthy living, supplements, and personal care products.Travel and tourism: Travel agencies, airlines, hotels, and tourist destinations can use TikTok to inspire wanderlust and promote their services.Automotive: Car manufacturers and dealerships can showcase their vehicles, highlight features, and run promotions.Gaming: Game developers and gaming accessories brands can create exciting and entertaining content related to their products.Nonprofits: Charities and nonprofit organizations can use TikTok to raise awareness about their causes, share stories, and connect with supporters.Education: Educational institutions, online courses, and e-learning platforms can use TikTok to provide valuable knowledge and attract students.Local Businesses: Small and local businesses can use TikTok to connect with their community, showcase products or services, and drive foot traffic.Conclusion

TikTok ads can be a game-changer for your marketing strategy, helping you connect with a vast and enthusiastic audience. You can make a big impact and drive your message home with the right approach and creativity. So, don’t wait any longer—dive into the world of TikTok advertising and start making waves on this dynamic platform.

Are you ready to advertise on TikTok? Contact the best TikTok ads agency to get the desired results.

Frequently Asked QuestionsWhat is TikTok advertising?

TikTok advertising involves promoting your brand, products, or services on the TikTok platform.

Can I advertise on TikTok without a large following?

Yes, you can advertise on TikTok without a large following. TikTok offers various ad formats, allowing businesses to reach a wide audience, even if they are new to the platform.

What are the best practices for TikTok advertising?

The best TikTok ad practices include creating engaging content, staying updated with trends, and defining clear campaign objectives.

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Amazon Product Photography 101: All You should Know

What do you know about Amazon product photography?

Product photography is one of the elements that can help you stand out in Amazon’s competitive marketplace. The product images on your Amazon listing can help make or break a sale. Hence, it is important that you have the right images.

This article will discuss how to boost your Amazon product photography game.

The Impact of Visuals on Purchasing Decisions

Visuals are crucial in honing a customer’s perception of a product. Here are some ways images play a role in their purchasing decisions:

First impressions and brand image: Incorporating visually appealing graphics, images, and videos makes a good first impression for customers. Their initial impression of a brand shapes their purchasing decisions later on. Hence, getting your potential customer’s attention from the get-go is important.Communicating information: People process images 60,000 times faster than words. Also, since not all customers like reading product descriptions, you can convey your product’s key features and benefits with images. Good product photos will show what your product offers and how it can help buyers.Building credibility and trust: Professional photography and well-designed graphics can suggest the quality and professionalism associated with the products. You can also share visuals created by real customers through user-generated content to make it more appealing.Influencing purchasing decisions: Using high-resolution images and videos to show a product from different angles helps customers visualize it. This makes it easier to determine if they would purchase the product.Social media and online presence: Visually appealing content encourages engagement and user interaction. It improves brand reach and can influence a wider audience to purchase your products.Amazon’s Image Requirements

Amazon requires two main types of images for product listings. The main image should have a white background with no text, logos, or watermarks. Additional images can showcase product features, different angles, and packaging.

For the main image, it should be at least 1000 pixels on one side, although 2000 pixels or more are recommended for better quality. Additional images should have a minimum size of 500 pixels on one side. Though Amazon allows a number of file formats, it prefers the JPEG (.jpg) format for compatibility and quality.

When preparing images, use the RGB color mode rather than CMYK. You should use pure white background (#FFFFFF) to provide a clean and consistent look. As for file naming, use descriptive and relevant names rather than generic terms or codes. This helps with organization and clarity.

Additionally, ensure the entire product is within the image frame with minimal white space around it. You should also avoid adding text, logos, or watermarks to product images. The focus should solely be on the product itself.

Read more: How to carry out Amazon product research.

Essential Equipment and Tools for Amazon Photography

The following are the equipment and tools you can use to create high-quality images for your product listings:

1. Camera: A high-quality camera is best for taking high-resolution images. While they can be expensive, investing in one ensures you get better-quality listing images.

2. Lenses: You may also need macro lenses for close-ups or added sharpness. This can add flair to your images, especially when taking photos of smaller products.

3. Tripod: A sturdy tripod is necessary for camera stability. You should look for tripods with adjustable height.

4. Lighting: Good lighting is key to great product photography. You can choose between natural light and artificial lighting.

5. Backgrounds: Use a clean, appealing background to ensure your product stands out. Some options include paper rolls, cartolinas, and wallpaper.

6. Product staging and props: Depending on your product, you may need props and other elements to take better pictures.

7. Editing software: You will need software like Adobe Photoshop or Lightroom to edit your images. Photo editing software will provide the you need to edit your product photos.

Planning and Preparing for the Photoshoot

The following is a step-by-step guide to organizing and doing a successful photoshoot:

Understand Amazon’s image guidelines: You must familiarize yourself with Amazon’s image requirements. It will help ensure your images are optimized and fit for posting.Define your photoshoot goals: You have to determine the purpose of your photoshoot. Assess if your goal is to highlight the product’s features, show how to use it, or showcase its varieties. It would help to clarify your style and the mood you want to convey with your images.Create a shot list: It is also important to outline the shots you need for each product. You should make a shot list to stay organized during the product shoot.Prepare your equipment, shooting area, and products: You should prepare all your equipment, the area where you will shoot, and the products you want to take pictures of. It lessens the hassle and helps avoid lengthy shoots.Style the products: Make your products appealing. You can use props or other stage elements to enhance the presentation of your product.Test shots and adjustments: Take test shots before capturing the final set of images. Doing so allows you to adjust your setup to improve the photos.Composition and Framing Techniques

The following are some composition and framing techniques you can apply to improve your Amazon product photography:

Rule of thirds: Divide the image into nine equal parts using two equally spaced horizontal and vertical lines. To create balance and interest, you can place key elements on these lines, like the main product and intersections.Centered composition: Place the main product in the center of the frame to create a focused composition. This works well for products with a strong subject.Frame within a frame: You can use elements within the image, like door frames, windows, or other products. This technique allows you to add depth and context to the composition.Negative space: Allow ample negative space around the main product to showcase it better. Negative space allows for a clean and uncluttered background, which enhances the product’s visibility.Depth and layers: Arrange products or props at varying distances from the camera to create depth. It helps add visual interest and dimension to the image.Angles and perspectives. To show the product uniquely, you should experiment with different angles, like eye-level, overhead, or low-angle shots.Close-ups and detail shots: It is important to capture detailed and close-up shots to show the intricate features and highlight the product’s quality. It helps provide a comprehensive view to possible buyers.

Read more: What is the Amazon restocking fee?

Lighting and Exposure

Good lighting and exposure are important elements of successful Amazon product photography. The following are the techniques you can use for your Amazon product shoots:

Natural lighting: Shooting in a well-lit room with large windows is imperative. However, you should avoid direct sunlight. Diffused natural light creates soft and even lighting with minimal shadows.Artificial lighting: You can also use artificial lighting like softbox lighting, light tents, and lighting kits. Invest in quality lighting equipment that allows you to control the direction and intensity of the light.Lighting angles: You can position the light source at a 45-degree angle to the product to highlight its features.Lighting control: Control the intensity of the lights based on the product and the desired effect. You can also use reflectors to bounce the light back onto the product. This can help eliminate shadows and enhance the overall lighting.White balance and color temperature: Adjust the camera’s white balance settings to match the lighting conditions of your environment. You should also keep a consistent color temperature across all your images to present a more cohesive look.Editing and Retouching Product Images

Here is a step-by-step guide on how to effectively edit and retouch your product images:

Software selection: You should choose a good editing software to edit and retouch your product images. Adobe Photoshop and Adobe Lightroom are popular choices among professional photographers thanks to their extensive features.Import and organize: Import your product images into the editing software and organize them well. This will help you find your files with ease.Crop and straighten: Crop the images to fixate the viewers’ attention on the products. You can also straighten any skewed angles to make it look better.Adjust exposure and color correctly: Correct exposure, brightness, contrast, and appropriate white balance. You should also ensure accurate and appealing colors by adjusting your saturation, vibrance, and hue.Sharpening: Apply sharpening techniques to your photos to enhance product details and textures.Saturation and contrast: You can fine-tune your photo’s saturation and contrast to make it stand out.Image resizing: Resize your images to the appropriate dimensions for Amazon. You should also save the images according to their required format (e.g., JPEG, PNG, etc.) with a good compression level to balance quality and file size.Is Professional Product Photography Necessary?

A professional photographer is not always necessary for Amazon product photography, but it can greatly benefit your listings. The decision should depend on several factors, including your budget, the complexity of your products, your photography skills, and your desired level of image quality. Here are some considerations:

Budget: Hiring a professional photographer can be costly, especially if you have many products to photograph. If you’re on a tight budget, you may handle photography yourself.Product complexity: If your products and goals are simple, you can achieve good results with basic photography skills and equipment.Photography skills: If you have experience and skills in photography, you may be able to produce high-quality images on your own.Equipment: High-quality cameras, lenses, lighting, and editing software are essential for professional-looking product photos. If you have access to the right equipment, you can achieve good results on your own.Time and effort: DIY product photography can be time-consuming, especially if you learn as you go. You’ll need to invest time in capturing and editing images.Image quality: Keep in mind that Amazon has strict image quality standards. Your images must be clear, well-lit, and aligned with Amazon’s technical requirements. Achieving this level of quality may require professional expertise.Competitive Advantage: High-quality product photos can set you apart and boost sales. Suppose your products require extra visual appeal; hiring a professional may be a wise investment.Final Thoughts On “Amazon Product Photography”

Mastering Amazon product photography is essential for boosting sales and standing out in a competitive marketplace. By following our guidelines, you can create visually appealing listings that resonate with customers. Remember, your product photos are often your first impression, so make them count!

Are you looking for ways to improve your Amazon sales? Work with the best advertising agency.

Frequently Asked QuestionsWhat is the role of lifestyle photos in the Amazon marketplace?

You can use lifestyle images to enhance your product listings by showing the product in real-life scenarios.

Why should I use a white background for Amazon product photos?

You should use white background images to make your product stand out.

Can I add infographic images to my Amazon product listing?

Adding infographic images can provide key product information at a glance. While your first image needs to be the product photo, you can upload up to eight more photos with infographic images.

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How To Create an Instagram Line Break

Do you want to know how to create an Instagram line break?

Instagram’s formatting prevents users from creating line breaks by clicking the “Enter” or “Return” key. Hence, inserting a line break in your caption, bio, or comment can be an uphill task.

We have written this article to show you how to bypass Instagram’s content format and add an Instagram line break.

What Is the Instagram Line Break?

A line break lets you separate your text into lines on the Instagram app. This will make your captions or bio easier to read and more visually appealing. Properly formatted and visually appealing text can make capturing your followers’ attention easier and can increase engagement on your posts. 

3 Ways to Create Instagram Line Breaks

Using an Instagram line break may seem tricky, but there are ways to do it. Here are some ways to add an Instagram line break to your posts or bio:

1. The period method.

You can make use of a period instead of actual spaces. Start by writing your text in the caption area or bio. Then, insert a period [.] on the area where you want to put your line break. Use the “Return” key to skip to the next line.

Next, finalize your text and tap “OK.”

Lastly, add the remaining elements to your post. You can tag people, add the location, or add music. Once done, tap “Share” to post your content.

2. Use the space found between the braces [ ].

You can use the space between braces to generate your line break. To do this, write the initial parts of your text and then copy and paste the space on the area you want to put your line break.

Tap “Return” whenever you want to move to the next line.

Once satisfied with the line break, you may write the rest of your text. Tap “Share” once you are ready to put up your post.

3. Use an Instagram line break generator.

An Instagram line break generator is a tool or online service that helps users add line breaks or spacing to their Instagram captions and bios. These generators enable you to enter your desired text, add line breaks where you want them, and then copy the formatted text to paste it into your Instagram post or profile. However, it would be best to verify the safety of any platform you use.

Read more: How to resolve an Instagram shadowban.

Tips for Creating Clean and Consistent Line Breaks

Follow these tips to create clean and appealing line breaks:

Use a uniform character: When creating line breaks, you should stick to a single character type. Maintaining a character will help you have a clean look.Maintain spacing: Ensure consistent spacing, especially if you have multiple line breaks. It will keep your text neat and free from gaps.Avoid excessive line breaks: You should use line breaks sparingly. Adding too many line breaks can overwhelm your content and discourage your viewers from reading.Check on different devices: Check your posts on different devices and platforms to ensure consistency. Line breaks can show differently.Check for typos and errors: Since adding line breaks can be complicated, adding too many can cause you to overlook typos or errors. Hence, double-check your text to ensure everything is correct.Final Thoughts

Proper formatting can make your captions and bios stand out on Instagram. With the help of line breaks, you can transform your captions and bios into clean, organized, and eye-catching content. Follow our guide to use Instagram line breaks effectively.

Are you looking to market your products or services on Instagram? Contact the best Instagram advertising agency now!

Frequently Asked QuestionsHow do Instagram line breaks compare to line break functions on other social media platforms?

Instagram does not support the usual line breaks with the “Enter” key. It can be different from Facebook, LinkedIn, YouTube, etc.

Are there limitations in using line breaks on Instagram?

Yes, Instagram has a character limit for captions and bios. A line break takes up some of the character count; hence, it is important to use them strategically.

Do the line break hacks mentioned above work the same on all devices?

It can be used across various devices, from smartphones to tablets and computers.

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What Is an Instagram Shadowban?

Are you wondering if your account has been hit with the mysterious Instagram shadowban?

If so, you’re not alone! This blog post will unravel the mysteries behind the Instagram shadowban, exploring what it is, why it happens, and how to evade it.

Continue reading to safeguard your Instagram engagement and ensure your posts reach your intended audience.

What Is an Instagram Shadowban?

An Instagram shadowban is a form of account restriction. It is usually hard to detect because it happens without the user’s knowledge. Once shadowbanned, users’ Instagram posts become less discoverable to the Instagram community. This ultimately results in a significant drop in engagement and reach.

Read moreHow to resolve an Instagram shadowban?:

What Causes an Instagram Shadowban?

The following are the common reasons behind a shadowban:

1. Violation of Instagram’s guidelines: Activities violating Instagram’s guidelines and terms of service can trigger a shadowban. These acts include posting explicit content, hate speech, or harassment.

2. Hashtag abuse: Incorporating banned or irrelevant hashtags into your content will likely cause a shadowban. Always stick to relevant and appropriate hashtags.

3. Exceeding engagement limits: Liking, commenting, or following and unfollowing accounts too many times may be flagged by the platform as spammy. This may lead to a reduction in visibility.

4. Reported content: If users report an account or its content, the platform might restrict its visibility to protect its other users.

5. Excessive Automation: Using bots or automated software to like, comment, or follow/unfollow users can lead to a shadowban, as Instagram considers this spammy behavior.

How To Know If You Are Shadowbanned

It can be challenging to discover a shadowban since Instagram does not confirm or notify when users are on a shadowban. However, here are a few things you can look out for:

A sudden drop in engagement: If you notice a sudden decrease in likes, comments, or engagement in your Instagram posts, this could indicate that the platform has placed you on a shadowban. A sudden drop in engagement is one of the most common indicators of this problem.Limited hashtags: Checking if your posts can be seen on hashtag pages can also help you identify whether you are on a shadowban. If your posts do not appear on the hashtag search, then this could indicate that your account is affected.Engagement from new accounts drops: Shadowbanned accounts are usually invisible to non-followers. So, if fewer new accounts engage with your content, it could mean you are on a shadowban.Decreased IG story views: If your story views suddenly drop compared to the views you usually get, this could be another indicator of a possible shadowban.Tips To Avoid Getting Shadowbanned on Instagram

The following are the steps you can take to avoid getting shadowbanned:

Follow Instagram’s community guidelines: You should always follow Instagram’s policies to avoid getting shadowbanned. This way, the platform won’t deem you a threat to other users.Use relevant hashtags: Use well-researched and appropriate hashtags for your posts. You should also avoid using the same set of hashtags multiple times and stay away from banned Instagram hashtags.Engage organically: Interact with your audience genuinely. Avoid spammy behavior or excessive liking and commenting.Avoid bots: Avoid using bots or other automation tools for engagement. Using these tools violates Instagram’s policies.Limit activity during account growth: If you are experiencing an increase in followers, it is imperative to minimize your engagement. Doing so helps avoid being detected as a spammer.Use the platform responsibly: Instagram is a platform you share with others. Hence, you must ensure that you use it with utmost responsibility. Avoid posting content that will make others feel uncomfortable.How To Resolve a Shadowban on Instagram

Here are the steps you can follow to resolve an Instagram shadowban:

Pause activity: You should take a break from all your Instagram activities for a few days to a week. Take time to assess your recent actions to identify what triggered the shadowban.Remove banned hashtags: Check and remove problematic hashtags. Go over your hashtags to see if one of them could be affecting your account.Review and update content: Ensure your content complies with Instagram’s community guidelines. You should remove any posts that violate their terms.Report the issue to Instagram: You can reach Instagram support to inquire about your account status. Explain the situation and mention that you need help lifting the shadowban.Monitor your progress: You should check your post’s reach regularly. This can help you determine if your issue has been resolved or if it needs further follow-up. You can also analyze your account status through Instagram insights.Be patient: Resolving a shadowban on your Instagram account can take time. Hence, it is important to be patient.Seek professional help: If your shadowban problems persist, consider consulting an expert. This can save you valuable time, especially if you use your Instagram account for business.Final Thoughts

Understanding and avoiding Instagram shadowban is crucial for maintaining a healthy and thriving presence. If you have been shadowbanned, follow our guide to resolve it. Remember to always follow Instagram’s policies and act responsibly.

Are you considering an ad campaign on Instagram? Contact the best Instagram advertising agency!

Frequently Asked QuestionsHow long does an Instagram shadowban last?

There is no concrete indication of how many days a shadowban lasts. However, it can vary from a few days to several weeks.

Can a shadowban affect my account permanently?

A shadowban on Instagram is typically not permanent. It’s usually a temporary restriction imposed on your account due to violating Instagram’s terms of service.

Can using external apps for scheduling and posting content cause a shadowban?

Using reputable and authorized apps for scheduling and posting content is safe. However, using unauthorized automation tools can violate Instagram’s rules.

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