The Long Tail Quotes

“In a Google world, meaning and ontology are entirely in the eyes and minds of the beholder. One thing can be many different things to many different people.”
― Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More

“In the world of information science, the tricky question of where to put things is known as the “ontology problem.”
― Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More

“The urban theorist Jane Jacobs observed many years ago that huge cites create environments where small niches can flourish.”
― Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More

“Yet abundance is the driving force in all economic growth and change.”
― Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More

“Google is in a sense serving as a time machine, and we’re just now being able to measure the effect this has on publishing, advertising, and attention.”
― Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More

“If you think about it, today’s hit is tomorrow’s niche. Almost”
― Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More

“If you’re troubled by the fact that 80/10 doesn’t add up to 100, you’ve discovered the second confusing thing about the Rule. The 80 and the 20 are percentages of different things, and thus don’t need to equal 100.”
― Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More

“Netflix changed the economics of offering niches and, in doing so, reshaped our understanding about what people actually want to watch.”
― Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More

“For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.”
― Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More

“The overwhelming trend of our age is to take products that were once delivered as physical goods, find ways to turn them into data, and stream them into your home.”
― Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More

“A best-seller and a neverseller are just two entries in a database; equal in the eyes of technology and the economics of storage.”
― Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More

“Peak sewage usage was routinely measured at halftime of the Super Bowl.”
― Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More

“In the 1950s and 1960s, it was a safe assumption that nearly everyone in your office had watched the same thing the previous night.”
― Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More

“Then television took over, birthing the ultimate in lockstep culture.”
― Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More

“When you can dramatically lower the costs of connecting supply and demand, it changes not just the numbers, but the entire nature of the market.”
― Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More

“Every time a new technology enables more choice, whether it’s the VCR or the Internet, consumers clamor for it. Choice is simply what we want and, apparently, what we’ve always wanted.”
― Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More